Quiz: Conducting A Marketing Audit Trivia Questions!

8 Questions | By Aoht | Last updated: Mar 21, 2022 | Total Attempts: 681

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Section 9. 2—Quiz: Conducting a Marketing Audit

Questions and Answers

1.

Which of the following is not part of a marketing audit?
- A.
  
  Financial analysis
- B.
  
  Property analysis
- C.
  
  Competition analysis
- D.
  
  Situation analysis
2.

A ____________ is a written, unbiased self-appraisal used to assess the strengths and weaknesses of an operation.
- A.
  
  Financial analysis
- B.
  
  Property analysis
- C.
  
  Competition analysis
- D.
  
  Situation analysis
3.

A ____________ helps a property discover profitable guest groups being overlooked by the property, competitive benefits or advantages, and weaknesses in the marketing strategies of other properties.
- A.
  
  Financial analysis
- B.
  
  Property analysis
- C.
  
  Competition analysis
- D.
  
  Situation analysis
4.

A __________ researches the property’s current position in the marketplace and reveals opportunities to promote the property.
- A.
  
  Financial analysis
- B.
  
  Property analysis
- C.
  
  Competition analysis
- D.
  
  Situation analysis
5.

A detailed room-by-room and facility-by-facility inspection is performed when conducting a:
- A.
  
  Financial analysis.
- B.
  
  Property analysis.
- C.
  
  Competition analysis.
- D.
  
  Situation analysis.
6.

What is the formula for REVPAR?
- A.
  
  Room revenue divided by the number of rooms available for sale.
- B.
  
  The number of property room nights sold divided by the total market room nights sold.
- C.
  
  The number of rooms available at each property divided by the number of rooms available in the market as a whole
7.

What is the formula for market share?
- A.
  
  Room revenue divided by the number of rooms available for sale.
- B.
  
  The number of rooms available at each property divided by the number of rooms available in the market as a whole
- C.
  
  The number of property room nights sold divided by the total market room nights sold.
8.

What is the formula for fair share?
- A.
  
  Room revenue divided by the number of rooms available for sale.
- B.
  
  The number of rooms available at each property divided by the number of rooms available in the market as a whole
- C.
  
  The number of property room nights sold divided by the total market room nights sold.

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