Wordstream PPC Training

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| By Shawnwmccarthy

Shawnwmccarthy

Community Contributor

Quizzes Created: 1 | Total Attempts: 561

Questions: 52 | Attempts: 561 | Updated: Mar 15, 2023

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This test is meant to test your knowledge of PPC and Google AdWords. It will give me an idea of where you stand in order to prepare future training.

Questions and Answers

1.

A searcher types a (blank) into a search engine to find information. What is (blank)?
- A.
  
  Keyword
- B.
  
  Campaign
- C.
  
  PPC
- D.
  
  Search Query
- E.
  
  Text Ad
Correct Answer
D. Search Query

Explanation
A searcher types a search query into a search engine to find information. A search query is the specific set of words or phrases that a user enters into the search bar to initiate a search. It helps the search engine understand the user's intent and retrieve relevant results from its database. The search query is crucial in determining the accuracy and relevance of the search results displayed to the user.

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2.

The last visible line on an AdWords ad is called:
- A.
  
  The CTR.
- B.
  
  The Display URL.
- C.
  
  The Description Line 2.
- D.
  
  The Landing Page.
- E.
  
  The Conversion Rate.
Correct Answer
B. The Display URL.

Explanation
The last visible line on an AdWords ad is called the Display URL. The Display URL is the website address that appears in the ad and is used to give users an idea of where they will be directed to if they click on the ad. It is different from the actual landing page URL, as it can be customized to be more user-friendly and relevant to the ad content. The Display URL is an important element in an ad as it helps to establish trust and credibility with users.

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3.

What is the CTR of an ad that has 30 clicks and 1,000 impressions?
- A.
  
  3%
- B.
  
  .03%
- C.
  
  30%
- D.
  
  33%
- E.
  
  300%
Correct Answer
A. 3%

Explanation
The CTR (Click-through rate) is calculated by dividing the number of clicks on an ad by the number of impressions and then multiplying by 100. In this case, the ad received 30 clicks and 1,000 impressions. So, the CTR would be (30/1000) * 100 = 3%.

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4.

True or False. With AdWords CPC advertising an advertiser pays each time an appears on Google.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
False. With AdWords CPC advertising, an advertiser pays each time their ad is clicked on, not each time it appears on Google. This means that the advertiser only pays when someone interacts with their ad by clicking on it, rather than simply seeing it.

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5.

Google determines an ad's rank based on:
- A.
  
  Your website's performance in Google's natural search results.
- B.
  
  Your CPC bid.
- C.
  
  Your keyword's quality score on Google and its CPC.
- D.
  
  The length of time you have been an AdWords advertiser.
Correct Answer
C. Your keyword's quality score on Google and its CPC.

Explanation
Google determines an ad's rank based on the combination of its keyword's quality score and its CPC (Cost Per Click). The quality score is determined by factors such as the ad's relevance to the keyword, the ad's click-through rate, and the quality of the landing page. A higher quality score indicates a more relevant and effective ad, which can result in a higher ad rank. The CPC bid also plays a role, as advertisers with higher bids may have a better chance of achieving a higher ad rank. Therefore, both the keyword's quality score and CPC are important factors in determining an ad's rank on Google.

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6.

Which of the following statements is true about AdWords ad ranking?
- A.
  
  Your ad can't be locked out of the top position based solely on price
- B.
  
  Having irrelevant keywords and ad text will result in a better rank for your ad
- C.
  
  Well-targeted ads are those that target the largest number of people
- D.
  
  The advertiser who bids the most will have the highest ad rank
Correct Answer
A. Your ad can't be locked out of the top position based solely on price

Explanation
AdWords ad ranking is determined by a combination of factors, including bid amount, ad quality, and expected impact of ad extensions and formats. While bid amount plays a role in ad ranking, it is not the sole determining factor. Google also considers the relevance and quality of the ad, as well as the expected user experience. Therefore, it is possible for an ad with a lower bid but higher quality to achieve a higher ad rank and appear in the top position.

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7.

Which of the following does not apply to the entire AdWords account?
- A.
  
  Billing information
- B.
  
