Content Marketing Strategy Trivia Quiz!

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| By Ingrid Sanders
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Ingrid Sanders
Community Contributor
Quizzes Created: 18 | Total Attempts: 10,183
Questions: 17 | Attempts: 499

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Content Marketing Strategy Trivia Quiz! - Quiz

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Questions and Answers
  • 1. 

    You can use this website to share and distribute the presentations you or your co-workers give.

    • A.

      Slideshare.net

    • B.

      Sharepoint.net

    • C.

      Preso.com

    • D.

      None of the Above

    Correct Answer
    A. Slideshare.net
    Explanation
    It’s a Slideshare. If you haven’t heard of it, you should know about it as a content marketer.

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  • 2. 

    One of the first activities you’ll undertake when beginning a content marketing program is a formal Content Audit, a review of all content marketing activities you are doing right now.  Which of the following is NOT important to list as part of this audit?

    • A.

      The type of customer that content is designed to target (e.g. CEO, Marketing Manager)

    • B.

      The objective of that content (e.g. “Customer Retention” or “Lead Generation”)

    • C.

      The metrics that you are using to measure the success of that content (e.g. Page views, Revenue)

    • D.

      None of the Above

    Correct Answer
    D. None of the Above
    Explanation
    All of the above are important columns in your content marketing audit spreadsheet. These pieces of information will allow you to accomplish the goal of the audit, which is to decide whether to keep, change, or discard certain content items.

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  • 3. 

    You’ll create personas, detailed descriptions of each of your types of customers, in order to develop your content marketing strategy.  True or False?  You need to develop a unique content marketing strategy for each of these personas.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    True. The key to content marketing is delivering the right content to the particular prospect. So spend some time constructing detailed personas to distribute to all your content writers and providers. This way, your content will be tailored to the particular audience.

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  • 4. 

    Your content calendar detailing when you deliver content (frequency, subject matter) need not be set in stone. The consistency of your delivery schedule has little bearing on the success of your efforts.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    False. Delivering consistent content is perhaps THE most important factor in success. Big publishers never miss their deadlines. You can’t either.

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  • 5. 

    White Papers are more appropriate for which type of company’s marketer?

    • A.

      B2B Enterprise (Business to Business marketing)

    • B.

      B2C Retail (Business to Consumer marketing)

    Correct Answer
    A. B2B Enterprise (Business to Business marketing)
    Explanation
    White Papers are more appropriate for complex technical products so are better suited for the B2B audience. Big tech companies like Oracle and IBM “live and breathe” white papers. On the retail side, individual consumers are less familiar with white papers and thus don’t respond to them as well.

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  • 6. 

    Let’s say, for example, that you’ve scheduled an interview with a CEO in Dallas.  You plan to write an article detailing that interview.  Which of the following is a way that you can leverage this singular piece of content into multiple pieces of content?

    • A.

      Use Twitter – Tweet about the upcoming interview.

    • B.

      Use your Blog – Pose questions that you intend to ask that CEO on your blog

    • C.

      Use a Flip-cam – Take a video of the interview and post it on YouTube

    • D.

      None of these are appropriate. The article is the single piece of content that should come from this.

    • E.

      All of the above are ways to leverage that content.

    Correct Answer
    E. All of the above are ways to leverage that content.
    Explanation
    Yes, all of these are great ways to leverage this interview into multiple pieces of content. The old content process was about developing content for a single medium (e.g. an article for a magazine). The new content process, with the many varied ways to share content, involves leveraging that single content idea, and sharing it via multiple mediums.

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  • 7. 

    When a new person begins to follow you on Twitter, it is good practice to have a templated non-personal response automatically sent to their inbox saying something like, “Thanks for following me on Twitter.”

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    False. Many companies do this but it’s “spammy”. If you personalize a message to each new follower, then that’s OK. But non-personalized automatic direct messages are a Twitter “don’t.”

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  • 8. 

    The purpose of segmenting a content marketing plan is to deliver the right content at the right time to the right people.  How should you organize this segmentation plan?

    • A.

      Segment by persona, and by buying cycle / sales funnel. Then fill in the specific pieces of content in the right places

    • B.

      Segment by type of content, and by recency of content. Then fill in who gets it and when.

    • C.

      Segment by persona, and by type of content. Then fill in when each persona should receive each type of content.

    Correct Answer
    A. Segment by persona, and by buying cycle / sales funnel. Then fill in the specific pieces of content in the right places
    Explanation
    You’re going to want to use “persona” and “the buying cycle” / “sales funnel” as the axes of your spreadsheet. Then, you’ll fill in what piece of content to send to that specific persona at that specific time.

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  • 9. 

    When constructing the buyer personas necessary to your content marketing segmentation plan, your persona consists of a description of the person, including who the person is, what the person may be frustrated with that your company’s solution could address, and a USP.  What does USP stand for?

    • A.

      Ultimate Sales Proposal

    • B.

      Unique Selling Proposition

    • C.

