Take The Marketing Cluster Exam Questions! Trivia

50 Questions | Total Attempts: 189

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Marketing Quizzes & Trivia

Questions and Answers
  • 1. 
    A business that conducts research and finds that most of its customers visit the business four times a week has identified the 
    • A. 

      Range

    • B. 

      Median

    • C. 

      Mean

    • D. 

      Mode

  • 2. 
    A written explanation of a proposed research project is an example of a 
    • A. 

      Report outline

    • B. 

      Study guide

    • C. 

      Research brief

    • D. 

      Learning tool

  • 3. 
    Researchersassess the timeliness of marketing information to make sure that the information is 
    • A. 

      Unbiased

    • B. 

      Complete

    • C. 

      Reliable

    • D. 

      Credible

  • 4. 
    Which of the following research methods is appropraite when a business wants to obtain in-depth qualitative information from a few customers:
    • A. 

      Unsolicited e-mail

    • B. 

      Personal interview

    • C. 

      Fax surveys

    • D. 

      Structured observation

  • 5. 
    If a business lowers the price of a product for the purpose of taking business away from competitors, the result of this action often is a(n)
    • A. 

      Increase in profit

    • B. 

      Gain in market share

    • C. 

      Decrease in cost

    • D. 

      Reduction in staff

  • 6. 
    The owner of a real estate firm wants to increase housing sales next year by 15% over the current year.  What element of marketing would be involved in attaining this goal?
    • A. 

      Place

    • B. 

      Promotion

    • C. 

      Price

    • D. 

      Product

  • 7. 
    A large discount chain announced plans to open a business in a new city whose businesses adjusted their sales forecasts because of the ______________change.
    • A. 

      Market

    • B. 

      Population

    • C. 

      Economic

    • D. 

      Competitive

  • 8. 
    The capability of combining graphics, text, animation, and sound is a unique characteristic of _____________software programs.
    • A. 

      Numeric

    • B. 

      Communication

    • C. 

      Presentation

    • D. 

      Electronic

  • 9. 
    Businesses often use spreadsheet software programs to analyze their 
    • A. 

      Personnel records

    • B. 

      Operating expenses

    • C. 

      Technical reports

    • D. 

      Advertising plans

  • 10. 
    Copyrights and trademarks are examples of a business's _________________ records.
    • A. 

      Private

    • B. 

      Government

    • C. 

      Legal

    • D. 

      Political

  • 11. 
    Businesses usually maintain customer sales records that contain information about the 
    • A. 

      Types of products being purchased

    • B. 

      Discounts offered by manufacturers

    • C. 

      Cost of paying commissioned salespeople

    • D. 

      Suppliers that provide the goods

  • 12. 
    The growth of e-commerce is changing the way companies do business by allowing them to 
    • A. 

      Place high prices on their products.

    • B. 

      Communicate with similar organizations.

    • C. 

      Be accessible to customers at all times.

    • D. 

      Reduce the services they provide customers.

  • 13. 
    Businesses often maintain records about vendors' pricing, delivery terms, and credit policies and use the information int he records to 
    • A. 

      Negotiate higher discounts.

    • B. 

      Award purchasing contracts.

    • C. 

      Monitor inventory levels.

    • D. 

      Follow safe shipping procedures.

  • 14. 
    When conducting an environmental scan, which of the following is an economic factor that a business should consider:
    • A. 

      Global trade regulations

    • B. 

      Consumer spending habits

    • C. 

      Local demographics

    • D. 

      Restricted sales territories

  • 15. 
    Which of the following is a true statement about safety hazards in the workplace:
    • A. 

      Trial and error is a good way to learn use of tools and equipment.

    • B. 

      Good housekeeping increases safety hazards.

    • C. 

      Employees decide which protective clothing they should wear.

    • D. 

      Personal habits can create safety hazards.

  • 16. 
    Which of the following is an activity that will help businesses keep the working environment safe for employees:
    • A. 

      Do preventative maintenance

    • B. 

      Hire a cleaning company

    • C. 

      Offer medical training

    • D. 

      Purchase liability insurance

  • 17. 
    If a business considers possible future problems during the process of developing a project plan, the business might be able to 
    • A. 

      Negotiate contracts.

    • B. 

      Schedule employees.

    • C. 

      Control costs.

    • D. 

      Estimate resources.

  • 18. 
    Why is it important for management to evaluate project results?
    • A. 

      To identify and solve problems

    • B. 

      To organize materials and supplies

    • C. 

      To plan goals and objectives

    • D. 

      To schedule time and employees

  • 19. 
    Purchasing can help manufacturing businesses to sharpen their competitive edge by 
    • A. 

      Promoting products to customers

    • B. 

      Maximizing inventory investment

    • C. 

      Limiting shipment of goods

    • D. 

      Keeping their prices down

  • 20. 
    Which of the following is an example of production:
    • A. 

      Purchasing food items

    • B. 

      Providing home security

    • C. 

      Reading a new novel

    • D. 

      Answering your home telephone

  • 21. 
    Businesses try to maintain their operating equipment in good condition because major breakdowns could cause a business to 
    • A. 

      Close

    • B. 

      Relocate

    • C. 

      Expand

    • D. 

      Remodel

  • 22. 
    Which of the following activities would normally be classified as "routine":
    • A. 

      Throwing a party

    • B. 

      Paying rent

    • C. 

      Brushing teeth

    • D. 

      Visiting relatives

  • 23. 
    What do coworkers who are involved in a dispute need to do before they can find a possible solution?
    • A. 

      Ignore the situation

    • B. 

      Identify the problem

    • C. 

      Contact an arbitrator

    • D. 

      Negotiate a settlement

  • 24. 
    Which of the following is an example of an employee making good use of free time during the business day, while on a flight to a sales meeting:
    • A. 

      Reading business reports

    • B. 

      Taking a short nap

    • C. 

      Watching an in-flight movie

    • D. 

      Listening to recorded music

  • 25. 
    Austin has discovered that he has the ability and aptitude for communications and public relations.  Since he enjoys talking in front of people and is very at ease when doing so, he has decided that he wants to go into public speaking.  Austin has demonstrated:
    • A. 

      Establishing a value system

    • B. 

      Helping to understand other people

    • C. 

      Obtaining feedback from others

    • D. 

      Choosing an appropriate career

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