Anekant Education Society's
Anekant Institute of Management Studies (AIMS)
Internal Online Exam- Oct., 2016
Subject: Basics of Marketing (106)
A) cultural environment
B) demographic environment
C) customers in international markets
D) both a and b
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A) Customer royalty
B) Brand name loyalty
C) Customer satisfaction
D) Customer delight
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A) Population
B) Literacy
C) Sex
D) None of the above
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A) Action
B) Motive
C) Perception
D) Learning
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A) Demographic segmentation
B) Behavioral segmentation
C) Psychographic segmentation
D) None of the above
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A) Competition
B) The product offering
C) A value proposition
D) The supply chain
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A) generation X
B) generation Y
C) baby boomers
D) both a and b
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A) Learned buying motive
B) Rational buying motive
C) Impulse buying
D) Organizational buying
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A) Physiological needs
B) Personal needs
C) Safety needs
D) Social needs
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A) cultural environment
B) demographic environment
C) economic environment
D) both a and b
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A) Price
B) Promotion
C) Place
D) Product
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A) Geographic
B) Behavioral
C) Demographic
D) Psychographic
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A) Market place
B) Market space
C) Meta market
D) Mega market
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A) Need recognition
B) Development of decision
C) Evaluation of alternative
D) Decision
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A) Mass destruction
B) Mass construction
C) Creative destruction
D) None of the above
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A) Total set
B) Consideration set
C) Choice set
D) Awareness set
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A) Very Different
B) Similar
C) Can't say
D) None of the above
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A) Matching a product with its market
B) Promoting & selling products
C) Facilitating satisfying exchange relationships
D) Distributing products at the right price to stores
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A) Heterogeneous
B) Homogeneous
C) Both a and b
D) None of the above
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