Internal Online Examination, Semester I, Oct., 2016- 106

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Internal Online Examination, Semester I, Oct., 2016- 106 - Quiz

Anekant Education Society's Anekant Institute of Management Studies (AIMS) Internal Online Exam- Oct. , 2016 Subject: Basics of Marketing (106)

Questions and Answers

1.

Marketing is best defined as:
- A.
  
  A) Matching a product with its market
- B.
  
  B) Promoting & selling products
- C.
  
  C) Facilitating satisfying exchange relationships
- D.
  
  D) Distributing products at the right price to stores
2.

Customer loyalty is also known as________
- A.
  
  A) Customer royalty
- B.
  
  B) Brand name loyalty
- C.
  
  C) Customer satisfaction
- D.
  
  D) Customer delight
3.

A web-based market centered around an event or an industry, rather than a single product is known as__________
- A.
  
  A) Market place
- B.
  
  B) Market space
- C.
  
  C) Meta market
- D.
  
  D) Mega market
4.

When DuPont develops new carpets that are highly stain resistant & durable, it must educate consumers about the product’s benefits. This calls for activity in which of the following marketing mix variables?
- A.
  
  A) Price
- B.
  
  B) Promotion
- C.
  
  C) Place
- D.
  
  D) Product
5.

___________ includes all the actual & potential rival offerings & substitutes that a buyer might consider.
- A.
  
  A) Competition
- B.
  
  B) The product offering
- C.
  
  C) A value proposition
- D.
  
  D) The supply chain
6.

Brands that meet consumers’ initial buying criteria are called the ________.
- A.
  
  A) Total set
- B.
  
  B) Consideration set
- C.
  
  C) Choice set
- D.
  
  D) Awareness set
7.

A type of low involvement decision making where purchases are made with little or no advance planning is ___________
- A.
  
  A) Learned buying motive
- B.
  
  B) Rational buying motive
- C.
  
  C) Impulse buying
- D.
  
  D) Organizational buying
8.

Anil comes to conclusion that Maruti is the car for his family, his statement is _______________ stage of consumer buying.
- A.
  
  A) Need recognition
- B.
  
  B) Development of decision
- C.
  
  C) Evaluation of alternative
- D.
  
  D) Decision
9.

A teenage girl continually nags her mother to buy her a pair of high-heeled shoes that feel very uncomfortable to walk in, but are worn by all of her friends. This is an example of:_______________.
- A.
  
  A) Physiological needs
- B.
  
  B) Personal needs
- C.
  
  C) Safety needs
- D.
  
  D) Social needs
10.

_______is the process through which a relatively permanent change in behavior results from the consequences of past behavior.
- A.
  
  A) Action
- B.
  
  B) Motive
- C.
  
  C) Perception
- D.
  
  D) Learning
11.

The main demographic force that marketers monitor is _________.
- A.
  
  A) Population
- B.
  
  B) Literacy
- C.
  
  C) Sex
- D.
  
  D) None of the above
12.

Every new technology is a force for_________________.
- A.
  
  A) Mass destruction
- B.
  
  B) Mass construction
- C.
  
  C) Creative destruction
- D.
  
  D) None of the above
13.

All factors affecting purchasing power of consumers are included in____________________.
- A.
  
  A) cultural environment
- B.
  
  B) demographic environment
- C.
  
  C) economic environment
- D.
  
  D) both a and b
14.

Generation born before 1964 and after world war II is classified as__________________.
- A.
  
  A) generation X
- B.
  
  B) generation Y
- C.
  
  C) baby boomers
- D.
  
  D) both a and b
15.

Macro environment of any company or organization includes_______________.
- A.
  
  A) cultural environment
- B.
  
  B) demographic environment
- C.
  
  C) customers in international markets
- D.
  
  D) both a and b
16.

Socioeconomic classification, lifestyle and personality are major segmentation variables in which category?
- A.
  
  A) Geographic
- B.
  
  B) Behavioral
- C.
  
  C) Demographic
- D.
  
  D) Psychographic
17.

Rural markets in South India are _________ in terms of size, occupation and population of people, income levels, accessibility socio-cultural factors, and similar dimensions.
- A.
  
  A) Heterogeneous
- B.
  
  B) Homogeneous
- C.
  
  C) Both a and b
- D.
  
  D) None of the above
18.

People within the same demographic group exhibits ________ psychographic profiles.
- A.
  
  A) Very Different
- B.
  
  B) Similar
- C.
  
  C) Can't say
- D.
  
  D) None of the above
19.

In ____________, marketers classifies buyers intro groups depending on attitude toward, knowledge of, response to or use of a product.
- A.
  
  A) Demographic segmentation
- B.
  
  B) Behavioral segmentation
- C.
  
  C) Psychographic segmentation
- D.
  
  D) None of the above
20.

Why is market segmentation carried out?
- A.
  
  A) To break down large markets into smaller markets.
- B.
  
  B) Provides an opportunity to surpass competitors.
- C.
  
  C) By grouping together customers with similar needs, it provides a commercially viable method of serving these customers.
- D.
  
  D) Allows the achievement of greater market share.