Test Your Advertising Techniques Knowledge! Trivia Quiz

15 Questions | By Bjoseph55 | Updated: Mar 21, 2022 | Attempts: 734

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Test Your Advertising Techniques Knowledge! Trivia Quiz - Quiz

Questions and Answers

1.

Match the advertising technique with its description. A photo shows a professional basketball player, LeBron James, wearing a certain brand of shoes.
- A.
  
  Transfer
- B.
  
  Bandwagon
- C.
  
  Avant-Garde
- D.
  
  Testimonials
- E.
  
  Facts & Figures
2.

Match the advertising technique with its description. A toothpaste commercial says that 4 out of 5 dentists surveyed recommend their brand.
- A.
  
  Transfer
- B.
  
  Bandwagon
- C.
  
  Facts & Figures
- D.
  
  Testimonial
- E.
  
  Avant-Garde
3.

Match the advertising technique with its description. A commercial shows a large group of friends sharing a particular brand of gum.
- A.
  
  Bandwagon
- B.
  
  Testimonials
- C.
  
  Avant-Garde
- D.
  
  Transfer
- E.
  
  Facts & Figures
4.

Match the advertising technique with its description. A famous singer is shown buying a certain brand of soft drink.
- A.
  
  Bandwagon
- B.
  
  Avant-Garde
- C.
  
  Transfer
- D.
  
  Testimonials
- E.
  
  Facts & Figures
5.

Match the advertising technique with its description. People are shown having good, positive experiences while using a certain product.
- A.
  
  Bandwagon
- B.
  
  Transfer
- C.
  
  Testimonials
- D.
  
  Avant-Garde
- E.
  
  Facts & Figures
6.

Match the advertising technique with its description. A new smartphone commercial showcases several groups of teens using the new apps and features.
- A.
  
  Bandwagon
- B.
  
  Facts & Figures
- C.
  
  Transfer
- D.
  
  Avant-Garde
- E.
  
  Tesimonials
7.

What are the advertising claims?
- A.
  
  Rhetorical Claim
- B.
  
  Vague Claim
- C.
  
  Unique Claim
- D.
  
  Unfinished Claim
- E.
  
  We're Different Claim
- F.
  
  Weasel Words
8.

The copy is where particular claims are usually made and specific persuasive words are used.
- A.
  
  True
- B.
  
  False
9.

The headline is usually the slogan.
- A.
  
  True
- B.
  
  False
10.

How do informational texts differ from the fictional text? .
- A.
  
  Based on facts rather than made-up stories
- B.
  
  They take a position on an issue
- C.
  
  They can report about real people and actions, and include imaginary characters
- D.
  
  Contains graphics and special formatting
11.

Advertisers ask questions or make statements so that consumers associate certain ideas and emotions with their product. This claim is called:
- A.
  
  Unfinished Claim
- B.
  
  Rhetorical Claim
- C.
  
  Weasel Words
- D.
  
  Unique Claim
12.

Many products on the market are nearly identical, so advertisers try to make their product stand out. Legally they cannot make false claims, so they focus on a single element that is found only in their product, hoping that consumers will think this means that the product is better. This claim is called:
- A.
  
  Unfinished Claim
- B.
  
  Unique Claim
- C.
  
  Rhetorical Claim
- D.
  
  Weasel Words
13.

Normally, when you make a comparison, you state the two things that are being compared. Advertisers may intentionally leave off the comparison. This claim is called:
- A.
  
  Rhetorical Claim
- B.
  
  Weasel Words
- C.
  
  Unique Claim
- D.
  
  Unfinished Claim
14.

Advertisers sometimes use words or phrases that seem significant, but on closer inspection are actually meaningless. This claim is called:
- A.
  
  Rhetorical Claim
- B.
  
  We're Different Claim
- C.
  
  Unfinished Claim
- D.
  
  Vague Claim
- E.
  
  Weasel Words
- F.
  
  Unique Claim
15.

Match the example with the appropriate advertising claim. "Shouldn't I buy you the best?"
- A.
  
  Unique Claim
- B.
  
  Weasel Words
- C.
  
  Rhetorical Claim
- D.
  
  Unfinished Claims