Take The Marketing Cluster Exam Questions! Trivia

1. Which of the following is an example of an employee making good use of free time during the business day, while on a flight to a sales meeting:

Reading business reports

Taking a short nap

Watching an in-flight movie

Listening to recorded music

2. What do coworkers who are involved in a dispute need to do before they can find a possible solution?

Ignore the situation

Identify the problem

Contact an arbitrator

Negotiate a settlement

3. Many food products carry labels that show the U.S. Recommended Daily Allowancs or RDAs. RDAs help consumers to

Plan healthy meals.

Be better cooks.

Reduce cholesterol.

Lose weight.

4. Copyrights and trademarks are examples of a business's _________________ records.

Private

Government

Legal

Political

5. Which of the following activities would normally be classified as "routine":

Throwing a party

Paying rent

Brushing teeth

Visiting relatives

6. Determine the meaning of the following want ad: F/T Mgr. needed Immed. Two Yrs. Exp. Req. EOE

For trade. Manager needed immediately. Two-years' experience requested. Experience on equipment.

Full-time manager needed immediately. Two-years' experience required. Equal opportunity employer.

Fast-track manager needed immediately. Two-years' experience requested. Enlist only extras.

Fully talented manager needed immediately. Two-years' experience required. Educated only eligible.

7. Marketable goods and services are often developed because an existing problem needs to be

Created

Provoked

Solved

Protected

8. Businesses try to maintain their operating equipment in good condition because major breakdowns could cause a business to

Close

Relocate

Expand

Remodel

9. What technological advancement has had the greatest impact on the travel, hospitality, recreation, and insurance industries?

Electronic key card

Fax machine

Internet

Interactive television

10. Which of the following research methods is appropraite when a business wants to obtain in-depth qualitative information from a few customers:

Unsolicited e-mail

Personal interview

Fax surveys

Structured observation

11. Which of the following is a true statement about safety hazards in the workplace:

Trial and error is a good way to learn use of tools and equipment.

Good housekeeping increases safety hazards.

Employees decide which protective clothing they should wear.

Personal habits can create safety hazards.

12. One of the disadvantages of word-of-mouth advertising is that businesses usually have

Low risks.

High costs.

Extensive input.

Limited control.

13. Businesses usually maintain customer sales records that contain information about the

Types of products being purchased

Discounts offered by manufacturers

Cost of paying commissioned salespeople

Suppliers that provide the goods

14. One reason why it is important to coordinate the headline and illustrations in an advertisement is to make the reader

Want to read the message.

Appreciate the style of layout.

Understand the company name.

Aware of the cost involved.

15. Austin has discovered that he has the ability and aptitude for communications and public relations. Since he enjoys talking in front of people and is very at ease when doing so, he has decided that he wants to go into public speaking. Austin has demonstrated:

Establishing a value system

Helping to understand other people

Obtaining feedback from others

Choosing an appropriate career

16. Lakeview Manufacturing produces canned tuna fish for consumers and pets. After the company decided to expand its market to three additional states, it discovered that the pet products were labeled incorrectly. They have been packaged and distributed as consumer products. To correct this problem, which of the following actions should the company take:

Product liability

Product recall

Guarantee

Warranty

17. Computers have given marketers the ability to calculate pricing functions such as break-even points and elasticity of demand by using ______________ programs.

Communication

Word-processing

Presentation

Spreadsheet

18. Which of the following is an example of price discrimination:

Offering substantial discounts to buyers of large quantities of a certain product.

Selling the same quantity of the same product to different customers for different prices.

Asking a company for a price break on products at the end of the regular season.

Buying products from one company that are available for a lower price from another company.

19. The growth of e-commerce is changing the way companies do business by allowing them to

Place high prices on their products.

Communicate with similar organizations.

Be accessible to customers at all times.

Reduce the services they provide customers.

20. A written explanation of a proposed research project is an example of a

Report outline

Study guide

Research brief

Learning tool

21. Businesses often use spreadsheet software programs to analyze their

Personnel records

Operating expenses

Technical reports

Advertising plans

22. One reason why manufacturers of retail products use brand names is to

Explain preparation methods

Describe positive benefits

Develop trade characters

Create favorable impressions

23. Which of the following is an activity that will help businesses keep the working environment safe for employees:

Do preventative maintenance

Hire a cleaning company

Offer medical training

Purchase liability insurance

24. Why is it important for management to evaluate project results?

To identify and solve problems

To organize materials and supplies

To plan goals and objectives

To schedule time and employees

25. The capability of combining graphics, text, animation, and sound is a unique characteristic of _____________software programs.

