Advertising Techniques [vocabulary] Quiz

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| By Eslvox
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Eslvox
Community Contributor
Quizzes Created: 5 | Total Attempts: 2,282
| Attempts: 615
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  • 1/8 Questions

    Repetition is used in advertising so consumers become familiar with the name of product or service

    • True
    • False
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About This Quiz

This Advertising Techniques quiz explores key concepts such as slogans, logos, emotional appeals, humor, jingles, and repetition. It assesses understanding of how these elements are used to enhance memorability and effectiveness in advertising, making it relevant for learners in marketing and business.

Advertising Techniques [vocabulary] Quiz - Quiz

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  • 2. 

    An example of negative emotional appeal is people having fun at a party.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    This is an example of positive emotional appeal.

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  • 3. 

    Slogans are usually easy to forget.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Slogans are usually easy to remember.

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  • 4. 

    A jingle is 

    • A concept

    • An idea

    • A song

    • A single person

    Correct Answer
    A. A song
    Explanation
    The correct answer is "a song" because a jingle is a short musical composition that is typically used in advertising or as a catchy tune to promote a product or brand. Jingles are often memorable and repetitive, making them effective in capturing the attention of listeners and creating brand recognition.

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  • 5. 

    What is the meaning of logo?

    • An example

    • Let's go

    • Lego in Latin

    • None of the above

    Correct Answer
    A. None of the above
    Explanation
    a design, a symbol.

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  • 6. 

    The association of ideas is an advertising technique so a product or service is associated with negative ideas/images etc.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    associated with positive ideas/images

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  • 7. 

    Humor is used in advertising to

    • Make the consumer laugh.

    • Make the consumer lol (are you kidding me? You don't know what lol means? check explanation.

    • Make an ad enjoyable and interesting.

    • Make an ad memorable and enjoyable

    • None of the above

    Correct Answer
    A. Make an ad memorable and enjoyable
    Explanation
    Humor is used in advertising to make an ad memorable and enjoyable. By incorporating humor into an ad, it can capture the attention of the consumer and create a positive emotional response. This can make the ad more memorable and increase the likelihood of the consumer remembering the product or brand being advertised. Additionally, humor can make an ad more enjoyable to watch, which can further enhance the overall effectiveness of the advertisement.

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Quiz Review Timeline (Updated): Jul 26, 2023 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Jul 26, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Nov 19, 2013
    Quiz Created by
    Eslvox
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