Test Your Knowledge Of Business Bolts AdWords Fundamentals With This Quiz

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  • 1/55 Questions

    A higher quality score can result in

    • Higher costs per click
    • Lower ad positions and a higher cost
    • Better ad positions with a lower cost
    • Fewer clicks on your ad
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Advertising Quizzes & Trivia
About This Quiz

One of the ways through which businesses expand their brand is through the use of advertisement materials and there are different ways you can do so. The practice exam below is designed to test out your knowledge on business bolts Ad words fundamentals while adding up on it. Give it a shot and see just how much you know. All the best!

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  • 2. 

    How often does AdWords run an auction determining the ads to show for any given search?

    • Hourly

    • Daily

    • Whenever that query is searched for

    • When you log into your AdWords account

    Correct Answer
    A. Whenever that query is searched for
    Explanation
    AdWords runs an auction to determine the ads to show for any given search whenever that query is searched for. This means that each time a user enters a search query, AdWords conducts an auction to determine which ads are most relevant and should be displayed. The frequency of this auction is not fixed to a specific time interval like hourly or daily, but rather occurs in real-time whenever a search query is made.

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  • 3. 

    What happens when you add in negative keywords to an ad group?

    • The ads will be bolded in your ad text

    • Your maximum CPC will decrease

    • The ad will not show when the negative keywords are in the user's search query

    • Your ads will not show when they appear in another ad group within your account

    Correct Answer
    A. The ad will not show when the negative keywords are in the user's search query
    Explanation
    When negative keywords are added to an ad group, the ad will not be shown when those negative keywords are included in the user's search query. This means that the ad will not appear to users who are searching for terms that are deemed irrelevant or undesirable based on the negative keywords specified. Adding negative keywords helps to refine and target the ad campaign, ensuring that the ads are only shown to users who are more likely to be interested in the product or service being advertised.

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  • 4. 

    What purpose do location extensions serve?

    • Lower your CPC based on the location of the user

    • Help AdWords determine which format of your ad to show users

    • To help customers who are nearby find your closest storefront

    • Help AdWords determine what language to show your ad in

    Correct Answer
    A. To help customers who are nearby find your closest storefront
    Explanation
    Location extensions serve the purpose of helping customers who are nearby find the closest storefront of the advertiser. By including location information in the ad, users who are in close proximity to the advertiser's business can easily locate and visit the physical store. This improves the chances of driving foot traffic and increasing sales for the business.

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  • 5. 

    Ad groups allow advertisers to:

    • Create ads that will show on different websites

    • Help increase the chances that the ads in that ad group are approved

    • Use phrase match keywords to increase your quality score

    • Create ads that are relevant for a tightly themed group of keywords

    Correct Answer
    A. Create ads that are relevant for a tightly themed group of keywords
    Explanation
    Ad groups allow advertisers to create ads that are relevant for a tightly themed group of keywords. This means that advertisers can organize their ads and keywords into specific groups based on a common theme or topic. By doing so, they can ensure that their ads are highly relevant to the keywords they are targeting, increasing the chances of attracting the right audience and improving the overall performance of their advertising campaigns.

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  • 6. 

    How does automatic CPC bidding work?

    • AdWords will generate as many targeted clicks as possible with no regards for a budget

    • Every time a viewer searches for a keyword you've bid on, AdWords will make sure your ad is the highest positioned ad

    • AdWords will automatically set your bids based on your daily budget to generate as many clicks as possible

    • AdWords will set your bid so that your ad always gets the position you specified.

    Correct Answer
    A. AdWords will automatically set your bids based on your daily budget to generate as many clicks as possible
    Explanation
    Automatic CPC bidding in AdWords works by automatically setting bids based on the daily budget. The goal is to generate as many clicks as possible within the set budget. This means that AdWords will adjust the bids to ensure that the ad gets as much visibility as possible and receives clicks from the targeted audience. The system takes into account the budget limitations while maximizing the number of clicks.

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  • 7. 

    How should you structure your ad groups?

    • By geographic targeting

    • By CPC

    • By common keyword themes

    • By daily budgets

    Correct Answer
    A. By common keyword themes
    Explanation
    To structure your ad groups, it is recommended to organize them by common keyword themes. This approach allows you to group keywords that are closely related and relevant to each other. By doing so, you can create targeted and focused ad campaigns that are more likely to resonate with your target audience. It also helps in optimizing your ad relevance and quality score, leading to better ad performance and higher click-through rates.

