Section 5.4—quiz: Lodging Market Segments

10 Questions | Total Attempts: 57

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Marketing Quizzes & Trivia

Section 5. 4—Quiz: Lodging Market Segments


Questions and Answers
  • 1. 
    Which of the following is NOT a factor that business travelers evaluate when choosing a hotel?
    • A. 

      Location

    • B. 

      Room rate

    • C. 

      Brand name

    • D. 

      Amenities

  • 2. 
    Who typically books rooms for corporate groups?
    • A. 

      The hotel’s sales manager

    • B. 

      A travel agency

    • C. 

      An Internet intersell agency

    • D. 

      None of the above

  • 3. 
    Guest mix refers to:
    • A. 

      The variety of guests who stay at a hotel.

    • B. 

      The number of guests who stay in each room.

    • C. 

      The total number of guests staying at a hotel.

    • D. 

      The total number of guests in the marketplace.

  • 4. 
    Sheryl has just sold a block of 12 rooms that will be held each night for passengers who get bumped from flights. What guest segment has Sheryl sold to?
    • A. 

      Corporate groups

    • B. 

      Relocation guests

    • C. 

      Airline-related guests

    • D. 

      Regional getaway guests

  • 5. 
    Edith and Karl Sharp’s grandchildren bought a weekend “Sweetheart’s Suite” at a local hotel to give their grandparents as a 50th anniversary present. In which guest segment are the grandparents?
    • A. 

      Leisure travelers

    • B. 

      Senior citizen

    • C. 

      Long-term stay guest

    • D. 

      Regional getaway guest

  • 6. 
    Individual business traveler
    • A. 

      Seth is biking through the Sleeping Bear Dunes National Park and is staying at one of the nearby inns each evening.

    • B. 

      Azriel and his sales staff are attending a world conference at a large convention hotel.

    • C. 

      Bailey is staying at a bed and breakfast while doing some survey work for a national park bureau.

    • D. 

      Claudia was pleased with the rates she received when she reserved a suite for the month as she relocated to new offices.

    • E. 

      Clark will be meeting with a fellow researcher in the lobby of the hotel where he is staying.

  • 7. 
    Corporate group
    • A. 

      Seth is biking through the Sleeping Bear Dunes National Park and is staying at one of the nearby inns each evening.

    • B. 

      Azriel and his sales staff are attending a world conference at a large convention hotel.

    • C. 

      Bailey is staying at a bed and breakfast while doing some survey work for a national park bureau.

    • D. 

      Claudia was pleased with the rates she received when she reserved a suite for the month as she relocated to new offices.

    • E. 

      Clark will be meeting with a fellow researcher in the lobby of the hotel where he is staying.

  • 8. 
    Leisure traveler
    • A. 

      Seth is biking through the Sleeping Bear Dunes National Park and is staying at one of the nearby inns each evening.

    • B. 

      Azriel and his sales staff are attending a world conference at a large convention hotel.

    • C. 

      Bailey is staying at a bed and breakfast while doing some survey work for a national park bureau.

    • D. 

      Claudia was pleased with the rates she received when she reserved a suite for the month as she relocated to new offices.

    • E. 

      Clark will be meeting with a fellow researcher in the lobby of the hotel where he is staying.

  • 9. 
    Government traveler
    • A. 

      Seth is biking through the Sleeping Bear Dunes National Park and is staying at one of the nearby inns each evening.

    • B. 

      Azriel and his sales staff are attending a world conference at a large convention hotel.

    • C. 

      Bailey is staying at a bed and breakfast while doing some survey work for a national park bureau.

    • D. 

      Claudia was pleased with the rates she received when she reserved a suite for the month as she relocated to new offices.

    • E. 

      Clark will be meeting with a fellow researcher in the lobby of the hotel where he is staying.

  • 10. 
    Long-term stay guest
    • A. 

      Seth is biking through the Sleeping Bear Dunes National Park and is staying at one of the nearby inns each evening.

    • B. 

      Azriel and his sales staff are attending a world conference at a large convention hotel.

    • C. 

      Bailey is staying at a bed and breakfast while doing some survey work for a national park bureau.

    • D. 

      Claudia was pleased with the rates she received when she reserved a suite for the month as she relocated to new offices.

    • E. 

      Clark will be meeting with a fellow researcher in the lobby of the hotel where he is staying.