Were you aware that business buying behavior is the objective and action demonstrated by companies and employees into making purchases for the company? It requires you to understand the demands of the business by choosing the right purchases. Environmental forces, organizational forces, group forces, and individual forces are factors of business buying behavior. This quiz will allow you to utilize your forces to procure a passing score.
True
False
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True
False
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True
False
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True
False
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True
False
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True
Fales
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New buy - greater risk or cost, the fuller DMU is involved
Standard buy - usual order
Modified re-buy - opportunity for competitors to enter discussions, good service quality is essential
Straight re-buy - goods reordered without modification
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Buying centre structure
Decision process
Geographically
Psychographically
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Market structure
Nature of demand
Nature of buying unit
Types of decision and decision process
Marketing spend
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Size
Location
Industry sector
End use
Decision process
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Quiz Review Timeline (Updated): Apr 21, 2023 +
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