Internal Online Examination- Oct. 2017 [a.Y. 2017-2018]

20 Questions | By Smitaghaidec22 | Updated: Oct 24, 2017 | Attempts: 181

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Internal Online Examination- Oct. 2017 [a.Y. 2017-2018] - Quiz

Anekant Education Society'sAnekant Institute of Management Studies (AIMS)Generic Core Course: Basics of MarketingCourse Code: 106

Questions and Answers

1.

Marketing people market ______ types of entities:
- A.
  
  A) four
- B.
  
  B) eight
- C.
  
  C) ten
- D.
  
  D) two
2.

By orchestrating several services and goods at places like amusement park and theme restaurant, a firm markets:
- A.
  
  A) Services
- B.
  
  B) Events
- C.
  
  C) Experiences
- D.
  
  D) None of the above
3.

‘Tangibilize the intangible’ refers to which p?’
- A.
  
  A) People
- B.
  
  B) Process
- C.
  
  C) Product
- D.
  
  D) Physical evidence
4.

Samsung belongs to which country?
- A.
  
  South Korea
- B.
  
  China
- C.
  
  Malaysia
- D.
  
  Japan
5.

Which pricing strategy is adopted by Parle G?
- A.
  
  Skimming Pricing
- B.
  
  Penetration Pricing
- C.
  
  EDLP
- D.
  
  Competitive Pricing
6.

A Titan watch has one year warranty. In some showrooms they have provided an extended warranty of three years. Which type of customer need is the company trying to satisfy?
- A.
  
  A) Real need
- B.
  
  B) Stated need
- C.
  
  C) Unstated need
- D.
  
  D) Delight need
7.

A group of relevant brands that a prospective consumer is favorably familiar with when they are thinking about making a purchase is known as: ___________.
- A.
  
  A) Market place
- B.
  
  B) Super set
- C.
  
  C) Evoked set
- D.
  
  D) Sub set
8.

___________________ is discomfort caused by post purchase conflict.
- A.
  
  A) Cognitive dissonance
- B.
  
  B) Intention
- C.
  
  C) Decision
- D.
  
  D) Alternative evaluation
9.

Opinion leaders are sometimes referred to as ________.
- A.
  
  A) Purchasing pals
- B.
  
  B) Buzz marketers
- C.
  
  C) Influentials
- D.
  
  D) Market mavens
10.

A teenage girl continually nags her mother to buy her a pair of high-heeled shoes that feel very uncomfortable to walk in, but are worn by all of her friends. This is an example of:_______________.
- A.
  
  A) Physiological needs
- B.
  
  B) Personal needs
- C.
  
  C) Safety needs
- D.
  
  D) Social needs
11.

Mr. Fernando who acts as an insurance agent visited ABC Ltd., with the hope of persuading a few members of the staff to purchase his product and was prevented by the secretary from meeting them. In the above instance the secretary acted as:
- A.
  
  A) a Buyer
- B.
  
  B) a Decider
- C.
  
  C) an Influencer
- D.
  
  D) a Gatekeeper
12.

Shoe manufacturers will not buy much more leather if the price of leather falls. Nor will they buy much less leather if the price rises unless they can find satisfactory substitutes. It is an example of:
- A.
  
  A) Derived demand
- B.
  
  B) Fluctuating demand
- C.
  
  C) Inelastic demand
- D.
  
  D) None of the above
13.

The generation of people born during the 1980s and early 1990s.
- A.
  
  A) Generation Y
- B.
  
  B) Generation X
- C.
  
  C) Baby Boomers
- D.
  
  D) Both a & b
14.

The ________ includes the immediate actors involved in producing, distributing, and promoting the offering. The main actors are the company, suppliers, distributors, dealers, and the target customers.
- A.
  
  A) Operations environment
- B.
  
  B) Management environment
- C.
  
  C) Strategic environment
- D.
  
  D) Task environment
15.

Niche marketers' objective is to understand their customers' need so well following which the customers are ________
- A.
  
  A) Willing to pay a premium
- B.
  
  B) Reluctant to pay a premium
- C.
  
  C) Not willing to buy at even discounts
- D.
  
  D) None of the above
16.

Companies address needs by putting forth a ________, a set of benefits that they offer to customer to satisfy their needs.
- A.
  
  A) Brand
- B.
  
  B) Value proposition
- C.
  
  C) Deal
- D.
  
  D) Demand
17.

When Marriott Corporation designs its hotel/motel service at many different price ranges (Residence Inns, Fairfield Inns, Marriott Resort Hotels), it is using what type of strategy?
- A.
  
  A) Niche Marketing
- B.
  
  B) Concentrated Marketing
- C.
  
  C) Differentiated Marketing
- D.
  
  D) Mass Marketing
18.

At the third level of customer value hierarchy, marketers need to design a
- A.
  
  A) Expected Product
- B.
  
  B) Augmented Product
- C.
  
  C) Basic Product
- D.
  
  D) None of the above
19.

Total length of each product line is divided by number of product lines which is carried by company to calculate:
- A.
  
  A) Average Width of Product Mix
- B.
  
  B) Average Length of Product Mix
- C.
  
  C) Average Depth of Product Mix
- D.
  
  D) Consistency of Product Mix
20.

The ___________ of the product mix implies to how closely associate the several product lines are in distribution channels, production requirements or some other way.
- A.
  
  A) Length
- B.
  
  B) Depth
- C.
  
  C) Width
- D.
  
  D) Consistency