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  • 8. 

    If you don't want to set and manage keyword bids what bidding option can you use?

    • Automatic CPC

    • Manual CPC

    • Automatic CPA

    • Manual CPM

    Correct Answer
    A. Automatic CPC
    Explanation
    If you don't want to set and manage keyword bids, you can use the automatic CPC bidding option. With automatic CPC, the bidding is automated and the system adjusts your bids to help you get as many clicks as possible within your budget. This option allows you to save time and effort by letting the system handle the bidding process for you.

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  • 9. 

    What is a managed placement on the display network?

    • You are guaranteed placement on the best performing sites

    • You can choose specific sites and webpages where your ads may appear

    • Your ads are shown on top sites for your market on pages related to your keywords

    • The best sites are chosen for placement by AdWords

    Correct Answer
    A. You can choose specific sites and webpages where your ads may appear
    Explanation
    A managed placement on the display network refers to the ability to choose specific sites and webpages where your ads may appear. This means that advertisers have control over where their ads are displayed, allowing them to target specific websites or webpages that align with their target audience or marketing objectives. This level of control ensures that ads are shown in relevant contexts, increasing the likelihood of reaching the right audience and maximizing advertising effectiveness.

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  • 10. 

    What can you do to achieve the top position in the paid search results?

    • Lower your daily budget and lower your CPC

    • Improve your quality score and increase your CPC

    • Improve your quality score and lower your CPC

    • Lower your daily budget and lower your CPC

    Correct Answer
    A. Improve your quality score and increase your CPC
    Explanation
    To achieve the top position in the paid search results, you need to improve your quality score and increase your CPC. Quality score is a measure of the relevance and quality of your ads, keywords, and landing pages. By improving your quality score, you increase the likelihood of your ads being shown in top positions. Increasing your CPC (Cost Per Click) allows you to bid higher for those top positions, increasing your chances of securing them. This combination of improving quality score and increasing CPC helps you achieve the top position in paid search results.

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  • 11. 

    Which of the following is a best practice to create effective ad text?

    • Use a home page for every URL

    • Use the same ad text for every ad in the ad campaign

    • Use multiple exclamation points to grab attention

    • Include prices and special offers

    Correct Answer
    A. Include prices and special offers
    Explanation
    Including prices and special offers in ad text is a best practice to create effective ad text. This is because including specific pricing information and special offers can attract the attention of potential customers and entice them to click on the ad. It provides them with valuable information upfront, making the ad more relevant and increasing the likelihood of conversions. Additionally, including prices and special offers can help filter out users who may not be interested in the product or service due to price constraints, leading to more qualified leads.

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  • 12. 

    Keywords on the Display Network are always considered broad match.  That means:

    • Your ads will rotate and show the highest performing ad more

    • You don't need to select any placements

    • You have the best change of increasing your quality score

    • You don't need to include any variations of your keywords (like plurals and misspellings), they will be added in by default

    Correct Answer
    A. You don't need to include any variations of your keywords (like plurals and misspellings), they will be added in by default
    Explanation
    On the Display Network, keywords are always considered broad match, which means that you don't need to include any variations of your keywords like plurals and misspellings. These variations will be added in automatically by default. This helps to ensure that your ads reach a wider audience and increases the chances of your ads being shown to relevant users.

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  • 13. 

    How is ad rank determined on the Google Search Network?

    • Your maximum CPC multiplied by your quality score

    • How popular your website is

    • Your CTR divided by your quality score

    • The amount you're willing to spend per click

    Correct Answer
    A. Your maximum CPC multiplied by your quality score
    Explanation
    Ad rank on the Google Search Network is determined by multiplying your maximum cost-per-click (CPC) bid with your quality score. The maximum CPC bid represents the highest amount you are willing to pay for a click on your ad, while the quality score is a measure of the relevance and quality of your ad and landing page. By multiplying these two factors, Google determines the ad rank, which determines the position of your ad on the search results page.

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  • 14. 

    Your AdWords account will have an opportunities tab located on the main navigation menu. What is this tab for?

