Advertising Techniques [vocabulary] Quiz
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Slogans are usually easy to forget.
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True
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False
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This Advertising Techniques quiz explores key concepts such as slogans, logos, emotional appeals, humor, jingles, and repetition. It assesses understanding of how these elements are used to enhance memorability and effectiveness in advertising, making it relevant for learners in marketing and business.
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- 2.
What is the meaning of logo?
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An example
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Let's go
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Lego in Latin
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None of the above
Correct Answer
A. None of the aboveExplanation
a design, a symbol.Rate this question:
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- 3.
An example of negative emotional appeal is people having fun at a party.
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True
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False
Correct Answer
A. FalseExplanation
This is an example of positive emotional appeal.Rate this question:
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- 4.
Humor is used in advertising to
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Make the consumer laugh.
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Make the consumer lol (are you kidding me? You don't know what lol means? check explanation.
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Make an ad enjoyable and interesting.
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Make an ad memorable and enjoyable
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None of the above
Correct Answer
A. Make an ad memorable and enjoyableExplanation
Humor is used in advertising to make an ad memorable and enjoyable. By incorporating humor into an ad, it can capture the attention of the consumer and create a positive emotional response. This can make the ad more memorable and increase the likelihood of the consumer remembering the product or brand being advertised. Additionally, humor can make an ad more enjoyable to watch, which can further enhance the overall effectiveness of the advertisement.Rate this question:
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- 5.
A jingle is
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A concept
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An idea
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A song
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A single person
Correct Answer
A. A songExplanation
The correct answer is "a song" because a jingle is a short musical composition that is typically used in advertising or as a catchy tune to promote a product or brand. Jingles are often memorable and repetitive, making them effective in capturing the attention of listeners and creating brand recognition.Rate this question:
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- 6.
Repetition is used in advertising so consumers become familiar with the name of product or service
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True
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False
Correct Answer
A. TrueExplanation
Repetition in advertising is a common strategy used to increase brand awareness and recognition among consumers. By repeatedly exposing consumers to the name of a product or service, it helps to create familiarity and make the brand more memorable. This can lead to increased recall and recognition when consumers are making purchasing decisions. Therefore, the statement that repetition is used in advertising so consumers become familiar with the name of a product or service is true.Rate this question:
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- 7.
The association of ideas is an advertising technique so a product or service is associated with negative ideas/images etc.
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True
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False
Correct Answer
A. FalseExplanation
associated with positive ideas/imagesRate this question:
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Quiz Review Timeline (Updated): Jul 26, 2023 +
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Current Version
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Jul 26, 2023Quiz Edited by
ProProfs Editorial Team -
Nov 19, 2013Quiz Created by
Eslvox
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