Why Do We Need Online Survey Software?

If you’re a regular online shopper like I am, pretty sure when you complete a transaction, you get one of those satisfaction surveys too. Even when carpooling or taking a cab, they ask you to rate the ride and so on, so why exactly do companies conduct surveys? To put it simply, companies conduct surveys...
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Extended Enterprise LMS: Simplifying Customer and Partner Training

The purpose of training is to tighten up the slack, toughen the body, and polish the spirit.  – Morihei Ueshiba, Japanese martial artist. Organizations that have a presence in multiple geographies around the world often face the need to train stakeholders stationed in those places from time to time. The effectiveness of such a training...
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How Can Companies Leverage Quizzes for Brand Promotion?

A lot of good companies fail to rise above mediocrity simply because they fail to promote themselves at the right time. Using trending topics for advertising is a well-known marketing tactic. There are various ways such tactics have been used for long term promotion. Big brands have a unique identity which they have slowly developed...
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Two-Fold Benefit of Using Online Quiz Tool in the Learning Industry

A lot of research has been conducted to determine the benefits of online tests, quizzes, and assessments in learning & development. Even though there is so much that has already been said about quizzes, there are a plethora of things that make them ideal for the learning industry. Most of this research points to several...
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Why Engagement Strategies & Investment Are Important for Customer Retention

A Forrester report highlights increasing customer retention by 5% can increase profits by up to 95%. Loyal customers spend about 30% more with brands than new customers. An investment to increase retention by 5% is surely a worthy business investment. For effective customer retention, a focused and dedicated approach needs to be kept in mind. And,...
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LMS Reporting: A Must in Every Data-Driven Learning Ecosystem

Enterprises always feel the need to provide continuous training to their workforce so that the latter can fit into modern workplaces. Creative problem solving, collaborative skills, adaptability, and agility are some of the competencies employers look forward to in their employees. In fact, talent has become a key differentiator in the present business world. Talent...
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Top 5 Benefits of Post-Event Surveys You Need to Know

After all the hard work, money, and time; you finally packed up your long-awaited event, and it was probably the best moment of your life but was it the same for your audience or attendees? You might believe that your event met your expectations, and everything had gone as you had hoped, but what’s more...
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Expert Roundup: How Data from Survey Software Shapes Marketing Campaigns

Let’s assume you’ve got the perfect product; you’ve thought about a well-funded marketing campaign. However, your campaign proves to be unsuccessful after the launch, because it doesn’t resonate with your target audience. It’s a pretty scary thought, isn’t it? To avoid scenarios like these, companies spend a fortune conducting market research and focus groups. Like...
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What Are the Advantages of NPS to My Business?

Customer retention, customer loyalty, customer engagement, phew, these words are all I read about these days. One thing that tends to link all these factors together is Net Promoter Score or NPS. Ask any customer support expert, and they’ll go on about how good NPS is and how companies are adopting it and using it...
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