    • Access tools that will show you the performance of your campaigns

    • Edit ad groups and keywords to maximize your CTR

    • Download the tables with your performance metrics as reports

    • To help you improve your campaign's performance by finding bid, budget, and keyword ideas

    Correct Answer
    A. To help you improve your campaign's performance by finding bid, budget, and keyword ideas
    Explanation
    The opportunities tab in your AdWords account is designed to assist you in enhancing your campaign's performance. It provides bid, budget, and keyword ideas that can help you optimize your campaigns. By utilizing the tools available in this tab, you can identify areas for improvement and implement strategies to increase the effectiveness of your campaigns.

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  • 15. 

    If you want your AdWords ads to run as quickly as possible any given day until the daily budget has been reached which delivery option should you choose?

    • Standard

    • Accelerated

    • Automatic

    • Manual

    Correct Answer
    A. Accelerated
    Explanation
    Choosing the "accelerated" delivery option for AdWords ads means that the ads will be shown as quickly as possible throughout the day until the daily budget is exhausted. This option is suitable for advertisers who want to maximize their ad exposure and reach their audience quickly. It is especially useful for time-sensitive promotions or limited-time offers. By choosing this option, the ads will be shown more frequently, potentially resulting in a faster depletion of the daily budget.

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  • 16. 

    Why would you want to use location targeting?

    • To use the remarketing feature

    • To use different interface language settings

    • To target users in different countries or cities

    • To add placements in a specific country

    Correct Answer
    A. To target users in different countries or cities
    Explanation
    Location targeting allows advertisers to focus their advertising efforts on specific geographic locations, such as countries or cities. By using location targeting, advertisers can ensure that their ads are seen by users in the desired locations, helping them reach their target audience more effectively. This feature is particularly useful for businesses that have specific target markets in different countries or cities, allowing them to tailor their ads and messaging to those specific locations.

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  • 17. 

    When is quality score evaluated?

    • Daily

    • Monthly

    • When you update your ad

    • When a search is done that triggers your ad

    Correct Answer
    A. When a search is done that triggers your ad
    Explanation
    Quality score is evaluated when a search is done that triggers your ad. This means that every time a user searches for keywords that are relevant to your ad, the quality score of your ad is evaluated. The quality score is an important factor in determining the ad rank and cost-per-click for your ads. It takes into account various factors such as click-through rate, ad relevance, and landing page experience. By evaluating the quality score when a search is done, search engines ensure that the most relevant and high-quality ads are shown to users.

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  • 18. 

    What is the maximum CPC bid?

    • The amount you need to pay to outbid your competition

    • The highest amount you will pay for each click on one of your ads

    • The actual amount you pay each time a visitor clicks on one of your ads

    • The amount you need to spend to gain a top ad placement

    Correct Answer
    A. The highest amount you will pay for each click on one of your ads
    Explanation
    The maximum CPC bid refers to the highest amount you are willing to pay for each click on one of your ads. This bid determines the maximum amount you will be charged when a visitor clicks on your ad. It is not necessarily the actual amount you will pay for each click, as the actual cost may be lower depending on factors such as the bidding competition and ad rank. However, the maximum CPC bid sets a limit on the amount you are willing to spend for each click.

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  • 19. 

    If your maximum CPC bid is $2 and the closest bid is $1.50 what is your actual CPC provided everything else is equal?

    • $2

    • $1.99

    • $1.50

    • $1.51

    Correct Answer
    A. $1.51
    Explanation
    If your maximum CPC bid is $2 and the closest bid is $1.50, your actual CPC would be $1.51. This is because in the bidding system, you only pay slightly more than the next highest bid. In this case, since the closest bid is $1.50, you would pay $0.01 more than that, resulting in an actual CPC of $1.51.

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  • 20. 

    The addition of negative keywords to an ad group may increase:

    • The number of impressions your ads receive

    • The number of placements in the Display Network

    • The actual CPC of the ad

    • The CTR of your ads

    Correct Answer
    A. The CTR of your ads
    Explanation
    Adding negative keywords to an ad group can increase the CTR (Click-Through Rate) of your ads. Negative keywords help to prevent your ads from showing for irrelevant searches, which means that your ads will only be displayed to users who are more likely to be interested in your product or service. By eliminating irrelevant impressions, the CTR of your ads is likely to increase as they will be shown to a more targeted audience, resulting in higher engagement and click-through rates.

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  • 21. 

    What is a benefit of MCC?

