Take The Marketing Aptitude Quiz Questions! Trivia

20 Questions | Total Attempts: 71

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Marketing Quizzes & Trivia

Questions and Answers
  • 1. 
    Which of the following is an example of Minor decisions?
    • A. 

      Colour of Product

    • B. 

      Design of Product

    • C. 

      Packing of Product

    • D. 

      Form of Product

    • E. 

      All of the above

  • 2. 
    In what of the following country a network under the brand name     EFTPOS ( Electronic Funds Transfer at Point of Sale) provides     processing credit cards, debit cards and charge card payments ?
    • A. 

      UK

    • B. 

      USA

    • C. 

      Canada

    • D. 

      Australia

    • E. 

      Germany

  • 3. 
    What is Microsoft Pink ?  
    • A. 

      A software under development

    • B. 

      A smart phone under development

    • C. 

      A search engine under development

    • D. 

      A laptop under under development

    • E. 

      None of them

  • 4. 
    Which among the following is not a responsibility of  personal     selling ?  
    • A. 

      Creating Demand

    • B. 

      Increasing Demand

    • C. 

      Maintaining demand

    • D. 

      Diminishing Demand

    • E. 

      None of these

  • 5. 
    Nichemanship comes under which of the following       in Marketing?
    • A. 

      Marketing Mix

    • B. 

      Market Segmentation

    • C. 

      Market Planning

    • D. 

      Advertisements

    • E. 

      None of them

  • 6. 
    The students union is buying office equipment. For a supplier,       the students union is an example of
    • A. 

      A producer market

    • B. 

      A consumer

    • C. 

      A reseller market

    • D. 

      An institutional market

    • E. 

      A Govt. market

  • 7. 
    Decrease in distribution cost directly effects the ___
    • A. 

      Price of Product

    • B. 

      Quality of Product

    • C. 

      Quantity of Product

    • D. 

      All of above

    • E. 

      None of these

  • 8. 
    Marketing research reduces overall cost and helps in increasing  
    • A. 

      Profits

    • B. 

      Other Costs

    • C. 

      Nominal Cost

    • D. 

      Revenue

    • E. 

      Competition

  • 9. 
    The firm should decide what can be sold before deciding___
    • A. 

      Marketing

    • B. 

      Production

    • C. 

      What can be produced

    • D. 

      Channel of Distribution

    • E. 

      None of these

  • 10. 
    A brand serves to identify the maker or seller of a product and       may consist of______  
    • A. 

      A name, term, sign, symbol, design

    • B. 

      A Board

    • C. 

      A Catchy slogan

    • D. 

      A Powerful name

    • E. 

      A high price tag

  • 11. 
    Which among the following is the correct definition  of Global        marketing ?
    • A. 

      Development of marketing strategies for entire world or some parts of the world

    • B. 

      Development of marketing across the border

    • C. 

      Creation of value between two countries

    • D. 

      Having subsidiaries in more than one countries

    • E. 

      None of them

  • 12. 
    A ‘Lead’ in marketing means ?
    • A. 

      Prospective Buyer

    • B. 

      Market Leader

    • C. 

      Point of Sales

    • D. 

      A company available for sale

    • E. 

      None of the above

  • 13. 
    Focus of Marketing activity is always on___
    • A. 

      Consumer’s need

    • B. 

      Producer’s need

    • C. 

      Government need

    • D. 

      Taxable need

    • E. 

      None of these

  • 14. 
    Which pricing approach is used to avoid the problem of       overpricing and under pricing ?
    • A. 

      Cost Based Approach

    • B. 

      Buyer Based Approach

    • C. 

      Competition Based Approach

    • D. 

      All of the Above

    • E. 

      None of theseNone of these None of these None of these None of these None of these

  • 15. 
    Which of the following are referred to as “Bottom of  the        Pyramid” ?  
    • A. 

      High Net worth People

    • B. 

      Poorest People

    • C. 

      Double Income No Kids

    • D. 

      Working Home ladies

    • E. 

      Farmers

  • 16. 
    Which of the following is the most important responsibility of a       Manager ?
    • A. 

      Allowing Fraud

    • B. 

      Making Product

    • C. 

      Taking Decisions

    • D. 

      Withdrawing Salary

  • 17. 
    A Salesman must be honest towards:  
    • A. 

      Product

    • B. 

      Consumer only

    • C. 

      Employer only

    • D. 

      Sales Promotion

    • E. 

      Selling Area

  • 18. 
    Marketing is the process of ________  
    • A. 

      Planning

    • B. 

      Organising

    • C. 

      Directing

    • D. 

      Motivating and other activities

    • E. 

      All of above

  • 19. 
    “Deciding what is to be done in future” is called  
    • A. 

      Planning

    • B. 

      Plan

    • C. 

      Plane

    • D. 

      Plain

    • E. 

      Please

  • 20. 
    Which among the following is correct definition of  Conversion        in marketing ?  
    • A. 

      Replacing a defect product

    • B. 

      Prospective customer converted to Firm’s Customer by marketing

    • C. 

      Customer of another firm converted to Firms Customer

    • D. 

      Changing the marketing strategy to increase effectiveness

    • E. 

      Providing value added services to customers to keep them with the firm

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