Trivia Quiz Questions On Basic Marketing!
Marketing is defined as the business of promoting and/or selling products or services, including distinct fields such as market research and advertising. What can you tell us about the subject? Find out in this marketing-themed quiz!
- 1.
What type of property is a business protecting when it registers its trademark?
- A.
Administrative
- B.
Tangible
- C.
Statutory
- D.
Intellectual
Correct Answer
D. Intellectual -
- 2.
Quantex is organized as a partnership with eight equal partners. The partners would like to expand their business but limit the amount of money they could personally lose if the business were to fail. What form of ownership should Quantex consider?
- A.
Corporation
- B.
Sole proprietorship
- C.
Monopoly
- D.
Partnership
Correct Answer
A. Corporation -
- 3.
Which of the following is NOT a condition that must exist for channels to be effective:
- A.
They must be properly managed.
- B.
They must have at least five members.
- C.
Channel members must share common goals.
- D.
Channel members must share tasks appropriately.
Correct Answer
B. They must have at least five members. -
- 4.
When farmers sell their own crops at roadside stands on their farms, they are using a(n) _________________ channel of distribution.
- A.
Direct
- B.
Indirect
- C.
Long
- D.
Intermediary
Correct Answer
A. Direct -
- 5.
Technology has helped improve the distribution process by utilizing __________________ among channel members.
- A.
Automated scheduling
- B.
Electronic receiving
- C.
Integrated information sharing
- D.
Audiovisual programming
Correct Answer
C. Integrated information sharing -
- 6.
Which of the following is an example of a business coordianating distribution wtih the marketing function of promotion:
- A.
Making sure products are in stock before advertising a sale.
- B.
Writing a news release to announce a new product line.
- C.
Organizing a contest to attract customers to the business.
- D.
Placing an advance order to obtain a seasonal discount.
Correct Answer
A. Making sure products are in stock before advertising a sale. -
- 7.
Which of the following techniques would help the salesperson to understand and follow the manager's instructions about operating the cash register:
- A.
Watching other employees
- B.
Interrupting whenever necessary
- C.
Looking interested
- D.
Asking appropriate questions
Correct Answer
D. Asking appropriate questions -
- 8.
A message which is as short and to the point as possible is referred to as
- A.
Correct
- B.
Courteous
- C.
Concise
- D.
Complete
Correct Answer
C. Concise -
- 9.
Which of the following is the primary reason that employees who answer a business's telephone should try to connect each call correctly:
- A.
To demonstrate their telephone skills
- B.
To keep from putting callers on hold
- C.
To handle the minimum number of calls
- D.
To give good customer service
Correct Answer
D. To give good customer service -
- 10.
Why do businesses often make it possible for employees to meet during work time and participate in group discussions?
- A.
To plan extracurricular activities
- B.
To discuss personal issues
- C.
To share many different opinions
- D.
To have casual conservations
Correct Answer
C. To share many different opinions -
- 11.
To help her remember the most important points of her business presentations, Isabella likes to use
- A.
Storyboards
- B.
Flash cards
- C.
Note cards
- D.
Memo boards
Correct Answer
C. Note cards -
- 12.
Written communications in business should
- A.
Use long, informative sentences
- B.
Be clear and easy to understand
- C.
Use technical language
- D.
Be totally impersonal
Correct Answer
B. Be clear and easy to understand -
- 13.
What is a technique that often helps businesspeople to write effective business letters?
- A.
Preparing outlines
- B.
Consulting references
- C.
Developing charts
- D.
Asking questions
Correct Answer
A. Preparing outlines -
- 14.
Which of the following is an example of a simple written report that a business might prepare on a regular basis:
- A.
Findings of a major investigation
- B.
Results of research study
- C.
Minutes of a staff meeting
- D.
Analysis of a publicity campaign
Correct Answer
C. Minutes of a staff meeting -
- 15.
One way that employees can provide efficient, quick service to customers is by being
- A.
Aggressive
- B.
Forceful
- C.
Detached
- D.
Organized
Correct Answer
D. Organized -
- 16.
Businesses that interpret their policies to customers in an effective manner are better able to
- A.
Control expenses
- B.
Build a clientele
- C.
Eliminate questions
- D.
Understand customers
Correct Answer
B. Build a clientele -
- 17.
Which of the following is the best way to handle dishonest customers:
- A.
Mirror their behavior
- B.
