Section 5.4—quiz: Lodging Market Segments

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Section 5.4quiz: Lodging Market Segments - Quiz


Section 5.4—Quiz: Lodging Market Segments


Questions and Answers
  • 1. 

    Which of the following is NOT a factor that business travelers evaluate when choosing a hotel?

    • A.

      Location

    • B.

      Room rate

    • C.

      Brand name

    • D.

      Amenities

    Correct Answer
    C. Brand name
    Explanation
    Business travelers evaluate factors such as location, room rate, and amenities when choosing a hotel. However, the brand name of a hotel is not typically a factor that business travelers consider. While a well-known brand may provide some assurance of quality, business travelers are more likely to prioritize factors such as convenience, cost, and the availability of necessary amenities over the brand name of a hotel.

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  • 2. 

    Who typically books rooms for corporate groups?

    • A.

      The hotel’s sales manager

    • B.

      A travel agency

    • C.

      An Internet intersell agency

    • D.

      None of the above

    Correct Answer
    B. A travel agency
    Explanation
    A travel agency typically books rooms for corporate groups. They specialize in organizing travel arrangements and accommodations for individuals or groups, including corporate clients. They have established relationships with hotels and can negotiate rates and secure reservations on behalf of their clients. The hotel's sales manager may handle individual bookings or group bookings, but for corporate groups, it is more common for a travel agency to handle the arrangements. An internet intersell agency is not a typical entity involved in booking rooms for corporate groups.

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  • 3. 

    Guest mix refers to:

    • A.

      The variety of guests who stay at a hotel.

    • B.

      The number of guests who stay in each room.

    • C.

      The total number of guests staying at a hotel.

    • D.

      The total number of guests in the marketplace.

    Correct Answer
    A. The variety of guests who stay at a hotel.
    Explanation
    The term "guest mix" refers to the variety of guests who stay at a hotel. It indicates the diverse range of individuals who choose to stay in a particular hotel, including different demographics, nationalities, and preferences. This term is often used in the hospitality industry to analyze and understand the composition of the guest population, allowing hotels to cater to the specific needs and preferences of their guests.

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  • 4. 

    Sheryl has just sold a block of 12 rooms that will be held each night for passengers who get bumped from flights. What guest segment has Sheryl sold to?

    • A.

      Corporate groups

    • B.

      Relocation guests

    • C.

      Airline-related guests

    • D.

      Regional getaway guests

    Correct Answer
    C. Airline-related guests
    Explanation
    Sheryl has sold the block of 12 rooms to airline-related guests. These guests are passengers who have been bumped from flights and need accommodation for the night. By selling the rooms specifically for this purpose, Sheryl is catering to the needs of these guests who are directly associated with the airline industry.

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  • 5. 

    Edith and Karl Sharp’s grandchildren bought a weekend “Sweetheart’s Suite” at a local hotel to give their grandparents as a 50th anniversary present. In which guest segment are the grandparents?

    • A.

      Leisure travelers

    • B.

      Senior citizen

    • C.

      Long-term stay guest

    • D.

      Regional getaway guest

    Correct Answer
    D. Regional getaway guest
    Explanation
    The grandparents are in the regional getaway guest segment because they are staying at a local hotel for a weekend as a special anniversary present. This suggests that they are taking a short vacation or getaway within their region.

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  • 6. 

    Individual business traveler

    • A.

      Seth is biking through the Sleeping Bear Dunes National Park and is staying at one of the nearby inns each evening.

    • B.

      Azriel and his sales staff are attending a world conference at a large convention hotel.

    • C.

      Bailey is staying at a bed and breakfast while doing some survey work for a national park bureau.

    • D.

      Claudia was pleased with the rates she received when she reserved a suite for the month as she relocated to new offices.

    • E.

      Clark will be meeting with a fellow researcher in the lobby of the hotel where he is staying.

    Correct Answer
    E. Clark will be meeting with a fellow researcher in the lobby of the hotel where he is staying.
    Explanation
    Clark will be meeting with a fellow researcher in the lobby of the hotel where he is staying because the sentence states that he will be meeting someone in the lobby of the hotel. This implies that Clark is staying at a hotel and has arranged to meet someone there.

