Advertising Techniques [vocabulary] Quiz

1. Repetition is used in advertising so consumers become familiar with the name of product or service

True

False

Repetition in advertising is a common strategy used to increase brand awareness and recognition among consumers. By repeatedly exposing consumers to the name of a product or service, it helps to create familiarity and make the brand more memorable. This can lead to increased recall and recognition when consumers are making purchasing decisions. Therefore, the statement that repetition is used in advertising so consumers become familiar with the name of a product or service is true.

Explanation

Repetition in advertising is a common strategy used to increase brand awareness and recognition among consumers. By repeatedly exposing consumers to the name of a product or service, it helps to create familiarity and make the brand more memorable. This can lead to increased recall and recognition when consumers are making purchasing decisions. Therefore, the statement that repetition is used in advertising so consumers become familiar with the name of a product or service is true.

2. An example of negative emotional appeal is people having fun at a party.

True

False

This is an example of positive emotional appeal.

Explanation

This is an example of positive emotional appeal.

3. Slogans are usually easy to forget.

True

False

Slogans are usually easy to remember.

Explanation

Slogans are usually easy to remember.

4. A jingle is

A concept

An idea

A song

A single person

The correct answer is "a song" because a jingle is a short musical composition that is typically used in advertising or as a catchy tune to promote a product or brand. Jingles are often memorable and repetitive, making them effective in capturing the attention of listeners and creating brand recognition.

Explanation

The correct answer is "a song" because a jingle is a short musical composition that is typically used in advertising or as a catchy tune to promote a product or brand. Jingles are often memorable and repetitive, making them effective in capturing the attention of listeners and creating brand recognition.

5. What is the meaning of logo?

An example

Let's go

Lego in Latin

None of the above

a design, a symbol.

Explanation

a design, a symbol.

6. The association of ideas is an advertising technique so a product or service is associated with negative ideas/images etc.

True

False

associated with positive ideas/images

Explanation

associated with positive ideas/images

7. Match the words on the left with the correct defintion.

endorsement

persuade

bandwagon

brand

Submit

8. Humor is used in advertising to

Make the consumer laugh.

Make the consumer lol (are you kidding me? You don't know what lol means? check explanation.

Make an ad enjoyable and interesting.

Make an ad memorable and enjoyable

None of the above

Humor is used in advertising to make an ad memorable and enjoyable. By incorporating humor into an ad, it can capture the attention of the consumer and create a positive emotional response. This can make the ad more memorable and increase the likelihood of the consumer remembering the product or brand being advertised. Additionally, humor can make an ad more enjoyable to watch, which can further enhance the overall effectiveness of the advertisement.

Explanation

Humor is used in advertising to make an ad memorable and enjoyable. By incorporating humor into an ad, it can capture the attention of the consumer and create a positive emotional response. This can make the ad more memorable and increase the likelihood of the consumer remembering the product or brand being advertised. Additionally, humor can make an ad more enjoyable to watch, which can further enhance the overall effectiveness of the advertisement.