Advertising Quiz 4

6 Questions | Total Attempts: 1128

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Advertising Quiz 4

As you continue the journey towards being a result oriented marketer you should ensure you know all there is about advertising. This 4th quiz is designed to test your understanding on sales promotion so far. Give it a try and share your score in the comment section. All the best!


Questions and Answers
  • 1. 
    Why is sales promotion important to advertisers? 
    • A. 

      Stimulates short term demand

    • B. 

      Encourages brand switching

    • C. 

      Encourages trial usage

    • D. 

      Obtain virtually immediate, measurable results

    • E. 

      All of the above

  • 2. 
    What does sales promotion do?
    • A. 

      Makes people wanna buy your product

    • B. 

      Encourages brand loyalty

    • C. 

      Sets your product apart from your competitors

    • D. 

      Stimulates long term demand

  • 3. 
    • A. 

      Creates a price orientation

    • B. 

      Borrows from future sales

    • C. 

      Alienates customers

    • D. 

      Time, expense and legality

    • E. 

      All of the above

  • 4. 
    What is NOT a technique of sales promotion? 
    • A. 

      Coupons

    • B. 

      Billboards

    • C. 

      Rebates

    • D. 

      Contests and sweepstakes

    • E. 

      Price off deals

  • 5. 
    Which is NOT  a type of POP?
    • A. 

      Window and door signs

    • B. 

      Motion display

    • C. 

      Counter-shelf units

    • D. 

      Dump bin

    • E. 

      All are types of POP

  • 6. 
    What does targeting allow the advertiser to deliver to their target audience whenever and wherever they are in the buying process? 
    • A. 

      Sales promotion

    • B. 

      Relevant messages, more precisely

    • C. 

      Point of purchases

    • D. 

      Synergy