Advertising Quiz 4
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As you continue the journey towards being a result oriented marketer you should ensure you know all there is about advertising. This 4th quiz is designed to test your understanding on sales promotion so far. Give it a try and share your score in the comment section. All the best!
- 1.Why is sales promotion important to advertisers?
- A.
Stimulates short term demand
- B.
Encourages brand switching
- C.
Encourages trial usage
- D.
Obtain virtually immediate, measurable results
- E.
All of the above
- 2.What does sales promotion do?
- A.
Makes people wanna buy your product
- B.
Encourages brand loyalty
- C.
Sets your product apart from your competitors
- D.
Stimulates long term demand
- 3.
- A.
Creates a price orientation
- B.
Borrows from future sales
- C.
Alienates customers
- D.
Time, expense and legality
- E.
All of the above
- 4.What is NOT a technique of sales promotion?
- A.
Coupons
- B.
Billboards
- C.
Rebates
- D.
Contests and sweepstakes
- E.
Price off deals
- 5.Which is NOT a type of POP?
- A.
Window and door signs
- B.
Motion display
- C.
Counter-shelf units
- D.
Dump bin
- E.
All are types of POP
- 6.What does targeting allow the advertiser to deliver to their target audience whenever and wherever they are in the buying process?
- A.
Sales promotion
- B.
Relevant messages, more precisely
- C.
Point of purchases
- D.
Synergy
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