Business Bolts Adwords Fundamentals

55 Questions
Business Quizzes & Trivia

Practice Exam

Sample Question

You can change the location targeting of an ad at the:

Keyword level

Campaign level

Ad group level

Account level

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Questions and Answers
  • 1. 
    You can change the location targeting of an ad at the:
    • A. 

      Keyword level

    • B. 

      Campaign level

    • C. 

      Ad group level

    • D. 

      Account level

  • 2. 
    • A. 

      Hourly

    • B. 

      Daily

    • C. 

      Whenever that query is searched for

    • D. 

      When you log into your AdWords account

  • 3. 
    • A. 

      CPC bids and keywords

    • B. 

      Email address and billing information

    • C. 

      Daily budget and match types

    • D. 

      Password and CPC bids

  • 4. 
    • A. 

      Lower your CPC based on the location of the user

    • B. 

      Help AdWords determine which format of your ad to show users

    • C. 

      To help customers who are nearby find your closest storefront

    • D. 

      Help AdWords determine what language to show your ad in

  • 5. 
    Keywords on the Display Network are always considered broad match.  That means:
    • A. 

      Your ads will rotate and show the highest performing ad more

    • B. 

      You don't need to select any placements

    • C. 

      You have the best change of increasing your quality score

    • D. 

      You don't need to include any variations of your keywords (like plurals and misspellings), they will be added in by default

  • 6. 
    If a visitor using the Google Spanish search domain changes the interface language setting to English they may see ads in what language?
    • A. 

      Spanish

    • B. 

      English

    • C. 

      All languages

    • D. 

      None of the above

  • 7. 
    • A. 

      Gain a higher position in the organic search results

    • B. 

      Bid for placement in the paid ad results

    • C. 

      View competitors bids

    • D. 

      See how your customers navigate your website

  • 8. 
    • A. 

      The amount you need to pay to outbid your competition

    • B. 

      The highest amount you will pay for each click on one of your ads

    • C. 

      The actual amount you pay each time a visitor clicks on one of your ads

    • D. 

      The amount you need to spend to gain a top ad placement

  • 9. 
    • A. 

      Your maximum CPC multiplied by your quality score

    • B. 

      How popular your website is

    • C. 

      Your CTR divided by your quality score

    • D. 

      The amount you're willing to spend per click

  • 10. 
    Your AdWords account will have an opportunities tab located on the main navigation menu. What is this tab for?
    • A. 

      Access tools that will show you the performance of your campaigns

    • B. 

      Edit ad groups and keywords to maximize your CTR

    • C. 

      Download the tables with your performance metrics as reports

    • D. 

      To help you improve your campaign's performance by finding bid, budget, and keyword ideas

  • 11. 
    • A. 

      You are guaranteed placement on the best performing sites

    • B. 

      You can choose specific sites and webpages where your ads may appear

    • C. 

      Your ads are shown on top sites for your market on pages related to your keywords

    • D. 

      The best sites are chosen for placement by AdWords

  • 12. 
    Ad groups allow advertisers to:
    • A. 

      Create ads that will show on different websites

    • B. 

      Help increase the chances that the ads in that ad group are approved

    • C. 

      Use phrase match keywords to increase your quality score

    • D. 

      Create ads that are relevant for a tightly themed group of keywords

  • 13. 
    If you want your AdWords ads to run as quickly as possible any given day until the daily budget has been reached which delivery option should you choose?
    • A. 

      Standard

    • B. 

      Accelerated

    • C. 

      Automatic

    • D. 

      Manual

  • 14. 
    • A. 

      To use the remarketing feature

    • B. 

      To use different interface language settings

    • C. 

      To target users in different countries or cities

    • D. 

      To add placements in a specific country

  • 15. 
    • A. 

      If you have more than one ad in an ad group then AdWords will automatically show the better performing ad more often.

    • B. 

      If you have more than one display URL for each ad, AdWords will automatically show the most relevant display URL more often.

    • C. 

      All the ads within an ad group will rotate evenly.

    • D. 

      Your ads will optimize for a higher CTR automatically.

  • 16. 
    • A. 

      AdWords will generate as many targeted clicks as possible with no regards for a budget

    • B. 

      Every time a viewer searches for a keyword you've bid on, AdWords will make sure your ad is the highest positioned ad

    • C. 

      AdWords will automatically set your bids based on your daily budget to generate as many clicks as possible

    • D. 

      AdWords will set your bid so that your ad always gets the position you specified.

  • 17. 
    • A. 

      It is inactive, but scheduled to begin at a future date

    • B. 

      It is inactive due to being past its scheduled end date

    • C. 

      It is inactive due to manual pausing of the campaign

    • D. 

