Wordstream PPC Training
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This test is meant to test your knowledge of PPC and Google AdWords. It will give me an idea of where you stand in order to prepare future training.
- 1.A searcher types a (blank) into a search engine to find information. What is (blank)?
- A.
Keyword
- B.
Campaign
- C.
PPC
- D.
Search Query
- E.
Text Ad
- 2.The last visible line on an AdWords ad is called:
- A.
The CTR.
- B.
The Display URL.
- C.
The Description Line 2.
- D.
The Landing Page.
- E.
The Conversion Rate.
- 3.What is the CTR of an ad that has 30 clicks and 1,000 impressions?
- A.
3%
- B.
.03%
- C.
30%
- D.
33%
- E.
300%
- 4.True or False. With AdWords CPC advertising an advertiser pays each time an appears on Google.
- A.
True
- B.
False
- 5.Google determines an ad's rank based on:
- A.
Your website's performance in Google's natural search results.
- B.
Your CPC bid.
- C.
Your keyword's quality score on Google and its CPC.
- D.
The length of time you have been an AdWords advertiser.
- 6.Which of the following statements is true about AdWords ad ranking?
- A.
Your ad can't be locked out of the top position based solely on price
- B.
Having irrelevant keywords and ad text will result in a better rank for your ad
- C.
Well-targeted ads are those that target the largest number of people
- D.
The advertiser who bids the most will have the highest ad rank
- 7.Which of the following does not apply to the entire AdWords account?
- A.
Billing information
- B.
Login email address
- C.
Daily budget
- D.
Account preferences
- 8.An AdWords Standard Edition account can house up to ______ campaigns and ______ ad groups per campaign.
- A.
1,1
- B.
10,25
- C.
25,100
- D.
Unlimited, Unlimited
- 9.Let's say that you have a new product that needs to be advertised in a specific location. What action should you take?
- A.
Create a new account
- B.
Set an additional location target in an existing campaign
- C.
Create a new campaign
- D.
Create a new ad group in an existing campaign
- 10.What is the structure of an AdWords account from the top down?
- A.
Account, ad group, campaign, ad text and keywords and placements
- B.
Account, campaign, ad text and keywords and placements, CPC and budget
- C.
Account, campaign, ad group, ad text and keywords and placements
- D.
Account, budget, ad group, campaign and keywords and placements
- 11.Each AdWords campaign has its own daily budget.
- A.
True
- B.
False
- 12.Which of the following actions cannot be performed from the 'Keywords' tab?
- A.
Edit your cost-per-click (CPC) bids
- B.
Check to see whether a keyword is showing ads
- C.
Edit your AdWords ad text
- D.
Pause individual keywords from showing ads
- 13.True or False. It is not possible to pause an individual text ad.
- A.
True
- B.
False
- 14.Which of the following is not a good way to expand your keyword list?
- A.
List 2- to 3-word phrases that searchers might use to find your product or service.
- B.
Use a keyword tool.
- C.
List as many keywords as possible to draw all possible traffic.
- D.
List plural variations, synonyms, and spelling variations of your existing keywords.
- 15.True or False. It is best to keep keyword lists in each ad group small and manageable.
- A.
True
- B.
False
- 16.______ keywords only show your ad when the precise phrase is used in the search query – without any other words before, between, or after.
- A.
Phrase match
- B.
Precision match
- C.
Negative match
- D.
Exact match
- 17.Single-word or general keywords are ______.
- A.
Excellent for your return on investment
- B.
Too broad and can lead to clicks from people who don’t know what you’re offering
- C.
Useful in generating highly targeted traffic for your site
- D.
Good for preventing irrelevant traffic
- 18.The most effective AdWords ad headlines ______.
- A.
Include the company name or website domain name
- B.
Do not contain the most important keywords
- C.
Are written in all capital letters
- D.
Directly relate to the keywords being searched
- 19.True or False. Search results sites like Google make up the majority of pages viewed on the Internet.
- A.
True
- B.
False
- 20.Which of the following is not a way in which you can fine tune your ads for search targeting?
- A.
Target specific locations and languages.
- B.
View the keywords that your competitors use.
- C.
Choose keywords that are highly relevant for your product or service.
- D.
Use keyword-match types.
- 21.True or False. A low CTR on content pages always indicates that your ads are not profitable.
- A.
True
- B.
False
- 22.True or False. The default setting for any new keyword is phrase match.
- A.
True
- B.
False
- 23.Which punctuation should you apply when using the broad-matched keyword matching option?
- A.
None
- B.
Brackets [ ]
- C.
Quotations" "
- D.
Parenthesis ( )
- 24.An ad with the keyword "cheap chocolate" (in quotations) would run on which of the following search queries?
- A.
Quality chocolates cheap
- B.
Cheap yummy chocolates
- C.
Chocolate cheap and tasty
- D.
'Good cheap chocolate'
- 25.To indicate a keyword as an exact match, which of the following should be used?
- A.
None
- B.
Brackets [ ]
- C.
Quotations" "
- D.
Parenthesis ( )
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