Wordstream PPC Training

52 Questions | Total Attempts: 368

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PPC Quizzes & Trivia

This test is meant to test your knowledge of PPC and Google AdWords. It will give me an idea of where you stand in order to prepare future training.


Questions and Answers
  • 1. 
    A searcher types a (blank) into a search engine to find information. What is (blank)?
    • A. 

      Keyword

    • B. 

      Campaign

    • C. 

      PPC

    • D. 

      Search Query

    • E. 

      Text Ad

  • 2. 
    The last visible line on an AdWords ad is called:
    • A. 

      The CTR.

    • B. 

      The Display URL.

    • C. 

      The Description Line 2.

    • D. 

      The Landing Page.

    • E. 

      The Conversion Rate.

  • 3. 
    What is the CTR of an ad that has 30 clicks and 1,000 impressions?
    • A. 

      3%

    • B. 

      .03%

    • C. 

      30%

    • D. 

      33%

    • E. 

      300%

  • 4. 
    True or False. With AdWords CPC advertising an advertiser pays each time an appears on Google.
    • A. 

      True

    • B. 

      False

  • 5. 
    Google determines an ad's rank based on:
    • A. 

      Your website's performance in Google's natural search results.

    • B. 

      Your CPC bid.

    • C. 

      Your keyword's quality score on Google and its CPC.

    • D. 

      The length of time you have been an AdWords advertiser.

  • 6. 
    Which of the following statements is true about AdWords ad ranking?
    • A. 

      Your ad can't be locked out of the top position based solely on price

    • B. 

      Having irrelevant keywords and ad text will result in a better rank for your ad

    • C. 

      Well-targeted ads are those that target the largest number of people

    • D. 

      The advertiser who bids the most will have the highest ad rank

  • 7. 
    Which of the following does not apply to the entire AdWords account?
    • A. 

      Billing information

    • B. 

      Login email address

    • C. 

      Daily budget

    • D. 

      Account preferences

  • 8. 
    An AdWords Standard Edition account can house up to ______ campaigns and ______ ad groups per campaign.
    • A. 

      1,1

    • B. 

      10,25

    • C. 

      25,100

    • D. 

      Unlimited, Unlimited

  • 9. 
    Let's say that you have a new product that needs to be advertised in a specific location. What action should you take?
    • A. 

      Create a new account

    • B. 

      Set an additional location target in an existing campaign

    • C. 

      Create a new campaign

    • D. 

      Create a new ad group in an existing campaign

  • 10. 
    What is the structure of an AdWords account from the top down?
    • A. 

      Account, ad group, campaign, ad text and keywords and placements

    • B. 

      Account, campaign, ad text and keywords and placements, CPC and budget

    • C. 

      Account, campaign, ad group, ad text and keywords and placements

    • D. 

      Account, budget, ad group, campaign and keywords and placements

  • 11. 
    Each AdWords campaign has its own daily budget.
    • A. 

      True

    • B. 

      False

  • 12. 
    Which of the following actions cannot be performed from the 'Keywords' tab?
    • A. 

      Edit your cost-per-click (CPC) bids

    • B. 

      Check to see whether a keyword is showing ads

    • C. 

      Edit your AdWords ad text

    • D. 

      Pause individual keywords from showing ads

  • 13. 
    True or False. It is not possible to pause an individual text ad.
    • A. 

      True

    • B. 

      False

  • 14. 
    Which of the following is not a good way to expand your keyword list?
    • A. 

      List 2- to 3-word phrases that searchers might use to find your product or service.

    • B. 

      Use a keyword tool.

    • C. 

      List as many keywords as possible to draw all possible traffic.

    • D. 

      List plural variations, synonyms, and spelling variations of your existing keywords.

  • 15. 
    True or False. It is best to keep keyword lists in each ad group small and manageable.
    • A. 

      True

    • B. 

      False

  • 16. 
    ______ keywords only show your ad when the precise phrase is used in the search query – without any other words before, between, or after.
    • A. 

      Phrase match

    • B. 

      Precision match

    • C. 

      Negative match

    • D. 

      Exact match

  • 17. 
    Single-word or general keywords are ______.
    • A. 

      Excellent for your return on investment

    • B. 

      Too broad and can lead to clicks from people who don’t know what you’re offering

    • C. 

      Useful in generating highly targeted traffic for your site

    • D. 

      Good for preventing irrelevant traffic

  • 18. 
    The most effective AdWords ad headlines ______.
    • A. 

      Include the company name or website domain name

    • B. 

      Do not contain the most important keywords

    • C. 

      Are written in all capital letters

    • D. 

      Directly relate to the keywords being searched

  • 19. 
    True or False. Search results sites like Google make up the majority of pages viewed on the Internet.
    • A. 

      True

    • B. 

      False

  • 20. 
    Which of the following is not a way in which you can fine tune your ads for search targeting?
    • A. 

      Target specific locations and languages.

    • B. 

      View the keywords that your competitors use.

    • C. 

      Choose keywords that are highly relevant for your product or service.

    • D. 

      Use keyword-match types.

  • 21. 
    True or False. A low CTR on content pages always indicates that your ads are not profitable.
    • A. 

      True

    • B. 

      False

  • 22. 
    True or False. The default setting for any new keyword is phrase match.
    • A. 

      True

    • B. 

      False

  • 23. 
    Which punctuation should you apply when using the broad-matched keyword matching option?
    • A. 

      None

    • B. 

      Brackets [ ]

    • C. 

      Quotations" "

    • D. 

      Parenthesis ( )

  • 24. 
    An ad with the keyword "cheap chocolate" (in quotations) would run on which of the following search queries?
    • A. 

      Quality chocolates cheap

    • B. 

      Cheap yummy chocolates

    • C. 

      Chocolate cheap and tasty

    • D. 

      'Good cheap chocolate'

  • 25. 
    To indicate a keyword as an exact match, which of the following should be used?
    • A. 

      None

    • B. 

      Brackets [ ]

    • C. 

      Quotations" "

    • D. 

      Parenthesis ( )