      It is inactive and under review

  • 18. 
    • A. 

      Location settings

    • B. 

      Language settings

    • C. 

      Daily budget

    • D. 

      Ad text

  • 19. 
    • A. 

      By geographic targeting

    • B. 

      By CPC

    • C. 

      By common keyword themes

    • D. 

      By daily budgets

  • 20. 
    • A. 

      Lower your daily budget and lower your CPC

    • B. 

      Improve your quality score and increase your CPC

    • C. 

      Improve your quality score and lower your CPC

    • D. 

      Lower your daily budget and lower your CPC

  • 21. 
    If you have an ad group with the broad match type keyword 'iphone display cover' which keyword searches would the ad be eligible to show up on? Select all options that apply:
    • A. 

      Iphone display cover

    • B. 

      Iphone cover

    • C. 

      Iphone cases

    • D. 

      Cell phones

  • 22. 
    If you have an ad group with the broad match type keyword 'iphone display cover' which keyword searches would the ad be eligible to show up on? Select all options that apply:
    • A. 

      Iphone cover

    • B. 

      Iphone cases

    • C. 

      Iphone display cover

    • D. 

      Cell phones

  • 23. 
    • A. 

      The ads will be bolded in your ad text

    • B. 

      Your maximum CPC will decrease

    • C. 

      The ad will not show when the negative keywords are in the user's search query

    • D. 

      Your ads will not show when they appear in another ad group within your account

  • 24. 
    The addition of negative keywords to an ad group may increase:
    • A. 

      The number of impressions your ads receive

    • B. 

      The number of placements in the Display Network

    • C. 

      The actual CPC of the ad

    • D. 

      The CTR of your ads

  • 25. 
    If you want to increase your CTR, what can you do to help lower irrelevant impressions?
    • A. 

      Fix your landing pages to more closely match your ad's text

    • B. 

      Add negative keywords to an ad group

    • C. 

      Add more placements to your ad groups

    • D. 

      Change your display URL

  • 26. 
    • A. 

      The ads will run on specific sites only on webpages that are relevant to the keywords selected

    • B. 

      The ads will run on all the sites chosen for that group

    • C. 

      The ads will run anywhere there is a keyword match

    • D. 

      The ads will run on google search results pages when user's search for the keywords in the ad group

  • 27. 
    What type of bidding can you use for image ads on the Display Network?
    • A. 

      CPM only

    • B. 

      CPC only

    • C. 

      CPM and/or CPC

    • D. 

      CPA only

  • 28. 
    • A. 

      The campaign is only opted into the Display Network

    • B. 

      The campaign has never used CPM pricing before

    • C. 

      The campaign budget is too low

    • D. 

      The campaign is only opted into the Search Network

  • 29. 
    • A. 

      It improves it enough that the site will gain organic rankings

    • B. 

      It will not impact the quality score for search

    • C. 

      It improves the quality score for search

    • D. 

      It lowers the quality score for search

  • 30. 
    If you're focused on direct response which keywords should you delete from a search campaign?
    • A. 

      Those that generate a lot of impressions but few conversions

    • B. 

      Those that generate a lot of clicks along with conversions

    • C. 

      Those with a low CTR

    • D. 

      None of the above

  • 31. 
    • A. 

      To increase quality score of your ads

    • B. 

      A dashboard that gives you summaries of the statistics for all linked accounts

    • C. 

      To link your AdWords account with analytics

    • D. 

      None of the above

  • 32. 
    • A. 

      AdWords will bid more aggressively in auctions that are most likely to result in a conversion (up to 20% more)

    • B. 

      AdWords will bid less aggressively in auctions that are most likely to result in high CTRs (up to 20% more)

    • C. 

      AdWords will bid more aggressively in auctions that are most likely to result in a conversion (up to 30% more)

    • D. 

      AdWords will bid more aggressively in auctions that are most likely to result in high CTRs (up to 30% more)

  • 33. 
    If your maximum CPC bid is $2 and the closest bid is $1.50 what is your actual CPC provided everything else is equal?
    • A. 

      $2

    • B. 

      $1.99

    • C. 

      $1.50

    • D. 

      $1.51

  • 34. 
    • A. 

      To make manual bidding adjustments across a number of MCC accounts

    • B. 

      To control daily budgets across multi-user accounts

    • C. 

      To make managing the account budgets for MCC account users easier

    • D. 

      None of the above

  • 35. 
    • A. 

      The keywords will have a higher quality score

    • B. 

      The keywords will have a lower quality score

    • C. 

      The ads will have a low CTR

    • D. 

      The ads will have a high conversion rate

  • 36. 
    • A. 

      Your ads will always show early on in the day, but not later when the budget has run out

    • B. 

