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Quizzes Created: 39 | Total Attempts: 36,392
Questions: 20 | Attempts: 89

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Marketing Quizzes & Trivia

Questions and Answers
  • 1. 

    Which of the following is an example of Minor decisions?

    • A.

      Colour of Product

    • B.

      Design of Product

    • C.

      Packing of Product

    • D.

      Form of Product

    • E.

      All of the above

    Correct Answer
    E. All of the above
    Explanation
    All of the options listed (Colour of Product, Design of Product, Packing of Product, and Form of Product) are examples of minor decisions. Minor decisions refer to choices that have a relatively small impact on the overall outcome or success of a product. These decisions are typically less significant compared to major decisions, such as pricing or target market selection. In this case, the colour, design, packing, and form of a product are all aspects that can be adjusted or modified without drastically altering the product's core features or functionality.

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  • 2. 

    In what of the following country a network under the brand name     EFTPOS ( Electronic Funds Transfer at Point of Sale) provides     processing credit cards, debit cards and charge card payments ?

    • A.

      UK

    • B.

      USA

    • C.

      Canada

    • D.

      Australia

    • E.

      Germany

    Correct Answer
    D. Australia
    Explanation
    EFTPOS is a network that provides processing for credit cards, debit cards, and charge card payments. The question asks in which country this network operates under the brand name EFTPOS. The correct answer is Australia, as EFTPOS is widely used and recognized in Australia for electronic funds transfer at the point of sale.

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  • 3. 

    What is Microsoft Pink ?  

    • A.

      A software under development

    • B.

      A smart phone under development

    • C.

      A search engine under development

    • D.

      A laptop under under development

    • E.

      None of them

    Correct Answer
    B. A smart phone under development
    Explanation
    Microsoft Pink refers to a smart phone that is currently being developed by Microsoft. This indicates that Microsoft is working on creating a new mobile device in addition to their existing products and services.

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  • 4. 

    Which among the following is not a responsibility of  personal     selling ?  

    • A.

      Creating Demand

    • B.

      Increasing Demand

    • C.

      Maintaining demand

    • D.

      Diminishing Demand

    • E.

      None of these

    Correct Answer
    D. Diminishing Demand
    Explanation
    Diminishing Demand is not a responsibility of personal selling. Personal selling primarily focuses on creating, increasing, and maintaining demand for a product or service. It involves building relationships with customers, understanding their needs, and persuading them to make a purchase. However, diminishing demand refers to reducing or decreasing the demand for a product, which is not a responsibility of personal selling.

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  • 5. 

    Nichemanship comes under which of the following       in Marketing?

    • A.

      Marketing Mix

    • B.

      Market Segmentation

    • C.

      Market Planning

    • D.

      Advertisements

    • E.

      None of them

    Correct Answer
    B. Market Segmentation
    Explanation
    Nichemanship refers to the practice of targeting a specific niche market within a larger market. It involves identifying a distinct group of consumers with unique needs and preferences and tailoring marketing strategies to cater to their specific requirements. Market segmentation, on the other hand, is the process of dividing a broad market into smaller, more manageable segments based on various characteristics such as demographics, psychographics, and behavior. Therefore, nichemanship falls under the category of market segmentation in marketing.

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  • 6. 

    The students union is buying office equipment. For a supplier,       the students union is an example of

    • A.

      A producer market

    • B.

      A consumer

    • C.

      A reseller market

    • D.

      An institutional market

    • E.

      A Govt. market

    Correct Answer
    D. An institutional market
    Explanation
    The students union is considered an institutional market because it is an organization that represents a group of individuals, in this case, students. Institutional markets refer to organizations that purchase goods and services for their own use or for the benefit of their members. In this scenario, the students union is buying office equipment for their own use within their organization, making them an example of an institutional market.

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  • 7. 

    Decrease in distribution cost directly effects the ___

    • A.

      Price of Product

    • B.

      Quality of Product

    • C.

      Quantity of Product

    • D.

      All of above

    • E.

      None of these

    Correct Answer
    A. Price of Product
    Explanation
    A decrease in distribution cost directly affects the price of the product. When the distribution cost decreases, it allows the company to reduce the price of the product, making it more affordable for consumers. This can attract more customers and increase sales. Therefore, the price of the product is directly influenced by the decrease in distribution cost.