      Understood Sales Plan

    • D.

      Universal Selling Point

    Correct Answer
    B. Unique Selling Proposition
    Explanation
    It’s Unique Selling Proposition. The whole point of segmenting your buyer personas is to market differently to each. So the “U” in USP must stand for, and be, unique.

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  • 10. 

    What open rate (percentage of recipients who open the email) should you use as your baseline for your enewsletters?At least __________ of your list should be opening your enewsletter

    • A.

      2%

    • B.

      20%

    • C.

      33%

    • D.

      50%

    Correct Answer
    B. 20%
    Explanation
    General email is one thing, but your newsletter is something else; something the prospect has opted to receive. If not even 20% of your list is opening your enewsletter, then you may have a bad list (maybe they didn’t opt in) or you may have the wrong content.

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  • 11. 

    What is bit.ly?

    • A.

      A content management system

    • B.

      A url shortener

    • C.

      A company that slices your content into discrete bits of information

    • D.

      None of the above

    Correct Answer
    B. A url shortener
    Explanation
    Bit.ly is a url shortener. Perfect for Twitter, which has a maximum number of available characters, bit.ly converts long web addresses into much shorter links, ideal for tweeting. As a content marketer, you want to know that something like this exists.

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  • 12. 

    Bit.ly is a url shortener.  Instead of tweeting, for example, a long url such as “http://www.onlinemarketinginstitute.net/content_marketing_syllabus”, you’ll tweet a much shorter “bit.lya1b2c3.”  Aside from shortening the url itself, what is an added marketing benefit of using bit.ly?

    • A.

      It's free

    • B.

      It's trackable

    • C.

      It hides the actual url, so it’s more secure

    Correct Answer
    B. It's trackable
    Explanation
    It’s trackable, and thus measurable. Bit.ly tells you exactly how many people have visited that page AND exactly how many people did so through the bit.ly link. It’s a tool worth knowing.

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  • 13. 

    The type of corporate content marketing that best resonates with audiences is generally about ___________

    • A.

      The company itself

    • B.

      New offerings from the company

    • C.

      Discounts, coupons and other offers

    • D.

      How what the company offers can solve customer problems

    Correct Answer
    D. How what the company offers can solve customer problems
    Explanation
    This is a key idea in content marketing. Your content can’t be all about you. Your customers don’t care about you; they care about themselves. They’ll like your content more if you take this approach to it.

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  • 14. 

    Often, marketers create ________________, which are fictional archetypes of the various types of customers the company is trying to attract.  Features include demographic data, pain points, buying habits and other information designed to help the marketer focus on this type of customer.

    • A.

      Avatars

    • B.

      Profiles

    • C.

      Personas

    • D.

      Segments

    Correct Answer
    C. Personas
    Explanation
    It’s called a persona. Marketers typically create these to give specificity to the targeted prospect or customer for each content marketing piece. Each piece of content should be targeted to one (or more) personas. And each persona needs specific content aimed at it.

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  • 15. 

    This is the first activity you should perform when beginning a formal content marketing strategy.  It’s a qualitative assessment of the types of content that are already on your website, and its purpose is to identify possible holes in your content inventory and assess the content that you currently have.  What is this activity called?

    • A.

      Content Map

    • B.

      Content Audit

    • C.

      Content Template

    • D.

      Content Analysis

    Correct Answer
    B. Content Audit
    Explanation
    It’s called a Content Audit and it’s the cornerstone of formulating a content marketing strategy.

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  • 16. 

    When considering what content to deliver to your prospects and when to deliver it, the more important consideration should be:

    • A.

      The prospect’s current stage of the buying process. It’s important to map your content marketing to the prospect’s stages of the buying process.

    • B.

      The length of the content. It’s important that you build from shorter to longer pieces to both get and maintain interest in your offerings.

    • C.

      The quality of the content. It’s more important to deliver high quality content at any time than it is to consider when to offer certain types of content

    • D.

      All of the Above are equally important

    Correct Answer
    A. The prospect’s current stage of the buying process. It’s important to map your content marketing to the prospect’s stages of the buying process.
    Explanation
    The more important content consideration is timing. Delivering the right content at the right time has immense value and mapping your content offerings to the stages in your prospect’s buying cycle is the way to realize that value most effectively

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  • 17. 

    Webinars, seminars typically consisting of powerpoint and audio delivered via web, are great content marketing tools for lead generation. When do today’s webinar registrants typically view webinars?

    • A.

      Almost all registrants watch the webinar live, as it happens.

    • B.

      About half webinar registrants watch the webinar live, while the rest download to watch it later

    • C.

      Almost all registrants download the webinar to watch later.

    • D.

      It’s impossible to tell who watches a webinar live and who watches it later

    Correct Answer
    B. About half webinar registrants watch the webinar live, while the rest download to watch it later
    Explanation
    As of 2013, 40% attend the live session, and another 40% download later; good baseline metrics to know and good reason to make downloading afterwards easy for your registrants who cannot attend at the time.

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