Do You Know What Consumers Want From Online Content? Test Your Knowledge
With new technologies and the spike in online content viewing, marketers need to continually reevaluate their content marketing tactics to stay relevant.
A few months ago, Rapt Media surveyed more than 2,000 consumers to see what they want and expect out of the content that marketers are delivering to them. Take this quiz to find out if you’re staying current in your content strategy and discover how consumers want to consume content.
Note: If you're having problems taking the quiz on your Mac, iPhone or iPad, check out our tips.
- 1.
Adults spent an average of 5.5 hours each day doing what in 2015?
- A.
Viewing video content
- B.
Playing interactive games
- C.
Sharing content via social media
- D.
Using virtual reality
Correct Answer
A. Viewing video contentExplanation
According to eMarketer, in 2015 U.S. adults averaged 5.5 hours a day watching video, with 1.5 hours of that time being watched on digital devices. This number has jumped dramatically since 2013, when adults averaged 50 minutes of digital video consumption daily.Rate this question:
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- 2.
What percentage of consumers want to be able to control the topics they see on news sites?
- A.
86 percent
- B.
17 percent
- C.
49 percent
- D.
51 percent
Correct Answer
A. 86 percentExplanation
Consumers want a more active role in their online experience and are overwhelmingly saying that they want more choice and control online. The Rapt Media research found that 86 percent of consumers want to be able to control the topics they see on news sites, and 56 percent of consumers like choosing content that is relevant.Rate this question:
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- 3.
Forty-five percent of which generation change their Facebook News Feed preferences to better control the content they see?
- A.
Baby Boomers
- B.
Generation X
- C.
Millennials
- D.
Generation Z
Correct Answer
C. MillennialsExplanation
Social media is one of the major areas where consumers want to have the power of choice in their experience. And Millennials are overwhelmingly in favor of this trend, with 45 percent saying they change their Facebook News Feed preferences to better control the content they see.Rate this question:
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- 4.
What percent of consumers want to have some sort of control over the ads they’re shown online?
- A.
46 percent
- B.
89 percent
- C.
61 percent
- D.
77 percent
Correct Answer
B. 89 percentExplanation
Consumers now want greater control over the ads they’re shown, the brands they receive email communication from, and the types and frequency of the email updates and offers they receive. The research found that 89 percent of consumers want to have some sort of control over the ads they’re shown online.Rate this question:
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- 5.
What percent of consumers want to be able to skip sections of video that don’t interest or aren’t relevant to them?
- A.
61 percent
- B.
94 percent
- C.
32 percent
- D.
55 percent
Correct Answer
A. 61 percentExplanation
Despite the fact that video is increasingly dominating online engagement, it’s unevolved. There’s no choice in the majority of online video, and our research found that 61 percent of consumers want to be able to skip sections of video that don’t interest them or aren’t relevant.Rate this question:
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- 6.
64 percent of consumers are more likely to spend more time watching video if they could...
- A.
Interact with it
- B.
Share it over multiple channels
- C.
Watch it without an advertisement
- D.
Watch it on their mobile device
Correct Answer
A. Interact with itExplanation
The research found that 64 percent of consumers are more likely to spend more time watching video if they’re given more options to interact with it. Videos with choice can have three times the viewing times, two times the conversions, and 14 times the click-through-to-purchase rates.Rate this question:
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Quiz Review Timeline +
Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
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Current Version
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Mar 22, 2023Quiz Edited by
ProProfs Editorial Team -
Jan 04, 2016Quiz Created by
Pamela Parker
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