  Login email address
- C.
  
  Daily budget
- D.
  
  Account preferences
Correct Answer
C. Daily budget

Explanation
The daily budget does not apply to the entire AdWords account because it is set at the campaign level. Each campaign within the AdWords account can have its own separate daily budget, allowing advertisers to allocate different amounts of money to different campaigns based on their individual goals and strategies. This flexibility allows advertisers to optimize their budget allocation and ensure that each campaign is receiving the appropriate amount of funding.

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8.

An AdWords Standard Edition account can house up to ______ campaigns and ______ ad groups per campaign.
- A.
  
  1,1
- B.
  
  10,25
- C.
  
  25,100
- D.
  
  Unlimited, Unlimited
Correct Answer
C. 25,100

Explanation
An AdWords Standard Edition account can house up to 25 campaigns and 100 ad groups per campaign. This means that advertisers using the Standard Edition have the ability to create and manage a significant number of campaigns and ad groups, allowing for more targeted and customized advertising strategies.

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9.

Let's say that you have a new product that needs to be advertised in a specific location. What action should you take?
- A.
  
  Create a new account
- B.
  
  Set an additional location target in an existing campaign
- C.
  
  Create a new campaign
- D.
  
  Create a new ad group in an existing campaign
Correct Answer
C. Create a new campaign

Explanation
To advertise a new product in a specific location, the most appropriate action would be to create a new campaign. Creating a new campaign allows you to have separate settings, budgets, and targeting options specifically tailored for promoting the new product in the desired location. This approach ensures that the advertising efforts are focused and optimized for reaching the target audience effectively.

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10.

What is the structure of an AdWords account from the top down?
- A.
  
  Account, ad group, campaign, ad text and keywords and placements
- B.
  
  Account, campaign, ad text and keywords and placements, CPC and budget
- C.
  
  Account, campaign, ad group, ad text and keywords and placements
- D.
  
  Account, budget, ad group, campaign and keywords and placements
Correct Answer
C. Account, campaign, ad group, ad text and keywords and placements

Explanation
The correct answer is Account, campaign, ad group, ad text and keywords and placements. In an AdWords account, the highest level is the account itself, which contains multiple campaigns. Each campaign can have multiple ad groups, and each ad group can have multiple ad texts and keywords. Placements refer to the websites or apps where the ads are displayed. This structure allows for organizing and managing ads effectively, with the ability to target specific audiences and track performance at different levels.

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11.

Each AdWords campaign has its own daily budget.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
Each AdWords campaign is allocated a specific daily budget, which determines the maximum amount of money that can be spent on that campaign in a single day. This allows advertisers to have control over their spending and ensure that they do not exceed their budget. By setting a daily budget for each campaign, advertisers can effectively manage their advertising costs and optimize their campaign performance.

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12.

Which of the following actions cannot be performed from the 'Keywords' tab?
- A.
  
  Edit your cost-per-click (CPC) bids
- B.
  
  Check to see whether a keyword is showing ads
- C.
  
  Edit your AdWords ad text
- D.
  
  Pause individual keywords from showing ads
Correct Answer
C. Edit your AdWords ad text
13.

True or False. It is not possible to pause an individual text ad.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
The statement "It is not possible to pause an individual text ad" is false. In online advertising platforms, it is indeed possible to pause or stop individual text ads. This feature allows advertisers to temporarily halt the display of specific ads while keeping other ads active. Pausing an individual text ad can be useful for various reasons, such as making adjustments to the ad's content or targeting, or temporarily prioritizing other ads in the campaign.

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14.

Which of the following is not a good way to expand your keyword list?
- A.
  
  List 2- to 3-word phrases that searchers might use to find your product or service.
- B.
  
  Use a keyword tool.
- C.
  
  List as many keywords as possible to draw all possible traffic.
- D.
  
  List plural variations, synonyms, and spelling variations of your existing keywords.
Correct Answer
C. List as many keywords as possible to draw all possible traffic.

