Trivia Quiz Questions On Basic Marketing!

1. One way that employees can provide efficient, quick service to customers is by being

Aggressive

Forceful

Detached

Organized

2. When farmers sell their own crops at roadside stands on their farms, they are using a(n) _________________ channel of distribution.

Direct

Indirect

Long

Intermediary

3. Written communications in business should

Use long, informative sentences

Be clear and easy to understand

Use technical language

Be totally impersonal

4. Which of the following would be an instruction that promotes responsible behavior by employees:

Try to hide your serious mistakes.

You can ignore the company's unwritten rules.

Know your job tasks, and perform them well.

Try to avoid asking questions.

5. A message which is as short and to the point as possible is referred to as

Correct

Courteous

Concise

Complete

6. Which of the following is the primary reason that employees who answer a business's telephone should try to connect each call correctly:

To demonstrate their telephone skills

To keep from putting callers on hold

To handle the minimum number of calls

To give good customer service

7. Of the following investments, which can bring roller-coaster ups and downs:

Savings accounts

Bonds

Money market accounts

Stocks

8. Which of the following techniques would help the salesperson to understand and follow the manager's instructions about operating the cash register:

Watching other employees

Interrupting whenever necessary

Looking interested

Asking appropriate questions

9. One of the most important ingredients for improving your human relations skills is

External factors

Determination

Aggression

Defensiveness

10. How does exploring different kinds of activities help to define your own personality?

It helps you to determine what you prefer.

It helps you to motivate others.

It helps you to keep friends.

It helps you to accomplish more than other employees.

11. Admitting that you made a mistake can be difficult because making a mistake is so

Predictable

Common

Ordinary

Embarrassing

12. Contact lenses purchased by an individual are an example of a(n) ___________ good.

Scarce

Intangible

Consumer

Capital

13. Why do businesses often make it possible for employees to meet during work time and participate in group discussions?

To plan extracurricular activities

To discuss personal issues

To share many different opinions

To have casual conservations

14. Obsolescence, a change in local conditions, and government spending policies are examples of business risks that are classified as

Transferable

Human

Natural

Economic

15. Which of the following is NOT a condition that must exist for channels to be effective:

They must be properly managed.

They must have at least five members.

Channel members must share common goals.

Channel members must share tasks appropriately.

16. To help her remember the most important points of her business presentations, Isabella likes to use

Storyboards

Flash cards

Note cards

Memo boards

17. Your ability to empathize with someone else is limited by the number/nature of your experiences and by your

Physical traits

Job training

Self-understanding

Job skills

18. What is a technique that often helps businesspeople to write effective business letters?

Preparing outlines

Consulting references

Developing charts

Asking questions

19. Why is it important for businesses to understand the legal considerations for finance?

To avoid penalties

To manage budgets

To reduce expenses

To compensate employees

20. A group of workers who have joined together for a common purpose is called a(n)

Federation

Union shop

Labor union

Agency shop

21. Which of the following techniques helps to build trust in negotiations:

Share information that may be threatening

Provide a lot of documentation

Always have an answer ready

Show respect by actively listening

22. Quantex is organized as a partnership with eight equal partners. The partners would like to expand their business but limit the amount of money they could personally lose if the business were to fail. What form of ownership should Quantex consider?

Corporation

Sole proprietorship

Monopoly

Partnership

23. Businesses that interpret their policies to customers in an effective manner are better able to

Control expenses

Build a clientele

Eliminate questions

Understand customers

24. When meeting with businesspeople from other countries, it is important to understand social differences, such as bowing, handshaking, and spatial comfort, which are often called

Mixed messages

Non-verbal cues

Language barriers

Human behaviors

25. What type of property is a business protecting when it registers its trademark?

Administrative

Tangible

Statutory

Intellectual

26. Which of the following is an example of a business coordianating distribution wtih the marketing function of promotion:

Making sure products are in stock before advertising a sale.

Writing a news release to announce a new product line.

Organizing a contest to attract customers to the business.

Placing an advance order to obtain a seasonal discount.

