It refers to a set of actual and potential buyers of a product or service.
“It is a social process by which individual groups obtain what they need and want through creating offerings and freely exchanging products and services of value with others”.
Match the following
A. To make what you can sell
B. To sell what you can make
C. Essence of marketing.
It refers to any person who takes more active part in the process of exchange.
It is as the art and science of choosing target markets and getting,keeping and growing customers through creating, delivering and communicating superior customer values of management
Match the following Philosophies with their correct focus
E. Societal Marketing
The terms ‘need’ and ‘want’ are used interchangeably in the marketing literature;Is above statement true or false?
It is described as the set of marketing tools that a firm uses to pursue its marketing objectives in a target market.
Select 4 P's of Marketing
Name three utilities provided by product
This is __________ of Nike company
Match the following type of packaging with its correct type
The________________ sets the minimum level or the floor price at which the product may be sold
The utility provided by the product and the intensity of demand of the buyer sets the ______ limit of price
Match the followingWill the firm sets high or low price in following situations
A. If firms objective is to get greater market share
B. Attaining Product Quality Leadership:
Match the following
A. Internet selling
B. Maruti Udyog sells its cars and vans through company approved retailers
C. consumer goods like soaps, oils, clothes, rice, sugar and pulses are sold through
D. It is done particularly when the manufacturer carries a limited product line and has to cover a wide market.
Advertising is personal presentation and promotion of ideas, goods and servicesIs above statement true or false?
Match the following example with sales promotion tools
A. sachet of a new brand of shampoo attached to a magazine for use by its readers.
B. 10% talcum powder extra in a 250 gram tin
C. A comb free with a bottle of hair oil
D. A ceiling fan being offered at a discounted price to customers during winters.
Following statements pertaining to function performed in marketing. Select the function of marketing from given alternative"Separating products into different classes on the basis of certain predetermined standards"