Section 5.4—quiz: Lodging Market Segments

10 Questions | By Aoht | Last updated: Mar 17, 2022 | Total Attempts: 79

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Section 5. 4—Quiz: Lodging Market Segments

Questions and Answers

1.

Which of the following is NOT a factor that business travelers evaluate when choosing a hotel?
- A.
  
  Location
- B.
  
  Room rate
- C.
  
  Brand name
- D.
  
  Amenities
2.

Who typically books rooms for corporate groups?
- A.
  
  The hotel’s sales manager
- B.
  
  A travel agency
- C.
  
  An Internet intersell agency
- D.
  
  None of the above
3.

Guest mix refers to:
- A.
  
  The variety of guests who stay at a hotel.
- B.
  
  The number of guests who stay in each room.
- C.
  
  The total number of guests staying at a hotel.
- D.
  
  The total number of guests in the marketplace.
4.

Sheryl has just sold a block of 12 rooms that will be held each night for passengers who get bumped from flights. What guest segment has Sheryl sold to?
- A.
  
  Corporate groups
- B.
  
  Relocation guests
- C.
  
  Airline-related guests
- D.
  
  Regional getaway guests
5.

Edith and Karl Sharp’s grandchildren bought a weekend “Sweetheart’s Suite” at a local hotel to give their grandparents as a 50th anniversary present. In which guest segment are the grandparents?
- A.
  
  Leisure travelers
- B.
  
  Senior citizen
- C.
  
  Long-term stay guest
- D.
  
  Regional getaway guest
6.

Individual business traveler
- A.
  
  Seth is biking through the Sleeping Bear Dunes National Park and is staying at one of the nearby inns each evening.
- B.
  
  Azriel and his sales staff are attending a world conference at a large convention hotel.
- C.
  
  Bailey is staying at a bed and breakfast while doing some survey work for a national park bureau.
- D.
  
  Claudia was pleased with the rates she received when she reserved a suite for the month as she relocated to new offices.
- E.
  
  Clark will be meeting with a fellow researcher in the lobby of the hotel where he is staying.
7.

Corporate group
- A.
  
  Seth is biking through the Sleeping Bear Dunes National Park and is staying at one of the nearby inns each evening.
- B.
  
  Azriel and his sales staff are attending a world conference at a large convention hotel.
- C.
  
  Bailey is staying at a bed and breakfast while doing some survey work for a national park bureau.
- D.
  
  Claudia was pleased with the rates she received when she reserved a suite for the month as she relocated to new offices.
- E.
  
  Clark will be meeting with a fellow researcher in the lobby of the hotel where he is staying.
8.

Leisure traveler
- A.
  
  Seth is biking through the Sleeping Bear Dunes National Park and is staying at one of the nearby inns each evening.
- B.
  
  Azriel and his sales staff are attending a world conference at a large convention hotel.
- C.
  
  Bailey is staying at a bed and breakfast while doing some survey work for a national park bureau.
- D.
  
  Claudia was pleased with the rates she received when she reserved a suite for the month as she relocated to new offices.
- E.
  
  Clark will be meeting with a fellow researcher in the lobby of the hotel where he is staying.
9.

Government traveler
- A.
  
  Seth is biking through the Sleeping Bear Dunes National Park and is staying at one of the nearby inns each evening.
- B.
  
  Azriel and his sales staff are attending a world conference at a large convention hotel.
- C.
  
  Bailey is staying at a bed and breakfast while doing some survey work for a national park bureau.
- D.
  
  Claudia was pleased with the rates she received when she reserved a suite for the month as she relocated to new offices.
- E.
  
  Clark will be meeting with a fellow researcher in the lobby of the hotel where he is staying.
10.

Long-term stay guest
- A.
  
  Seth is biking through the Sleeping Bear Dunes National Park and is staying at one of the nearby inns each evening.
- B.
  
  Azriel and his sales staff are attending a world conference at a large convention hotel.
- C.
  
  Bailey is staying at a bed and breakfast while doing some survey work for a national park bureau.
- D.
  
  Claudia was pleased with the rates she received when she reserved a suite for the month as she relocated to new offices.
- E.
  
  Clark will be meeting with a fellow researcher in the lobby of the hotel where he is staying.