Advertising Techniques [vocabulary] Quiz
8 Questions
| Total Attempts: 340
Prepared by eslvox. Com
Questions and Answers
- 1.Slogans are usually easy to forget.
- A.
True
- B.
False
- 2.What is the meaning of logo?
- A.
An example
- B.
Let's go
- C.
Lego in Latin
- D.
None of the above
- 3.An example of negative emotional appeal is people having fun at a party.
- A.
True
- B.
False
- 4.Humor is used in advertising to
- A.
Make the consumer laugh.
- B.
Make the consumer lol (are you kidding me? You don't know what lol means? check explanation.
- C.
Make an ad enjoyable and interesting.
- D.
Make an ad memorable and enjoyable
- E.
None of the above
- 5.A jingle is
- A.
A concept
- B.
An idea
- C.
A song
- D.
A single person
- 6.Repetition is used in advertising so consumers become familiar with the name of product or service
- A.
True
- B.
False
- 7.The association of ideas is an advertising technique so a product or service is associated with negative ideas/images etc.
- A.
True
- B.
False
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