Explanation
Listing as many keywords as possible to draw all possible traffic is not a good way to expand your keyword list because it can lead to a lack of focus and relevance. It is important to have a targeted and specific keyword list that aligns with your product or service. Simply listing a large number of keywords without considering their relevance can result in attracting irrelevant traffic and wasting resources. It is better to focus on relevant 2- to 3-word phrases, using a keyword tool, and including plural variations, synonyms, and spelling variations of existing keywords to expand the keyword list effectively.

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15.

True or False. It is best to keep keyword lists in each ad group small and manageable.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
It is best to keep keyword lists in each ad group small and manageable because it allows for better organization and targeting. By keeping the keyword lists small, advertisers can focus on specific themes or topics within each ad group, making it easier to create relevant and compelling ad copy. Additionally, smaller keyword lists make it easier to track and optimize performance, as advertisers can more effectively measure the success of individual keywords and make necessary adjustments.

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16.

______ keywords only show your ad when the precise phrase is used in the search query – without any other words before, between, or after.
- A.
  
  Phrase match
- B.
  
  Precision match
- C.
  
  Negative match
- D.
  
  Exact match
Correct Answer
D. Exact match

Explanation
Exact match keywords only show your ad when the precise phrase is used in the search query, without any other words before, between, or after. This means that the search query must match the keyword exactly in order for the ad to be triggered. This type of match offers a high level of precision and control over when your ad is shown, ensuring that it is only displayed to users who are specifically searching for that exact phrase.

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17.

Single-word or general keywords are ______.
- A.
  
  Excellent for your return on investment
- B.
  
  Too broad and can lead to clicks from people who don’t know what you’re offering
- C.
  
  Useful in generating highly targeted traffic for your site
- D.
  
  Good for preventing irrelevant traffic
Correct Answer
B. Too broad and can lead to clicks from people who don’t know what you’re offering

Explanation
Keywords that are single-word or general are too broad and can lead to clicks from people who don't know what you're offering. This is because single-word or general keywords lack specificity and may attract a wide range of users who are not necessarily interested in your specific product or service. As a result, these keywords may generate irrelevant traffic and decrease the overall effectiveness of your advertising campaign.

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18.

The most effective AdWords ad headlines ______.
- A.
  
  Include the company name or website domain name
- B.
  
  Do not contain the most important keywords
- C.
  
  Are written in all capital letters
- D.
  
  Directly relate to the keywords being searched
Correct Answer
D. Directly relate to the keywords being searched

Explanation
The most effective AdWords ad headlines directly relate to the keywords being searched. This means that the headline of the ad should be relevant to the search query entered by the user. By directly relating to the keywords being searched, the ad is more likely to catch the attention of the user and be seen as relevant to their needs. This increases the chances of the user clicking on the ad and converting into a customer.

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19.

True or False. Search results sites like Google make up the majority of pages viewed on the Internet.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
False. While search results sites like Google are popular and widely used, they do not make up the majority of pages viewed on the internet. There are countless other websites, social media platforms, online stores, news sites, and more that contribute to the majority of pages viewed on the internet.

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20.

Which of the following is not a way in which you can fine tune your ads for search targeting?
- A.
  
  Target specific locations and languages.
- B.
  
  View the keywords that your competitors use.
- C.
  
  Choose keywords that are highly relevant for your product or service.
- D.
  
  Use keyword-match types.
Correct Answer
B. View the keywords that your competitors use.

Explanation
By viewing the keywords that your competitors use, you can gain insights into their ad strategy and potentially adjust your own. This can be a valuable tactic for improving your ad targeting. However, it is not a direct method of fine-tuning your ads for search targeting. The other options listed - targeting specific locations and languages, choosing highly relevant keywords, and using keyword-match types - are all active ways to optimize your ads for search targeting.

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21.

True or False. A low CTR on content pages always indicates that your ads are not profitable.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
A low CTR on content pages does not necessarily indicate that your ads are not profitable. CTR (Click-Through Rate) measures the percentage of people who click on your ad after seeing it. While a low CTR may suggest that your ad is not engaging enough, it does not directly determine profitability. Other factors like conversion rate, cost-per-click, and overall campaign performance need to be considered to assess profitability accurately. Therefore, the statement "A low CTR on content pages always indicates that your ads are not profitable" is false.