Explain and demonstrate good service as many times as you need to
- C.
Never press for sales or decisions
- D.
Don't jump to quick conclusions
Correct Answer
D. Don't jump to quick conclusions -
- 18.
Contact lenses purchased by an individual are an example of a(n) ___________ good.
- A.
Scarce
- B.
Intangible
- C.
Consumer
- D.
Capital
Correct Answer
C. Consumer -
- 19.
Which of the following has inelastic demand
- A.
Bread
- B.
Ice cream
- C.
Movie tickets
- D.
Television sets
Correct Answer
A. Bread -
- 20.
John, a farmer, learned prior to the planting season that the price of wheat had increased relative to the price of corn. To gain the greatest profit, John should plant
- A.
More corn than wheat
- B.
All corn and no wheat
- C.
More wheat than corn
- D.
An equal amount of corn and wheat
Correct Answer
C. More wheat than corn -
- 21.
Operations management is demonstrated in which of the following phrases:
- A.
Producing goods and services
- B.
Keeping accurate financial records
- C.
Planning for future success
- D.
Hiring qualified employees
Correct Answer
A. Producing goods and services -
- 22.
Obsolescence, a change in local conditions, and government spending policies are examples of business risks that are classified as
- A.
Transferable
- B.
Human
- C.
Natural
- D.
Economic
Correct Answer
D. Economic -
- 23.
A store manager decides that employees' job duties will be broken down in the following manner-salespeople, cashiers, display workers, and stockpeople-each with specific duties. This is an example of specialization by
- A.
Trade or profession
- B.
Stage of production
- C.
Use of resources
- D.
Task
Correct Answer
D. Task -
- 24.
A group of workers who have joined together for a common purpose is called a(n)
- A.
Federation
- B.
Union shop
- C.
Labor union
- D.
Agency shop
Correct Answer
C. Labor union -
- 25.
When meeting with businesspeople from other countries, it is important to understand social differences, such as bowing, handshaking, and spatial comfort, which are often called
- A.
Mixed messages
- B.
Non-verbal cues
- C.
Language barriers
- D.
Human behaviors
Correct Answer
B. Non-verbal cues -
- 26.
Visualizing yourself as you would like to be is a technique that
- A.
Is seldom rewarding
- B.
Does not work well
- C.
Takes time and practice
- D.
Is quick and easy to learn
Correct Answer
C. Takes time and practice -
- 27.
How does exploring different kinds of activities help to define your own personality?
- A.
It helps you to determine what you prefer.
- B.
It helps you to motivate others.
- C.
It helps you to keep friends.
- D.
It helps you to accomplish more than other employees.
Correct Answer
A. It helps you to determine what you prefer. -
- 28.
Which of the following would be an instruction that promotes responsible behavior by employees:
- A.
Try to hide your serious mistakes.
- B.
You can ignore the company's unwritten rules.
- C.
Know your job tasks, and perform them well.
- D.
Try to avoid asking questions.
Correct Answer
C. Know your job tasks, and perform them well. -
- 29.
Getting a good recommendation as an honest employee is most likely to help a worker to
- A.
Learn technical skills
- B.
Make a job change
- C.
Select career goals
- D.
Work with supervision
Correct Answer
B. Make a job change -
- 30.
Which of the following is the best approach to solving most problem situations:
- A.
Take plenty of time to handle the problem.
- B.
Wait until the problem solves itself.
- C.
Act as quickly as possible.
- D.
Get as much advice from others as you can.
Correct Answer
A. Take plenty of time to handle the problem. -
- 31.
Admitting that you made a mistake can be difficult because making a mistake is so
- A.
Predictable
- B.
Common
- C.
Ordinary
- D.
Embarrassing
Correct Answer
D. Embarrassing -
- 32.
Your ability to empathize with someone else is limited by the number/nature of your experiences and by your
- A.
Physical traits
- B.
Job training
- C.
Self-understanding
- D.
Job skills
Correct Answer
C. Self-understanding -
- 33.
Which of the following techniques helps to build trust in negotiations:
- A.
Share information that may be threatening
- B.
Provide a lot of documentation
- C.
Always have an answer ready
- D.
Show respect by actively listening
Correct Answer
D. Show respect by actively listening -
- 34.
One of the most important ingredients for improving your human relations skills is
- A.
External factors
- B.
Determination
- C.
Aggression
- D.
Defensiveness
Correct Answer
B. Determination -
- 35.
