Sales And Marketing Ultimate Quiz! Trivia

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Sales And Marketing Ultimate Quiz! Trivia - Quiz

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Questions and Answers
  • 1. 

    Kanoa finished writing the last question on the survey and turned it over to the department secretary. He planned to have it printed and sent out to 2,500 of the hotel’s former guests. The survey seeks demographic information and how often each person stays at hotels. What type of activity is Kanoa doing?

    • A.

      Marketing

    • B.

      Sales

    • C.

      Both marketing and sales

    • D.

      Neither marketing nor sales

    Correct Answer
    A. Marketing
    Explanation
    Kanoa is engaged in marketing. He is creating a survey to collect demographic information and gather data on the frequency of hotel stays from former guests. This information will help the hotel understand their target audience and tailor their marketing strategies accordingly. Sales, on the other hand, typically involves the actual process of selling a product or service, which is not directly mentioned in the given scenario. Therefore, the correct answer is marketing.

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  • 2. 

    Trudy picks up the phone to call the meeting planner of a large association. She plans to share the new group rates the hotel has available for the recently renovated tower. What type of activity is Trudy doing?

    • A.

      Marketing

    • B.

      Sales

    • C.

      Both marketing and sales

    • D.

      Neither marketing nor sales

    Correct Answer
    B. Sales
    Explanation
    Trudy is engaging in the activity of sales. She is calling the meeting planner to inform them about the new group rates available at the hotel's recently renovated tower. This involves promoting and selling the hotel's services to potential customers, which falls under the sales category.

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  • 3. 

    Tyler has been training the restaurant staff to build relationships with guests to encourage them to become repeat guests. What sort of activity is Tyler encouraging?

    • A.

      Marketing

    • B.

      Sales

    • C.

      Both marketing and sales

    • D.

      Neither marketing nor sales

    Correct Answer
    C. Both marketing and sales
    Explanation
    Tyler is encouraging both marketing and sales activities. By training the restaurant staff to build relationships with guests, Tyler is helping them to engage in marketing activities such as creating a positive brand image, promoting the restaurant's offerings, and building customer loyalty. Additionally, by encouraging repeat visits, Tyler is also indirectly contributing to sales activities as repeat guests are more likely to make purchases and contribute to the restaurant's revenue.

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  • 4. 

    Marketing focuses on:

    • A.

      Field work

    • B.

      Profit planning

    • C.

      Quotas

    • D.

      Bonuses

    Correct Answer
    B. Profit planning
    Explanation
    Marketing focuses on profit planning as it involves identifying and analyzing market opportunities, setting pricing strategies, determining sales targets, and developing marketing plans to maximize profitability. Profit planning helps organizations allocate resources effectively, make informed decisions about product development and promotion, and achieve their financial goals. While field work, quotas, and bonuses may be components of marketing activities, they are not the primary focus.

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  • 5. 

    Sales focuses on:

    • A.

      Long-term trends

    • B.

      Market analysis

    • C.

      Planning and control

    • D.

      Today’s markets and strategies

    Correct Answer
    D. Today’s markets and strategies
    Explanation
    Sales focuses on today's markets and strategies. This means that sales teams are primarily concerned with understanding and analyzing current market conditions and developing effective strategies to capitalize on them. They are not primarily focused on long-term trends or market analysis, although these factors may inform their strategies. Sales teams also play a role in planning and control, ensuring that their efforts align with overall business goals and objectives. However, their main focus is on the present, identifying opportunities and implementing strategies to drive sales in today's markets.

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  • 6. 

    Filling guestrooms is primarily a matter of placing ads, sending salespeople out on personal calls, and relying on good word-of-mouth advertising.

    • A.

      T

    • B.

      F

    Correct Answer
    B. F
    Explanation
    The statement is false. Filling guestrooms is not primarily a matter of placing ads, sending salespeople out on personal calls, and relying on good word-of-mouth advertising. While these methods can be part of a hotel's marketing strategy, there are many other factors involved in filling guestrooms such as online booking platforms, partnerships with travel agencies, social media marketing, and offering competitive rates and amenities.

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  • 7. 

    The goal of hospitality marketing is to make every guest a repeat guest.

    • A.

      T

    • B.

      F

    Correct Answer
    A. T
    Explanation
    The statement is true because the goal of hospitality marketing is to create a positive experience for guests in order to encourage them to return in the future. By providing excellent service, personalized experiences, and exceeding expectations, hospitality businesses aim to build customer loyalty and increase repeat visits. Repeat guests are valuable as they contribute to the long-term success of the business through increased revenue and positive word-of-mouth recommendations.

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  • 8. 

    When a property is marketed well, its image is so clear that guests know exactly what to expect when they visit.

    • A.

      T

    • B.

      F

    Correct Answer
    A. T
    Explanation
    When a property is marketed well, it means that the property's features, amenities, and overall experience are effectively communicated to potential guests. This clear marketing strategy helps create a strong and accurate image of the property in the minds of guests. As a result, when guests visit the property, their expectations align with what was promised in the marketing materials. Therefore, the statement is true.

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Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Mar 22, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Apr 21, 2008
    Quiz Created by
    Aoht
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