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22.

True or False. The default setting for any new keyword is phrase match.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
The default setting for any new keyword is not phrase match. This means that when a new keyword is created, it will not automatically be set to match the exact phrase. Instead, it will default to a different match type, such as broad match or modified broad match.

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23.

Which punctuation should you apply when using the broad-matched keyword matching option?
- A.
  
  None
- B.
  
  Brackets [ ]
- C.
  
  Quotations" "
- D.
  
  Parenthesis ( )
Correct Answer
A. None

Explanation
When using the broad-matched keyword matching option, no punctuation needs to be applied. This is because the broad match option allows for variations and additional words in the search query, so there is no need to specify any specific punctuation.

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24.

An ad with the keyword "cheap chocolate" (in quotations) would run on which of the following search queries?
- A.
  
  Quality chocolates cheap
- B.
  
  Cheap yummy chocolates
- C.
  
  Chocolate cheap and tasty
- D.
  
  'Good cheap chocolate'
Correct Answer
D. 'Good cheap chocolate'

Explanation
The ad with the keyword "cheap chocolate" would run on the search query 'Good cheap chocolate'. This is because the search query includes the exact keyword phrase in quotations, which matches the keyword in the ad. The other search queries include variations of the keyword phrase but not the exact match in quotations.

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25.

To indicate a keyword as an exact match, which of the following should be used?
- A.
  
  None
- B.
  
  Brackets [ ]
- C.
  
  Quotations" "
- D.
  
  Parenthesis ( )
Correct Answer
B. Brackets [ ]

Explanation
Brackets [ ] should be used to indicate a keyword as an exact match. When a keyword is enclosed in brackets, it tells search engines to only consider exact matches for that specific keyword, rather than variations or similar terms. This can be useful when you want to narrow down search results to only include the exact keyword you are looking for.

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26.

True or False. An advertiser is selling ballet slippers. If he does not want his ad to appear when 'wedding ballet slippers' is queried, he should apply the negative-match keyword 'wedding.'
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
The advertiser is selling ballet slippers and does not want their ad to appear when the query includes "wedding ballet slippers." To achieve this, the advertiser should apply the negative-match keyword "wedding." This means that if the word "wedding" is included in the search query, the ad will not be shown. Therefore, the statement "True" is correct.

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27.

Which keyword matching option provides the best possibility for high numbers of ad impressions?
- A.
  
  Exact Match
- B.
  
  Broad Match
- C.
  
  Phrase Match
- D.
  
  Negatives
- E.
  
  High Traffic Match
Correct Answer
B. Broad Match

Explanation
Broad Match provides the best possibility for high numbers of ad impressions. This is because with broad match, your ads can show for searches that include misspellings, synonyms, related searches, and other relevant variations. It allows for a wider reach and can help capture a larger audience, resulting in more impressions for your ads.

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28.

True or False. Exact match tends to give you fewer clicks but higher conversions.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
Exact match tends to give you fewer clicks but higher conversions because it targets specific keywords that closely match the user's search query. This means that the ads are more relevant to the user's intent, leading to higher conversion rates. However, since the targeting is more precise, it may result in fewer clicks overall compared to broad match or phrase match keywords.

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29.

True or False. You can use multiple keyword matching options for different keywords in the same ad group.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
In Google Ads, it is possible to use multiple keyword matching options for different keywords within the same ad group. This allows advertisers to have more control over which search queries trigger their ads. By using different keyword matching options such as broad match, phrase match, and exact match, advertisers can target a wider or more specific audience based on their campaign goals and target keywords.

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30.

Which of the following is not a technique for optimizing your account?
- A.
  
  Organizing your ad groups
- B.
  
  Editing your landing page
- C.
  
  Increasing your daily budget
- D.
  
  Changing your cost-per-click (CPC) bids
Correct Answer
C. Increasing your daily budget

Explanation
Increasing your daily budget is not a technique for optimizing your account because it does not directly impact the performance or effectiveness of your ads. Optimizing your account involves making strategic changes to improve the targeting, relevance, and overall performance of your campaigns. This can be achieved by organizing your ad groups, editing your landing page to improve user experience, and changing your cost-per-click (CPC) bids to maximize the return on investment. However, simply increasing your daily budget without making any other optimizations may lead to higher spending but not necessarily better results.