    • To increase quality score of your ads

    • A dashboard that gives you summaries of the statistics for all linked accounts

    • To link your AdWords account with analytics

    • None of the above

    Correct Answer
    A. A dashboard that gives you summaries of the statistics for all linked accounts
    Explanation
    The benefit of MCC (My Client Center) is that it provides a dashboard that gives you summaries of the statistics for all linked accounts. This means that you can easily view and analyze the performance of multiple AdWords accounts in one place, making it convenient for managing and monitoring campaigns. It allows for efficient tracking and reporting, saving time and effort compared to accessing individual accounts separately.

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  • 22. 

    What is a characteristic of the standard delivery method?

    • Ads are run as quickly as possible during the day until the daily budget has been reached

    • Ads may see a higher CTR

    • Ads are shown evenly throughout the day

    • Ads are shown when viewers are most likely to click on them

    Correct Answer
    A. Ads are shown evenly throughout the day
    Explanation
    The characteristic of the standard delivery method is that ads are shown evenly throughout the day. This means that the ads will be distributed evenly across different time periods, ensuring that they have a consistent presence throughout the day. This approach aims to reach a wider audience and maintain a consistent level of visibility for the ads.

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  • 23. 

    By monitoring your campaign's performance, you can:

    • Compare your campaign performance to your competitors

    • Figure out if your campaigns meet your marketing goals

    • Find more keywords to bid on

    • Increase your CTR

    Correct Answer
    A. Figure out if your campaigns meet your marketing goals
    Explanation
    By monitoring your campaign's performance, you can determine whether your campaigns are meeting your marketing goals. This involves analyzing various metrics such as click-through rates, conversion rates, and overall campaign success. By tracking these metrics, you can identify areas where your campaigns may be falling short and make necessary adjustments to ensure that they align with your marketing objectives.

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  • 24. 

    A bilingual user searches on google.com (the US domain) with Russian set as the preferred google interface language. If you want to target this user, which campaign language setting should you use?

    • Portuguese

    • English

    • Russian

    • Any language

    Correct Answer
    A. Russian
    Explanation
    The user has set Russian as their preferred google interface language, indicating that they are comfortable with using Russian. Therefore, to effectively target this user, the campaign language setting should be set to Russian.

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  • 25. 

    If a visitor using the Google Spanish search domain changes the interface language setting to English they may see ads in what language?

    • Spanish

    • English

    • All languages

    • None of the above

    Correct Answer
    A. English
    Explanation
    If a visitor using the Google Spanish search domain changes the interface language setting to English, they may see ads in English. This is because changing the interface language setting to English would override the default language settings of the Google Spanish search domain, causing the ads to be displayed in English instead of Spanish.

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  • 26. 

    If you want to increase your CTR, what can you do to help lower irrelevant impressions?

    • Fix your landing pages to more closely match your ad's text

    • Add negative keywords to an ad group

    • Add more placements to your ad groups

    • Change your display URL

    Correct Answer
    A. Add negative keywords to an ad group
    Explanation
    Adding negative keywords to an ad group can help lower irrelevant impressions and increase the click-through rate (CTR). Negative keywords are terms that you specify to prevent your ads from showing when those terms are included in a search query. By adding negative keywords, you can ensure that your ads are not displayed to users who are searching for irrelevant or unrelated terms, thereby reducing the number of irrelevant impressions and improving the chances of attracting more relevant clicks.

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  • 27. 

    What settings work at an AdWords account level?

    • CPC bids and keywords

    • Email address and billing information

    • Daily budget and match types

    • Password and CPC bids

    Correct Answer
    A. Email address and billing information
    Explanation
    At the AdWords account level, the settings that work include email address and billing information. These settings are crucial for managing and maintaining the AdWords account. The email address is used for communication and account notifications, while the billing information is necessary for payment purposes. These settings are essential for the overall functioning of the AdWords account and ensuring that it is properly managed and funded.

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  • 28. 

    What will happen when you set the ad rotation option to optimize?

    • If you have more than one ad in an ad group then AdWords will automatically show the better performing ad more often.

    • If you have more than one display URL for each ad, AdWords will automatically show the most relevant display URL more often.

    • All the ads within an ad group will rotate evenly.

    • Your ads will optimize for a higher CTR automatically.

    Correct Answer
    A. If you have more than one ad in an ad group then AdWords will automatically show the better performing ad more often.
    Explanation
    When you set the ad rotation option to optimize, AdWords will automatically show the better performing ad more often if you have more than one ad in an ad group. This means that the ad that is generating more clicks or conversions will be displayed more frequently, increasing the chances of getting better results from your advertising campaign. This optimization helps to improve the overall performance and effectiveness of your ads.

