Ad Techniques Quiz

Explanation
The given statement uses statistics as an advertising technique. It claims that 6 million Americans have lost weight using a certain method and that 3 out of 4 doctors recommend it. By presenting these numbers and expert opinions, the statement aims to persuade the audience that the method is effective and trustworthy.

Explanation
The advertising technique being used in this scenario is Sense Appeal. The advertisement is appealing to the senses of taste and desire by showcasing a cool, sparkling soft drink next to a hot, sizzling cheeseburger. This combination is intended to evoke a sensory response and create a craving for the product.

Explanation
The correct answer is testimonial. In this advertising technique, a famous actor is used to endorse a product and recommend it to everyone. This is a form of testimonial as the actor's reputation and credibility are being used to persuade customers to buy the product.

Explanation
The advertising technique being used in this scenario is nostalgia. The mention of a lemonade being served on the back porch of a house near an old fishing pond evokes feelings of nostalgia and a longing for simpler times. This technique aims to connect with the audience's emotions and memories, creating a sense of familiarity and comfort.

Explanation
The advertising technique being used in the given statement is Bandwagon. This can be inferred from the phrase "where everyone gets the best deal around," which implies that many people are already buying their cars from Crazy Joe's. The use of this technique aims to create a sense of popularity and social proof, suggesting that if everyone else is buying from Crazy Joe's, the consumer should too in order to not miss out on the best deal.

Explanation
The correct answer is humor because the advertisement uses a comedic situation of a person falling down the stairs to create a humorous effect. The statement "It's the kind of soft drink you could fall for!" plays on the double meaning of "falling" for something, both physically and metaphorically, adding a humorous twist to the advertisement. This technique aims to entertain and engage the audience through laughter, making the advertisement more memorable and enjoyable.

Explanation
The correct answer is Transfer/Fantasy. This advertising technique is being used because the woman driving in her new convertible and running her hands through her beautiful blonde hair creates a fantasy scenario that suggests using Shimmer Shampoo will make the consumer feel glamorous and beautiful like the woman in the ad. The ad is using the transfer of positive attributes from the woman to the product to persuade consumers to buy it.