One of the ways through which businesses expand their brand is through the use of advertisement materials and there are different ways you can do so. The practice exam below is designed to test out your knowledge on business bolts Ad words fundamentals while adding up on it. Give it a shot and see just how much you know. All the best!
Keyword level
Campaign level
Ad group level
Account level
Hourly
Daily
Whenever that query is searched for
When you log into your AdWords account
CPC bids and keywords
Email address and billing information
Daily budget and match types
Password and CPC bids
Lower your CPC based on the location of the user
Help AdWords determine which format of your ad to show users
To help customers who are nearby find your closest storefront
Help AdWords determine what language to show your ad in
Your ads will rotate and show the highest performing ad more
You don't need to select any placements
You have the best change of increasing your quality score
You don't need to include any variations of your keywords (like plurals and misspellings), they will be added in by default
Spanish
English
All languages
None of the above
Gain a higher position in the organic search results
Bid for placement in the paid ad results
View competitors bids
See how your customers navigate your website
The amount you need to pay to outbid your competition
The highest amount you will pay for each click on one of your ads
The actual amount you pay each time a visitor clicks on one of your ads
The amount you need to spend to gain a top ad placement
Your maximum CPC multiplied by your quality score
How popular your website is
Your CTR divided by your quality score
The amount you're willing to spend per click
Access tools that will show you the performance of your campaigns
Edit ad groups and keywords to maximize your CTR
Download the tables with your performance metrics as reports
To help you improve your campaign's performance by finding bid, budget, and keyword ideas
You are guaranteed placement on the best performing sites
You can choose specific sites and webpages where your ads may appear
Your ads are shown on top sites for your market on pages related to your keywords
The best sites are chosen for placement by AdWords
Create ads that will show on different websites
Help increase the chances that the ads in that ad group are approved
Use phrase match keywords to increase your quality score
Create ads that are relevant for a tightly themed group of keywords
Standard
Accelerated
Automatic
Manual
To use the remarketing feature
To use different interface language settings
To target users in different countries or cities
To add placements in a specific country
If you have more than one ad in an ad group then AdWords will automatically show the better performing ad more often.
If you have more than one display URL for each ad, AdWords will automatically show the most relevant display URL more often.
All the ads within an ad group will rotate evenly.
Your ads will optimize for a higher CTR automatically.
AdWords will generate as many targeted clicks as possible with no regards for a budget
Every time a viewer searches for a keyword you've bid on, AdWords will make sure your ad is the highest positioned ad
AdWords will automatically set your bids based on your daily budget to generate as many clicks as possible
AdWords will set your bid so that your ad always gets the position you specified.
It is inactive, but scheduled to begin at a future date
It is inactive due to being past its scheduled end date
It is inactive due to manual pausing of the campaign
It is inactive and under review
Location settings
Language settings
Daily budget
Ad text
By geographic targeting
By CPC
By common keyword themes
By daily budgets
Lower your daily budget and lower your CPC
Improve your quality score and increase your CPC
Improve your quality score and lower your CPC
Lower your daily budget and lower your CPC
Iphone display cover
Iphone cover
Iphone cases
Cell phones
Iphone cover
Iphone cases
Iphone display cover
Cell phones
The ads will be bolded in your ad text
Your maximum CPC will decrease
The ad will not show when the negative keywords are in the user's search query
Your ads will not show when they appear in another ad group within your account
The number of impressions your ads receive
The number of placements in the Display Network
The actual CPC of the ad
The CTR of your ads
Fix your landing pages to more closely match your ad's text
Add negative keywords to an ad group
Add more placements to your ad groups
Change your display URL