Content marketing is centered on creating, publishing, and delivering content for a targeted audience online. Content marketing attracts prospects into customers by creating and sharing valuable free content. It helps to create sustainable brand loyalty. If you choose to learn more about content marketing, this is the quiz for you.
A content management system
A url shortener
A company that slices your content into discrete bits of information
None of the above
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Ultimate Sales Proposal
Unique Selling Proposition
Understood Sales Plan
Universal Selling Point
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B2B Enterprise (Business to Business marketing)
B2C Retail (Business to Consumer marketing)
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Content Map
Content Audit
Content Template
Content Analysis
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True
False
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It's free
It's trackable
It hides the actual url, so it’s more secure.
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The company itself
New offerings from the company
Discounts, coupons and other offers
How what the company offers can solve customer problems
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Avatars
Profiles
Personas
Segments
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Use Twitter – Tweet about the upcoming interview.
Use your Blog – Pose questions that you intend to ask that CEO on your blog
Use a smartphone or camera – Take a video of the interview and post it on YouTube
None of these are appropriate. The article is the single piece of content that should come from this.
All of the above are ways to leverage that content.
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The type of customer that content is designed to target (e.g. CEO, Marketing Manager)
The objective of that content (e.g. “Customer Retention” or “Lead Generation”)
The metrics that you are using to measure the success of that content (e.g. Page views, Revenue)
None of the Above
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Slideshare.net
Sharepoint.net
Preso.com
None of the Above
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True
False
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2%
20%
33%
50%
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Almost all registrants watch the webinar live, as it happens.
About half webinar registrants watch the webinar live, while the rest download to watch it later
Almost all registrants download the webinar to watch later.
It’s impossible to tell who watches a webinar live and who watches it later
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Segment by persona, and by buying cycle / sales funnel. Then fill in the specific pieces of content in the right places
Segment by type of content, and by recency of content. Then fill in who gets it and when.
Segment by persona, and by type of content. Then fill in when each persona should receive each type of content.
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The prospect’s current stage of the buying process. It’s important to map your content marketing to the prospect’s stages of the buying process.
The length of the content. It’s important that you build from shorter to longer pieces to both get and maintain interest in your offerings.
The quality of the content. It’s more important to deliver high quality content at any time than it is to consider when to offer certain types of content
All of the Above are equally important
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Quiz Review Timeline (Updated): Mar 21, 2023 +
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