Test Your Knowledge Of Business Bolts AdWords Fundamentals With This Quiz
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Practice Exam
- 1.You can change the location targeting of an ad at the:
- A.
Keyword level
- B.
Campaign level
- C.
Ad group level
- D.
Account level
- 2.How often does AdWords run an auction determining the ads to show for any given search?
- A.
Hourly
- B.
Daily
- C.
Whenever that query is searched for
- D.
When you log into your AdWords account
- 3.What settings work at an AdWords account level?
- A.
CPC bids and keywords
- B.
Email address and billing information
- C.
Daily budget and match types
- D.
Password and CPC bids
- 4.What purpose do location extensions serve?
- A.
Lower your CPC based on the location of the user
- B.
Help AdWords determine which format of your ad to show users
- C.
To help customers who are nearby find your closest storefront
- D.
Help AdWords determine what language to show your ad in
- 5.Keywords on the Display Network are always considered broad match. That means:
- A.
Your ads will rotate and show the highest performing ad more
- B.
You don't need to select any placements
- C.
You have the best change of increasing your quality score
- D.
You don't need to include any variations of your keywords (like plurals and misspellings), they will be added in by default
- 6.If a visitor using the Google Spanish search domain changes the interface language setting to English they may see ads in what language?
- A.
Spanish
- B.
English
- C.
All languages
- D.
None of the above
- 7.What is a benefit of using AdWords?
- A.
Gain a higher position in the organic search results
- B.
Bid for placement in the paid ad results
- C.
View competitors bids
- D.
See how your customers navigate your website
- 8.What is the maximum CPC bid?
- A.
The amount you need to pay to outbid your competition
- B.
The highest amount you will pay for each click on one of your ads
- C.
The actual amount you pay each time a visitor clicks on one of your ads
- D.
The amount you need to spend to gain a top ad placement
- 9.How is ad rank determined on the Google Search Network?
- A.
Your maximum CPC multiplied by your quality score
- B.
How popular your website is
- C.
Your CTR divided by your quality score
- D.
The amount you're willing to spend per click
- 10.Your AdWords account will have an opportunities tab located on the main navigation menu. What is this tab for?
- A.
Access tools that will show you the performance of your campaigns
- B.
Edit ad groups and keywords to maximize your CTR
- C.
Download the tables with your performance metrics as reports
- D.
To help you improve your campaign's performance by finding bid, budget, and keyword ideas
- 11.What is a managed placement on the display network?
- A.
You are guaranteed placement on the best performing sites
- B.
You can choose specific sites and webpages where your ads may appear
- C.
Your ads are shown on top sites for your market on pages related to your keywords
- D.
The best sites are chosen for placement by AdWords
- 12.Ad groups allow advertisers to:
- A.
Create ads that will show on different websites
- B.
Help increase the chances that the ads in that ad group are approved
- C.
Use phrase match keywords to increase your quality score
- D.
Create ads that are relevant for a tightly themed group of keywords
- 13.If you want your AdWords ads to run as quickly as possible any given day until the daily budget has been reached which delivery option should you choose?
- A.
Standard
- B.
Accelerated
- C.
Automatic
- D.
Manual
- 14.Why would you want to use location targeting?
- A.
To use the remarketing feature
- B.
To use different interface language settings
- C.
To target users in different countries or cities
- D.
To add placements in a specific country
- 15.What will happen when you set the ad rotation option to optimize?
- A.
If you have more than one ad in an ad group then AdWords will automatically show the better performing ad more often.
- B.
If you have more than one display URL for each ad, AdWords will automatically show the most relevant display URL more often.
- C.
All the ads within an ad group will rotate evenly.
- D.
Your ads will optimize for a higher CTR automatically.
- 16.How does automatic CPC bidding work?
- A.
AdWords will generate as many targeted clicks as possible with no regards for a budget
- B.
Every time a viewer searches for a keyword you've bid on, AdWords will make sure your ad is the highest positioned ad
- C.
AdWords will automatically set your bids based on your daily budget to generate as many clicks as possible
- D.
AdWords will set your bid so that your ad always gets the position you specified.
- 17.What does it mean when a campaign is pending in AdWords?
- A.
It is inactive, but scheduled to begin at a future date
- B.
It is inactive due to being past its scheduled end date
- C.
It is inactive due to manual pausing of the campaign
- D.
It is inactive and under review
- 18.What do you have control of at the ad group level?
- A.
Location settings
- B.
Language settings
- C.
Daily budget
- D.
Ad text
- 19.How should you structure your ad groups?
- A.
By geographic targeting
- B.
By CPC
- C.
By common keyword themes
- D.
By daily budgets
- 20.What can you do to achieve the top position in the paid search results?
- A.
Lower your daily budget and lower your CPC
- B.
Improve your quality score and increase your CPC
- C.
Improve your quality score and lower your CPC
- D.
Lower your daily budget and lower your CPC
- 21.If you have an ad group with the broad match type keyword 'iphone display cover' which keyword searches would the ad be eligible to show up on? Select all options that apply:
- A.
Iphone display cover
- B.
Iphone cover
- C.
Iphone cases
- D.
Cell phones
- 22.If you have an ad group with the broad match type keyword 'iphone display cover' which keyword searches would the ad be eligible to show up on? Select all options that apply:
- A.
Iphone cover
- B.
Iphone cases
- C.
Iphone display cover
- D.
Cell phones
- 23.What happens when you add in negative keywords to an ad group?
- A.
The ads will be bolded in your ad text
- B.
Your maximum CPC will decrease
- C.
The ad will not show when the negative keywords are in the user's search query
- D.
Your ads will not show when they appear in another ad group within your account
- 24.The addition of negative keywords to an ad group may increase:
- A.
The number of impressions your ads receive
- B.
The number of placements in the Display Network
- C.
The actual CPC of the ad
- D.
The CTR of your ads
- 25.If you want to increase your CTR, what can you do to help lower irrelevant impressions?
- A.
Fix your landing pages to more closely match your ad's text
- B.
Add negative keywords to an ad group
- C.
Add more placements to your ad groups
- D.
Change your display URL
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