Section 9.2—quiz: Conducting A Marketing Audit
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Section 9. 2—Quiz: Conducting a Marketing Audit
- 1.Which of the following is not part of a marketing audit?
- A.
Financial analysis
- B.
Property analysis
- C.
Competition analysis
- D.
Situation analysis
- 2.A ____________ is a written, unbiased self-appraisal used to assess the strengths and weaknesses of an operation.
- A.
Financial analysis
- B.
Property analysis
- C.
Competition analysis
- D.
Situation analysis
- 3.A ____________ helps a property discover profitable guest groups being overlooked by the property, competitive benefits or advantages, and weaknesses in the marketing strategies of other properties.
- A.
Financial analysis
- B.
Property analysis
- C.
Competition analysis
- D.
Situation analysis
- 4.A __________ researches the property’s current position in the marketplace and reveals opportunities to promote the property.
- A.
Financial analysis
- B.
Property analysis
- C.
Competition analysis
- D.
Situation analysis
- 5.A detailed room-by-room and facility-by-facility inspection is performed when conducting a:
- A.
Financial analysis.
- B.
Property analysis.
- C.
Competition analysis.
- D.
Situation analysis.
- 6.What is the formula for REVPAR?
- A.
Room revenue divided by the number of rooms available for sale.
- B.
The number of property room nights sold divided by the total market room nights sold.
- C.
The number of rooms available at each property divided by the number of rooms available in the market as a whole
- 7.What is the formula for market share?
- A.
Room revenue divided by the number of rooms available for sale.
- B.
The number of rooms available at each property divided by the number of rooms available in the market as a whole
- C.
The number of property room nights sold divided by the total market room nights sold.
- 8.What is the formula for fair share?
- A.
Room revenue divided by the number of rooms available for sale.
- B.
The number of rooms available at each property divided by the number of rooms available in the market as a whole
- C.
The number of property room nights sold divided by the total market room nights sold.
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