Marketing Theories: True And False Quiz!

59 Questions | Total Attempts: 221

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Marketing Theories: True And False Quiz! - Quiz

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Questions and Answers
  • 1. 
    A major criticism of B2C marketing was that consumers used the Web to collect information but continued to shop in person at stores.
    • A. 

      True

    • B. 

      False

  • 2. 
    Ironically, the marketing concept was developed in the United States, but not fully implemented by American firms until forced to do so by foreign competitors.
    • A. 

      True

    • B. 

      False

  • 3. 
    Marketers have realizes the e-marketing cannot completely change the way consumers shop and purchase.
    • A. 

      True

    • B. 

      False

  • 4. 
    Government agencies such as the FDA are primarily interested in consumer behavior research in order to influence consumers to behave in certain ways.
    • A. 

      True

    • B. 

      False

  • 5. 
    Essentially, marketing strategies are introduced into an environment in an attempt to influence consumers.
    • A. 

      True

    • B. 

      False

  • 6. 
    Marketers analyze that the company offering superior quality is one way of influencing consumer affect.
    • A. 

      True

    • B. 

      False

  • 7. 
    The consumer environment refers to all external forces that exert influence upon what consumer’s think, feel, and do.
    • A. 

      True

    • B. 

      False

  • 8. 
    Once the marketer has successfully effected a change, he/she can be assured that the change will be permanent.
    • A. 

      True

    • B. 

      False

  • 9. 
    Sales cannot be increased without increasing the number of new customers.
    • A. 

      True

    • B. 

      False

  • 10. 
    While advertising managers tend to emphasize information contact, retailers are more likely to focus upon the store contact component of the consumer goods purchase models.
    • A. 

      True

    • B. 

      False

  • 11. 
    Fear appeals, because of their negative content, have been proven to be ineffective in generating either attention or action.
    • A. 

      True

    • B. 

      False

  • 12. 
    Push strategies emphasize the use of sales, coupons, and other strategies designed to push consumers into the store.
    • A. 

      True

    • B. 

      False

  • 13. 
    Marketers often pair emotional stimuli that generate strongly positive feelings with their product in advertising and in-store settings in order to enhance the likelihood of purchase.
    • A. 

      True

    • B. 

      False

  • 14. 
    Marketers cannot employ operant conditioning to decrease the probability of a response.
    • A. 

      True

    • B. 

      False

  • 15. 
    The use of loss leaders is an example of a marketing application of the operant theory concept shaping.
    • A. 

      True

    • B. 

      False

  • 16. 
    While modeling has been proven to assist in the adoption of new behaviors, it has not proven effective in promoting the cessation of existing behaviors.
    • A. 

      True

    • B. 

      False

  • 17. 
    Behavior research is employed to both design/implement market offerings/strategies and to evaluate the success of these efforts.
    • A. 

      True

    • B. 

      False

  • 18. 
    Marketers always seek to increase market share.
    • A. 

      True

    • B. 

      False

  • 19. 
    Traditionally, affective strategies seek to influence overt behavior by providing product information designed to emphasize the offering’s competitive advantages.
    • A. 

      True

    • B. 

      False

  • 20. 
    Most consumer promotions are designed to increase the probability that consumers will purchase a particular brand or combination of products.
    • A. 

      True

    • B. 

      False

  • 21. 
    Consumer affect and cognition processes occur in isolation and largely, if ever, interact in determining a response to stimulus object.
    • A. 

      True

    • B. 

      False

  • 22. 
    Evaluations represent the strongest form of affect response
    • A. 

      True

    • B. 

      False

  • 23. 
    Since the affective system is largely reactive, the consumer usually has little direct control over it.
    • A. 

      True

    • B. 

      False

  • 24. 
    Because of its problem-solving nature, extensive cognitive activity is involved in all possible situations.
    • A. 

      True

    • B. 

      False

  • 25. 
    Affective responses tend to be most important in the purchase of goods/services associated with sensory/emotional satisfaction
    • A. 

      True

    • B. 

      False

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