Numeric

Communication

Presentation

Electronic

26. Which of the following is an example of production:

Purchasing food items

Providing home security

Reading a new novel

Answering your home telephone

27. Which of the following types of products usually require the least effort for salespeople to sell

Tangible

Expensive

Optional

Intangible

28. A business that conducts research and finds that most of its customers visit the business four times a week has identified the

Range

Median

Mean

Mode

29. A business that sells inexpensive goods probably would use which of the following promotional media

Television

Radio

DVDs

Magazines

30. Many businesses that have a small sales staff and a limited advertising budget often consider it worthwhile to

Develop television commercials.

Participate in trade shows.

Sponsor major sporting events.

Buy space on billboards.

31. A business might use product bundling strategies when it wants to

Deplete slow-moving items from its inventory

Lower its advertising expenses and publicity efforts

Build ongoing relationships with its customers

Substitute brand products with generic items

32. Which of the following is likely to happen when a business doesn't have an adequate supply of the products it selects to promote:

Customers will think they have been cheated.

The business may increase its profits.

The business will enhance its image.

Customers may ignore future promotions.

33. If a business lowers the price of a product for the purpose of taking business away from competitors, the result of this action often is a(n)

Increase in profit

Gain in market share

Decrease in cost

Reduction in staff

34. The owner of a real estate firm wants to increase housing sales next year by 15% over the current year. What element of marketing would be involved in attaining this goal?

Place

Promotion

Price

Product

35. Corporate brands are built on all the associations and experiences

Businesses have about and with each other.

Consumers have toward a business or product.

Companies have about other industries.

Consumers have about things they want to buy.

36. If a business considers possible future problems during the process of developing a project plan, the business might be able to

Negotiate contracts.

Schedule employees.

Control costs.

Estimate resources.

37. Researchersassess the timeliness of marketing information to make sure that the information is

Unbiased

Complete

Reliable

Credible

38. One reason why it is important for businesses to use public relations activities to reach external audiences is to

Sell useful products.

Pass on positive information.

Measure the community response.

Compile customer databases.

39. Businesses often encounter ethical problems when deciding how to promote

Controversial products

Legitimate services

Staple goods

Social causes

40. Salespeople are often better able to answer customers' questions about the business's products if they regularly read

Economic reports

Consumer magazines

Company promotions

Marketing textbooks

41. Which of the following skills will most likely help a person to obtain a better job in the field of marketing and advertising:

Good interpersonal skills

Ability to use technology

Management skills

Ability to negotiate

42. What do advertising regulations usually require businesses to disclose about the products they advertise?

Endorsements

Personal benefits

Limitations

Hidden features

43. What could a salesperson for a convention hotel use to sell the features and benefits of the hotel's meeting facilities?

Vendor specifications

Employee evaluations

Customer testimonials

Management objectives

44. A company sponsors an advertisement on local television, highlighting the importance of parents reading to their children. This is an example of what type of institutional promotion?

Public service

Patronage

Primary

Public relations

45. When conducting an environmental scan, which of the following is an economic factor that a business should consider:

Global trade regulations

Consumer spending habits

Local demographics

Restricted sales territories

46. A large discount chain announced plans to open a business in a new city whose businesses adjusted their sales forecasts because of the ______________change.

Market

Population

Economic

Competitive

47. Purchasing can help manufacturing businesses to sharpen their competitive edge by

Promoting products to customers

Maximizing inventory investment

Limiting shipment of goods

Keeping their prices down

48. Businesses often maintain records about vendors' pricing, delivery terms, and credit policies and use the information int he records to

Negotiate higher discounts.

Award purchasing contracts.

Monitor inventory levels.

Follow safe shipping procedures.

49. What is the type of copy used in the following print ad: Clearance Sale-Over 50% Off! Come On In And Shop Today at Mr. D's Warehouse. Where The Whole Family Can Enjoy Brand Names For Less.

Action

Claims

Comparisons

Endorsement

50. Which of the following is a customer-relations factor that often keeps customers coming back to a business:

Low prices

Location

Goodwill

Credit terms