This test is meant to test your knowledge of PPC and Google AdWords. It will give me an idea of where you stand in order to prepare future training.
Keyword
Campaign
PPC
Search Query
Text Ad
The CTR.
The Display URL.
The Description Line 2.
The Landing Page.
The Conversion Rate.
3%
.03%
30%
33%
300%
True
False
Your website's performance in Google's natural search results.
Your CPC bid.
Your keyword's quality score on Google and its CPC.
The length of time you have been an AdWords advertiser.
Your ad can't be locked out of the top position based solely on price
Having irrelevant keywords and ad text will result in a better rank for your ad
Well-targeted ads are those that target the largest number of people
The advertiser who bids the most will have the highest ad rank
Billing information
Login email address
Daily budget
Account preferences
1,1
10,25
25,100
Unlimited, Unlimited
Create a new account
Set an additional location target in an existing campaign
Create a new campaign
Create a new ad group in an existing campaign
Account, ad group, campaign, ad text and keywords and placements
Account, campaign, ad text and keywords and placements, CPC and budget
Account, campaign, ad group, ad text and keywords and placements
Account, budget, ad group, campaign and keywords and placements
True
False
Edit your cost-per-click (CPC) bids
Check to see whether a keyword is showing ads
Edit your AdWords ad text
Pause individual keywords from showing ads
True
False
List 2- to 3-word phrases that searchers might use to find your product or service.
Use a keyword tool.
List as many keywords as possible to draw all possible traffic.
List plural variations, synonyms, and spelling variations of your existing keywords.
True
False
Phrase match
Precision match
Negative match
Exact match
Excellent for your return on investment
Too broad and can lead to clicks from people who don’t know what you’re offering
Useful in generating highly targeted traffic for your site
Good for preventing irrelevant traffic
Include the company name or website domain name
Do not contain the most important keywords
Are written in all capital letters
Directly relate to the keywords being searched
True
False
Target specific locations and languages.
View the keywords that your competitors use.
Choose keywords that are highly relevant for your product or service.
Use keyword-match types.
True
False
True
False
None
Brackets [ ]
Quotations" "
Parenthesis ( )
Quality chocolates cheap
Cheap yummy chocolates
Chocolate cheap and tasty
'Good cheap chocolate'
None
Brackets [ ]
Quotations" "
Parenthesis ( )
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