1.
A typical hotel or restaurant targets a limited number of market segments because:
Correct Answer
A. It is impossible to appeal to everyone.
Explanation
A typical hotel or restaurant targets a limited number of market segments because it is impossible to appeal to everyone. Each individual has different preferences, needs, and expectations when it comes to choosing a hotel or restaurant. Trying to cater to every possible segment would require significant resources and may dilute the quality of the offerings. By focusing on a specific set of market segments, hotels and restaurants can better understand and meet the needs of their target customers, providing a more tailored and satisfying experience.
2.
Which of the following statements about providing good service is FALSE?
Correct Answer
C. Companies that provide good service make sure their employees don’t act like managers and try to solve problems on their own.
Explanation
The statement that is FALSE is "Companies that provide good service make sure their employees don't act like managers and try to solve problems on their own." This statement is incorrect because companies that provide good service often empower their employees to take initiative and solve problems independently, rather than relying solely on managers. This autonomy allows employees to provide efficient and effective solutions to customer issues, enhancing the overall service experience.
3.
What important thing can companies do that want to provide good service?
Correct Answer
D. All of the above.
Explanation
Companies that want to provide good service can do several important things. First, they should remember their identity as an organization and stay true to their values and mission. Second, they should encourage every employee to act like a manager, taking ownership and responsibility for providing excellent service. Lastly, they should be responsive to guests, addressing their needs and concerns promptly and effectively. All of these actions are crucial for companies that want to provide good service, making the answer "All of the above" correct.
4.
Which of the following target markets would be considered a demographic segment?
Correct Answer
D. Families with children
Explanation
A demographic segment refers to a specific group of people who share similar characteristics such as age, gender, income, education, or family status. In this case, families with children are a demographic segment because they share the characteristic of having children. The other options, frequent business travelers, travel agent-booked travelers, and leisure travelers, do not specifically pertain to a particular demographic characteristic.
5.
Which of the following statements could be considered a service standard?
Correct Answer
C. Front desk agents will greet each guest as they approach the desk.
Explanation
The statement "Front desk agents will greet each guest as they approach the desk" could be considered a service standard because it outlines a specific behavior or action that is expected from front desk agents. It sets an expectation for customer service and creates a standard for how guests should be treated when they approach the front desk. This statement focuses on the interaction between the front desk agents and the guests, which is an important aspect of providing good customer service.
6.
Write the letter of the individuals that matches the market segments. An individual may belong to more than one market segment: Jenna is presenting at a business meeting.
Correct Answer
A. Purpose of the trip
Explanation
Jenna is presenting at a business meeting, which suggests that her purpose of the trip is related to business. This aligns with the market segment of "Purpose of the trip," as individuals can be categorized based on the reason for their travel, such as business, leisure, or personal reasons.
7.
Write the letter of the individuals that match the market segments. An individual may belong to more than one market segment: Brendan is attending the National High Orchestra Finals.
Correct Answer
C. Lifestyle
Explanation
Brendan attending the National High Orchestra Finals suggests that he has a specific interest in music and may have a passion for playing an instrument. This aligns with the lifestyle market segment, as individuals in this segment are likely to have a strong interest in music and may be involved in activities such as playing in an orchestra.
8.
Write the letter of the individuals that matches the market segments. An individual may belong to more than one market segment: The Schultzs are celebrating their anniversary in a honeymoon suite.
Correct Answer
E. Benefits sought
Explanation
The Schultzs are celebrating their anniversary in a honeymoon suite. This indicates that they are seeking the benefit of a romantic and luxurious experience for their special occasion. They are likely looking for amenities and services that cater to couples and provide a romantic atmosphere. Therefore, the answer "Benefits sought" is appropriate as it aligns with the Schultzs' desire for a specific benefit from their trip.
9.
Write the letter of the individuals that matches the market segments. An individual may belong to more than one market segment: Marissa books a room every third Monday part of her sales rounds.
Correct Answer(s)
A. Purpose of the trip
D. Usage
Explanation
Marissa books a room every third Monday as part of her sales rounds, indicating that she travels for business purposes. This aligns with the "Purpose of the trip" market segment. Additionally, the fact that she books a room regularly suggests that she is a frequent traveler, fitting into the "Usage" market segment.
10.
Write the letter of the individuals that matches the market segments. An individual may belong to more than one market segment: The Gendreaus travel from Puerto hotel each year to visit relatives.
Correct Answer(s)
A. Purpose of the trip
B. GeograpHically
D. Usage
Explanation
The Gendreaus' purpose of the trip is to visit relatives, which is a factor that matches the market segment. Geographically, they travel from Puerto hotel each year, indicating a specific location that can be used to identify their market segment. Additionally, their usage of traveling each year also aligns with a market segment.