A Quiz On Business Buying Behaviour

11 Questions | Total Attempts: 795

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A Quiz On Business Buying Behaviour

Were you aware that business buying behavior is the objective and action demonstrated by companies and employees into making purchases for the company? It requires you to understand the demands of the business by choosing the right purchases. Environmental forces, organizational forces, group forces, and individual forces are factors of business buying behavior. This quiz will allow you to utilize your forces to procure a passing score.


Questions and Answers
  • 1. 
    B2B buying is: Organizations that buy goods and services to use in the production of other goods and services, or for the purpose of reselling them or renting them to others at a profit.
    • A. 

      True

    • B. 

      False

  • 2. 
    Business markets vary on:
    • A. 

      Market structure

    • B. 

      Nature of demand

    • C. 

      Nature of buying unit

    • D. 

      Types of decision and decision process

    • E. 

      Marketing spend

  • 3. 
    Macro segmentations of B2B markets can be:
    • A. 

      Size

    • B. 

      Location

    • C. 

      Industry sector

    • D. 

      End use

    • E. 

      Decision process

  • 4. 
    Micro segmentation of B2B markets can be:
    • A. 

      Buying centre structure

    • B. 

      Decision process

    • C. 

      Geographically

    • D. 

      Psychographically

  • 5. 
    Types of buying decision:
    • A. 

      New buy - greater risk or cost, the fuller DMU is involved

    • B. 

      Standard buy - usual order

    • C. 

      Modified re-buy - opportunity for competitors to enter discussions, good service quality is essential

    • D. 

      Straight re-buy - goods reordered without modification

  • 6. 
    B2B buying emphasises on psychological benefits.
    • A. 

      True

    • B. 

      False

  • 7. 
    B2B purchases are made on impulse.
    • A. 

      True

    • B. 

      False

  • 8. 
    B2B purchases are made directly from suppliers.
    • A. 

      True

    • B. 

      False

  • 9. 
    B2B buyers accept the stated price.
    • A. 

      True

    • B. 

      False

  • 10. 
    B2B emphasizes on personal selling.
    • A. 

      True

    • B. 

      Fales

  • 11. 
    The B2B decision-making process (DMP) is longer and more formal than the B2C DMP.
    • A. 

      True

    • B. 

      False

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