Smbt12 - Quiz # 3 - Content Marketing Strategy With Lee Odden
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This quiz is to test your understanding in Content Marketing Strategy based on Lee Odden's session. You need to select an answer that best matches Lee Odden's presentation materials.
- 1.Social Content is a tool for marketers to.....
- A.
Populate the content from their website or blog with a certain quantity of content
- B.
Attract, Engage, and Inspire their customers or prospects
- C.
Amplify their company or brand messages
- D.
Self-serve the needs of the company objectives using Google, Facebook, Twitter
- 2.According to a recent study, brands or product names were mentioned in social messages about ______ of time
- A.
55% of time
- B.
60% of time
- C.
65% of time
- D.
75% of time
- 3.Let's say you wrote a blog post that generated 5K in unique website visits and 100 new sales worth $10,000. This type of strategy is known as content marketing focused on....
- A.
Social KPI's
- B.
Specific Business Outcomes
- C.
Business Accelerator Content
- D.
SEO Keywords
- 4.Select the best option from below that personifies a classic search & social intersection
- A.
You see a post on Facebook, then see links on twitter, and you call the company
- B.
You see a link on Twitter, go to Facebook to ask your friends, and finally use FourSquare to check-in
- C.
You hear about this company on Facebook, then hear about them on Twitter as well and then do a search on Yelp for reviews
- D.
You post a message on Facebook, You ask a question related to this company on Twitter, then do a Google search for the company.
- 5.The # 1 reason of awesomeness with content marketing strategy is....
- A.
Thoughtful creation of content for your audience segment that inspires them to a particular action
- B.
Increasing the quantity of content to increase your search marketing needs
- C.
Creating an editorial content that is filled with new content ideas
- D.
Interviewing experts and thought leaders to create awesome content
- 6.If your brand gets mentioned by your Twitter followers about 10 times a day compared to your competitor whose brand gets mentioned 6 times a day, this means you have....
- A.
Larger network of followers
- B.
Better network effectiveness
- C.
Your brand has products that solves customer's problems
- D.
None of the above
- 7.One of your starting step before you identify your content plan is to ensure...
- A.
You have identified the keywords that goes into each of your content pieces
- B.
You have your editorial calendar and list of topics ready
- C.
You have identified the goals of your existing customers and their common characteristics
- D.
That you have identified all list of websites that you will distribute your content on
- 8.When a web searcher (searches on Google) is in a product purchase stage, they are most likely to type the following type of keyword in a search engine....
- A.
List of women's running shoes
- B.
Top Running shoes for women in Chicago
- C.
Nike Lunarglide for women in black
- D.
Women's Shoes
- 9.To ensure you don't run out of content ideas your editorial calendar should be....
- A.
Fueled by social topic monitoring, customer interaction
- B.
Lots of specific keywords that a web searcher might use
- C.
Have a good mix of content like articles, videos, infographics, and so on
- D.
Curated weekly to ensure that you're on top of your content calendar
- 10.Assume that you create a blog post titled "Top 10 Running Shoes for Women" and then shared that content through Twitter links, Facebook posts and shares, Blog directories, Press Releases, and many other channels. Essentially, what you did was....
- A.
Promoted your content by enabling social sharing framework
- B.
You tapped into the right keywords that customers are looking for
- C.
Promoted your content utilizing a Hub & Spoke model
- D.
None of the above
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