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  • 7. 

    Corporate group

    • A.

      Seth is biking through the Sleeping Bear Dunes National Park and is staying at one of the nearby inns each evening.

    • B.

      Azriel and his sales staff are attending a world conference at a large convention hotel.

    • C.

      Bailey is staying at a bed and breakfast while doing some survey work for a national park bureau.

    • D.

      Claudia was pleased with the rates she received when she reserved a suite for the month as she relocated to new offices.

    • E.

      Clark will be meeting with a fellow researcher in the lobby of the hotel where he is staying.

    Correct Answer
    B. Azriel and his sales staff are attending a world conference at a large convention hotel.
    Explanation
    Azriel and his sales staff are attending a world conference at a large convention hotel because the sentence mentions that they are attending a conference, which is typically held at a convention hotel. The other individuals mentioned in the passage are staying at different types of accommodations such as inns, bed and breakfasts, and hotels, but there is no mention of them attending a conference. Therefore, the correct answer is Azriel and his sales staff attending a world conference at a large convention hotel.

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  • 8. 

    Leisure traveler

    • A.

      Seth is biking through the Sleeping Bear Dunes National Park and is staying at one of the nearby inns each evening.

    • B.

      Azriel and his sales staff are attending a world conference at a large convention hotel.

    • C.

      Bailey is staying at a bed and breakfast while doing some survey work for a national park bureau.

    • D.

      Claudia was pleased with the rates she received when she reserved a suite for the month as she relocated to new offices.

    • E.

      Clark will be meeting with a fellow researcher in the lobby of the hotel where he is staying.

    Correct Answer
    A. Seth is biking through the Sleeping Bear Dunes National Park and is staying at one of the nearby inns each evening.
    Explanation
    Seth is considered a leisure traveler because he is biking through a national park and staying at nearby inns each evening. This suggests that his primary purpose for the trip is recreational and he is not attending any business-related events or conferences.

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  • 9. 

    Government traveler

    • A.

      Seth is biking through the Sleeping Bear Dunes National Park and is staying at one of the nearby inns each evening.

    • B.

      Azriel and his sales staff are attending a world conference at a large convention hotel.

    • C.

      Bailey is staying at a bed and breakfast while doing some survey work for a national park bureau.

    • D.

      Claudia was pleased with the rates she received when she reserved a suite for the month as she relocated to new offices.

    • E.

      Clark will be meeting with a fellow researcher in the lobby of the hotel where he is staying.

    Correct Answer
    C. Bailey is staying at a bed and breakfast while doing some survey work for a national park bureau.
    Explanation
    Bailey is staying at a bed and breakfast while doing some survey work for a national park bureau. This can be inferred from the information given in the passage, where it is mentioned that Bailey is doing survey work for a national park bureau. The fact that Bailey is staying at a bed and breakfast suggests that it is a more suitable and convenient option for someone who is conducting fieldwork in a specific location.

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  • 10. 

    Long-term stay guest

    • A.

      Seth is biking through the Sleeping Bear Dunes National Park and is staying at one of the nearby inns each evening.

    • B.

      Azriel and his sales staff are attending a world conference at a large convention hotel.

    • C.

      Bailey is staying at a bed and breakfast while doing some survey work for a national park bureau.

    • D.

      Claudia was pleased with the rates she received when she reserved a suite for the month as she relocated to new offices.

    • E.

      Clark will be meeting with a fellow researcher in the lobby of the hotel where he is staying.

    Correct Answer
    D. Claudia was pleased with the rates she received when she reserved a suite for the month as she relocated to new offices.
    Explanation
    Claudia's situation is described as reserving a suite for a month as she relocates to new offices. This indicates that she is planning to stay at the hotel for an extended period of time. The phrase "long-term stay guest" suggests that the correct answer is Claudia because she is the only one mentioned who is staying at the hotel for an extended period rather than just a few nights.

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