This is a quiz for a 9th Intro to Business class. � It is excerpted from Consumer Health and Safety Activities by Patricia Rizzo Toner, M. Ed. https://www. Teachervision. Fen. Com/advertising/printable/3565. Html
Questions and Answers
1.
Which advertising technique is being used?"Lose weight the way 6 million Americans have. It's the method 3 out of 4 doctors recommend."
A. 
Testimonial
B. 
Nostalgia
C. 
Statistics
D. 
Bandwagon
2.
Which advertising technique is being used?A cool, sparkling soft drink sits next to a hot, sizzling cheeseburger.
A. 
Humor
B. 
Sense Appeal
C. 
Transfer/Fantasy
D. 
Nostalgia
3.
Which advertising technique is being used?A famous actor says that he buys a product and recommends it to everyone.
A. 
Humor
B. 
Transfer/Fantasy
C. 
Testimonial
D. 
Bandwagon
4.
Which advertising technique is being used?Lemonade is served on the back porch of a house situated near on old fishing pond.
A. 
Sense Appeal
B. 
Transfer/Fantasy
C. 
Nostalgia
D. 
Humor
5.
Which advertising technique is being used?"Buy your next car at Crazy Joe's, where everyone gets the best deal around!"
A. 
Humor
B. 
Bandwagon
C. 
Testimonial
D. 
Nostalgia
6.
Which advertising technique is being used?A person falls down a flight of steps and says, "It's the kind of soft drink you could fall for!"
A. 
Humor
B. 
Sense Appeal
C. 
Transfer/Fantasy
D. 
Bandwagon
7.
Which advertising technique is being used?A woman driving in her new convertible runs her hands through her beautiful blonde hair to show how great Shimmer Shampoo works.
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