Explore the essentials of Content Marketing Strategy through this MCQ quiz! Assess your knowledge on utilizing social content, measuring brand mentions, and driving specific business outcomes through strategic content creation.
Thoughtful creation of content for your audience segment that inspires them to a particular action
Increasing the quantity of content to increase your search marketing needs
Creating an editorial content that is filled with new content ideas
Interviewing experts and thought leaders to create awesome content
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Larger network of followers
Better network effectiveness
Your brand has products that solves customer's problems
None of the above
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You have identified the keywords that goes into each of your content pieces
You have your editorial calendar and list of topics ready
You have identified the goals of your existing customers and their common characteristics
That you have identified all list of websites that you will distribute your content on
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You see a post on Facebook, then see links on twitter, and you call the company
You see a link on Twitter, go to Facebook to ask your friends, and finally use FourSquare to check-in
You hear about this company on Facebook, then hear about them on Twitter as well and then do a search on Yelp for reviews
You post a message on Facebook, You ask a question related to this company on Twitter, then do a Google search for the company.
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55% of time
60% of time
65% of time
75% of time
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Social KPI's
Specific Business Outcomes
Business Accelerator Content
SEO Keywords
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List of women's running shoes
Top Running shoes for women in Chicago
Nike Lunarglide for women in black
Women's Shoes
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Promoted your content by enabling social sharing framework
You tapped into the right keywords that customers are looking for
Promoted your content utilizing a Hub & Spoke model
None of the above
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Fueled by social topic monitoring, customer interaction
Lots of specific keywords that a web searcher might use
Have a good mix of content like articles, videos, infographics, and so on
Curated weekly to ensure that you're on top of your content calendar
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