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31.

True or False. Advertisers who have been with AdWords for many years don't need to optimize their accounts.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
Advertisers who have been with AdWords for many years still need to optimize their accounts. Optimization is an ongoing process that helps improve the performance of ad campaigns and ensures that advertisers are getting the best results from their advertising efforts. Even experienced advertisers need to regularly review and adjust their account settings, keywords, ad copy, and targeting to stay competitive and maximize their return on investment. Failing to optimize an account can lead to missed opportunities, wasted ad spend, and lower overall campaign performance.

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32.

It is important to browse competitors' advertisements and sites ______.
- A.
  
  To help you get an idea of what sets you apart from them
- B.
  
  To help you mimic some of the effective techniques that competitors use
- C.
  
  To help you to show your ads on the same keywords
- D.
  
  So you can incorporate effective phrases from their ad text
Correct Answer
A. To help you get an idea of what sets you apart from them

Explanation
Browsing competitors' advertisements and sites can provide valuable insights into their strategies, messaging, and unique selling points. By analyzing their tactics, businesses can gain a better understanding of what sets them apart from their competitors. This information can be used to differentiate their own products or services, highlight their unique value proposition, and develop effective marketing strategies.

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33.

If a keyword has a good CTR but is not converting well, what should you try changing?
- A.
  
  The matching option
- B.
  
  The landing page
- C.
  
  The daily budget
- D.
  
  The language targeting
Correct Answer
B. The landing page

Explanation
If a keyword has a good click-through rate (CTR) but is not converting well, the issue may lie with the landing page. The landing page is the webpage that users are directed to after clicking on an ad or search result. If the landing page does not effectively communicate or deliver what the user expects, it can result in a low conversion rate. Therefore, trying to change the landing page may help improve conversions for the keyword with a good CTR.

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34.

The more _______ a keyword, the more potential traffic it has.
- A.
  
  Specific
- B.
  
  Unprofitable
- C.
  
  Irrelevant
- D.
  
  General
- E.
  
  Exact
Correct Answer
D. General

Explanation
The more general a keyword is, the more potential traffic it has. This is because general keywords are more commonly used and searched for by a larger number of people. They have a broader appeal and can attract a wider audience. On the other hand, specific, unprofitable, irrelevant, and exact keywords may have less potential traffic as they are more targeted and may only appeal to a smaller subset of users.

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35.

Which three of the following can be done to increase traffic? (Select 3)
- A.
  
  Add new or unused keywords
- B.
  
  Create keywords for unadvertised products
- C.
  
  Delete all poorly performing keywords
- D.
  
  Raising your Maximum CPC
Correct Answer(s)
A. Add new or unused keywords
B. Create keywords for unadvertised products
D. Raising your Maximum CPC

Explanation
To increase traffic, there are three strategies that can be implemented. Firstly, adding new or unused keywords can expand the reach of the website and attract a wider audience. Secondly, creating keywords for unadvertised products can help in promoting those products and driving more traffic to the website. Lastly, raising the Maximum CPC (Cost Per Click) can increase the visibility of the website's ads, leading to higher click-through rates and ultimately more traffic.

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36.

Which three of the following changes to your campaign settings can increase traffic? (Select 3)
- A.
  
  Opting to show your ads on our content network
- B.
  
  Opting to show your ads on our search network
- C.
  
  Increasing your daily budget
- D.
  
  Targeting one local region
Correct Answer(s)
A. Opting to show your ads on our content network
B. Opting to show your ads on our search network
C. Increasing your daily budget

Explanation
Showing ads on both the content network and search network can increase traffic as it expands the reach of the ads to a wider audience. Increasing the daily budget allows for more ad impressions and clicks, which can also lead to increased traffic. Targeting one local region may limit the potential reach and therefore may not directly increase traffic.

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37.

For a website selling books, which is not an effective negative keyword?
- A.
  
