A Quiz On Business Buying Behaviour

11 Questions | Total Attempts: 243

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Business Quizzes & Trivia

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Questions and Answers
  • 1. 
    B2B buying is: Organizations that buy goods and services to use in the production of other goods and services, or for the purpose of reselling them or renting them to others at a profit.
    • A. 

      True

    • B. 

      False

  • 2. 
    Business markets vary on:
    • A. 

      Market structure

    • B. 

      Nature of demand

    • C. 

      Nature of buying unit

    • D. 

      Types of decision and decision process

    • E. 

      Marketing spend

  • 3. 
    Macro segmentations of B2B markets can be:
    • A. 

      Size

    • B. 

      Location

    • C. 

      Industry sector

    • D. 

      End use

    • E. 

      Decision process

  • 4. 
    Micro segmentation of B2B markets can be:
    • A. 

      Buying centre structure

    • B. 

      Decision process

    • C. 

      Geographically

    • D. 

      Psychographically

  • 5. 
    Types of buying decision:
    • A. 

      New buy - greater risk or cost, the fuller DMU is involved

    • B. 

      Standard buy - usual order

    • C. 

      Modified re-buy - opportunity for competitors to enter discussions, good service quality is essential

    • D. 

      Straight re-buy - goods reordered without modification

  • 6. 
    B2B buying emphasises on psychological benefits.
    • A. 

      True

    • B. 

      False

  • 7. 
    B2B purchases are made on impulse.
    • A. 

      True

    • B. 

      False

  • 8. 
    B2B purchases are made directly from suppliers.
    • A. 

      True

    • B. 

      False

  • 9. 
    B2B buyers accept the stated price.
    • A. 

      True

    • B. 

      False

  • 10. 
    B2B emphasizes on personal selling.
    • A. 

      True

    • B. 

      Fales

  • 11. 
    The B2B decision-making process (DMP) is longer and more formal than the B2C DMP.
    • A. 

      True

    • B. 

      False