Trivia Quiz Questions On Basic Marketing!

50 Questions | Total Attempts: 222

SettingsSettingsSettings
Trivia Quiz Questions On Basic Marketing! - Quiz

Marketing is defined as the business of promoting and/or selling products or services, including distinct fields such as market research and advertising. What can you tell us about the subject? Find out in this marketing-themed quiz!


Questions and Answers
  • 1. 
    What type of property is a business protecting when it registers its trademark?
    • A. 

      Administrative

    • B. 

      Tangible

    • C. 

      Statutory

    • D. 

      Intellectual

  • 2. 
    Quantex is organized as a partnership with eight equal partners.  The partners would like to expand their business but limit the amount of money they could personally lose if the business were to fail.  What form of ownership should Quantex consider?
    • A. 

      Corporation

    • B. 

      Sole proprietorship

    • C. 

      Monopoly

    • D. 

      Partnership

  • 3. 
    Which of the following is NOT a condition that must exist for channels to be effective:
    • A. 

      They must be properly managed.

    • B. 

      They must have at least five members.

    • C. 

      Channel members must share common goals.

    • D. 

      Channel members must share tasks appropriately.

  • 4. 
    When farmers sell their own crops at roadside stands on their farms, they are using a(n) _________________ channel of distribution.
    • A. 

      Direct

    • B. 

      Indirect

    • C. 

      Long

    • D. 

      Intermediary

  • 5. 
    Technology has helped improve the distribution process by utilizing __________________ among channel members.
    • A. 

      Automated scheduling

    • B. 

      Electronic receiving

    • C. 

      Integrated information sharing

    • D. 

      Audiovisual programming

  • 6. 
    Which of the following is an example of a business coordianating distribution wtih the marketing function of promotion:
    • A. 

      Making sure products are in stock before advertising a sale.

    • B. 

      Writing a news release to announce a new product line.

    • C. 

      Organizing a contest to attract customers to the business.

    • D. 

      Placing an advance order to obtain a seasonal discount.

  • 7. 
    Which of the following techniques would help the salesperson to understand and follow the manager's instructions about operating the cash register:
    • A. 

      Watching other employees

    • B. 

      Interrupting whenever necessary

    • C. 

      Looking interested

    • D. 

      Asking appropriate questions

  • 8. 
    A message which is as short and to the point as possible is referred to as
    • A. 

      Correct

    • B. 

      Courteous

    • C. 

      Concise

    • D. 

      Complete

  • 9. 
    Which of the following is the primary reason that employees who answer a business's telephone should try to connect each call correctly:
    • A. 

      To demonstrate their telephone skills

    • B. 

      To keep from putting callers on hold

    • C. 

      To handle the minimum number of calls

    • D. 

      To give good customer service

  • 10. 
    Why do businesses often make it possible for employees to meet during work time and participate in group discussions?
    • A. 

      To plan extracurricular activities

    • B. 

      To discuss personal issues

    • C. 

      To share many different opinions

    • D. 

      To have casual conservations

  • 11. 
    To help her remember the most important points of her business presentations, Isabella likes to use 
    • A. 

      Storyboards

    • B. 

      Flash cards

    • C. 

      Note cards

    • D. 

      Memo boards

  • 12. 
    Written communications in business should 
    • A. 

      Use long, informative sentences

    • B. 

      Be clear and easy to understand

    • C. 

      Use technical language

    • D. 

      Be totally impersonal

  • 13. 
    What is a technique that often helps businesspeople to write effective business letters?
    • A. 

      Preparing outlines

    • B. 

      Consulting references

    • C. 

      Developing charts

    • D. 

      Asking questions

  • 14. 
    Which of the following is an example of a simple written report that a business might prepare on a regular basis:
    • A. 

      Findings of a major investigation

    • B. 

      Results of research study

    • C. 

      Minutes of a staff meeting

    • D. 

      Analysis of a publicity campaign

  • 15. 
    One way that employees can provide efficient, quick service to customers is by being 
    • A. 

      Aggressive

    • B. 

      Forceful

    • C. 

      Detached

    • D. 

      Organized

  • 16. 
    Businesses that interpret their policies to customers in an effective manner are better able to 
    • A. 

      Control expenses

    • B. 

      Build a clientele

    • C. 

      Eliminate questions

    • D. 

      Understand customers

  • 17. 
    Which of the following is the best way to handle dishonest customers:
    • A. 

      Mirror their behavior

    • B. 

      Explain and demonstrate good service as many times as you need to

    • C. 

      Never press for sales or decisions

    • D. 

      Don't jump to quick conclusions

  • 18. 
    Contact lenses purchased by an individual are an example of a(n) ___________ good.
    • A. 

      Scarce

    • B. 

      Intangible

    • C. 

      Consumer

    • D. 

      Capital

  • 19. 
    Which of the following has inelastic demand
    • A. 

      Bread

    • B. 

      Ice cream

    • C. 

      Movie tickets

    • D. 

      Television sets

  • 20. 
    John, a farmer, learned prior to the planting season that the price of wheat had increased relative to the price of corn.  To gain the greatest profit, John should plant
    • A. 

      More corn than wheat

    • B. 

      All corn and no wheat

    • C. 

      More wheat than corn

    • D. 

      An equal amount of corn and wheat

  • 21. 
    Operations management is demonstrated in which of the following phrases:
    • A. 

      Producing goods and services

    • B. 

      Keeping accurate financial records

    • C. 

      Planning for future success

    • D. 

      Hiring qualified employees

  • 22. 
    Obsolescence, a change in local conditions, and government spending policies are examples of business risks that are classified as
    • A. 

      Transferable

    • B. 

      Human

    • C. 

      Natural

    • D. 

      Economic

  • 23. 
    A store manager decides that employees' job duties will be broken down in the following manner-salespeople, cashiers, display workers, and stockpeople-each with specific duties.  This is an example of specialization by 
    • A. 

      Trade or profession

    • B. 

      Stage of production

    • C. 

      Use of resources

    • D. 

      Task

  • 24. 
    A group of workers who have joined together for a common purpose is called a(n)
    • A. 

      Federation

    • B. 

      Union shop

    • C. 

      Labor union

    • D. 

      Agency shop

  • 25. 
    When meeting with businesspeople from other countries, it is important to understand social differences, such as bowing, handshaking, and spatial comfort, which are often called 
    • A. 

      Mixed messages

    • B. 

      Non-verbal cues

    • C. 

      Language barriers

    • D. 

      Human behaviors

Back to Top Back to top