Take The Marketing Cluster Exam Questions! Trivia
- 1.
A business that conducts research and finds that most of its customers visit the business four times a week has identified the
- A.
Range
- B.
Median
- C.
Mean
- D.
Mode
Correct Answer
D. Mode -
- 2.
A written explanation of a proposed research project is an example of a
- A.
Report outline
- B.
Study guide
- C.
Research brief
- D.
Learning tool
Correct Answer
C. Research brief -
- 3.
Researchersassess the timeliness of marketing information to make sure that the information is
- A.
Unbiased
- B.
Complete
- C.
Reliable
- D.
Credible
Correct Answer
D. Credible -
- 4.
Which of the following research methods is appropraite when a business wants to obtain in-depth qualitative information from a few customers:
- A.
Unsolicited e-mail
- B.
Personal interview
- C.
Fax surveys
- D.
Structured observation
Correct Answer
B. Personal interview -
- 5.
If a business lowers the price of a product for the purpose of taking business away from competitors, the result of this action often is a(n)
- A.
Increase in profit
- B.
Gain in market share
- C.
Decrease in cost
- D.
Reduction in staff
Correct Answer
B. Gain in market share -
- 6.
The owner of a real estate firm wants to increase housing sales next year by 15% over the current year. What element of marketing would be involved in attaining this goal?
- A.
Place
- B.
Promotion
- C.
Price
- D.
Product
Correct Answer
C. Price -
- 7.
A large discount chain announced plans to open a business in a new city whose businesses adjusted their sales forecasts because of the ______________change.
- A.
Market
- B.
Population
- C.
Economic
- D.
Competitive
Correct Answer
D. Competitive -
- 8.
The capability of combining graphics, text, animation, and sound is a unique characteristic of _____________software programs.
- A.
Numeric
- B.
Communication
- C.
Presentation
- D.
Electronic
Correct Answer
C. Presentation -
- 9.
Businesses often use spreadsheet software programs to analyze their
- A.
Personnel records
- B.
Operating expenses
- C.
Technical reports
- D.
Advertising plans
Correct Answer
B. Operating expenses -
- 10.
Copyrights and trademarks are examples of a business's _________________ records.
- A.
Private
- B.
Government
- C.
Legal
- D.
Political
Correct Answer
C. Legal -
- 11.
Businesses usually maintain customer sales records that contain information about the
- A.
Types of products being purchased
- B.
Discounts offered by manufacturers
- C.
Cost of paying commissioned salespeople
- D.
Suppliers that provide the goods
Correct Answer
A. Types of products being purchased -
- 12.
The growth of e-commerce is changing the way companies do business by allowing them to
- A.
Place high prices on their products.
- B.
Communicate with similar organizations.
- C.
Be accessible to customers at all times.
- D.
Reduce the services they provide customers.
Correct Answer
C. Be accessible to customers at all times. -
- 13.
Businesses often maintain records about vendors' pricing, delivery terms, and credit policies and use the information int he records to
- A.
Negotiate higher discounts.
- B.
Award purchasing contracts.
- C.
Monitor inventory levels.
- D.
Follow safe shipping procedures.
Correct Answer
B. Award purchasing contracts. -
- 14.
When conducting an environmental scan, which of the following is an economic factor that a business should consider:
- A.
Global trade regulations
- B.
Consumer spending habits
- C.
Local demographics
- D.
Restricted sales territories
Correct Answer
B. Consumer spending habits -
- 15.
Which of the following is a true statement about safety hazards in the workplace:
- A.
Trial and error is a good way to learn use of tools and equipment.
- B.
Good housekeeping increases safety hazards.
- C.
Employees decide which protective clothing they should wear.
- D.
Personal habits can create safety hazards.
Correct Answer
D. Personal habits can create safety hazards. -
- 16.
Which of the following is an activity that will help businesses keep the working environment safe for employees:
- A.
Do preventative maintenance
- B.
Hire a cleaning company
- C.
Offer medical training
- D.
Purchase liability insurance
Correct Answer
A. Do preventative maintenance -
- 17.
If a business considers possible future problems during the process of developing a project plan, the business might be able to
- A.
Negotiate contracts.
- B.
Schedule employees.
- C.
Control costs.
- D.
Estimate resources.
Correct Answer
C. Control costs. -
- 18.
Why is it important for management to evaluate project results?
- A.
To identify and solve problems
- B.
To organize materials and supplies
- C.
To plan goals and objectives
- D.
