Trivia Quiz: What Do You Know About Marketing Plan?

10 Questions | Total Attempts: 101

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Trivia Quiz: What Do You Know About Marketing Plan?

What do you know about a marketing plan? As we can comfortably agree that it is a plan that is designed to help the business manage its resources so as to meet its objectives. As a marketer, do you know how to prepare and use it effectively? Do take up the quiz and find out. All the best!


Questions and Answers
  • 1. 
    The marketing plan is:
    • A. 

      A collection of mission statements and strategies.

    • B. 

      A guide for selling hospitality.

    • C. 

      A listing of marketing objectives.

    • D. 

      A positioning statement.

  • 2. 
    Which of the following is not typically included in a marketing plan?
    • A. 

      Guest profiles

    • B. 

      Advertising layouts

    • C. 

      Action plans

    • D. 

      Competition analysis

  • 3. 
    Which of the following is the first step in a marketing plan?
    • A. 

      Selecting target markets

    • B. 

      Evaluating the marketing plan

    • C. 

      Conducting a marketing audit

    • D. 

      Positioning the property

  • 4. 
    Which of the following is a benefit to creating a long-range marketing plan?
    • A. 

      The hotel can negotiate lower advertising rates.

    • B. 

      Managers can hire fewer account representatives.

    • C. 

      Some corporate groups will book rooms only at hotels that have marketing plans.

    • D. 

      The hotel can identify opportunities to increase market share in some market segments.

  • 5. 
    Why is it important to include people from many different departments on the marketing team?
    • A. 

      It helps create a sense of ownership.

    • B. 

      Different people can bring different perspectives.

    • C. 

      A non-salesperson might be able to contribute new and creative promotional ideas.

    • D. 

      All of the above.

  • 6. 
    Put the following steps of the marketing plan into the proper sequence by numbering them one through five:  Determine marketing objectives.
    • A. 

      1

    • B. 

      2

    • C. 

      3

    • D. 

      4

    • E. 

      5

  • 7. 
    Put the following steps of the marketing plan into the proper sequence by numbering them one through five:  Position the property.
    • A. 

      1

    • B. 

      2

    • C. 

      3

    • D. 

      4

    • E. 

      5

  • 8. 
    Put the following steps of the marketing plan into the proper sequence by numbering them one through five:  Evaluate the marketing plan.
    • A. 

      6

    • B. 

      5

    • C. 

      4

    • D. 

      3

    • E. 

      2

  • 9. 
    Put the following steps of the marketing plan into the proper sequence by numbering them one through five:  Conduct a marketing audit.
    • A. 

      1

    • B. 

      2

    • C. 

      3

    • D. 

      4

    • E. 

      5

  • 10. 
    Put the following steps of the marketing plan into the proper sequence by numbering them one through five:  Select target markets.
    • A. 

      6

    • B. 

      5

    • C. 

      4

    • D. 

      3

    • E. 

      2