Take The Marketing Aptitude Quiz Questions! Trivia
- 1.Which of the following is an example of Minor decisions?
- A.
Colour of Product
- B.
Design of Product
- C.
Packing of Product
- D.
Form of Product
- E.
All of the above
- 2.In what of the following country a network under the brand name EFTPOS ( Electronic Funds Transfer at Point of Sale) provides processing credit cards, debit cards and charge card payments ?
- A.
UK
- B.
USA
- C.
Canada
- D.
Australia
- E.
Germany
- 3.What is Microsoft Pink ?
- A.
A software under development
- B.
A smart phone under development
- C.
A search engine under development
- D.
A laptop under under development
- E.
None of them
- 4.Which among the following is not a responsibility of personal selling ?
- A.
Creating Demand
- B.
Increasing Demand
- C.
Maintaining demand
- D.
Diminishing Demand
- E.
None of these
- 5.Nichemanship comes under which of the following in Marketing?
- A.
Marketing Mix
- B.
Market Segmentation
- C.
Market Planning
- D.
Advertisements
- E.
None of them
- 6.The students union is buying office equipment. For a supplier, the students union is an example of
- A.
A producer market
- B.
A consumer
- C.
A reseller market
- D.
An institutional market
- E.
A Govt. market
- 7.Decrease in distribution cost directly effects the ___
- A.
Price of Product
- B.
Quality of Product
- C.
Quantity of Product
- D.
All of above
- E.
None of these
- 8.Marketing research reduces overall cost and helps in increasing
- A.
Profits
- B.
Other Costs
- C.
Nominal Cost
- D.
Revenue
- E.
Competition
- 9.The firm should decide what can be sold before deciding___
- A.
Marketing
- B.
Production
- C.
What can be produced
- D.
Channel of Distribution
- E.
None of these
- 10.A brand serves to identify the maker or seller of a product and may consist of______
- A.
A name, term, sign, symbol, design
- B.
A Board
- C.
A Catchy slogan
- D.
A Powerful name
- E.
A high price tag
- 11.Which among the following is the correct definition of Global marketing ?
- A.
Development of marketing strategies for entire world or some parts of the world
- B.
Development of marketing across the border
- C.
Creation of value between two countries
- D.
Having subsidiaries in more than one countries
- E.
None of them
- 12.A ‘Lead’ in marketing means ?
- A.
Prospective Buyer
- B.
Market Leader
- C.
Point of Sales
- D.
A company available for sale
- E.
None of the above
- 13.Focus of Marketing activity is always on___
- A.
Consumer’s need
- B.
Producer’s need
- C.
Government need
- D.
Taxable need
- E.
None of these
- 14.Which pricing approach is used to avoid the problem of overpricing and under pricing ?
- A.
Cost Based Approach
- B.
Buyer Based Approach
- C.
Competition Based Approach
- D.
All of the Above
- E.
None of theseNone of these None of these None of these None of these None of these
- 15.Which of the following are referred to as “Bottom of the Pyramid” ?
- A.
High Net worth People
- B.
Poorest People
- C.
Double Income No Kids
- D.
Working Home ladies
- E.
Farmers
- 16.Which of the following is the most important responsibility of a Manager ?
- A.
Allowing Fraud
- B.
Making Product
- C.
Taking Decisions
- D.
Withdrawing Salary
- 17.A Salesman must be honest towards:
- A.
Product
- B.
Consumer only
- C.
Employer only
- D.
Sales Promotion
- E.
Selling Area
- 18.Marketing is the process of ________
- A.
Planning
- B.
Organising
- C.
Directing
- D.
Motivating and other activities
- E.
All of above
- 19.“Deciding what is to be done in future” is called
- A.
Planning
- B.
Plan
- C.
Plane
- D.
Plain
- E.
Please
- 20.Which among the following is correct definition of Conversion in marketing ?
- A.
Replacing a defect product
- B.
Prospective customer converted to Firm’s Customer by marketing
- C.
Customer of another firm converted to Firms Customer
- D.
Changing the marketing strategy to increase effectiveness
- E.
Providing value added services to customers to keep them with the firm
Questions: 100 | Attempts: 14516 | Last updated: Oct 7, 2020
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