Section 9. 2—Quiz: Conducting a Marketing Audit
Financial analysis
Property analysis
Competition analysis
Situation analysis
Financial analysis
Property analysis
Competition analysis
Situation analysis
Financial analysis
Property analysis
Competition analysis
Situation analysis
Financial analysis
Property analysis
Competition analysis
Situation analysis
Financial analysis.
Property analysis.
Competition analysis.
Situation analysis.
Room revenue divided by the number of rooms available for sale.
The number of property room nights sold divided by the total market room nights sold.
The number of rooms available at each property divided by the number of rooms available in the market as a whole
Room revenue divided by the number of rooms available for sale.
The number of rooms available at each property divided by the number of rooms available in the market as a whole
The number of property room nights sold divided by the total market room nights sold.
Room revenue divided by the number of rooms available for sale.
The number of rooms available at each property divided by the number of rooms available in the market as a whole
The number of property room nights sold divided by the total market room nights sold.