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  • 29. 

    What is the impact of creating a new ad group for the Display Network with both keywords and placements?

    • The ads will run on specific sites only on webpages that are relevant to the keywords selected

    • The ads will run on all the sites chosen for that group

    • The ads will run anywhere there is a keyword match

    • The ads will run on google search results pages when user's search for the keywords in the ad group

    Correct Answer
    A. The ads will run on specific sites only on webpages that are relevant to the keywords selected
    Explanation
    Creating a new ad group for the Display Network with both keywords and placements allows the ads to run on specific sites that are relevant to the selected keywords. This means that the ads will only be displayed on webpages that are related to the keywords chosen, ensuring better targeting and relevance for the ads.

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  • 30. 

    If you set a low daily budget (lower than the recommended amount) using the standard delivery method what can you expect?

    • Your ads will always show early on in the day, but not later when the budget has run out

    • Your ads will never show for the keywords you bid on

    • Your quality score will be lowered

    • Your ads will not always show when users search on the keywords you bid on

    Correct Answer
    A. Your ads will not always show when users search on the keywords you bid on
    Explanation
    Setting a low daily budget using the standard delivery method means that your ads may not always be shown when users search for the keywords you have bid on. This is because with a low budget, your ads may not have enough funds to be displayed for every search query. The standard delivery method spreads out your budget evenly throughout the day, so if the budget runs out early, your ads may not be shown later in the day. However, it does not mean that your ads will never show for the keywords you bid on or that your quality score will be lowered.

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  • 31. 

    What is a benefit of the AdWords Search Network?

    • Get higher organic search engine positions

    • Allow potential customers to call your business automatically

    • Place your ads on YouTube

    • Gain potential qualified customers

    Correct Answer
    A. Gain potential qualified customers
    Explanation
    The benefit of the AdWords Search Network is that it allows businesses to gain potential qualified customers. This means that by using the AdWords Search Network, businesses can target and reach individuals who are actively searching for products or services related to their business. This increases the chances of attracting customers who are already interested in what the business has to offer, resulting in higher conversion rates and potential sales.

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  • 32. 

    You can change the location targeting of an ad at the:

    • Keyword level

    • Campaign level

    • Ad group level

    • Account level

    Correct Answer
    A. Campaign level
    Explanation
    At the campaign level, you have the ability to change the location targeting of an ad. This means that you can specify the specific geographic locations where you want your ad to be shown. By adjusting the location targeting settings at the campaign level, you can ensure that your ad is reaching the right audience in the desired locations. This allows for more precise targeting and can help improve the effectiveness of your ad campaign.

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  • 33. 

    How will a low quality landing page impact an ad group?

    • The keywords will have a higher quality score

    • The keywords will have a lower quality score

    • The ads will have a low CTR

    • The ads will have a high conversion rate

    Correct Answer
    A. The keywords will have a lower quality score
    Explanation
    A low-quality landing page will impact an ad group by causing the keywords to have a lower quality score. This is because search engines evaluate the relevance and user experience of landing pages when determining the quality score of keywords. If the landing page is of low quality, it will result in a negative user experience and reduced relevance, leading to a lower quality score for the keywords associated with the ad group.

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  • 34. 

    Which of the following lines of text would not be allowed in an AdWords text ad?

    • Ready to get started?

    • Fast and easy

    • Click here to learn more

    • $1 trial

    Correct Answer
    A. Click here to learn more
    Explanation
    The line "click here to learn more" would not be allowed in an AdWords text ad because it violates Google's policy on misleading or deceptive content. The use of the phrase "click here" is considered a misleading call-to-action, as it does not provide clear information about what users can expect after clicking the ad. Google encourages advertisers to use descriptive and accurate language in their ads to ensure a positive user experience.

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  • 35. 

    If you want to use the CPV model, which type of AdWords video advertising would you need to use?

    • TrueView video formats

    • Any type of Display Network ad

    • YouTube video ads

    • Videos with a high Quality Score

    Correct Answer
    A. TrueView video formats
    Explanation
    The correct answer is TrueView video formats. TrueView is a type of AdWords video advertising that allows advertisers to create and manage video campaigns on YouTube and across the Google Display Network. TrueView ads give viewers the option to skip the ad after a few seconds, making it more user-friendly and cost-effective for advertisers. This format helps advertisers reach their target audience and only pay when viewers choose to watch their ads.

