Test Your Retail Innovation IQ
-
Who uses a "Twelpforce" for customer service on Twitter?
-
Overstock.com
-
Best Buy
-
Mrs. Prindable's
-
How much do you know about the retail industry and its innovations? Test yourself, see your score, then either gloat or grumble.
Quiz Preview
- 2.
When were life-sized mannequins first used in retail?
-
Mid 1600s
-
Early 1700s
-
Late 1800s
-
Early 1900s
Correct Answer
A. Late 1800sExplanation
It was the advent of plate glass windows that gave rise to the retail mannequin, in the 1880s.Rate this question:
-
- 3.
Which of the following stores was the first to experiment with a storefront on Facebook?
-
1-800-FLOWERS.com
-
GAP
-
Starbucks
Correct Answer
A. 1-800-FLOWERS.comExplanation
1-800-FLOWERS.com bowed a functional e-commerce storefront on its Facebook fan page in July 2009. The page currently has over 50,000 fans.Rate this question:
-
- 4.
How large were mobile commerce revenues in the US in 2009?
-
Over $10 million
-
Over $100 million
-
Over $1 billion
-
Over $10 billion
Correct Answer
A. Over $1 billionExplanation
Different research companies peg the number at slightly different totals, as is always the case. But whether it's $1.01 billion or $1.4 billion, it's officially no longer an "emerging" market.Rate this question:
-
- 5.
Which of the following US department stores was the first to open?
-
Marshall Field & Company
-
Wanamaker's
-
Lord & Taylor
-
Macy's
Correct Answer
A. Macy'sExplanation
Macy's was the of these choices to open, in 1858. But the distinction of the very first US department store goes to The Marble Palace in NYC in 1846.Rate this question:
-
- 6.
In what year was the first Sears, Roebuck & Co. catalog mailed?
-
1862
-
1888
-
1893
-
1930
Correct Answer
A. 1893Explanation
The first Sears, Roebuck & Co. Catalog was mailed in 1893. The other dates are also significant though. The Homestead Act of 1862 entitled catalogs to use the burgeoning mail infrastructure at a rate of $.01 per pound. 1888 was the date of the first Sears Watch Company printed mailer, a pre-cursor to the company's iconic catalog. And 1930? Why that was the first year customers could purchase live baby chickens through the Sears catalog, of course.Rate this question:
-
- 7.
What is the world's largest retail store?
-
Macy's (New York City, USA)
-
Shinsegae Centumcity Department Store (Busan, South Korea)
-
Le Bon Marche (Paris, France)
-
Harrod's (London, England)
Correct Answer
A. Shinsegae Centumcity Department Store (Busan, South Korea)Explanation
Macy's was the largest until the Shinsegae Centumcity Store usurped the title when it opened in 2009, besting the size of Macy's by over a million square feet. Le Bon Marche holds the distinction of being the oldest department store in the world, but is not one of the largest. Harrod's is neither in the hunt for oldest or largest, but it's a pretty unique place nonetheless.Rate this question:
-
- 8.
According to the Deloitte / STORES Media annual Global Powers of Retailing study, exactly how many retailers worldwide did over $100 billion ($US) in sales in 2008?
-
0
-
2
-
5
-
7
-
13
Correct Answer
A. 2Explanation
Walmart (US) and Carrefour (France).Rate this question:
-
Quiz Review Timeline (Updated): Mar 20, 2023 +
Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
-
Current Version
-
Mar 20, 2023Quiz Edited by
ProProfs Editorial Team -
Dec 03, 2010Quiz Created by
NRFInnovate
Back to top