Pathos, Ethos And Logos Advertisement Quiz

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    Which type of rhetoric is most strongly used in this advertisement? - ProProfs

    Which type of rhetoric is most strongly used in this advertisement?

    • Logos
    • Ethos
    • Pathos
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About This Quiz

Identify which type or types of rhetoric are being used in each advertisement.

Pathos, Ethos And Logos Advertisement Quiz - Quiz

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  • 2. 
    Which type of rhetoric is most strongly used in this advertisement? - ProProfs

    Which type of rhetoric is most strongly used in this advertisement?

    • Logos

    • Ethos

    • Pathos

    Correct Answer
    A. Pathos
    Explanation
    The primary focus of the add is on the baby and the accompanying text: "Michelen, because so much is riding on your tires." The implicit message is 'buy our tires, so your child doesn't get killed.' This is a highly emotional appeal, so it's best categorized as pathos or a pathetic appeal.

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  • 3. 
    Which type of rhetoric is most strongly used in this advertisement? - ProProfs

    Which type of rhetoric is most strongly used in this advertisement?

    • Logos

    • Ethos

    • Pathos

    Correct Answer
    A. Ethos
    Explanation
    This is a typical negative political add, in which no real issue is addressed; instead the credibility, trustworthiness and general likeability of a candidate is called into question. Therefore, this is an appeal to ethos.

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  • 4. 
    Which two types of rhetoric are most strongly used in this advertisement?  (The number on the left is 35%, not 5%) - ProProfs

    Which two types of rhetoric are most strongly used in this advertisement?  (The number on the left is 35%, not 5%)

    • Logos and ethos

    • Ethos and pathos

    • Pathos and logos

    Correct Answer
    A. Pathos and logos
    Explanation
    The percentages represent a logical appeal while the bloody belt appeals more to out fear, which is an emotion. Therefore, logos and pathos are the primary methods of rhetoric in the image.

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  • 5. 
    Which two types of rhetoric are most strongly used in this advertisement? - ProProfs

    Which two types of rhetoric are most strongly used in this advertisement?

    • Logos and ethos

    • Ethos and pathos

    • Pathos and logos

    Correct Answer
    A. Ethos and pathos
    Explanation
    The image attempts to build a positive perception of Obama as forward-thinking by having him appear as though he is looking off in to the distance, which is presumably the future based on the text. The add wants us to build an emotional connection with Obama, so it is both ethos and pathos because that emotional connection also makes us more likely to trust him.

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  • 6. 
    Which two types of rhetoric are most strongly used in this advertisement? - ProProfs

    Which two types of rhetoric are most strongly used in this advertisement?

    • Logos and ethos

    • Ethos and pathos

    • Pathos and logos

    Correct Answer
    A. Logos and ethos
    Explanation
    The text is an appeal to logos because it explains logically why upgrading to Vista makes little sense when you could just get a mac, which is implicitly more advances, "upgrade past it", and also said to be "simpler, more powerful and a lot more fun."

    The image on the left builds credibility for mac because the representative of mac is better dressed, more confident, and in better shape, which are all things that tend to make us trust someone more (maybe they shouldn't, but they do . . . ask me about the "Halo Effect" if your curious about undue credibility).

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  • Current Version
  • Mar 21, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Oct 04, 2016
    Quiz Created by
    Schroeders
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