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  • 36. 

    What components do you need for an ad group to run on the AdWords search network?

    • Default bid, keywords, text or image ad

    • Default bid, keywords, text ad

    • Daily budget, keywords, position preference

    • Placements, keywords, ad

    Correct Answer
    A. Default bid, keywords, text ad
    Explanation
    To run an ad group on the AdWords search network, you need three components: a default bid, keywords, and a text ad. The default bid is the maximum amount you are willing to pay for each click on your ad. Keywords are the terms or phrases that trigger your ad to appear when someone searches for them. The text ad is the actual advertisement that is displayed to users when their search matches your keywords. These three components work together to ensure that your ad is shown to the right audience and that you are able to control your advertising budget effectively.

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  • 37. 

    What type of bidding can you use for image ads on the Display Network?

    • CPM only

    • CPC only

    • CPM and/or CPC

    • CPA only

    Correct Answer
    A. CPM and/or CPC
    Explanation
    CPM and/or CPC bidding can be used for image ads on the Display Network. CPM (Cost Per Thousand Impressions) allows advertisers to pay for every 1,000 times their ad is shown, while CPC (Cost Per Click) allows advertisers to pay for each click their ad receives. This means that advertisers have the flexibility to choose the bidding strategy that aligns with their goals and budget. They can opt for CPM if they want to maximize ad visibility and brand awareness, or choose CPC if they want to focus on driving traffic and conversions.

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  • 38. 

    What is a benefit of using AdWords?

    • Gain a higher position in the organic search results

    • Bid for placement in the paid ad results

    • View competitors bids

    • See how your customers navigate your website

    Correct Answer
    A. Bid for placement in the paid ad results
    Explanation
    A benefit of using AdWords is the ability to bid for placement in the paid ad results. This means that businesses can compete for top positions in search engine results pages by bidding on relevant keywords. By doing so, they can increase their visibility and reach a larger audience, potentially leading to more clicks, conversions, and overall business growth.

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  • 39. 

    What impact does adding placements to an ad group have on the quality score?

    • It improves it enough that the site will gain organic rankings

    • It will not impact the quality score for search

    • It improves the quality score for search

    • It lowers the quality score for search

    Correct Answer
    A. It will not impact the quality score for search
    Explanation
    Adding placements to an ad group does not have any impact on the quality score for search. Quality score is determined by factors like ad relevance, expected click-through rate, and landing page experience. Placements refer to specific websites or apps where the ads will be shown, and they do not directly affect the quality score. The quality score is primarily based on the performance and relevance of the ad itself, rather than where it is displayed. Therefore, adding placements to an ad group will not impact the quality score for search.

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  • 40. 

    Which of the following is true?

    • Ads can appeal the character limits

    • Ads cannot look like email inbox notifications

    • Ads cannot have exclamation points

    • Ad s can have extra spacing

    Correct Answer
    A. Ads cannot look like email inbox notifications
    Explanation
    Ads cannot look like email inbox notifications because it can be misleading and deceptive for users. Ads should have distinct visual elements that clearly differentiate them from other types of content, such as email notifications, to ensure transparency and prevent confusion. This is important to maintain user trust and provide a clear distinction between ads and organic content.

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  • 41. 

    If you reset your AdWords password, which of the following is true?

    • All the other google products on that account login will use that new password

    • The new password will only impact AdWords, all other google products with that account login will use the old password

    • The password will need to be updated on all other google products with that account login

    • Your AdWords billing information will need to be updated

    Correct Answer
    A. All the other google products on that account login will use that new password
    Explanation
    When you reset your AdWords password, all the other Google products associated with that account login will also use the new password. This means that the new password will be applied across all Google products, ensuring consistent security measures. It eliminates the need to update the password individually for each product and simplifies the process of managing account access.

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  • 42. 

    If you want to start a new product line and advertise for it with AdWords, what is the recommended course of action?

    • Set up an ad group for the product line

    • Ad in additional text ads within your already existing ad groups for the product line

    • Create a separate campaign for the product line

    • Ad in additional keywords within your already existing ad groups for the product line

    Correct Answer
    A. Create a separate campaign for the product line
    Explanation
    To effectively promote a new product line with AdWords, it is recommended to create a separate campaign specifically tailored for the product line. This allows for better organization and targeting of the ads, ensuring that the campaign is focused solely on promoting the new product line. By creating a separate campaign, you can set specific budget, bidding strategies, and ad settings that are optimized for the new product line, maximizing its visibility and potential for success.

