Ad Techniques Quiz

7 Questions | Total Attempts: 669

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Ad Techniques Quiz - Quiz

This is a quiz for a 9th Intro to Business class. � It is excerpted from Consumer Health and Safety Activities by Patricia Rizzo Toner, M. Ed. https://www. Teachervision. Fen. Com/advertising/printable/3565. Html


Questions and Answers
  • 1. 
    Which advertising technique is being used?"Lose weight the way 6 million Americans have.  It's the method 3 out of 4 doctors recommend."
    • A. 

      Testimonial

    • B. 

      Nostalgia

    • C. 

      Statistics

    • D. 

      Bandwagon

  • 2. 
    Which advertising technique is being used?A cool, sparkling soft drink sits next to a hot, sizzling cheeseburger.
    • A. 

      Humor

    • B. 

      Sense Appeal

    • C. 

      Transfer/Fantasy

    • D. 

      Nostalgia

  • 3. 
    Which advertising technique is being used?A famous actor says that he buys a product and recommends it to everyone.
    • A. 

      Humor

    • B. 

      Transfer/Fantasy

    • C. 

      Testimonial

    • D. 

      Bandwagon

  • 4. 
    Which advertising technique is being used?Lemonade is served on the back porch of a house situated near on old fishing pond.
    • A. 

      Sense Appeal

    • B. 

      Transfer/Fantasy

    • C. 

      Nostalgia

    • D. 

      Humor

  • 5. 
    Which advertising technique is being used?"Buy your next car at Crazy Joe's, where everyone gets the best deal around!"
    • A. 

      Humor

    • B. 

      Bandwagon

    • C. 

      Testimonial

    • D. 

      Nostalgia

  • 6. 
    Which advertising technique is being used?A person falls down a flight of steps and says, "It's the kind of soft drink you could fall for!"
    • A. 

      Humor

    • B. 

      Sense Appeal

    • C. 

      Transfer/Fantasy

    • D. 

      Bandwagon

  • 7. 
    Which advertising technique is being used?A woman driving in her new convertible runs her hands through her beautiful blonde hair to show how great Shimmer Shampoo works.
    • A. 

      Sense Appeal

    • B. 

      Transfer/Fantasy

    • C. 

      Bandwagon

    • D. 

      Humor

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