Test Your Advertising Techniques Knowledge! Trivia Quiz
(17).jpg "Test Your Advertising Techniques Knowledge! Trivia Quiz")
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- 1.Match the advertising technique with its description. A photo shows a professional basketball player, LeBron James, wearing a certain brand of shoes.
- A.
Transfer
- B.
Bandwagon
- C.
Avant-Garde
- D.
Testimonials
- E.
Facts & Figures
- 2.Match the advertising technique with its description. A toothpaste commercial says that 4 out of 5 dentists surveyed recommend their brand.
- A.
Transfer
- B.
Bandwagon
- C.
Facts & Figures
- D.
Testimonial
- E.
Avant-Garde
- 3.Match the advertising technique with its description. A commercial shows a large group of friends sharing a particular brand of gum.
- A.
Bandwagon
- B.
Testimonials
- C.
Avant-Garde
- D.
Transfer
- E.
Facts & Figures
- 4.Match the advertising technique with its description. A famous singer is shown buying a certain brand of soft drink.
- A.
Bandwagon
- B.
Avant-Garde
- C.
Transfer
- D.
Testimonials
- E.
Facts & Figures
- 5.Match the advertising technique with its description. People are shown having good, positive experiences while using a certain product.
- A.
Bandwagon
- B.
Transfer
- C.
Testimonials
- D.
Avant-Garde
- E.
Facts & Figures
- 6.Match the advertising technique with its description. A new smartphone commercial showcases several groups of teens using the new apps and features.
- A.
Bandwagon
- B.
Facts & Figures
- C.
Transfer
- D.
Avant-Garde
- E.
Tesimonials
- 7.What are the advertising claims?
- A.
Rhetorical Claim
- B.
Vague Claim
- C.
Unique Claim
- D.
Unfinished Claim
- E.
We're Different Claim
- F.
Weasel Words
- 8.The copy is where particular claims are usually made and specific persuasive words are used.
- A.
True
- B.
False
- 9.The headline is usually the slogan.
- A.
True
- B.
False
- 10.How do informational texts differ from the fictional text? .
- A.
Based on facts rather than made-up stories
- B.
They take a position on an issue
- C.
They can report about real people and actions, and include imaginary characters
- D.
Contains graphics and special formatting
- 11.Advertisers ask questions or make statements so that consumers associate certain ideas and emotions with their product. This claim is called:
- A.
Unfinished Claim
- B.
Rhetorical Claim
- C.
Weasel Words
- D.
Unique Claim
- 12.Many products on the market are nearly identical, so advertisers try to make their product stand out. Legally they cannot make false claims, so they focus on a single element that is found only in their product, hoping that consumers will think this means that the product is better. This claim is called:
- A.
Unfinished Claim
- B.
Unique Claim
- C.
Rhetorical Claim
- D.
Weasel Words
- 13.Normally, when you make a comparison, you state the two things that are being compared. Advertisers may intentionally leave off the comparison. This claim is called:
- A.
Rhetorical Claim
- B.
Weasel Words
- C.
Unique Claim
- D.
Unfinished Claim
- 14.Advertisers sometimes use words or phrases that seem significant, but on closer inspection are actually meaningless. This claim is called:
- A.
Rhetorical Claim
- B.
We're Different Claim
- C.
Unfinished Claim
- D.
Vague Claim
- E.
Weasel Words
- F.
Unique Claim
- 15.Match the example with the appropriate advertising claim. "Shouldn't I buy you the best?"
- A.
Unique Claim
- B.
Weasel Words
- C.
Rhetorical Claim
- D.
Unfinished Claims
Questions: 10 | Attempts: 4552 | Last updated: Dec 3, 2021
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