Content Marketing Strategy Trivia Quiz!
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- 1.You can use this website to share and distribute the presentations you or your co-workers give.
- A.
Slideshare.net
- B.
Sharepoint.net
- C.
Preso.com
- D.
None of the Above
- 2.One of the first activities you’ll undertake when beginning a content marketing program is a formal Content Audit, a review of all content marketing activities you are doing right now. Which of the following is NOT important to list as part of this audit?
- A.
The type of customer that content is designed to target (e.g. CEO, Marketing Manager)
- B.
The objective of that content (e.g. “Customer Retention” or “Lead Generation”)
- C.
The metrics that you are using to measure the success of that content (e.g. Page views, Revenue)
- D.
None of the Above
- 3.You’ll create personas, detailed descriptions of each of your types of customers, in order to develop your content marketing strategy. True or False? You need to develop a unique content marketing strategy for each of these personas.
- A.
True
- B.
False
- 4.Your content calendar detailing when you deliver content (frequency, subject matter) need not be set in stone. The consistency of your delivery schedule has little bearing on the success of your efforts.
- A.
True
- B.
False
- 5.White Papers are more appropriate for which type of company’s marketer?
- A.
B2B Enterprise (Business to Business marketing)
- B.
B2C Retail (Business to Consumer marketing)
- 6.Let’s say, for example, that you’ve scheduled an interview with a CEO in Dallas. You plan to write an article detailing that interview. Which of the following is a way that you can leverage this singular piece of content into multiple pieces of content?
- A.
Use Twitter – Tweet about the upcoming interview.
- B.
Use your Blog – Pose questions that you intend to ask that CEO on your blog
- C.
Use a Flip-cam – Take a video of the interview and post it on YouTube
- D.
None of these are appropriate. The article is the single piece of content that should come from this.
- E.
All of the above are ways to leverage that content.
- 7.When a new person begins to follow you on Twitter, it is good practice to have a templated non-personal response automatically sent to their inbox saying something like, “Thanks for following me on Twitter.”
- A.
True
- B.
False
- 8.The purpose of segmenting a content marketing plan is to deliver the right content at the right time to the right people. How should you organize this segmentation plan?
- A.
Segment by persona, and by buying cycle / sales funnel. Then fill in the specific pieces of content in the right places
- B.
Segment by type of content, and by recency of content. Then fill in who gets it and when.
- C.
Segment by persona, and by type of content. Then fill in when each persona should receive each type of content.
- 9.When constructing the buyer personas necessary to your content marketing segmentation plan, your persona consists of a description of the person, including who the person is, what the person may be frustrated with that your company’s solution could address, and a USP. What does USP stand for?
- A.
Ultimate Sales Proposal
- B.
Unique Selling Proposition
- C.
Understood Sales Plan
- D.
Universal Selling Point
- 10.What open rate (percentage of recipients who open the email) should you use as your baseline for your enewsletters?At least __________ of your list should be opening your enewsletter
- A.
2%
- B.
20%
- C.
33%
- D.
50%
- 11.What is bit.ly?
- A.
A content management system
- B.
A url shortener
- C.
A company that slices your content into discrete bits of information
- D.
None of the above
- 12.Bit.ly is a url shortener. Instead of tweeting, for example, a long url such as “http://www.onlinemarketinginstitute.net/content_marketing_syllabus”, you’ll tweet a much shorter “bit.lya1b2c3.” Aside from shortening the url itself, what is an added marketing benefit of using bit.ly?
- A.
It's free
- B.
It's trackable
- C.
It hides the actual url, so it’s more secure
- 13.The type of corporate content marketing that best resonates with audiences is generally about ___________
- A.
The company itself
- B.
New offerings from the company
- C.
Discounts, coupons and other offers
- D.
How what the company offers can solve customer problems
- 14.Often, marketers create ________________, which are fictional archetypes of the various types of customers the company is trying to attract. Features include demographic data, pain points, buying habits and other information designed to help the marketer focus on this type of customer.
- A.
Avatars
- B.
Profiles
- C.
Personas
- D.
Segments
- 15.This is the first activity you should perform when beginning a formal content marketing strategy. It’s a qualitative assessment of the types of content that are already on your website, and its purpose is to identify possible holes in your content inventory and assess the content that you currently have. What is this activity called?
- A.
Content Map
- B.
Content Audit
- C.
Content Template
- D.
Content Analysis
- 16.When considering what content to deliver to your prospects and when to deliver it, the more important consideration should be:
- A.
The prospect’s current stage of the buying process. It’s important to map your content marketing to the prospect’s stages of the buying process.
- B.
The length of the content. It’s important that you build from shorter to longer pieces to both get and maintain interest in your offerings.
- C.
The quality of the content. It’s more important to deliver high quality content at any time than it is to consider when to offer certain types of content
- D.
All of the Above are equally important
- 17.Webinars, seminars typically consisting of powerpoint and audio delivered via web, are great content marketing tools for lead generation. When do today’s webinar registrants typically view webinars?
- A.
Almost all registrants watch the webinar live, as it happens.
- B.
About half webinar registrants watch the webinar live, while the rest download to watch it later
- C.
Almost all registrants download the webinar to watch later.
- D.
It’s impossible to tell who watches a webinar live and who watches it later
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