Take The Marketing Aptitude Quiz Questions! Trivia

20 Questions | By Bankexamsportal | Last updated: Mar 19, 2022 | Total Attempts: 88

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Questions and Answers

1.

Which of the following is an example of Minor decisions?
- A.
  
  Colour of Product
- B.
  
  Design of Product
- C.
  
  Packing of Product
- D.
  
  Form of Product
- E.
  
  All of the above
2.

In what of the following country a network under the brand name EFTPOS ( Electronic Funds Transfer at Point of Sale) provides processing credit cards, debit cards and charge card payments ?
- A.
  
  UK
- B.
  
  USA
- C.
  
  Canada
- D.
  
  Australia
- E.
  
  Germany
3.

What is Microsoft Pink ?
- A.
  
  A software under development
- B.
  
  A smart phone under development
- C.
  
  A search engine under development
- D.
  
  A laptop under under development
- E.
  
  None of them
4.

Which among the following is not a responsibility of personal selling ?
- A.
  
  Creating Demand
- B.
  
  Increasing Demand
- C.
  
  Maintaining demand
- D.
  
  Diminishing Demand
- E.
  
  None of these
5.

Nichemanship comes under which of the following in Marketing?
- A.
  
  Marketing Mix
- B.
  
  Market Segmentation
- C.
  
  Market Planning
- D.
  
  Advertisements
- E.
  
  None of them
6.

The students union is buying office equipment. For a supplier, the students union is an example of
- A.
  
  A producer market
- B.
  
  A consumer
- C.
  
  A reseller market
- D.
  
  An institutional market
- E.
  
  A Govt. market
7.

Decrease in distribution cost directly effects the ___
- A.
  
  Price of Product
- B.
  
  Quality of Product
- C.
  
  Quantity of Product
- D.
  
  All of above
- E.
  
  None of these
8.

Marketing research reduces overall cost and helps in increasing
- A.
  
  Profits
- B.
  
  Other Costs
- C.
  
  Nominal Cost
- D.
  
  Revenue
- E.
  
  Competition
9.

The firm should decide what can be sold before deciding___
- A.
  
  Marketing
- B.
  
  Production
- C.
  
  What can be produced
- D.
  
  Channel of Distribution
- E.
  
  None of these
10.

A brand serves to identify the maker or seller of a product and may consist of______
- A.
  
  A name, term, sign, symbol, design
- B.
  
  A Board
- C.
  
  A Catchy slogan
- D.
  
  A Powerful name
- E.
  
  A high price tag
11.

Which among the following is the correct definition of Global marketing ?
- A.
  
  Development of marketing strategies for entire world or some parts of the world
- B.
  
  Development of marketing across the border
- C.
  
  Creation of value between two countries
- D.
  
  Having subsidiaries in more than one countries
- E.
  
  None of them
12.

A ‘Lead’ in marketing means ?
- A.
  
  Prospective Buyer
- B.
  
  Market Leader
- C.
  
  Point of Sales
- D.
  
  A company available for sale
- E.
  
  None of the above
13.

Focus of Marketing activity is always on___
- A.
  
  Consumer’s need
- B.
  
  Producer’s need
- C.
  
  Government need
- D.
  
  Taxable need
- E.
  
  None of these
14.

Which pricing approach is used to avoid the problem of overpricing and under pricing ?
- A.
  
  Cost Based Approach
- B.
  
  Buyer Based Approach
- C.
  
  Competition Based Approach
- D.
  
  All of the Above
- E.
  
  None of theseNone of these None of these None of these None of these None of these
15.

Which of the following are referred to as “Bottom of the Pyramid” ?
- A.
  
  High Net worth People
- B.
  
  Poorest People
- C.
  
  Double Income No Kids
- D.
  
  Working Home ladies
- E.
  
  Farmers
16.

Which of the following is the most important responsibility of a Manager ?
- A.
  
  Allowing Fraud
- B.
  
  Making Product
- C.
  
  Taking Decisions
- D.
  
  Withdrawing Salary
17.

A Salesman must be honest towards:
- A.
  
  Product
- B.
  
  Consumer only
- C.
  
  Employer only
- D.
  
  Sales Promotion
- E.
  
  Selling Area
18.

Marketing is the process of ________
- A.
  
  Planning
- B.
  
  Organising
- C.
  
  Directing
- D.
  
  Motivating and other activities
- E.
  
  All of above
19.

“Deciding what is to be done in future” is called
- A.
  
  Planning
- B.
  
  Plan
- C.
  
  Plane
- D.
  
  Plain
- E.
  
  Please
20.

Which among the following is correct definition of Conversion in marketing ?
- A.
  
  Replacing a defect product
- B.
  
  Prospective customer converted to Firm’s Customer by marketing
- C.
  
  Customer of another firm converted to Firms Customer
- D.
  
  Changing the marketing strategy to increase effectiveness
- E.
  
  Providing value added services to customers to keep them with the firm