Anekant Education Society's
Anekant Institute of Management Studies (AIMS)
Generic Core Course: Basics of Marketing
Course Code: 106
A) Generation Y
B) Generation X
C) Baby Boomers
D) Both a & b
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A) People
B) Process
C) Product
D) Physical evidence
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South Korea
China
Malaysia
Japan
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A) Willing to pay a premium
B) Reluctant to pay a premium
C) Not willing to buy at even discounts
D) None of the above
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Skimming Pricing
Penetration Pricing
EDLP
Competitive Pricing
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A) Real need
B) Stated need
C) Unstated need
D) Delight need
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A) Market place
B) Super set
C) Evoked set
D) Sub set
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A) Cognitive dissonance
B) Intention
C) Decision
D) Alternative evaluation
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A) Physiological needs
B) Personal needs
C) Safety needs
D) Social needs
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A) Derived demand
B) Fluctuating demand
C) Inelastic demand
D) None of the above
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A) Operations environment
B) Management environment
C) Strategic environment
D) Task environment
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A) Expected Product
B) Augmented Product
C) Basic Product
D) None of the above
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A) Average Width of Product Mix
B) Average Length of Product Mix
C) Average Depth of Product Mix
D) Consistency of Product Mix
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A) Length
B) Depth
C) Width
D) Consistency
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A) Services
B) Events
C) Experiences
D) None of the above
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A) Brand
B) Value proposition
C) Deal
D) Demand
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A) a Buyer
B) a Decider
C) an Influencer
D) a Gatekeeper
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A) Niche Marketing
B) Concentrated Marketing
C) Differentiated Marketing
D) Mass Marketing
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A) four
B) eight
C) ten
D) two
Quiz Review Timeline (Updated): Sep 2, 2023 +
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Internal Online Examination, Semester I, Oct., 2016- 106
Anekant Education Society's
Anekant Institute of Management Studies (AIMS)
Internal Online Exam- Oct., 2016
Subject: Basics of Marketing (106)
Questions:
20 |
Attempts:
234 |
Last updated:
Jul 18, 2023
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