Marketing Theories: True And False Quiz!

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| By Nickbernardo

Nickbernardo

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Quizzes Created: 1 | Total Attempts: 275

Questions: 59 | Attempts: 275 | Updated: Mar 21, 2023

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Marketing Theories: True And False Quiz! - Quiz

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Mar 21, 2023

Quiz Edited by
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May 05, 2009

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Nickbernardo

Marketing Theories: True And False Quiz!

A major criticism of B2C marketing was that consumers used the Web to collect information but continued to shop in person at stores.

Ironically, the marketing concept was developed in the United States, but not fully implemented by American firms until forced to do so by foreign competitors.

Marketers have realizes the e-marketing cannot completely change the way consumers shop and purchase.

Government agencies such as the FDA are primarily interested in consumer behavior research in order to influence consumers to behave in certain ways.

Essentially, marketing strategies are introduced into an environment in an attempt to influence consumers.

Marketers analyze that the company offering superior quality is one way of influencing consumer affect.

The consumer environment refers to all external forces that exert influence upon what consumer’s think, feel, and do.

Once the marketer has successfully effected a change, he/she can be assured that the change will be permanent.

Sales cannot be increased without increasing the number of new customers.

While advertising managers tend to emphasize information contact, retailers are more likely to focus upon the store contact component of the consumer goods purchase models.

Fear appeals, because of their negative content, have been proven to be ineffective in generating either attention or action.

Push strategies emphasize the use of sales, coupons, and other strategies designed to push consumers into the store.

Marketers often pair emotional stimuli that generate strongly positive feelings with their product in advertising and in-store settings in order to enhance the likelihood of purchase.

Marketers cannot employ operant conditioning to decrease the probability of a response.

The use of loss leaders is an example of a marketing application of the operant theory concept shaping.

While modeling has been proven to assist in the adoption of new behaviors, it has not proven effective in promoting the cessation of existing behaviors.

Behavior research is employed to both design/implement market offerings/strategies and to evaluate the success of these efforts.

Marketers always seek to increase market share.

Traditionally, affective strategies seek to influence overt behavior by providing product information designed to emphasize the offering’s competitive advantages.

Most consumer promotions are designed to increase the probability that consumers will purchase a particular brand or combination of products.

Consumer affect and cognition processes occur in isolation and largely, if ever, interact in determining a response to stimulus object.

Evaluations represent the strongest form of affect response

Since the affective system is largely reactive, the consumer usually has little direct control over it.

Because of its problem-solving nature, extensive cognitive activity is involved in all possible situations.

Affective responses tend to be most important in the purchase of goods/services associated with sensory/emotional satisfaction

Levels of knowledge are formed through the accretion and toning process.

Billboards are one way of keeping the brand name at a high level of top-of-mind awareness.

Attitudes do not exist in isolation, they are overall evaluations associated with a stimulus object.

Once a brand has built strong brand equity, the owning firm should apply it to all of its other products and any new product it introduces.

In Fishbein’s multiattribute model, overall attitudes are the result of the strengths of the salient beliefs associated with a stimulus object and the evaluation of those beliefs

The theory of reasoned action implicitly assumes that the consumer is a rational decision maker.

While imperfect, measures of purchase intentions probably offer the best predictor of future purchase behavior.

Product form is used to describe various brands of a single seller that are similar in some way.

Benefit segmentation is not consistent with the basic philosophy of the marketing concept.

Theoretically, consumers are more likely to purchase those products whose perceived risks of purchase/use are outweighed by the benefits of purchase/use.

According to the means-end chain, consumers interpret product attributes in terms of their perceived consequences and values.

Since consumers control both the attention given to and processing of all information presented to them, including advertising, the marketer need have no concern with the exposure process or the environment in which it occurs.

The ability of consumer’s to employ technology to assist them in implementing selective exposure has placed greater emphasis upon strategies to increase accidental exposure

The ability of consumer’s to employ technology to assist them in implementing selective exposure has placed greater emphasis upon strategies to increase accidental exposure

Generally, the results of deep comprehension are more likely to be remembered by the consumer.

The integration process is not a key element in consumer decision making.

The consumer decision making process ends with the purchase.

Those brands that are activated from memory compose the consumer’s consideration set.

Package design can not influence both the consumer’s consideration set and choice decision.

Heuristics may not be used for search, evaluation, and/or choice.

Since it is usually possible to deal with the unique perceptions of individual consumers, marketers typically seek to indentify target markets whose common cultural backgrounds are likely to contribute to similar/common environmental interpretations.

Generally, the broad, powerful influences exerted by culture, subculture, and social class are not “filtered” through elements of the micro social environment to help shape the affect, cognition, and overt behaviors of the individual consumer.

In their creation/implementation of marketing strategies, marketers are never considered environmental managers.

Consumers typically do not develop knowledge schemas and scripts to facilitate/routinize “appropriate” responses/behaviors for recurring situations.

The marketer’s concern with providing satisfaction ends with the satisfactory consumption/use of the product.