To schedule time and employees
Correct Answer
A. To identify and solve problems -
- 19.
Purchasing can help manufacturing businesses to sharpen their competitive edge by
- A.
Promoting products to customers
- B.
Maximizing inventory investment
- C.
Limiting shipment of goods
- D.
Keeping their prices down
Correct Answer
D. Keeping their prices down -
- 20.
Which of the following is an example of production:
- A.
Purchasing food items
- B.
Providing home security
- C.
Reading a new novel
- D.
Answering your home telephone
Correct Answer
B. Providing home security -
- 21.
Businesses try to maintain their operating equipment in good condition because major breakdowns could cause a business to
- A.
Close
- B.
Relocate
- C.
Expand
- D.
Remodel
Correct Answer
A. Close -
- 22.
Which of the following activities would normally be classified as "routine":
- A.
Throwing a party
- B.
Paying rent
- C.
Brushing teeth
- D.
Visiting relatives
Correct Answer
C. Brushing teeth -
- 23.
What do coworkers who are involved in a dispute need to do before they can find a possible solution?
- A.
Ignore the situation
- B.
Identify the problem
- C.
Contact an arbitrator
- D.
Negotiate a settlement
Correct Answer
B. Identify the problem -
- 24.
Which of the following is an example of an employee making good use of free time during the business day, while on a flight to a sales meeting:
- A.
Reading business reports
- B.
Taking a short nap
- C.
Watching an in-flight movie
- D.
Listening to recorded music
Correct Answer
A. Reading business reports -
- 25.
Austin has discovered that he has the ability and aptitude for communications and public relations. Since he enjoys talking in front of people and is very at ease when doing so, he has decided that he wants to go into public speaking. Austin has demonstrated:
- A.
Establishing a value system
- B.
Helping to understand other people
- C.
Obtaining feedback from others
- D.
Choosing an appropriate career
Correct Answer
D. Choosing an appropriate career -
- 26.
Determine the meaning of the following want ad: F/T Mgr. needed Immed. Two Yrs. Exp. Req. EOE
- A.
For trade. Manager needed immediately. Two-years' experience requested. Experience on equipment.
- B.
Full-time manager needed immediately. Two-years' experience required. Equal opportunity employer.
- C.
Fast-track manager needed immediately. Two-years' experience requested. Enlist only extras.
- D.
Fully talented manager needed immediately. Two-years' experience required. Educated only eligible.
Correct Answer
B. Full-time manager needed immediately. Two-years' experience required. Equal opportunity employer. -
- 27.
Which of the following skills will most likely help a person to obtain a better job in the field of marketing and advertising:
- A.
Good interpersonal skills
- B.
Ability to use technology
- C.
Management skills
- D.
Ability to negotiate
Correct Answer
A. Good interpersonal skills -
- 28.
A business that sells inexpensive goods probably would use which of the following promotional media
- A.
Television
- B.
Radio
- C.
DVDs
- D.
Magazines
Correct Answer
B. Radio -
- 29.
Computers have given marketers the ability to calculate pricing functions such as break-even points and elasticity of demand by using ______________ programs.
- A.
Communication
- B.
Word-processing
- C.
Presentation
- D.
Spreadsheet
Correct Answer
D. Spreadsheet -
- 30.
Many food products carry labels that show the U.S. Recommended Daily Allowancs or RDAs. RDAs help consumers to
- A.
Plan healthy meals.
- B.
Be better cooks.
- C.
Reduce cholesterol.
- D.
Lose weight.
Correct Answer
A. Plan healthy meals. -
- 31.
What technological advancement has had the greatest impact on the travel, hospitality, recreation, and insurance industries?
- A.
Electronic key card
- B.
Fax machine
- C.
Internet
- D.
Interactive television
Correct Answer
C. Internet -
- 32.
Marketable goods and services are often developed because an existing problem needs to be
- A.
Created
- B.
Provoked
- C.
Solved
- D.
Protected
Correct Answer
C. Solved -
- 33.
Lakeview Manufacturing produces canned tuna fish for consumers and pets. After the company decided to expand its market to three additional states, it discovered that the pet products were labeled incorrectly. They have been packaged and distributed as consumer products. To correct this problem, which of the following actions should the company take:
- A.
Product liability
- B.
Product recall
- C.
Guarantee
- D.
Warranty
Correct Answer
B. Product recall -
- 34.
A business might use product bundling strategies when it wants to
- A.
Deplete slow-moving items from its inventory
- B.
Lower its advertising expenses and publicity efforts
- C.
