Internal Online Examination, Semester I, Oct., 2016- 106
Anekant Education Society'sAnekant Institute of Management Studies (AIMS)Internal Online Exam- Oct. , 2016 Subject: Basics of Marketing (106)
- 1.Marketing is best defined as:
- A.
A) Matching a product with its market
- B.
B) Promoting & selling products
- C.
C) Facilitating satisfying exchange relationships
- D.
D) Distributing products at the right price to stores
- 2.Customer loyalty is also known as________
- A.
A) Customer royalty
- B.
B) Brand name loyalty
- C.
C) Customer satisfaction
- D.
D) Customer delight
- 3.A web-based market centered around an event or an industry, rather than a single product is known as__________
- A.
A) Market place
- B.
B) Market space
- C.
C) Meta market
- D.
D) Mega market
- 4.When DuPont develops new carpets that are highly stain resistant & durable, it must educate consumers about the product’s benefits. This calls for activity in which of the following marketing mix variables?
- A.
A) Price
- B.
B) Promotion
- C.
C) Place
- D.
D) Product
- 5.___________ includes all the actual & potential rival offerings & substitutes that a buyer might consider.
- A.
A) Competition
- B.
B) The product offering
- C.
C) A value proposition
- D.
D) The supply chain
- 6.Brands that meet consumers’ initial buying criteria are called the ________.
- A.
A) Total set
- B.
B) Consideration set
- C.
C) Choice set
- D.
D) Awareness set
- 7.A type of low involvement decision making where purchases are made with little or no advance planning is ___________
- A.
A) Learned buying motive
- B.
B) Rational buying motive
- C.
C) Impulse buying
- D.
D) Organizational buying
- 8.Anil comes to conclusion that Maruti is the car for his family, his statement is _______________ stage of consumer buying.
- A.
A) Need recognition
- B.
B) Development of decision
- C.
C) Evaluation of alternative
- D.
D) Decision
- 9.A teenage girl continually nags her mother to buy her a pair of high-heeled shoes that feel very uncomfortable to walk in, but are worn by all of her friends. This is an example of:_______________.
- A.
A) Physiological needs
- B.
B) Personal needs
- C.
C) Safety needs
- D.
D) Social needs
- 10._______is the process through which a relatively permanent change in behavior results from the consequences of past behavior.
- A.
A) Action
- B.
B) Motive
- C.
C) Perception
- D.
D) Learning
- 11.The main demographic force that marketers monitor is _________.
- A.
A) Population
- B.
B) Literacy
- C.
C) Sex
- D.
D) None of the above
- 12.Every new technology is a force for_________________.
- A.
A) Mass destruction
- B.
B) Mass construction
- C.
C) Creative destruction
- D.
D) None of the above
- 13.All factors affecting purchasing power of consumers are included in____________________.
- A.
A) cultural environment
- B.
B) demographic environment
- C.
C) economic environment
- D.
D) both a and b
- 14.Generation born before 1964 and after world war II is classified as__________________.
- A.
A) generation X
- B.
B) generation Y
- C.
C) baby boomers
- D.
D) both a and b
- 15.Macro environment of any company or organization includes_______________.
- A.
A) cultural environment
- B.
B) demographic environment
- C.
C) customers in international markets
- D.
D) both a and b
- 16.Socioeconomic classification, lifestyle and personality are major segmentation variables in which category?
- A.
A) Geographic
- B.
B) Behavioral
- C.
C) Demographic
- D.
D) Psychographic
- 17.Rural markets in South India are _________ in terms of size, occupation and population of people, income levels, accessibility socio-cultural factors, and similar dimensions.
- A.
A) Heterogeneous
- B.
B) Homogeneous
- C.
C) Both a and b
- D.
D) None of the above
- 18.People within the same demographic group exhibits ________ psychographic profiles.
- A.
A) Very Different
- B.
B) Similar
- C.
C) Can't say
- D.
D) None of the above
- 19.In ____________, marketers classifies buyers intro groups depending on attitude toward, knowledge of, response to or use of a product.
- A.
A) Demographic segmentation
- B.
B) Behavioral segmentation
- C.
C) Psychographic segmentation
- D.
D) None of the above
- 20.Why is market segmentation carried out?
- A.
A) To break down large markets into smaller markets.
- B.
B) Provides an opportunity to surpass competitors.
- C.
C) By grouping together customers with similar needs, it provides a commercially viable method of serving these customers.
- D.
D) Allows the achievement of greater market share.
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