Advertising Techniques [vocabulary] Quiz

8 Questions | Total Attempts: 340

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Vocabulary Quizzes & Trivia

Prepared by eslvox. Com


Questions and Answers
  • 1. 
    Slogans are usually easy to forget.
    • A. 

      True

    • B. 

      False

  • 2. 
    What is the meaning of logo?
    • A. 

      An example

    • B. 

      Let's go

    • C. 

      Lego in Latin

    • D. 

      None of the above

  • 3. 
    An example of negative emotional appeal is people having fun at a party.
    • A. 

      True

    • B. 

      False

  • 4. 
    Humor is used in advertising to
    • A. 

      Make the consumer laugh.

    • B. 

      Make the consumer lol (are you kidding me? You don't know what lol means? check explanation.

    • C. 

      Make an ad enjoyable and interesting.

    • D. 

      Make an ad memorable and enjoyable

    • E. 

      None of the above

  • 5. 
    A jingle is 
    • A. 

      A concept

    • B. 

      An idea

    • C. 

      A song

    • D. 

      A single person

  • 6. 
    Repetition is used in advertising so consumers become familiar with the name of product or service
    • A. 

      True

    • B. 

      False

  • 7. 
    The association of ideas is an advertising technique so a product or service is associated with negative ideas/images etc.
    • A. 

      True

    • B. 

      False

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