27. John, a farmer, learned prior to the planting season that the price of wheat had increased relative to the price of corn. To gain the greatest profit, John should plant

More corn than wheat

All corn and no wheat

More wheat than corn

An equal amount of corn and wheat

28. Which of the following has inelastic demand

Bread

Ice cream

Movie tickets

Television sets

29. One of the reasons that businesses and consumers use credit is because it provides

Convenience

Reassurance

Interest

Collateral

30. Which of the following is an example of a simple written report that a business might prepare on a regular basis:

Findings of a major investigation

Results of research study

Minutes of a staff meeting

Analysis of a publicity campaign

31. Visualizing yourself as you would like to be is a technique that

Is seldom rewarding

Does not work well

Takes time and practice

Is quick and easy to learn

32. Which of the following is the best approach to solving most problem situations:

Take plenty of time to handle the problem.

Wait until the problem solves itself.

Act as quickly as possible.

Get as much advice from others as you can.

33. Getting a good recommendation as an honest employee is most likely to help a worker to

Learn technical skills

Make a job change

Select career goals

Work with supervision

34. A business is planning a sale and neeeds to know what sales were for a particular weekend in the previous year. Which of the following accounting records would provide this information?

Income statement

Disbursement journal

Bank statement

Sales journal

35. Technology has helped improve the distribution process by utilizing __________________ among channel members.

Automated scheduling

Electronic receiving

Integrated information sharing

Audiovisual programming

36. A store manager decides that employees' job duties will be broken down in the following manner-salespeople, cashiers, display workers, and stockpeople-each with specific duties. This is an example of specialization by

Trade or profession

Stage of production

Use of resources

Task

37. One way that the use of computer technology benefits human resources management is by

Developing valuable feedback

Speeding up the interviewing process

Quickly organizing the work load

Electronically processing information

38. One reason why marketing information managers often monitor their competitors web sites is to

Obtain data about new products

Identify inventory turnover rates

Review current sales records

Analyze regional economic factors

39. What is one way that a business might use marketing information?

To calculate statistics

To interpret findings

To develop new products

To identify new vendors

40. In business, budgets are prepared for a specific time period, usually a

Calendar year

Fiscal year

Quarter at a time

Month at a time

41. Which of the following affects the amount of data that will be collected in a marketing research project:

The reliability of the available data

The preferences of the researcher

The method of data analysis to be used

The amount of objectivity desired by the business

42. Which of the following is the best way to handle dishonest customers:

Mirror their behavior

Explain and demonstrate good service as many times as you need to

Never press for sales or decisions

Don't jump to quick conclusions

43. What is a company's private computer network that allows authorized users to share information?

Internet

Intranet

E-mail

Extranet

44. Businesses often gather the information they need quickly by

Accessing the Internet

Using a data-processing system

Preparing research reports

Hiring qualified librarians

45. During which of the following steps do researchers transfer coded questionnaire data to the computer:

Discarding

Analyzing

Reviewing

Transcribing

46. Operations management is demonstrated in which of the following phrases:

Producing goods and services

Keeping accurate financial records

Planning for future success

Hiring qualified employees

47. A business's balance sheet lists $4,150 in cash, $12,560 in accounts payable, $2,200 in taxes, $18,475 in machinery and equipment, and $3,025 in interest payable. Calculate the business's total liabilities:

$24,535

$15,150

$21,500

$17,785

48. What a business earns from the sale of goods and services is

Net income

Profit

Capital

Revenue

49. A major credit card company has hired a marketing research firm to conduct a survey regarding the use of consumer credit. Would it be considered ethical to use the database information collected in a direct marketing compaign?

Yes, the consumers know surveys are just a way to get information for advertising.

No, businesses should not undertake any nonresearch activities involving data collected.

No, the database is probably not a reliable source of marketing information.

Yes, the credit card company paid for the research and should be able to use it any way it wants.

50. Your company wants to find out why sales are declining at one of its three locations. As a marketing specialist, you think the reason may be that some customers have moved out of the area. To support your idea, a popular source of information you use is

Primary data from a survey

Secondary data maintained in libraries

Secondary data from company records

Primary data from a marketing research firm