Test Your Retail Innovation IQ

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Test Your Retail Innovation IQ - Quiz

How much do you know about the retail industry and its innovations? Test yourself, see your score, then either gloat or grumble.

Questions and Answers
  • 1. 
    Which of the following stores was the first to experiment with a  storefront on Facebook?
    • A. 

      1-800-FLOWERS.com

    • B. 

      GAP

    • C. 

      Starbucks

  • 2. 
    Who uses a "Twelpforce" for customer service on Twitter?
    • A. 

      Overstock.com

    • B. 

      Best Buy

    • C. 

      Mrs. Prindable's

  • 3. 
    How large were mobile commerce revenues in the US in 2009?
    • A. 

      Over $10 million

    • B. 

      Over $100 million

    • C. 

      Over $1 billion

    • D. 

      Over $10 billion

  • 4. 
    Which of the following US department stores was the first to open?
    • A. 

      Marshall Field & Company

    • B. 

      Wanamaker's

    • C. 

      Lord & Taylor

    • D. 

      Macy's

  • 5. 
    When were life-sized mannequins first used in retail?
    • A. 

      Mid 1600s

    • B. 

      Early 1700s

    • C. 

      Late 1800s

    • D. 

      Early 1900s

  • 6. 
    In what year was the first Sears, Roebuck & Co. catalog mailed?
    • A. 

      1862

    • B. 

      1888

    • C. 

      1893

    • D. 

      1930

  • 7. 
    What is the world's largest retail store?
    • A. 

      Macy's (New York City, USA)

    • B. 

      Shinsegae Centumcity Department Store (Busan, South Korea)

    • C. 

      Le Bon Marche (Paris, France)

    • D. 

      Harrod's (London, England)

  • 8. 
    According to the Deloitte / STORES Media annual Global Powers of Retailing study, exactly how many retailers worldwide did over $100 billion ($US) in sales in 2008?
    • A. 

      0

    • B. 

      2

    • C. 

      5

    • D. 

      7

    • E. 

      13

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