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  • 43. 

    Why wouldn't the CPM option be available for a campaign?

    • The campaign is only opted into the Display Network

    • The campaign has never used CPM pricing before

    • The campaign budget is too low

    • The campaign is only opted into the Search Network

    Correct Answer
    A. The campaign is only opted into the Search Network
    Explanation
    The CPM (Cost Per Thousand Impressions) option wouldn't be available for the campaign because it is only opted into the Search Network. CPM pricing is typically used for campaigns on the Display Network, where advertisers pay for every thousand impressions their ads receive. Since the campaign is not opted into the Display Network, the CPM option is not applicable.

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  • 44. 

    How does AdWords determine which language a visitor uses?

    • Their IP address

    • The Google domain they use for search

    • Their home country's language

    • The google interface language setting

    Correct Answer
    A. The google interface language setting
    Explanation
    AdWords determines the language a visitor uses based on the Google interface language setting. This means that the language preference set by the visitor in their Google account or browser settings will be used to determine the language of the ads shown to them. The language setting takes precedence over other factors such as the visitor's IP address, the Google domain they use for search, or their home country's language.

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  • 45. 

    What does it mean when a campaign is pending in AdWords?

    • It is inactive, but scheduled to begin at a future date

    • It is inactive due to being past its scheduled end date

    • It is inactive due to manual pausing of the campaign

    • It is inactive and under review

    Correct Answer
    A. It is inactive, but scheduled to begin at a future date
    Explanation
    When a campaign is pending in AdWords, it means that it is currently inactive but has been scheduled to start at a future date. This could be because the advertiser has set a specific start date for the campaign to begin running. The campaign is not currently active and is awaiting the designated start date to become active and start displaying ads.

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  • 46. 

    What cannot be used in an AdWords text ad?

    • Special characters like question marks

    • Missing lines

    • Call to action phrases like 'click here' or 'checkout this site'

    • None of the above

    Correct Answer
    A. Call to action phrases like 'click here' or 'checkout this site'
    Explanation
    Call to action phrases like 'click here' or 'checkout this site' cannot be used in an AdWords text ad. AdWords text ads are designed to provide relevant information about a product or service, and using call to action phrases can be seen as overly promotional or misleading. Instead, text ads should focus on providing valuable information and enticing the user to click on the ad by highlighting the benefits or unique features of the product or service.

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  • 47. 

    What is the keyword tool used for?

    • To find the best keywords that will result in the highest CTR

    • To find new keywords for your ad campaigns

    • To increase your CTR

    • To find negative keywords

    Correct Answer
    A. To find new keywords for your ad campaigns
    Explanation
    The keyword tool is used to find new keywords for your ad campaigns. This tool helps in identifying relevant and popular keywords that can be targeted in your advertising campaigns to reach a wider audience. By using this tool, advertisers can discover new keywords that they may not have thought of before, allowing them to optimize their campaigns and potentially drive more traffic and conversions.

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  • 48. 

    If you're located in the US, but you serve customers all over the world, who speak different languages, which targeting option will you need to adjust?

    • Language targeting

    • Regional targeting

    • Maximum CPC

    • Demographic targeting

    Correct Answer
    A. Language targeting
    Explanation
    If you are located in the US but serve customers worldwide who speak different languages, you will need to adjust the language targeting option. This is because language targeting allows you to target specific languages spoken by your target audience. By adjusting this option, you can ensure that your ads are shown to the relevant audience who speak the language you are targeting, regardless of their location.

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  • 49. 

    If you're focused on direct response which keywords should you delete from a search campaign?

    • Those that generate a lot of impressions but few conversions

    • Those that generate a lot of clicks along with conversions

    • Those with a low CTR

    • None of the above

    Correct Answer
    A. Those that generate a lot of impressions but few conversions
    Explanation
    You should delete the keywords that generate a lot of impressions but few conversions. This is because impressions indicate that your ads are being shown to a large number of people, but if those impressions are not resulting in conversions (such as purchases or sign-ups), then those keywords are not effectively reaching your target audience and driving the desired response. By deleting these keywords, you can focus your budget and efforts on more relevant and high-converting keywords.

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Quiz Review Timeline (Updated): Mar 19, 2023 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Mar 19, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Jan 24, 2014
    Quiz Created by
    Lginger

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