Trivia Quiz: What Do You Know About Marketing Plan?

2.

Which of the following is not typically included in a marketing plan?

Guest profiles
Advertising layouts
Action plans
Competition analysis

Correct Answer

A. Advertising layouts

Explanation

Advertising layouts are typically not included in a marketing plan because they are more specific and detailed visual representations of how advertisements will look. A marketing plan focuses on the overall strategy and objectives of a marketing campaign, including target audience, market analysis, and action plans. While advertising layouts are important for the execution of the marketing plan, they are usually developed separately and are not typically included in the plan itself.

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3.

Which of the following is the first step in a marketing plan?

Selecting target markets
Evaluating the marketing plan
Conducting a marketing audit
Positioning the property

Correct Answer

A. Conducting a marketing audit

Explanation

The first step in a marketing plan is conducting a marketing audit. This involves evaluating the current marketing strategies, assessing the market environment, and analyzing the company's strengths and weaknesses. By conducting a marketing audit, businesses can gain valuable insights into their current marketing efforts and identify areas for improvement. This step is crucial in developing an effective marketing plan as it provides a solid foundation for understanding the market and setting goals for future marketing activities.

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4.

Which of the following is a benefit to creating a long-range marketing plan?

The hotel can negotiate lower advertising rates.
Managers can hire fewer account representatives.
Some corporate groups will book rooms only at hotels that have marketing plans.
The hotel can identify opportunities to increase market share in some market segments.

Correct Answer

A. The hotel can identify opportunities to increase market share in some market segments.

Explanation

Creating a long-range marketing plan allows the hotel to identify opportunities to increase market share in certain market segments. By analyzing market trends and consumer behavior, the hotel can tailor its marketing strategies to target specific segments and attract more customers. This can lead to increased revenue and a stronger competitive position in the market.

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5.

Why is it important to include people from many different departments on the marketing team?

It helps create a sense of ownership.
Different people can bring different perspectives.
A non-salesperson might be able to contribute new and creative promotional ideas.
All of the above.

Correct Answer

A. All of the above.

Explanation

Including people from many different departments on the marketing team is important because it helps create a sense of ownership and fosters collaboration. When individuals from various departments are involved in the marketing process, they feel a sense of responsibility and are more likely to actively participate and contribute to the team's goals. Additionally, different perspectives from diverse backgrounds can lead to innovative and creative promotional ideas. Therefore, including people from many different departments on the marketing team can bring multiple benefits and enhance the overall effectiveness of the team.

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6.

Put the following steps of the marketing plan into the proper sequence by numbering them one through five: Determine marketing objectives.

1
2
3
4
5

Correct Answer

A. 4

Explanation

The correct answer is 4 because determining marketing objectives is an essential step in developing a marketing plan. Before implementing any marketing strategies or tactics, it is important to clearly define the objectives that the marketing plan aims to achieve. This step involves setting specific, measurable, achievable, relevant, and time-bound (SMART) objectives that align with the overall goals of the organization. By prioritizing this step as number 4, it suggests that there are other preceding steps in the marketing plan that need to be completed before determining the marketing objectives.

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7.

Put the following steps of the marketing plan into the proper sequence by numbering them one through five: Position the property.

1
2
3
4
5

Correct Answer

A. 3

Explanation

The correct answer is 3 because positioning the property is an essential step in the marketing plan. Once the target market has been identified and the property's unique selling points have been determined, it is important to position the property in a way that will appeal to the target market. This involves creating a clear and compelling message about the property's benefits and differentiating it from competitors. By positioning the property effectively, marketers can attract the attention and interest of potential buyers or renters, increasing the likelihood of a successful sale or lease.

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8.

Put the following steps of the marketing plan into the proper sequence by numbering them one through five: Evaluate the marketing plan.

6
5
4
3
2

Correct Answer

A. 6

9.

Put the following steps of the marketing plan into the proper sequence by numbering them one through five: Conduct a marketing audit.

1
2
3
4
5

Correct Answer

A. 1

Explanation

The correct answer is 1 because conducting a marketing audit is typically the first step in developing a marketing plan. A marketing audit involves assessing the current marketing strategies, analyzing the target market, evaluating the competition, and identifying opportunities and challenges. By conducting a marketing audit at the beginning, a company can gather important data and insights that will inform the rest of the marketing plan, including setting objectives, developing strategies, implementing tactics, and evaluating results.

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10.

Put the following steps of the marketing plan into the proper sequence by numbering them one through five: Select target markets.

6
5
4
3
2

Correct Answer

A. 2

Explanation

The correct answer is 2 because selecting target markets is an early step in the marketing plan. Before developing a marketing strategy, it is important to identify and understand the specific target audience that the company wants to reach. By determining the target markets, the company can tailor their marketing efforts and messages to effectively reach and engage the intended audience, increasing the chances of success for the overall marketing plan.

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Trivia Quiz: What Do You Know About Marketing Plan?

The marketing plan is:

Quiz Preview

Which of the following is not typically included in a marketing plan?

Which of the following is the first step in a marketing plan?

Which of the following is a benefit to creating a long-range marketing plan?

Why is it important to include people from many different departments on the marketing team?

Put the following steps of the marketing plan into the proper sequence by numbering them one through five: Determine marketing objectives.

Put the following steps of the marketing plan into the proper sequence by numbering them one through five: Position the property.

Put the following steps of the marketing plan into the proper sequence by numbering them one through five: Evaluate the marketing plan.

Put the following steps of the marketing plan into the proper sequence by numbering them one through five: Conduct a marketing audit.

Put the following steps of the marketing plan into the proper sequence by numbering them one through five: Select target markets.