Test Your Advertising Techniques Knowledge! Trivia Quiz

15 Questions | Total Attempts: 336

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Test Your Advertising Techniques Knowledge! Trivia Quiz

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Questions and Answers
  • 1. 
    Match the advertising technique with its description.  A photo shows a professional basketball player, LeBron James, wearing a certain brand of shoes.   
    • A. 

      Transfer

    • B. 

      Bandwagon

    • C. 

      Avant-Garde

    • D. 

      Testimonials

    • E. 

      Facts & Figures

  • 2. 
    Match the advertising technique with its description.  A toothpaste commercial says that 4 out of 5 dentists surveyed recommend their brand.  
    • A. 

      Transfer

    • B. 

      Bandwagon

    • C. 

      Facts & Figures

    • D. 

      Testimonial

    • E. 

      Avant-Garde

  • 3. 
    Match the advertising technique with its description. A commercial shows a large group of friends sharing a particular brand of gum.
    • A. 

      Bandwagon

    • B. 

      Testimonials

    • C. 

      Avant-Garde

    • D. 

      Transfer

    • E. 

      Facts & Figures

  • 4. 
    Match the advertising technique with its description.  A famous singer is shown buying a certain brand of soft drink.
    • A. 

      Bandwagon

    • B. 

      Avant-Garde

    • C. 

      Transfer

    • D. 

      Testimonials

    • E. 

      Facts & Figures

  • 5. 
    Match the advertising technique with its description.  People are shown having good, positive experiences while using a certain product.
    • A. 

      Bandwagon

    • B. 

      Transfer

    • C. 

      Testimonials

    • D. 

      Avant-Garde

    • E. 

      Facts & Figures

  • 6. 
    Match the advertising technique with its description. A new smartphone commercial showcases several groups of teens using the new apps and features. 
    • A. 

      Bandwagon

    • B. 

      Facts & Figures

    • C. 

      Transfer

    • D. 

      Avant-Garde

    • E. 

      Tesimonials

  • 7. 
    What are the advertising claims? 
    • A. 

      Rhetorical Claim

    • B. 

      Vague Claim

    • C. 

      Unique Claim

    • D. 

      Unfinished Claim

    • E. 

      We're Different Claim

    • F. 

      Weasel Words

  • 8. 
    The copy is where particular claims are usually made and specific persuasive words are used.
    • A. 

      True

    • B. 

      False

  • 9. 
    The headline is usually the slogan.
    • A. 

      True

    • B. 

      False

  • 10. 
    How do informational texts differ from the fictional text? .
    • A. 

      Based on facts rather than made-up stories

    • B. 

      They take a position on an issue

    • C. 

      They can report about real people and actions, and include imaginary characters

    • D. 

      Contains graphics and special formatting

  • 11. 
    Advertisers ask questions or make statements so that consumers associate certain ideas and emotions with their product. This claim is called: 
    • A. 

      Unfinished Claim

    • B. 

      Rhetorical Claim

    • C. 

      Weasel Words

    • D. 

      Unique Claim

  • 12. 
    Many products on the market are nearly identical, so advertisers try to make their product stand out. Legally they cannot make false claims, so they focus on a single element that is found only in their product, hoping that consumers will think this means that the product is better. This claim is called: 
    • A. 

      Unfinished Claim

    • B. 

      Unique Claim

    • C. 

      Rhetorical Claim

    • D. 

      Weasel Words

  • 13. 
    Normally, when you make a comparison, you state the two things that are being compared. Advertisers may intentionally leave off the comparison. This claim is called: 
    • A. 

      Rhetorical Claim

    • B. 

      Weasel Words

    • C. 

      Unique Claim

    • D. 

      Unfinished Claim

  • 14. 
    Advertisers sometimes use words or phrases that seem significant, but on closer inspection are actually meaningless. This claim is called: 
    • A. 

      Rhetorical Claim

    • B. 

      We're Different Claim

    • C. 

      Unfinished Claim

    • D. 

      Vague Claim

    • E. 

      Weasel Words

    • F. 

      Unique Claim

  • 15. 
    Match the example with the appropriate advertising claim. "Shouldn't I buy you the best?"  
    • A. 

      Unique Claim

    • B. 

      Weasel Words

    • C. 

      Rhetorical Claim

    • D. 

      Unfinished Claims

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