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  • 8. 

    Marketing research reduces overall cost and helps in increasing  

    • A.

      Profits

    • B.

      Other Costs

    • C.

      Nominal Cost

    • D.

      Revenue

    • E.

      Competition

    Correct Answer
    A. Profits
    Explanation
    Marketing research helps in reducing overall cost by providing valuable insights and information about customer preferences, market trends, and competitor strategies. This enables businesses to make informed decisions regarding product development, pricing, promotion, and distribution, thereby minimizing the risk of costly mistakes. Additionally, marketing research helps in identifying new market opportunities and target segments, which can lead to increased sales and revenue. By understanding customer needs and preferences, businesses can develop effective marketing strategies that result in higher profits.

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  • 9. 

    The firm should decide what can be sold before deciding___

    • A.

      Marketing

    • B.

      Production

    • C.

      What can be produced

    • D.

      Channel of Distribution

    • E.

      None of these

    Correct Answer
    C. What can be produced
    Explanation
    Before deciding on what can be sold, the firm should first determine what can be produced. This is because the firm needs to assess its production capabilities, resources, and constraints before committing to selling a particular product or service. By considering what can be produced, the firm can ensure that it has the necessary means to meet customer demand and fulfill orders effectively. Additionally, this approach allows the firm to align its production capabilities with market demand, maximizing efficiency and profitability.

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  • 10. 

    A brand serves to identify the maker or seller of a product and       may consist of______  

    • A.

      A name, term, sign, symbol, design

    • B.

      A Board

    • C.

      A Catchy slogan

    • D.

      A Powerful name

    • E.

      A high price tag

    Correct Answer
    A. A name, term, sign, symbol, design
    Explanation
    A brand serves to identify the maker or seller of a product and may consist of a name, term, sign, symbol, or design. These elements are used to differentiate a product from its competitors and create a unique identity for the brand. A name helps to establish recognition and recall among consumers, while a term can convey specific attributes or qualities associated with the product. A sign, symbol, or design can visually represent the brand and evoke certain emotions or associations. Collectively, these elements contribute to the overall brand image and help consumers make purchasing decisions.

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  • 11. 

    Which among the following is the correct definition  of Global        marketing ?

    • A.

      Development of marketing strategies for entire world or some parts of the world

    • B.

      Development of marketing across the border

    • C.

      Creation of value between two countries

    • D.

      Having subsidiaries in more than one countries

    • E.

      None of them

    Correct Answer
    A. Development of marketing strategies for entire world or some parts of the world
    Explanation
    Global marketing refers to the development of marketing strategies that target the entire world or specific parts of the world. It involves creating and implementing marketing plans that cater to a global audience, taking into consideration cultural, economic, and social differences among different countries or regions. This approach allows companies to expand their reach and promote their products or services on a global scale, considering the diverse needs and preferences of consumers worldwide.

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  • 12. 

    A ‘Lead’ in marketing means ?

    • A.

      Prospective Buyer

    • B.

      Market Leader

    • C.

      Point of Sales

    • D.

      A company available for sale

    • E.

      None of the above

    Correct Answer
    A. Prospective Buyer
    Explanation
    In marketing, a 'lead' refers to a prospective buyer or potential customer who has shown interest in a product or service. This term is commonly used to describe individuals or companies who have expressed interest, provided contact information, or taken some action that indicates they may be interested in making a purchase. Therefore, the correct answer is "Prospective Buyer."

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  • 13. 

    Focus of Marketing activity is always on___

    • A.

      Consumer’s need

    • B.

      Producer’s need

    • C.

      Government need

    • D.

      Taxable need

    • E.

      None of these

    Correct Answer
    A. Consumer’s need
    Explanation
    The focus of marketing activity is always on the consumer's need because marketing is about identifying and satisfying customer needs and wants. By understanding the needs and desires of consumers, businesses can develop products and services that meet those needs and create value for the customers. This allows businesses to build strong relationships with their customers and gain a competitive advantage in the market. Ultimately, the success of a marketing campaign or strategy depends on how well it addresses and fulfills the consumer's need.

