Content Marketing Strategy MCQ Questions!

1. Social Content is a tool for marketers to.....

Populate the content from their website or blog with a certain quantity of content

Attract, Engage, and Inspire their customers or prospects

Amplify their company or brand messages

Self-serve the needs of the company objectives using Google, Facebook, Twitter

Your social content should be a tool by which you can attract new visitors to your site then engage them with your meaningful and relevant content and finally inspire them to take action. Taking action could mean signing up for your newsletter, purchasing your product, or maybe simply liking your Facebook business page.

Explanation

Your social content should be a tool by which you can attract new visitors to your site then engage them with your meaningful and relevant content and finally inspire them to take action. Taking action could mean signing up for your newsletter, purchasing your product, or maybe simply liking your Facebook business page.

2. The # 1 reason of awesomeness with content marketing strategy is....

Thoughtful creation of content for your audience segment that inspires them to a particular action

Increasing the quantity of content to increase your search marketing needs

Creating an editorial content that is filled with new content ideas

Interviewing experts and thought leaders to create awesome content

The #1 reason when you start creating your content strategy should be to hone in your target audience segment and then create content that resonates with that audience segment. Your goal should be to create content that inspires readers to take action like signing up for your newsletter, buying your product, and any other strategy that brings them closer to your preferred business outcome.

Explanation

The #1 reason when you start creating your content strategy should be to hone in your target audience segment and then create content that resonates with that audience segment. Your goal should be to create content that inspires readers to take action like signing up for your newsletter, buying your product, and any other strategy that brings them closer to your preferred business outcome.

3. If your brand gets mentioned by your Twitter followers about 10 times a day compared to your competitor whose brand gets mentioned 6 times a day, this means you have....

Larger network of followers

Better network effectiveness

Your brand has products that solves customer's problems

None of the above

Network effectiveness can be measured with how engaged your network of followers are with your brand and if they trust your brand. This group of engaged followers who would retweet your messages can be seen as you have a better network effectiveness compared to your competition.

Explanation

Network effectiveness can be measured with how engaged your network of followers are with your brand and if they trust your brand. This group of engaged followers who would retweet your messages can be seen as you have a better network effectiveness compared to your competition.

4. One of your starting step before you identify your content plan is to ensure...

You have identified the keywords that goes into each of your content pieces

You have your editorial calendar and list of topics ready

You have identified the goals of your existing customers and their common characteristics

That you have identified all list of websites that you will distribute your content on

You need to first identify the goals of your current customers and their common characteristics. If you have no customers then start with creating your ideal customer persona and what traits or characteristics they have. These are the insights you should incorporate into your content plan.

Explanation

You need to first identify the goals of your current customers and their common characteristics. If you have no customers then start with creating your ideal customer persona and what traits or characteristics they have. These are the insights you should incorporate into your content plan.

5. According to a recent study, brands or product names were mentioned in social messages about ______ of time

55% of time

60% of time

65% of time

75% of time

This was a study done by AOL in 2011 titled "Content is the Fuel of Social Web" and mentioned that 60% of Content-Sharing Messages Specifically Mention a Brand or Product Name.

Explanation

This was a study done by AOL in 2011 titled "Content is the Fuel of Social Web" and mentioned that 60% of Content-Sharing Messages Specifically Mention a Brand or Product Name.

6. Select the best option from below that personifies a classic search & social intersection

You see a post on Facebook, then see links on twitter, and you call the company

You see a link on Twitter, go to Facebook to ask your friends, and finally use FourSquare to check-in

With social content there are multiple customer touchpoints and so as content strategist it is critical you cover all your bases.

Explanation

With social content there are multiple customer touchpoints and so as content strategist it is critical you cover all your bases.

7. Let's say you wrote a blog post that generated 5K in unique website visits and 100 new sales worth $10,000. This type of strategy is known as content marketing focused on....

Social KPI's

Specific Business Outcomes

Business Accelerator Content

SEO Keywords

Your content marketing strategy should always focus on specific business outcomes and not so much on Social KPI's like number of fans, retweets, etc. Even though KPI's can provide an initial boost for final business outcomes but your focus when creating your content strategy should be focused on end result which in this case is specific business outcomes. As Lee Odden said there are too many businesses focused on KPI's as opposed to specific business outcomes which is deadly sin of content marketing.

Explanation

Your content marketing strategy should always focus on specific business outcomes and not so much on Social KPI's like number of fans, retweets, etc. Even though KPI's can provide an initial boost for final business outcomes but your focus when creating your content strategy should be focused on end result which in this case is specific business outcomes. As Lee Odden said there are too many businesses focused on KPI's as opposed to specific business outcomes which is deadly sin of content marketing.

8. When a web searcher (searches on Google) is in a product purchase stage, they are most likely to type the following type of keyword in a search engine....

List of women's running shoes

Top Running shoes for women in Chicago

Nike Lunarglide for women in black

Women's Shoes

The more specific type of keyword search implies that a searcher is way down the purchase funnel. Remember, keywords can be bucketed into research type keywords, comparison keywords, and then more specific keywords when they know the type of product they are looking to buy.

Explanation

The more specific type of keyword search implies that a searcher is way down the purchase funnel. Remember, keywords can be bucketed into research type keywords, comparison keywords, and then more specific keywords when they know the type of product they are looking to buy.

9. Assume that you create a blog post titled "Top 10 Running Shoes for Women" and then shared that content through Twitter links, Facebook posts and shares, Blog directories, Press Releases, and many other channels. Essentially, what you did was....

Promoted your content by enabling social sharing framework

You tapped into the right keywords that customers are looking for

Promoted your content utilizing a Hub & Spoke model

None of the above

Lee shared the classic Hub & Spoke model with content as your hub and then social media sites as your spokes where you are leveraging social channels to distribute your content.

Explanation

Lee shared the classic Hub & Spoke model with content as your hub and then social media sites as your spokes where you are leveraging social channels to distribute your content.

10. To ensure you don't run out of content ideas your editorial calendar should be....

Fueled by social topic monitoring, customer interaction

Lots of specific keywords that a web searcher might use

Have a good mix of content like articles, videos, infographics, and so on

Curated weekly to ensure that you're on top of your content calendar

When you run out of ideas, Lee Odden suggested to tap into social monitoring tools where you can drill down into topics. Those topics will provide you ideas with what people are searching for and what are some of the hot topics and keywords. Also, your interaction with your customers can provide you with great ideas on new content ideas since if your customers are facing a specific problem then many others would be facing similar problems or issues.

Explanation

When you run out of ideas, Lee Odden suggested to tap into social monitoring tools where you can drill down into topics. Those topics will provide you ideas with what people are searching for and what are some of the hot topics and keywords. Also, your interaction with your customers can provide you with great ideas on new content ideas since if your customers are facing a specific problem then many others would be facing similar problems or issues.