One of the reasons that businesses and consumers use credit is because it provides
- A.
Convenience
- B.
Reassurance
- C.
Interest
- D.
Collateral
Correct Answer
A. Convenience -
- 36.
Of the following investments, which can bring roller-coaster ups and downs:
- A.
Savings accounts
- B.
Bonds
- C.
Money market accounts
- D.
Stocks
Correct Answer
D. Stocks -
- 37.
Businesses often gather the information they need quickly by
- A.
Accessing the Internet
- B.
Using a data-processing system
- C.
Preparing research reports
- D.
Hiring qualified librarians
Correct Answer
A. Accessing the Internet -
- 38.
A business is planning a sale and neeeds to know what sales were for a particular weekend in the previous year. Which of the following accounting records would provide this information?
- A.
Income statement
- B.
Disbursement journal
- C.
Bank statement
- D.
Sales journal
Correct Answer
D. Sales journal -
- 39.
A business's balance sheet lists $4,150 in cash, $12,560 in accounts payable, $2,200 in taxes, $18,475 in machinery and equipment, and $3,025 in interest payable. Calculate the business's total liabilities:
- A.
$24,535
- B.
$15,150
- C.
$21,500
- D.
$17,785
Correct Answer
D. $17,785 -
- 40.
What a business earns from the sale of goods and services is
- A.
Net income
- B.
Profit
- C.
Capital
- D.
Revenue
Correct Answer
D. Revenue -
- 41.
Why is it important for businesses to understand the legal considerations for finance?
- A.
To avoid penalties
- B.
To manage budgets
- C.
To reduce expenses
- D.
To compensate employees
Correct Answer
A. To avoid penalties -
- 42.
In business, budgets are prepared for a specific time period, usually a
- A.
Calendar year
- B.
Fiscal year
- C.
Quarter at a time
- D.
Month at a time
Correct Answer
B. Fiscal year -
- 43.
One way that the use of computer technology benefits human resources management is by
- A.
Developing valuable feedback
- B.
Speeding up the interviewing process
- C.
Quickly organizing the work load
- D.
Electronically processing information
Correct Answer
D. Electronically processing information -
- 44.
What is one way that a business might use marketing information?
- A.
To calculate statistics
- B.
To interpret findings
- C.
To develop new products
- D.
To identify new vendors
Correct Answer
C. To develop new products -
- 45.
Your company wants to find out why sales are declining at one of its three locations. As a marketing specialist, you think the reason may be that some customers have moved out of the area. To support your idea, a popular source of information you use is
- A.
Primary data from a survey
- B.
Secondary data maintained in libraries
- C.
Secondary data from company records
- D.
Primary data from a marketing research firm
Correct Answer
C. Secondary data from company records -
- 46.
A major credit card company has hired a marketing research firm to conduct a survey regarding the use of consumer credit. Would it be considered ethical to use the database information collected in a direct marketing compaign?
- A.
Yes, the consumers know surveys are just a way to get information for advertising.
- B.
No, businesses should not undertake any nonresearch activities involving data collected.
- C.
No, the database is probably not a reliable source of marketing information.
- D.
Yes, the credit card company paid for the research and should be able to use it any way it wants.
Correct Answer
B. No, businesses should not undertake any nonresearch activities involving data collected. -
- 47.
What is a company's private computer network that allows authorized users to share information?
- A.
Internet
- B.
Intranet
- C.
E-mail
- D.
Extranet
Correct Answer
B. Intranet -
- 48.
Which of the following affects the amount of data that will be collected in a marketing research project:
- A.
The reliability of the available data
- B.
The preferences of the researcher
- C.
The method of data analysis to be used
- D.
The amount of objectivity desired by the business
Correct Answer
C. The method of data analysis to be used -
- 49.
One reason why marketing information managers often monitor their competitors web sites is to
- A.
Obtain data about new products
- B.
Identify inventory turnover rates
- C.
Review current sales records
- D.
Analyze regional economic factors
Correct Answer
A. Obtain data about new products -
- 50.
During which of the following steps do researchers transfer coded questionnaire data to the computer:
- A.
Discarding
- B.
Analyzing
- C.
Reviewing
- D.
Transcribing
Correct Answer
D. Transcribing -
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Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
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Current Version
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Mar 21, 2022Quiz Edited by
ProProfs Editorial Team -
Aug 30, 2012Quiz Created by
SnohomishDECA
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