Ad Techniques Quiz

7 Questions | By Brookbaxter | Updated: Mar 21, 2022 | Attempts: 774

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This is a quiz for a 9th Intro to Business class. � It is excerpted from Consumer Health and Safety Activities by Patricia Rizzo Toner, M. Ed. https://www. Teachervision. Fen. Com/advertising/printable/3565. Html

Questions and Answers

1.

Which advertising technique is being used?"Lose weight the way 6 million Americans have. It's the method 3 out of 4 doctors recommend."
- A.
  
  Testimonial
- B.
  
  Nostalgia
- C.
  
  Statistics
- D.
  
  Bandwagon
2.

Which advertising technique is being used?A cool, sparkling soft drink sits next to a hot, sizzling cheeseburger.
- A.
  
  Humor
- B.
  
  Sense Appeal
- C.
  
  Transfer/Fantasy
- D.
  
  Nostalgia
3.

Which advertising technique is being used?A famous actor says that he buys a product and recommends it to everyone.
- A.
  
  Humor
- B.
  
  Transfer/Fantasy
- C.
  
  Testimonial
- D.
  
  Bandwagon
4.

Which advertising technique is being used?Lemonade is served on the back porch of a house situated near on old fishing pond.
- A.
  
  Sense Appeal
- B.
  
  Transfer/Fantasy
- C.
  
  Nostalgia
- D.
  
  Humor
5.

Which advertising technique is being used?"Buy your next car at Crazy Joe's, where everyone gets the best deal around!"
- A.
  
  Humor
- B.
  
  Bandwagon
- C.
  
  Testimonial
- D.
  
  Nostalgia
6.

Which advertising technique is being used?A person falls down a flight of steps and says, "It's the kind of soft drink you could fall for!"
- A.
  
  Humor
- B.
  
  Sense Appeal
- C.
  
  Transfer/Fantasy
- D.
  
  Bandwagon
7.

Which advertising technique is being used?A woman driving in her new convertible runs her hands through her beautiful blonde hair to show how great Shimmer Shampoo works.
- A.
  
  Sense Appeal
- B.
  
  Transfer/Fantasy
- C.
  
  Bandwagon
- D.
  
  Humor