Content Marketing Strategy Trivia Questions!

It’s called a Content Audit and it’s the cornerstone of formulating a content marketing strategy.

White Papers are more appropriate for complex technical products so are better suited for the B2B audience. Big tech companies like Oracle and IBM “live and breathe” white papers. On the retail side, individual consumers are less familiar with white papers and thus don’t respond to them as well.

It’s Slideshare. If you haven’t heard of it, you should know about it as a content marketer.

True. The key to content marketing is delivering the right content to the particular prospect. So spend some time constructing detailed personas to distribute to all your content writers and providers. This way, your content will be tailored to the particular audience.

False. Delivering consistent content is perhaps THE most important factor in success. Big publishers never miss their deadlines. You can’t either.

It’s Unique Selling Proposition. The whole point of segmenting your buyer personas is to market differently to each. So the “U” in USP must stand for, and be, unique.

All of the above are important columns in your content marketing audit spreadsheet. These pieces of information will allow you to accomplish the goal of the audit, which is to decide whether to keep, change, or discard certain content items.

Yes, all of these are great ways to leverage this interview into multiple pieces of content. The old content process was about developing content for a single medium (e.g. an article for a magazine). The new content process, with the many varied ways to share content, involves leveraging that single content idea, and sharing it via multiple mediums.

It’s trackable, and thus measurable. Bit.ly tells you exactly how many people have visited that page AND exactly how many people did so through the bit.ly link. It’s a tool worth knowing.

False. Many companies do this but it’s “spammy”. If you personalize a message to each new follower, then that’s OK. But non-personalized automatic direct messages are a Twitter “don’t.”

General email is one thing, but your newsletter is something else; something the prospect has opted to receive. If not even 20% of your list is opening your enewsletter, then you may have a bad list (maybe they didn’t opt in) or you may have the wrong content.

You’re going to want to use “persona” and “the buying cycle” / “sales funnel” as the axes of your spreadsheet. Then, you’ll fill in what piece of content to send to that specific persona at that specific time.

Bit.ly is a url shortener. Perfect for Twitter, which has a maximum number of available characters, bit.ly converts long web addresses into much shorter links, ideal for tweeting. As a content marketer, you want to know that something like this exists.

This is a key idea in content marketing. Your content can’t be all about you. Your customers don’t care about you; they care about themselves. They’ll like your content more if you take this approach to it.

It’s called a persona. Marketers typically create these to give specificity to the targeted prospect or customer for each content marketing piece. Each piece of content should be targeted to one (or more) personas. And each persona needs specific content aimed at it.

As of 2013, 40% attend the live session, and another 40% download later; good baseline metrics to know and good reason to make downloading afterwards easy for your registrants who cannot attend at the time.

The more important content consideration is timing. Delivering the right content at the right time has immense value and mapping your content offerings to the stages in your prospect’s buying cycle is the way to realize that value most effectively