Advertising Techniques [vocabulary] Quiz

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| By Eslvox

Eslvox

Community Contributor

Quizzes Created: 5 | Total Attempts: 2,257

| Attempts: 615

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1/8 Questions

Slogans are usually easy to forget.
- True
- False

About This Quiz

This Advertising Techniques quiz explores key concepts such as slogans, logos, emotional appeals, humor, jingles, and repetition. It assesses understanding of how these elements are used to enhance memorability and effectiveness in advertising, making it relevant for learners in marketing and business.

Advertising Techniques [vocabulary] Quiz - Quiz

2.

What is the meaning of logo?
- An example
- Let's go
- Lego in Latin
- None of the above
Correct Answer

A. None of the above

Explanation

a design, a symbol.

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3.

An example of negative emotional appeal is people having fun at a party.
- True
- False
Correct Answer

A. False

Explanation

This is an example of positive emotional appeal.

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4.

Humor is used in advertising to
- Make the consumer laugh.
- Make the consumer lol (are you kidding me? You don't know what lol means? check explanation.
- Make an ad enjoyable and interesting.
- Make an ad memorable and enjoyable
- None of the above
Correct Answer

A. Make an ad memorable and enjoyable

Explanation

Humor is used in advertising to make an ad memorable and enjoyable. By incorporating humor into an ad, it can capture the attention of the consumer and create a positive emotional response. This can make the ad more memorable and increase the likelihood of the consumer remembering the product or brand being advertised. Additionally, humor can make an ad more enjoyable to watch, which can further enhance the overall effectiveness of the advertisement.

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5.

A jingle is
- A concept
- An idea
- A song
- A single person
Correct Answer

A. A song

Explanation

The correct answer is "a song" because a jingle is a short musical composition that is typically used in advertising or as a catchy tune to promote a product or brand. Jingles are often memorable and repetitive, making them effective in capturing the attention of listeners and creating brand recognition.

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6.

Repetition is used in advertising so consumers become familiar with the name of product or service
- True
- False
Correct Answer

A. True

Explanation

Repetition in advertising is a common strategy used to increase brand awareness and recognition among consumers. By repeatedly exposing consumers to the name of a product or service, it helps to create familiarity and make the brand more memorable. This can lead to increased recall and recognition when consumers are making purchasing decisions. Therefore, the statement that repetition is used in advertising so consumers become familiar with the name of a product or service is true.

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7.

The association of ideas is an advertising technique so a product or service is associated with negative ideas/images etc.
- True
- False
Correct Answer

A. False

Explanation

associated with positive ideas/images

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Current Version
Jul 26, 2023

Quiz Edited by
ProProfs Editorial Team
Nov 19, 2013

Quiz Created by
Eslvox

Advertising Techniques [vocabulary] Quiz

Slogans are usually easy to forget.

Quiz Preview

What is the meaning of logo?

An example of negative emotional appeal is people having fun at a party.

Humor is used in advertising to

A jingle is

Repetition is used in advertising so consumers become familiar with the name of product or service

The association of ideas is an advertising technique so a product or service is associated with negative ideas/images etc.