  Free
- B.
  
  Phone
- C.
  
  Yellow
- D.
  
  Buy
- E.
  
  Club
Correct Answer
D. Buy

Explanation
The term "Buy" is not an effective negative keyword for a website selling books because it is a relevant keyword that indicates a potential customer's intention to make a purchase. Negative keywords are used to exclude irrelevant search terms, but "Buy" is a valuable keyword for a book-selling website as it aligns with the goal of selling products.

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38.

A (blank) is something that Google uses to match a search query with a text ad. What is (blank)?
- A.
  
  Search Query
- B.
  
  Keyword
- C.
  
  CTR
- D.
  
  Conversion Rate
- E.
  
  Text Ad
Correct Answer
B. Keyword

Explanation
A keyword is something that Google uses to match a search query with a text ad. When a user enters a search query, Google analyzes the keywords in the query and matches it with relevant text ads that contain those keywords. The keyword is an essential component in determining which ads are displayed to the user, ensuring that the ads are relevant to their search intent.

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39.

The formula to calculate CTR is:
- A.
  
  Impressions + clicks + conversions
- B.
  
  Clicks / conversions
- C.
  
  Conversions / impressions
- D.
  
  Clicks / impressions
- E.
  
  None of these.
Correct Answer
D. Clicks / impressions

Explanation
The correct answer is "clicks / impressions." CTR, or Click-Through Rate, is a metric used to measure the effectiveness of an online advertising campaign. It is calculated by dividing the number of clicks on an ad by the number of impressions it receives. This ratio indicates the percentage of people who clicked on the ad after seeing it, providing insights into its performance and audience engagement.

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40.

Quality Score is used by Google to: (check all that apply)
- A.
  
  Determine how high your ad will be ranked.
- B.
  
  Determine your site's conversion rate.
- C.
  
  Determine your daily budget.
- D.
  
  Determine if a keyword is eligible to enter an ad auction.
- E.
  
  Determine what will be your actual CPC.
Correct Answer(s)
A. Determine how high your ad will be ranked.
D. Determine if a keyword is eligible to enter an ad auction.
E. Determine what will be your actual CPC.

Explanation
Quality Score is used by Google to determine how high your ad will be ranked. It is a metric that takes into account factors such as the relevance of your ad to the search query, the quality and relevance of your landing page, and the historical performance of your ad. A higher Quality Score indicates that your ad is more likely to be shown in a higher position on the search results page. Quality Score is also used to determine if a keyword is eligible to enter an ad auction and what will be your actual CPC (Cost Per Click).

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41.

Which of the following IS NOT a factor used to determine Quality Score?
- A.
  
  Your account history, which is measured by the CTR of all the ads and keywords in your account.
- B.
  
  The historical CTR of the display URLs in the ad group.
- C.
  
  The number of keywords on your landing pages.
- D.
  
  The relevance of the keyword and the matched ad to the search query.
- E.
  
  The relevance of the keyword to the ads in its ad group.
Correct Answer
C. The number of keywords on your landing pages.

Explanation
The number of keywords on your landing pages is not a factor used to determine Quality Score. Quality Score is determined by factors such as account history, historical CTR of display URLs, relevance of the keyword and ad to the search query, and relevance of the keyword to the ads in its ad group. The number of keywords on landing pages does not directly impact the Quality Score.

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42.

The formula for a PPC conversion rate is:
- A.
  
  Conversions / clicks
- B.
  
  Conversions / impressions
- C.
  
  Conversions + clicks
- D.
  
  Conversions + impressions
- E.
  
  (conversions + clicks) / impressions
Correct Answer
A. Conversions / clicks

Explanation
The PPC conversion rate is calculated by dividing the number of conversions by the number of clicks. This ratio helps measure the effectiveness of a pay-per-click campaign in terms of generating desired actions or conversions from the number of clicks received. By dividing conversions by clicks, advertisers can determine the percentage of clicks that result in conversions, providing insights into the campaign's efficiency and success in driving desired outcomes.

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43.

Which of the following IS NOT a keyword status option.
- A.
  
  Paused
- B.
  
