Section 9.2—quiz: Conducting A Marketing Audit

8 Questions | Total Attempts: 134

SettingsSettingsSettings
Please wait...
Marketing Quizzes & Trivia

Section 9. 2—Quiz: Conducting a Marketing Audit


Questions and Answers
  • 1. 
    Which of the following is not part of a marketing audit?    
    • A. 

      Financial analysis

    • B. 

      Property analysis

    • C. 

      Competition analysis

    • D. 

      Situation analysis

  • 2. 
    A ____________ is a written, unbiased self-appraisal used to assess the strengths and weaknesses of an operation.    
    • A. 

      Financial analysis

    • B. 

      Property analysis

    • C. 

      Competition analysis

    • D. 

      Situation analysis

  • 3. 
    A ____________ helps a property discover profitable guest groups being overlooked by the property, competitive benefits or advantages, and weaknesses in the marketing strategies of other properties.    
    • A. 

      Financial analysis

    • B. 

      Property analysis

    • C. 

      Competition analysis

    • D. 

      Situation analysis

  • 4. 
    A __________ researches the property’s current position in the marketplace and reveals opportunities to promote the property.    
    • A. 

      Financial analysis

    • B. 

      Property analysis

    • C. 

      Competition analysis

    • D. 

      Situation analysis

  • 5. 
    A detailed room-by-room and facility-by-facility inspection is performed when conducting a:    
    • A. 

      Financial analysis.

    • B. 

      Property analysis.

    • C. 

      Competition analysis.

    • D. 

      Situation analysis.

  • 6. 
    What is the formula for REVPAR?
    • A. 

      Room revenue divided by the number of rooms available for sale.

    • B. 

      The number of property room nights sold divided by the total market room nights sold.

    • C. 

      The number of rooms available at each property divided by the number of rooms available in the market as a whole

  • 7. 
    What is the formula for market share?
    • A. 

      Room revenue divided by the number of rooms available for sale.

    • B. 

      The number of rooms available at each property divided by the number of rooms available in the market as a whole

    • C. 

      The number of property room nights sold divided by the total market room nights sold.

  • 8. 
    What is the formula for fair share?
    • A. 

      Room revenue divided by the number of rooms available for sale.

    • B. 

      The number of rooms available at each property divided by the number of rooms available in the market as a whole

    • C. 

      The number of property room nights sold divided by the total market room nights sold.