Marketing Theories: True And False Quiz!

59 Questions | By Nickbernardo | Updated: Mar 21, 2022 | Attempts: 263

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Marketing Theories: True And False Quiz! - Quiz

Questions and Answers

1.

A major criticism of B2C marketing was that consumers used the Web to collect information but continued to shop in person at stores.
- A.
  
  True
- B.
  
  False
2.

Ironically, the marketing concept was developed in the United States, but not fully implemented by American firms until forced to do so by foreign competitors.
- A.
  
  True
- B.
  
  False
3.

Marketers have realizes the e-marketing cannot completely change the way consumers shop and purchase.
- A.
  
  True
- B.
  
  False
4.

Government agencies such as the FDA are primarily interested in consumer behavior research in order to influence consumers to behave in certain ways.
- A.
  
  True
- B.
  
  False
5.

Essentially, marketing strategies are introduced into an environment in an attempt to influence consumers.
- A.
  
  True
- B.
  
  False
6.

Marketers analyze that the company offering superior quality is one way of influencing consumer affect.
- A.
  
  True
- B.
  
  False
7.

The consumer environment refers to all external forces that exert influence upon what consumer’s think, feel, and do.
- A.
  
  True
- B.
  
  False
8.

Once the marketer has successfully effected a change, he/she can be assured that the change will be permanent.
- A.
  
  True
- B.
  
  False
9.

Sales cannot be increased without increasing the number of new customers.
- A.
  
  True
- B.
  
  False
10.

While advertising managers tend to emphasize information contact, retailers are more likely to focus upon the store contact component of the consumer goods purchase models.
- A.
  
  True
- B.
  
  False
11.

Fear appeals, because of their negative content, have been proven to be ineffective in generating either attention or action.
- A.
  
  True
- B.
  
  False
12.

Push strategies emphasize the use of sales, coupons, and other strategies designed to push consumers into the store.
- A.
  
  True
- B.
  
  False
13.

Marketers often pair emotional stimuli that generate strongly positive feelings with their product in advertising and in-store settings in order to enhance the likelihood of purchase.
- A.
  
  True
- B.
  
  False
14.

Marketers cannot employ operant conditioning to decrease the probability of a response.
- A.
  
  True
- B.
  
  False
15.

The use of loss leaders is an example of a marketing application of the operant theory concept shaping.
- A.
  
  True
- B.
  
  False
16.

While modeling has been proven to assist in the adoption of new behaviors, it has not proven effective in promoting the cessation of existing behaviors.
- A.
  
  True
- B.
  
  False
17.

Behavior research is employed to both design/implement market offerings/strategies and to evaluate the success of these efforts.
- A.
  
  True
- B.
  
  False
18.

Marketers always seek to increase market share.
- A.
  
  True
- B.
  
  False
19.

Traditionally, affective strategies seek to influence overt behavior by providing product information designed to emphasize the offering’s competitive advantages.
- A.
  
  True
- B.
  
  False
20.

Most consumer promotions are designed to increase the probability that consumers will purchase a particular brand or combination of products.
- A.
  
  True
- B.
  
  False
21.

Consumer affect and cognition processes occur in isolation and largely, if ever, interact in determining a response to stimulus object.
- A.
  
  True
- B.
  
  False
22.

Evaluations represent the strongest form of affect response
- A.
  
  True
- B.
  
  False
23.

Since the affective system is largely reactive, the consumer usually has little direct control over it.
- A.
  
  True
- B.
  
  False
24.

Because of its problem-solving nature, extensive cognitive activity is involved in all possible situations.
- A.
  
  True
- B.
  
  False
25.

Affective responses tend to be most important in the purchase of goods/services associated with sensory/emotional satisfaction
- A.
  
  True
- B.
  
  False