  Active
- C.
  
  Clicked
- D.
  
  Deleted
Correct Answer
C. Clicked

Explanation
The keyword status options typically refer to the current state or condition of a keyword in a system or platform. Paused, Active, and Deleted are commonly used keyword status options that indicate whether a keyword is on hold, in use, or removed. However, "Clicked" is not a keyword status option as it does not represent the status of a keyword but rather an action that can be taken on a keyword, such as when it is clicked by a user.

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44.

True or False. A bid can be set for both an Ad Group AND a keyword.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
A bid can be set for both an Ad Group and a keyword. This means that advertisers have the flexibility to set different bids for specific keywords within an ad group, allowing them to optimize their bidding strategy based on the performance and relevance of each keyword. By setting individual keyword bids, advertisers can ensure that their ads are more likely to appear for high-performing keywords and achieve better ad placement and visibility. Additionally, adjusting bids at the keyword level allows advertisers to allocate their budget more effectively and maximize their return on investment.

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45.

If a Keyword has a bid of $1.50 and its Ad Group has a bid of $4 which bid is Google going to use to determine CPC?
- A.
  
  $1.50, because the keyword bid overrides the Ad Group bid.
- B.
  
  $4, because it's higher.
- C.
  
  $2.75, because it's an average of both.
- D.
  
  Neither, Google will make up their own number as they see fit.
- E.
  
  Whatever the ad below them is paying plus $.01.
Correct Answer
A. $1.50, because the keyword bid overrides the Ad Group bid.

Explanation
Google is going to use the keyword bid of $1.50 to determine the cost-per-click (CPC) because the keyword bid overrides the bid set at the Ad Group level.

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46.

What formula does Google use to determine the actual CPC when an advertisers' ad is clicked on?
- A.
  
  Clicks / Impressions
- B.
  
  QS * Max CPC (bid)
- C.
  
  Position * QS
- D.
  
  Impressions * Clicks
- E.
  
  None
Correct Answer
B. QS * Max CPC (bid)

Explanation
Google uses the formula QS * Max CPC (bid) to determine the actual CPC when an advertiser's ad is clicked on. QS refers to the Quality Score, which is a measure of the ad's relevance and quality. Max CPC (bid) is the maximum amount the advertiser is willing to pay for a click. By multiplying these two factors together, Google determines the actual CPC for the ad.

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47.

SERP is an acronym that stands for:
- A.
  
  Search Engine Ranks and Positions
- B.
  
  Search Engine Result Pages
- C.
  
  Still Everything's Ranking Poorly
- D.
  
  Search Engine Responsibility Policies
Correct Answer
B. Search Engine Result Pages

Explanation
The correct answer is "Search Engine Result Pages". SERP refers to the pages displayed by search engines in response to a user's query. These pages contain a list of relevant websites and other content that match the search terms.

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48.

When editing a campaign's properties you CAN NOT do the following:
- A.
  
  Set what language you want your ads to show in.
- B.
  
  Set a daily budget.
- C.
  
  Set a specific location to show your ads in.
- D.
  
  Set the bids for all your keywords.
Correct Answer
D. Set the bids for all your keywords.

Explanation
When editing a campaign's properties, you have the ability to make changes such as setting the language for your ads, determining a daily budget, and selecting a specific location for your ads to be displayed in. However, you cannot set the bids for all your keywords.

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49.

When editing an Ad Group's properties you CAN NOT do the following:
- A.
  
  Pause the Ad Group so ads stop showing.
- B.
  
  Set a default bid that every keyword in the Ad Group will inherit by default.
- C.
  
  Increase your Daily Budget.
- D.
  
  Change the name of an Ad Group that already exists.
Correct Answer
C. Increase your Daily Budget.

Explanation
When editing an Ad Group's properties, you can pause the Ad Group to stop ads from showing, set a default bid for every keyword in the Ad Group, and change the name of an existing Ad Group. However, you cannot increase your Daily Budget while editing the Ad Group's properties.

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50.

What is one thing that WILL NOT improve an ad or keyword's CTR?
- A.
  
  Improving the landing page.
- B.
  
