Do You Know What Consumers Want From Online Content? Test Your Knowledge

1. Forty-five percent of which generation change their Facebook News Feed preferences to better control the content they see?

Baby Boomers

Generation X

Millennials

Generation Z

Social media is one of the major areas where consumers want to have the power of choice in their experience. And Millennials are overwhelmingly in favor of this trend, with 45 percent saying they change their Facebook News Feed preferences to better control the content they see.

Explanation

Social media is one of the major areas where consumers want to have the power of choice in their experience. And Millennials are overwhelmingly in favor of this trend, with 45 percent saying they change their Facebook News Feed preferences to better control the content they see.

2. What percentage of consumers want to be able to control the topics they see on news sites?

86 percent

17 percent

49 percent

51 percent

Consumers want a more active role in their online experience and are overwhelmingly saying that they want more choice and control online. The Rapt Media research found that 86 percent of consumers want to be able to control the topics they see on news sites, and 56 percent of consumers like choosing content that is relevant.

Explanation

Consumers want a more active role in their online experience and are overwhelmingly saying that they want more choice and control online. The Rapt Media research found that 86 percent of consumers want to be able to control the topics they see on news sites, and 56 percent of consumers like choosing content that is relevant.

3. What percent of consumers want to have some sort of control over the ads they're shown online?

46 percent

89 percent

61 percent

77 percent

Consumers now want greater control over the ads they’re shown, the brands they receive email communication from, and the types and frequency of the email updates and offers they receive. The research found that 89 percent of consumers want to have some sort of control over the ads they’re shown online.

Explanation

Consumers now want greater control over the ads they’re shown, the brands they receive email communication from, and the types and frequency of the email updates and offers they receive. The research found that 89 percent of consumers want to have some sort of control over the ads they’re shown online.

4. Adults spent an average of 5.5 hours each day doing what in 2015?

Viewing video content

Playing interactive games

Sharing content via social media

Using virtual reality

According to eMarketer, in 2015 U.S. adults averaged 5.5 hours a day watching video, with 1.5 hours of that time being watched on digital devices. This number has jumped dramatically since 2013, when adults averaged 50 minutes of digital video consumption daily.

Explanation

According to eMarketer, in 2015 U.S. adults averaged 5.5 hours a day watching video, with 1.5 hours of that time being watched on digital devices. This number has jumped dramatically since 2013, when adults averaged 50 minutes of digital video consumption daily.

5. What percent of consumers want to be able to skip sections of video that don't interest or aren't relevant to them?

61 percent

94 percent

32 percent

55 percent

Despite the fact that video is increasingly dominating online engagement, it’s unevolved. There’s no choice in the majority of online video, and our research found that 61 percent of consumers want to be able to skip sections of video that don’t interest them or aren’t relevant.

Explanation

Despite the fact that video is increasingly dominating online engagement, it’s unevolved. There’s no choice in the majority of online video, and our research found that 61 percent of consumers want to be able to skip sections of video that don’t interest them or aren’t relevant.

6. 64 percent of consumers are more likely to spend more time watching video if they could...

Interact with it

Share it over multiple channels

Watch it without an advertisement

Watch it on their mobile device

The research found that 64 percent of consumers are more likely to spend more time watching video if they’re given more options to interact with it. Videos with choice can have three times the viewing times, two times the conversions, and 14 times the click-through-to-purchase rates.

Explanation

The research found that 64 percent of consumers are more likely to spend more time watching video if they’re given more options to interact with it. Videos with choice can have three times the viewing times, two times the conversions, and 14 times the click-through-to-purchase rates.

Do You Know What Consumers Want From Online Content? Test Your Knowledge

1. Forty-five percent of which generation change their Facebook News Feed preferences to better control the content they see?

2.

What first name or nickname would you like us to use?

2. What percentage of consumers want to be able to control the topics they see on news sites?​

3. What percent of consumers want to have some sort of control over the ads they're shown online?

4. Adults spent an average of 5.5 hours each day doing what in 2015?

5. What percent of consumers want to be able to skip sections of video that don't interest or aren't relevant to them?​

6. 64 percent of consumers are more likely to spend more time watching video if they could...

2. What percentage of consumers want to be able to control the topics they see on news sites?

5. What percent of consumers want to be able to skip sections of video that don't interest or aren't relevant to them?