Marketing Awareness Trivia Quiz Questions!

20 Questions | Total Attempts: 93

SettingsSettingsSettings
Please wait...
Marketing Quizzes & Trivia

Questions and Answers
  • 1. 
    Which among the following can greatly affect the buyout price      of a company ?  
    • A. 

      Brand Development Index

    • B. 

      Brand Dilution

    • C. 

      Brand Conviction

    • D. 

      Brand Equity

    • E. 

      Brand Extension

  • 2. 
    Technology assessment is  
    • A. 

      Assessing how much technology has been incorporated into an organization

    • B. 

      Trying to for see the effects of new products and process on a firm’s operation and on society in general

    • C. 

      Assessing how much technology one wants to put into a company in the future

    • D. 

      Assessing the cost of new technology to determine whether a firm can afford to use it

    • E. 

      None of the above

  • 3. 
    Digital Marketing is  
    • A. 

      A way of Direct Marketing

    • B. 

      A way of Indirect Marketing

    • C. 

      A strategy of the DSAs

    • D. 

      All of these

    • E. 

      None of these

  • 4. 
    Which of the following Bank India is known to be the first       Indian Bank to adopt the concept of Market Segmentation?  
    • A. 

      Punjab National Bank

    • B. 

      State Bank of India

    • C. 

      ICICI Bank

    • D. 

      Bank of Baroda

    • E. 

      Canara Bank

  • 5. 
    Which among the following is not the objective of capital        budgeting ?  
    • A. 

      Maximize Profitability

    • B. 

      Optimum rationing of the available funds

    • C. 

      Increase sales

    • D. 

      All of these

  • 6. 
    The following offering is not a service:  
    • A. 

      Fixed deposit receipt

    • B. 

      Postage stamp

    • C. 

      Gift coupon of a chain store

    • D. 

      Insurance Policy

    • E. 

      None of these

  • 7. 
    In the financial market, which among the following has provided       the investors profitable and safe debt capital ?  
    • A. 

      Globalization

    • B. 

      Credit Rating

    • C. 

      Financial Sector Reforms

    • D. 

      All of the above

    • E. 

      None of these

  • 8. 
    A Target market is  
    • A. 

      Entire country

    • B. 

      Entire city

    • C. 

      Entire globe

    • D. 

      That which consists of customers who need the identified product

    • E. 

      All of these

  • 9. 
    Sales forecasting involves  
    • A. 

      Sales Planning

    • B. 

      Sales Pricing

    • C. 

      Distribution Channels

    • D. 

      Consumer tastes

    • E. 

      All of these

  • 10. 
    Many marketers view political forces as  
    • A. 

      Easily ignored

    • B. 

      Easily influenced

    • C. 

      Simple to recognize

    • D. 

      Beyond their control

    • E. 

      Not to accept

  • 11. 
    Marketing is best defined as  
    • A. 

      Matching a product with its market

    • B. 

      Promoting and selling products

    • C. 

      Facilitating satisfying exchange relationship

    • D. 

      Distributing products at the right price to stores

    • E. 

      Distributing products at low price to stores

  • 12. 
    The marketing concept is a way of thinking or a management       philosophy that effects  
    • A. 

      Only marketing activity

    • B. 

      Most efforts of the organization

    • C. 

      Mainly the efforts of sales personnel

    • D. 

      Mainly customer relations

    • E. 

      Only business organizations

  • 13. 
    Value-added services means
    • A. 

      Giving full value for money

    • B. 

      Better value for higher price

    • C. 

      Costlier service

    • D. 

      Additional service

    • E. 

      None of these

  • 14. 
    Banks today lay emphasis on which of the following ?
    • A. 

      Tele marketing

    • B. 

      Internet Marketing

    • C. 

      Relationship Selling

    • D. 

      Direct marketing

    • E. 

      None

  • 15. 
    If you are a marketing manager of a firm you would prefer the       customers who are ?
    • A. 

      Less price sensitive

    • B. 

      More price sensitive

    • C. 

      Depends upon the marketing mix

    • D. 

      All of the Above

    • E. 

      None of these

  • 16. 
     Buying and selling in the marketing functions are categorized       as ?  
    • A. 

      Exchange Functions

    • B. 

      Facilitating Functions

    • C. 

      Distributing Functions

    • D. 

      All of the Above

    • E. 

      None

  • 17. 
    Which of the following is not a criterion used for segmenting       consumer markets ?  
    • A. 

      Size of the market segment

    • B. 

      Size of the company

    • C. 

      Accessibility

    • D. 

      Location advantage

    • E. 

      Identification

  • 18. 
    Market share means  
    • A. 

      Market price of shares

    • B. 

      Sensex

    • C. 

      Share market

    • D. 

      Share of business among peers

    • E. 

      None of these

  • 19. 
    Which among the following is a Customer Oriented Concept?
    • A. 

      Selling Concept

    • B. 

      Marketing Concept

    • C. 

      Production Concept

    • D. 

      All of the Above

    • E. 

      None

  • 20. 
    Maximize profits and minimize Costs is a ?  
    • A. 

      Marketing Function

    • B. 

      Finance Function

    • C. 

      Production Function

    • D. 

      All of the Above

    • E. 

      None

Back to Top Back to top