  Adding negative keywords.
- C.
  
  Setting match types for your keywords.
- D.
  
  Creating multiple ad variations and letting Google decide what ad is best to show.
Correct Answer
A. Improving the landing page.

Explanation
Improving the landing page will not improve an ad or keyword's click-through rate (CTR). While a well-designed and user-friendly landing page can enhance the overall user experience, it does not directly impact the performance of the ad or keyword in terms of attracting clicks. Instead, factors such as adding negative keywords, setting match types for keywords, and creating multiple ad variations to let Google optimize the best ad to show are more likely to positively influence CTR.

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Quiz Review Timeline +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

Current Version
Mar 15, 2023

Quiz Edited by
ProProfs Editorial Team
Nov 04, 2009

Quiz Created by
Shawnwmccarthy

Wordstream PPC Training

A searcher types a (blank) into a search engine to find information. What is (blank)?

The last visible line on an AdWords ad is called:

What is the CTR of an ad that has 30 clicks and 1,000 impressions?

True or False. With AdWords CPC advertising an advertiser pays each time an appears on Google.

Google determines an ad's rank based on:

Which of the following statements is true about AdWords ad ranking?

Which of the following does not apply to the entire AdWords account?

An AdWords Standard Edition account can house up to ______ campaigns and ______ ad groups per campaign.

Let's say that you have a new product that needs to be advertised in a specific location. What action should you take?

What is the structure of an AdWords account from the top down?

Each AdWords campaign has its own daily budget.

Which of the following actions cannot be performed from the 'Keywords' tab?

True or False. It is not possible to pause an individual text ad.

Which of the following is not a good way to expand your keyword list?

True or False. It is best to keep keyword lists in each ad group small and manageable.

______ keywords only show your ad when the precise phrase is used in the search query – without any other words before, between, or after.

Single-word or general keywords are ______.

The most effective AdWords ad headlines ______.

True or False. Search results sites like Google make up the majority of pages viewed on the Internet.

Which of the following is not a way in which you can fine tune your ads for search targeting?

True or False. A low CTR on content pages always indicates that your ads are not profitable.

True or False. The default setting for any new keyword is phrase match.

Which punctuation should you apply when using the broad-matched keyword matching option?

An ad with the keyword "cheap chocolate" (in quotations) would run on which of the following search queries?

To indicate a keyword as an exact match, which of the following should be used?

True or False. An advertiser is selling ballet slippers. If he does not want his ad to appear when 'wedding ballet slippers' is queried, he should apply the negative-match keyword 'wedding.'

Which keyword matching option provides the best possibility for high numbers of ad impressions?

True or False. Exact match tends to give you fewer clicks but higher conversions.

True or False. You can use multiple keyword matching options for different keywords in the same ad group.

Which of the following is not a technique for optimizing your account?

True or False. Advertisers who have been with AdWords for many years don't need to optimize their accounts.

It is important to browse competitors' advertisements and sites ______.

If a keyword has a good CTR but is not converting well, what should you try changing?

The more _______ a keyword, the more potential traffic it has.

Which three of the following can be done to increase traffic? (Select 3)

Which three of the following changes to your campaign settings can increase traffic? (Select 3)

For a website selling books, which is not an effective negative keyword?

A (blank) is something that Google uses to match a search query with a text ad. What is (blank)?

The formula to calculate CTR is:

Quality Score is used by Google to: (check all that apply)

Which of the following IS NOT a factor used to determine Quality Score?

The formula for a PPC conversion rate is:

Which of the following IS NOT a keyword status option.

True or False. A bid can be set for both an Ad Group AND a keyword.

If a Keyword has a bid of $1.50 and its Ad Group has a bid of $4 which bid is Google going to use to determine CPC?

What formula does Google use to determine the actual CPC when an advertisers' ad is clicked on?

SERP is an acronym that stands for:

When editing a campaign's properties you CAN NOT do the following:

When editing an Ad Group's properties you CAN NOT do the following:

What is one thing that WILL NOT improve an ad or keyword's CTR?

An AdWords Standard Edition account can house up to campaigns and ad groups per campaign.