Section 5.4—quiz: Lodging Market Segments
Section 5. 4—Quiz: Lodging Market Segments
- 1.Which of the following is NOT a factor that business travelers evaluate when choosing a hotel?
- A.
Location
- B.
Room rate
- C.
Brand name
- D.
Amenities
- 2.Who typically books rooms for corporate groups?
- A.
The hotel’s sales manager
- B.
A travel agency
- C.
An Internet intersell agency
- D.
None of the above
- 3.Guest mix refers to:
- A.
The variety of guests who stay at a hotel.
- B.
The number of guests who stay in each room.
- C.
The total number of guests staying at a hotel.
- D.
The total number of guests in the marketplace.
- 4.Sheryl has just sold a block of 12 rooms that will be held each night for passengers who get bumped from flights. What guest segment has Sheryl sold to?
- A.
Corporate groups
- B.
Relocation guests
- C.
Airline-related guests
- D.
Regional getaway guests
- 5.Edith and Karl Sharp’s grandchildren bought a weekend “Sweetheart’s Suite” at a local hotel to give their grandparents as a 50th anniversary present. In which guest segment are the grandparents?
- A.
Leisure travelers
- B.
Senior citizen
- C.
Long-term stay guest
- D.
Regional getaway guest
- 6.Individual business traveler
- A.
Seth is biking through the Sleeping Bear Dunes National Park and is staying at one of the nearby inns each evening.
- B.
Azriel and his sales staff are attending a world conference at a large convention hotel.
- C.
Bailey is staying at a bed and breakfast while doing some survey work for a national park bureau.
- D.
Claudia was pleased with the rates she received when she reserved a suite for the month as she relocated to new offices.
- E.
Clark will be meeting with a fellow researcher in the lobby of the hotel where he is staying.
- 7.Corporate group
- A.
Seth is biking through the Sleeping Bear Dunes National Park and is staying at one of the nearby inns each evening.
- B.
Azriel and his sales staff are attending a world conference at a large convention hotel.
- C.
Bailey is staying at a bed and breakfast while doing some survey work for a national park bureau.
- D.
Claudia was pleased with the rates she received when she reserved a suite for the month as she relocated to new offices.
- E.
Clark will be meeting with a fellow researcher in the lobby of the hotel where he is staying.
- 8.Leisure traveler
- A.
Seth is biking through the Sleeping Bear Dunes National Park and is staying at one of the nearby inns each evening.
- B.
Azriel and his sales staff are attending a world conference at a large convention hotel.
- C.
Bailey is staying at a bed and breakfast while doing some survey work for a national park bureau.
- D.
Claudia was pleased with the rates she received when she reserved a suite for the month as she relocated to new offices.
- E.
Clark will be meeting with a fellow researcher in the lobby of the hotel where he is staying.
- 9.Government traveler
- A.
Seth is biking through the Sleeping Bear Dunes National Park and is staying at one of the nearby inns each evening.
- B.
Azriel and his sales staff are attending a world conference at a large convention hotel.
- C.
Bailey is staying at a bed and breakfast while doing some survey work for a national park bureau.
- D.
Claudia was pleased with the rates she received when she reserved a suite for the month as she relocated to new offices.
- E.
Clark will be meeting with a fellow researcher in the lobby of the hotel where he is staying.
- 10.Long-term stay guest
- A.
Seth is biking through the Sleeping Bear Dunes National Park and is staying at one of the nearby inns each evening.
- B.
Azriel and his sales staff are attending a world conference at a large convention hotel.
- C.
Bailey is staying at a bed and breakfast while doing some survey work for a national park bureau.
- D.
Claudia was pleased with the rates she received when she reserved a suite for the month as she relocated to new offices.
- E.
Clark will be meeting with a fellow researcher in the lobby of the hotel where he is staying.
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