      Your ads will never show for the keywords you bid on

    • C. 

      Your quality score will be lowered

    • D. 

      Your ads will not always show when users search on the keywords you bid on

  • 37. 
    • A. 

      Special characters like question marks

    • B. 

      Missing lines

    • C. 

      Call to action phrases like 'click here' or 'checkout this site'

    • D. 

      None of the above

  • 38. 
    • A. 

      Ready to get started?

    • B. 

      Fast and easy

    • C. 

      Click here to learn more

    • D. 

      $1 trial

  • 39. 
    • A. 

      Ads can appeal the character limits

    • B. 

      Ads cannot look like email inbox notifications

    • C. 

      Ads cannot have exclamation points

    • D. 

      Ad s can have extra spacing

  • 40. 
    If you want to use the CPV model, which type of AdWords video advertising would you need to use?
    • A. 

      TrueView video formats

    • B. 

      Any type of Display Network ad

    • C. 

      YouTube video ads

    • D. 

      Videos with a high Quality Score

  • 41. 
    • A. 

      Use a home page for every URL

    • B. 

      Use the same ad text for every ad in the ad campaign

    • C. 

      Use multiple exclamation points to grab attention

    • D. 

      Include prices and special offers

  • 42. 
    • A. 

      They're used when figuring out how you should be billed

    • B. 

      Your reports and statistics are not impacted by the time zone you choose

    • C. 

      Time zone impacts the locations where your ads will be shown

    • D. 

      Billing is not impacted by the time zone or currency you choose

  • 43. 
    When is quality score evaluated?
    • A. 

      Daily

    • B. 

      Monthly

    • C. 

      When you update your ad

    • D. 

      When a search is done that triggers your ad

  • 44. 
    • A. 

      Ads are run as quickly as possible during the day until the daily budget has been reached

    • B. 

      Ads may see a higher CTR

    • C. 

      Ads are shown evenly throughout the day

    • D. 

      Ads are shown when viewers are most likely to click on them

  • 45. 
    If you reset your AdWords password, which of the following is true?
    • A. 

      All the other google products on that account login will use that new password

    • B. 

      The new password will only impact AdWords, all other google products with that account login will use the old password

    • C. 

      The password will need to be updated on all other google products with that account login

    • D. 

      Your AdWords billing information will need to be updated

  • 46. 
    If you want to start a new product line and advertise for it with AdWords, what is the recommended course of action?
    • A. 

      Set up an ad group for the product line

    • B. 

      Ad in additional text ads within your already existing ad groups for the product line

    • C. 

      Create a separate campaign for the product line

    • D. 

      Ad in additional keywords within your already existing ad groups for the product line

  • 47. 
    • A. 

      To find the best keywords that will result in the highest CTR

    • B. 

      To find new keywords for your ad campaigns

    • C. 

      To increase your CTR

    • D. 

      To find negative keywords

  • 48. 
    By monitoring your campaign's performance, you can:
    • A. 

      Compare your campaign performance to your competitors

    • B. 

      Figure out if your campaigns meet your marketing goals

    • C. 

      Find more keywords to bid on

    • D. 

      Increase your CTR

  • 49. 
    If you're located in the US, but you serve customers all over the world, who speak different languages, which targeting option will you need to adjust?
    • A. 

      Language targeting

    • B. 

      Regional targeting

    • C. 

      Maximum CPC

    • D. 

      Demographic targeting

  • 50. 
    A higher quality score can result in
    • A. 

      Higher costs per click

    • B. 

      Lower ad positions and a higher cost

    • C. 

      Better ad positions with a lower cost

    • D. 

      Fewer clicks on your ad

  • 51. 
    If you don't want to set and manage keyword bids what bidding option can you use?
    • A. 

      Automatic CPC

    • B. 

      Manual CPC

    • C. 

      Automatic CPA

    • D. 

      Manual CPM

  • 52. 
    • A. 

      Their IP address

    • B. 

      The Google domain they use for search

    • C. 

      Their home country's language

    • D. 

      The google interface language setting

  • 53. 
    A bilingual user searches on google.com (the US domain) with Russian set as the preferred google interface language. If you want to target this user, which campaign language setting should you use?
    • A. 

      Portuguese

    • B. 

      English

    • C. 

      Russian

    • D. 

      Any language

  • 54. 
    • A. 

      Get higher organic search engine positions

    • B. 

      Allow potential customers to call your business automatically

    • C. 

      Place your ads on YouTube

    • D. 

      Gain potential qualified customers

  • 55. 
    • A. 

      Default bid, keywords, text or image ad

    • B. 

      Default bid, keywords, text ad

    • C. 

      Daily budget, keywords, position preference

    • D. 

      Placements, keywords, ad