Internal Online Examination, Semester I, Oct., 2016- 106

20 Questions | Total Attempts: 158

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Internal Online Examination, Semester I, Oct., 2016- 106

Anekant Education Society'sAnekant Institute of Management Studies (AIMS)Internal Online Exam- Oct. , 2016 Subject: Basics of Marketing (106)


Questions and Answers
  • 1. 
    Marketing is best defined as: 
    • A. 

      A) Matching a product with its market

    • B. 

      B) Promoting & selling products

    • C. 

      C) Facilitating satisfying exchange relationships

    • D. 

      D) Distributing products at the right price to stores

  • 2. 
    Customer loyalty is also known as________
    • A. 

      A) Customer royalty

    • B. 

      B) Brand name loyalty

    • C. 

      C) Customer satisfaction

    • D. 

      D) Customer delight

  • 3. 
    A web-based market centered around an event or an industry, rather than a single product is known as__________
    • A. 

      A) Market place

    • B. 

      B) Market space

    • C. 

      C) Meta market

    • D. 

      D) Mega market

  • 4. 
    When DuPont develops new carpets that are highly stain resistant & durable, it must educate consumers about the product’s benefits. This calls for activity in which of the following marketing mix variables?
    • A. 

      A) Price

    • B. 

      B) Promotion

    • C. 

      C) Place

    • D. 

      D) Product

  • 5. 
    ___________ includes all the actual & potential rival offerings & substitutes that a buyer might consider.
    • A. 

      A) Competition

    • B. 

      B) The product offering

    • C. 

      C) A value proposition

    • D. 

      D) The supply chain

  • 6. 
    Brands that meet consumers’ initial buying criteria are called the ________.
    • A. 

      A) Total set

    • B. 

      B) Consideration set

    • C. 

      C) Choice set

    • D. 

      D) Awareness set

  • 7. 
    A type of low involvement decision making where purchases are made with little or no advance planning is ___________
    • A. 

      A) Learned buying motive

    • B. 

      B) Rational buying motive

    • C. 

      C) Impulse buying

    • D. 

      D) Organizational buying

  • 8. 
    Anil comes to conclusion that Maruti is the car for his family, his statement is _______________ stage of consumer buying.
    • A. 

      A) Need recognition

    • B. 

      B) Development of decision

    • C. 

      C) Evaluation of alternative

    • D. 

      D) Decision

  • 9. 
    A teenage girl continually nags her mother to buy her a pair of high-heeled shoes that feel very uncomfortable to walk in, but are worn by all of her friends. This is an example of:_______________.
    • A. 

      A) Physiological needs

    • B. 

      B) Personal needs

    • C. 

      C) Safety needs

    • D. 

      D) Social needs

  • 10. 
    _______is the process through which a relatively permanent change in behavior results from the consequences of past behavior.
    • A. 

      A) Action

    • B. 

      B) Motive

    • C. 

      C) Perception

    • D. 

      D) Learning

  • 11. 
    The main demographic force that marketers monitor is _________.
    • A. 

      A) Population

    • B. 

      B) Literacy

    • C. 

      C) Sex

    • D. 

      D) None of the above

  • 12. 
    Every new technology is a force for_________________.
    • A. 

      A) Mass destruction

    • B. 

      B) Mass construction

    • C. 

      C) Creative destruction

    • D. 

      D) None of the above

  • 13. 
    All factors affecting purchasing power of consumers are included in____________________.
    • A. 

      A) cultural environment

    • B. 

      B) demographic environment

    • C. 

      C) economic environment

    • D. 

      D) both a and b

  • 14. 
    Generation born before 1964 and after world war II is classified as__________________.
    • A. 

      A) generation X

    • B. 

      B) generation Y

    • C. 

      C) baby boomers

    • D. 

      D) both a and b

  • 15. 
    Macro environment of any company or organization includes_______________.
    • A. 

      A) cultural environment

    • B. 

      B) demographic environment

    • C. 

      C) customers in international markets

    • D. 

      D) both a and b

  • 16. 
    Socioeconomic classification, lifestyle and personality are major segmentation variables in which category? 
    • A. 

      A) Geographic

    • B. 

      B) Behavioral

    • C. 

      C) Demographic

    • D. 

      D) Psychographic

  • 17. 
    Rural markets in South India are _________ in terms of size, occupation and population of people, income levels, accessibility socio-cultural factors, and similar dimensions. 
    • A. 

      A) Heterogeneous

    • B. 

      B) Homogeneous

    • C. 

      C) Both a and b

    • D. 

      D) None of the above

  • 18. 
    People within the same demographic group exhibits ________ psychographic profiles.
    • A. 

      A) Very Different

    • B. 

      B) Similar

    • C. 

      C) Can't say

    • D. 

      D) None of the above

  • 19. 
     In ____________, marketers classifies buyers intro groups depending on attitude toward, knowledge of, response to or use of a product. 
    • A. 

      A) Demographic segmentation

    • B. 

      B) Behavioral segmentation

    • C. 

      C) Psychographic segmentation

    • D. 

      D) None of the above

  • 20. 
    Why is market segmentation carried out?
    • A. 

      A) To break down large markets into smaller markets.

    • B. 

      B) Provides an opportunity to surpass competitors.

    • C. 

      C) By grouping together customers with similar needs, it provides a commercially viable method of serving these customers.

    • D. 

      D) Allows the achievement of greater market share.

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