Test Your Retail Innovation IQ

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Test Your Retail Innovation IQ - Quiz

How much do you know about the retail industry and its innovations? Test yourself, see your score, then either gloat or grumble.


Questions and Answers
  • 1. 

    Which of the following stores was the first to experiment with a  storefront on Facebook?

    • A.

      1-800-FLOWERS.com

    • B.

      GAP

    • C.

      Starbucks

    Correct Answer
    A. 1-800-FLOWERS.com
    Explanation
    1-800-FLOWERS.com bowed a functional e-commerce storefront on its Facebook fan page in July 2009. The page currently has over 50,000 fans.

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  • 2. 

    Who uses a "Twelpforce" for customer service on Twitter?

    • A.

      Overstock.com

    • B.

      Best Buy

    • C.

      Mrs. Prindable's

    Correct Answer
    B. Best Buy
    Explanation
    Best Buy bowed its "Twelpforce" of Tweet-empowered customer services representatives in advance of Christmas 2009. The force is staffed by existing Best Buy employees - over 2000 of 'em.

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  • 3. 

    How large were mobile commerce revenues in the US in 2009?

    • A.

      Over $10 million

    • B.

      Over $100 million

    • C.

      Over $1 billion

    • D.

      Over $10 billion

    Correct Answer
    C. Over $1 billion
    Explanation
    Different research companies peg the number at slightly different totals, as is always the case. But whether it's $1.01 billion or $1.4 billion, it's officially no longer an "emerging" market.

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  • 4. 

    Which of the following US department stores was the first to open?

    • A.

      Marshall Field & Company

    • B.

      Wanamaker's

    • C.

      Lord & Taylor

    • D.

      Macy's

    Correct Answer
    D. Macy's
    Explanation
    Macy's was the of these choices to open, in 1858. But the distinction of the very first US department store goes to The Marble Palace in NYC in 1846.

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  • 5. 

    When were life-sized mannequins first used in retail?

    • A.

      Mid 1600s

    • B.

      Early 1700s

    • C.

      Late 1800s

    • D.

      Early 1900s

    Correct Answer
    C. Late 1800s
    Explanation
    It was the advent of plate glass windows that gave rise to the retail mannequin, in the 1880s.

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  • 6. 

    In what year was the first Sears, Roebuck & Co. catalog mailed?

    • A.

      1862

    • B.

      1888

    • C.

      1893

    • D.

      1930

    Correct Answer
    C. 1893
    Explanation
    The first Sears, Roebuck & Co. Catalog was mailed in 1893. The other dates are also significant though. The Homestead Act of 1862 entitled catalogs to use the burgeoning mail infrastructure at a rate of $.01 per pound. 1888 was the date of the first Sears Watch Company printed mailer, a pre-cursor to the company's iconic catalog. And 1930? Why that was the first year customers could purchase live baby chickens through the Sears catalog, of course.

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  • 7. 

    What is the world's largest retail store?

    • A.

      Macy's (New York City, USA)

    • B.

      Shinsegae Centumcity Department Store (Busan, South Korea)

    • C.

      Le Bon Marche (Paris, France)

    • D.

      Harrod's (London, England)

    Correct Answer
    B. Shinsegae Centumcity Department Store (Busan, South Korea)
    Explanation
    Macy's was the largest until the Shinsegae Centumcity Store usurped the title when it opened in 2009, besting the size of Macy's by over a million square feet. Le Bon Marche holds the distinction of being the oldest department store in the world, but is not one of the largest. Harrod's is neither in the hunt for oldest or largest, but it's a pretty unique place nonetheless.

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  • 8. 

    According to the Deloitte / STORES Media annual Global Powers of Retailing study, exactly how many retailers worldwide did over $100 billion ($US) in sales in 2008?

    • A.

      0

    • B.

      2

    • C.

      5

    • D.

      7

    • E.

      13

    Correct Answer
    B. 2
    Explanation
    Walmart (US) and Carrefour (France).

    Rate this question:

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  • Current Version
  • Mar 20, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Dec 03, 2010
    Quiz Created by
    NRFInnovate
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