A Quiz On Business Buying Behaviour
11 Questions
| Total Attempts: 243
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Questions and Answers
- 1.B2B buying is: Organizations that buy goods and services to use in the production of other goods and services, or for the purpose of reselling them or renting them to others at a profit.
- A.
True
- B.
False
- 2.Business markets vary on:
- A.
Market structure
- B.
Nature of demand
- C.
Nature of buying unit
- D.
Types of decision and decision process
- E.
Marketing spend
- 3.Macro segmentations of B2B markets can be:
- A.
Size
- B.
Location
- C.
Industry sector
- D.
End use
- E.
Decision process
- 4.Micro segmentation of B2B markets can be:
- A.
Buying centre structure
- B.
Decision process
- C.
Geographically
- D.
Psychographically
- 5.Types of buying decision:
- A.
New buy - greater risk or cost, the fuller DMU is involved
- B.
Standard buy - usual order
- C.
Modified re-buy - opportunity for competitors to enter discussions, good service quality is essential
- D.
Straight re-buy - goods reordered without modification
- 6.B2B buying emphasises on psychological benefits.
- A.
True
- B.
False
- 7.B2B purchases are made on impulse.
- A.
True
- B.
False
- 8.B2B purchases are made directly from suppliers.
- A.
True
- B.
False
- 9.B2B buyers accept the stated price.
- A.
True
- B.
False
- 10.B2B emphasizes on personal selling.
- A.
True
- B.
Fales
- 11.The B2B decision-making process (DMP) is longer and more formal than the B2C DMP.
- A.
True
- B.
False
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