Several businesses find online quizzes unproductive, however, they can be extremely effective if used in the right way. They are an excellent way to improve customer relationships, educate people, and to get valuable feedback from the customers. All you need to do is understand the purpose of creating quizzes. Many big enterprises such as Red Lobster and Disney invest a lot of time crafting engaging and interactive quizzes for their customers, not just for getting kicks, but for lead-generation, building healthy customer-relationships, and data collection.
The reasons behind why businesses need to choose online quizzes are not just limited to customers’ interest, and engagement, but extends to generating revenue and improving your business. Let’s discuss some of those reasons. Using online quizzes, you can:
Get Better Search Engine Rankings
Every business needs to rank higher on search engine platforms to promote its products or services. With online quizzes, businesses can enhance their SEO stats easily and quickly. As customers take online quizzes on your website, they spend more time which in turn lower the bounce rate and boost the dwell time. This way, your business gets better ranking on search engines such as Google, Bing and so on.
Build Customers’ Lists
No matter how big your business is, you need to generate customers’ interest to make your product popular and to direct traffic to your website. Online quizzing is the best way to build prospects’ list. Let’s consider it with an example, if you want to promote your product that has been recently launched, you can create a quiz related to it. This way, you’ll be able to draw prospects’ attention, and once they have taken the quiz, there is a high probability that the customers will opt-in for the email. Businesses, on the other hand, can further use the information to offer discount coupons or anything related to that quiz and your product.
Educate your Audience
It is not necessary that quizzes are solely focused on the “fun” element. Online quizzes are great to educate your customers on products or services that you offer. Using educational theme-based quizzes, you can build customers’ interest and enhance product engagement. Issues related to health, environment, and business can also be discussed using online quizzes. For instance, the quiz created by Red Cross “Do You Know How to Swim” not only develops interest but also informs the audience about swimming skills. This way, you generate leads and at the same time educate your audience.
Gather Information for Business Expansion
Apart from educating your customers, online quizzes are also great for gathering information which is helpful for business expansion. Using online quizzes, you can easily understand your customers’ needs and also predict what they might want in future. You can ask your customers’ regarding your products or services, marketing ideas, whether or not they were satisfied with the same, and what changes they might want to see. This way, you’ll be able to gather essential information and use it to improve your business.
Reveal Customers’ Interest
Before launching any product or service, every business wants to know about their audiences’ preference and their interests. Fortunately, online quizzes are a quick and simple way to understand your audiences’ requirements and choices. They not just reveal your customer’s psychographics (the difference between one person to another based on habits, interests, and behaviors) but also helps to understand their behavior. You can further implement this information into your business to get good results.
Choose your Quiz Smartly!
Now that you know the reasons to integrate online quizzes in your businesses, you can easily create one for yourself. All you need to do is decide the kind of quiz you need for your audience based on effectiveness and convenience. Make sure that the quiz is short and easy to understand. Keep in mind that right quizzes help you know your audience better and simultaneously, allow you to improve your business.