Build ongoing relationships with its customers
- D.
Substitute brand products with generic items
Correct Answer
A. Deplete slow-moving items from its inventory -
- 35.
One reason why manufacturers of retail products use brand names is to
- A.
Explain preparation methods
- B.
Describe positive benefits
- C.
Develop trade characters
- D.
Create favorable impressions
Correct Answer
D. Create favorable impressions -
- 36.
Corporate brands are built on all the associations and experiences
- A.
Businesses have about and with each other.
- B.
Consumers have toward a business or product.
- C.
Companies have about other industries.
- D.
Consumers have about things they want to buy.
Correct Answer
B. Consumers have toward a business or product. -
- 37.
A company sponsors an advertisement on local television, highlighting the importance of parents reading to their children. This is an example of what type of institutional promotion?
- A.
Public service
- B.
Patronage
- C.
Primary
- D.
Public relations
Correct Answer
A. Public service -
- 38.
Businesses often encounter ethical problems when deciding how to promote
- A.
Controversial products
- B.
Legitimate services
- C.
Staple goods
- D.
Social causes
Correct Answer
A. Controversial products -
- 39.
What do advertising regulations usually require businesses to disclose about the products they advertise?
- A.
Endorsements
- B.
Personal benefits
- C.
Limitations
- D.
Hidden features
Correct Answer
C. Limitations -
- 40.
Which of the following is likely to happen when a business doesn't have an adequate supply of the products it selects to promote:
- A.
Customers will think they have been cheated.
- B.
The business may increase its profits.
- C.
The business will enhance its image.
- D.
Customers may ignore future promotions.
Correct Answer
D. Customers may ignore future promotions. -
- 41.
What is the type of copy used in the following print ad: Clearance Sale-Over 50% Off! Come On In And Shop Today at Mr. D's Warehouse. Where The Whole Family Can Enjoy Brand Names For Less.
- A.
Action
- B.
Claims
- C.
Comparisons
- D.
Endorsement
Correct Answer
A. Action -
- 42.
One reason why it is important to coordinate the headline and illustrations in an advertisement is to make the reader
- A.
Want to read the message.
- B.
Appreciate the style of layout.
- C.
Understand the company name.
- D.
Aware of the cost involved.
Correct Answer
A. Want to read the message. -
- 43.
One reason why it is important for businesses to use public relations activities to reach external audiences is to
- A.
Sell useful products.
- B.
Pass on positive information.
- C.
Measure the community response.
- D.
Compile customer databases.
Correct Answer
B. Pass on positive information. -
- 44.
Many businesses that have a small sales staff and a limited advertising budget often consider it worthwhile to
- A.
Develop television commercials.
- B.
Participate in trade shows.
- C.
Sponsor major sporting events.
- D.
Buy space on billboards.
Correct Answer
B. Participate in trade shows. -
- 45.
One of the disadvantages of word-of-mouth advertising is that businesses usually have
- A.
Low risks.
- B.
High costs.
- C.
Extensive input.
- D.
Limited control.
Correct Answer
D. Limited control. -
- 46.
Which of the following is a customer-relations factor that often keeps customers coming back to a business:
- A.
Low prices
- B.
Location
- C.
Goodwill
- D.
Credit terms
Correct Answer
C. Goodwill -
- 47.
Which of the following is an example of price discrimination:
- A.
Offering substantial discounts to buyers of large quantities of a certain product.
- B.
Selling the same quantity of the same product to different customers for different prices.
- C.
Asking a company for a price break on products at the end of the regular season.
- D.
Buying products from one company that are available for a lower price from another company.
Correct Answer
B. Selling the same quantity of the same product to different customers for different prices. -
- 48.
Salespeople are often better able to answer customers' questions about the business's products if they regularly read
- A.
Economic reports
- B.
Consumer magazines
- C.
Company promotions
- D.
Marketing textbooks
Correct Answer
C. Company promotions -
- 49.
What could a salesperson for a convention hotel use to sell the features and benefits of the hotel's meeting facilities?
- A.
Vendor specifications
- B.
Employee evaluations
- C.
Customer testimonials
- D.
Management objectives
Correct Answer
C. Customer testimonials -
- 50.
Which of the following types of products usually require the least effort for salespeople to sell
- A.
Tangible
- B.
Expensive
- C.
Optional
- D.
Intangible
Correct Answer
A. Tangible -
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Current Version
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Mar 20, 2022Quiz Edited by
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Aug 30, 2012Quiz Created by
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