Content Marketing Assessment: Is Your Program Driven To Sell?
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Which best describes your content strategy:
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Detailed strategy with measurable goals and timelines
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Strategy in place but not well documented or followed
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No defined content strategy
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Compelling content? Check. Content distribution and promotion? Check. Clicks and shares up? Check. But is your content set up to do everything that it could to propel users through the buyers’ journey? Here are 10 questions that can help you identify key areas where you can boost the sales impact of your content.
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How closely is your content mission aligned with your company/product mission?
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Completely aligned
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Somewhat aligned
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Not at all aligned
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Don’t have a content mission
Correct Answer
A. Completely alignedExplanation
The correct answer is "Completely aligned". This means that the content mission and the company/product mission are closely aligned with each other. This suggests that the goals and objectives of the content strategy are fully in line with the overall mission and vision of the company or product. This alignment is important as it ensures that the content being produced supports and reinforces the company's overall messaging and objectives, ultimately contributing to the success of the business.Rate this question:
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- 3.
What is the most important indicator of your content’s success?
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Clicks/impressions
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Pageviews/time spent
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Shares/likes
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Customer comments/feedback
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Sales/revenue
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Email opt-ins
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Don’t really measure
Correct Answer
A. Clicks/impressionsExplanation
Clicks/impressions is the most important indicator of content success because it measures the initial engagement and interest of the audience. Clicks indicate that people are interested enough to click on the content and impressions show how many times the content has been seen. This metric helps to assess the reach and visibility of the content. However, it is important to combine this indicator with other metrics like pageviews, time spent, shares/likes, customer comments/feedback, sales/revenue, and email opt-ins to get a comprehensive understanding of the content's success.Rate this question:
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- 4.
Fill in the blank: “My product/company’s content __________________” (Check all that apply)
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Focuses on customers’ challenges
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Tackles business issues that are aligned with my product
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Answers common questions/objections about my product
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Describes how best to use my product
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Demonstrates how customers achieve goals with my product
Correct Answer
A. Focuses on customers’ challengesExplanation
The correct answer is "focuses on customers' challenges" because it implies that the content of the product or company is centered around understanding and addressing the problems and difficulties that customers may face. This approach helps to establish a connection with the target audience and demonstrates a customer-centric approach, which can lead to increased engagement and potential sales.Rate this question:
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- 5.
Do you create content that addresses buyers’ needs for different parts of the customer journey?
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Yes
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No
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Unsure
Correct Answer
A. YesExplanation
The given answer "Yes" suggests that the content created by the person or organization in question does address the needs of buyers at different stages of the customer journey. This indicates that they are aware of the importance of tailoring their content to meet the specific needs and preferences of potential customers at each stage of their buying process. By doing so, they are likely to provide valuable information and guidance that can help buyers make informed decisions and ultimately lead to a successful conversion.Rate this question:
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- 6.
Which best describes how sales is involved in content development:
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We collaborate with sales on content ideas/calendar
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We discuss results from content initiatives with sales
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Sales has little to do with the content we produce
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We don’t have a sales department
Correct Answer
A. We collaborate with sales on content ideas/calendarExplanation
Sales is involved in content development by collaborating on content ideas and the content calendar. This suggests that there is a partnership between the sales department and the content development team, where they work together to come up with content ideas and plan the content calendar. This collaboration ensures that the content produced aligns with the sales goals and objectives, and helps in driving sales by providing relevant and valuable content to the target audience.Rate this question:
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- 7.
How is your email newsletter list segmented?
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One email list (no segmentation)
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One list for customers and one for prospects
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We segment our email list many different ways
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Don’t have an email newsletter
Correct Answer
A. One email list (no segmentation)Explanation
The correct answer is "One email list (no segmentation)". This means that the email newsletter list is not divided or categorized based on any specific criteria. All subscribers are included in one single list, regardless of their status as customers or prospects. This approach may be simpler to manage but may not allow for targeted and personalized messaging to different segments of the audience.Rate this question:
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- 8.
Does your content include the following? (Check all that apply)
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Actionable tips and best practices
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Case studies and/or customer profiles
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Thought leadership written by/including interviews with experts
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Articles that inspire readers to changes how they do things
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Fresh insights/concepts you don’t see everywhere
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Not sure
Correct Answer
A. Actionable tips and best practicesExplanation
The correct answer is "Actionable tips and best practices" because these types of content provide specific advice and guidance on how to improve or optimize a certain process or activity. They offer practical steps that readers can take to achieve better results or solve a problem. This type of content is valuable as it provides actionable and tangible recommendations that readers can implement in their own situations.Rate this question:
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- 9.
What do your salespeople say about your content?
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Positive things
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Don’t say much/don’t say good things
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No sales department
Correct Answer
A. Positive thingsExplanation
The salespeople have positive feedback about the content. They may find it informative, engaging, and effective in helping them sell products or services. This suggests that the content is well-designed and meets the needs of the sales team, ultimately contributing to their success in closing deals and generating revenue.Rate this question:
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- 10.
Which of the following tactics do you utilize to drive digital visitors to purchase? (Check all that apply)
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Opt-in email signups
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Trial offers/purchases
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Related articles adjacent to content
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Accessible sales contact information
Correct Answer
A. Opt-in email signupsExplanation
Opt-in email signups are a tactic utilized to drive digital visitors to purchase. By offering the option for visitors to sign up for emails, businesses can send promotional content, special offers, and product updates directly to their inbox. This helps to keep the brand top of mind and encourages visitors to make a purchase. Additionally, email marketing allows for personalized communication and targeted messaging, which can further drive conversions and increase sales.Rate this question:
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Quiz Review Timeline (Updated): Feb 3, 2023 +
Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
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Current Version
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Feb 03, 2023Quiz Edited by
ProProfs Editorial Team -
Apr 30, 2017Quiz Created by
Amalia Ridwan
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