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  • 14. 

    Which pricing approach is used to avoid the problem of       overpricing and under pricing ?

    • A.

      Cost Based Approach

    • B.

      Buyer Based Approach

    • C.

      Competition Based Approach

    • D.

      All of the Above

    • E.

      None of theseNone of these None of these None of these None of these None of these

    Correct Answer
    C. Competition Based Approach
    Explanation
    The competition based approach is used to avoid the problem of overpricing and underpricing. This approach involves setting prices based on what competitors are charging for similar products or services. By considering the pricing strategies of competitors, a company can ensure that their prices are competitive and avoid the risk of overpricing and underpricing. This approach allows businesses to stay in line with market trends and customer expectations, ultimately maximizing their chances of success.

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  • 15. 

    Which of the following are referred to as “Bottom of  the        Pyramid” ?  

    • A.

      High Net worth People

    • B.

      Poorest People

    • C.

      Double Income No Kids

    • D.

      Working Home ladies

    • E.

      Farmers

    Correct Answer
    C. Double Income No Kids
    Explanation
    The term "Bottom of the Pyramid" refers to the poorest people in society who have the lowest income and often struggle to meet their basic needs. Double Income No Kids (DINKs) refers to couples who have two sources of income but do not have any children. This group is not typically associated with being at the bottom of the economic pyramid as they have a higher income and more financial stability compared to the poorest people. Therefore, the correct answer is the Poorest People.

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  • 16. 

    Which of the following is the most important responsibility of a       Manager ?

    • A.

      Allowing Fraud

    • B.

      Making Product

    • C.

      Taking Decisions

    • D.

      Withdrawing Salary

    Correct Answer
    B. Making Product
  • 17. 

    A Salesman must be honest towards:  

    • A.

      Product

    • B.

      Consumer only

    • C.

      Employer only

    • D.

      Sales Promotion

    • E.

      Selling Area

    Correct Answer
    D. Sales Promotion
    Explanation
    A salesman must be honest towards sales promotion because this is an essential aspect of their job. Sales promotion involves various activities and strategies to increase sales and attract customers, such as discounts, special offers, and advertising campaigns. Being honest in sales promotion means providing accurate information about the products or services being promoted, avoiding false claims or misleading advertisements, and ensuring that customers are not deceived or misled. Honesty in sales promotion builds trust with customers and helps maintain a positive reputation for the salesman and the company they work for.

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  • 18. 

    Marketing is the process of ________  

    • A.

      Planning

    • B.

      Organising

    • C.

      Directing

    • D.

      Motivating and other activities

    • E.

      All of above

    Correct Answer
    E. All of above
    Explanation
    The correct answer is "All of above." This answer suggests that marketing involves all of the mentioned activities, including planning, organizing, directing, motivating, and other related activities. Marketing is a comprehensive process that encompasses various tasks and strategies to promote and sell products or services. Therefore, all of the mentioned activities are essential components of the marketing process.

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  • 19. 

    “Deciding what is to be done in future” is called  

    • A.

      Planning

    • B.

      Plan

    • C.

      Plane

    • D.

      Plain

    • E.

      Please

    Correct Answer
    A. Planning
    Explanation
    Planning involves the process of deciding and organizing actions to be taken in the future. It includes setting goals, determining the best course of action, and allocating resources to achieve those goals. Planning helps individuals and organizations to anticipate and prepare for future challenges and opportunities. It is a proactive approach that allows for efficient and effective decision-making, ultimately leading to successful outcomes.

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  • 20. 

    Which among the following is correct definition of  Conversion        in marketing ?  

    • A.

      Replacing a defect product

    • B.

      Prospective customer converted to Firm’s Customer by marketing

    • C.

      Customer of another firm converted to Firms Customer

    • D.

      Changing the marketing strategy to increase effectiveness

    • E.

      Providing value added services to customers to keep them with the firm

    Correct Answer
    B. Prospective customer converted to Firm’s Customer by marketing
    Explanation
    The correct definition of conversion in marketing is when a prospective customer is successfully converted into a firm's customer through marketing efforts. This refers to the process of attracting and persuading potential customers to make a purchase or engage with a company's products or services.

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