Quiz: Multiple Choice Questions On Basics Of Marketing! Trivia

20 Questions | Total Attempts: 82

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Marketing Quizzes & Trivia

Questions and Answers
  • 1. 
    Customer Service
    • A. 

      Is an integral part of marketing

    • B. 

      Has no role in marketing

    • C. 

      Is required only by salesmen

    • D. 

      Is not required by salesmen

    • E. 

      None of these

  • 2. 
    Public Relation is
    • A. 

      Part of Customer Service

    • B. 

      Part of marketing

    • C. 

      Part of Image Building

    • D. 

      All of these

    • E. 

      None of these

  • 3. 
    Effective communication is
    • A. 

      Not required if demand exceeds supply

    • B. 

      A sine-qua-non for marketing

    • C. 

      Good vocabulary

    • D. 

      All of these

    • E. 

      None of these

  • 4. 
    Marketing can be attractive if
    • A. 

      Salesmen are attractive

    • B. 

      Customers are attractive

    • C. 

      More customers are attracted

    • D. 

      All of these

    • E. 

      None of these

  • 5. 
    Buyer Resistance means
    • A. 

      Buyers fighting with the salesmen

    • B. 

      Reluctant salesmen

    • C. 

      Indifferent salesmen

    • D. 

      Hesitant buyers

    • E. 

      None of these

  • 6. 
    Closing the Sale means
    • A. 

      Close down marketing functions

    • B. 

      Stop selling

    • C. 

      Successful completion of a call

    • D. 

      All of these

    • E. 

      None

  • 7. 
    Delivery Channel means_____
    • A. 

      Maternity wards

    • B. 

      Handing over the products to the buyers

    • C. 

      Place where products are made available to the buyers

    • D. 

      All of these

    • E. 

      None of these

  • 8. 
    Market Expansion means______
    • A. 

      Hiring more staff

    • B. 

      Firing more staff

    • C. 

      Buying more products

    • D. 

      Buying more companies

    • E. 

      Growth in sales through existing and new products

  • 9. 
    Effective marketing helps in ______
    • A. 

      Developing new product

    • B. 

      Creating a competitive environment

    • C. 

      Building demand for products

    • D. 

      All of these

    • E. 

      None of these

  • 10. 
    One of the methods for Market Monitoring is ______  
    • A. 

      To watch TV serials

    • B. 

      To discuss with other sales persons

    • C. 

      To monitor media outlets

    • D. 

      All of these

    • E. 

      None of these

  • 11. 
    Source of Sales Leads are _____
    • A. 

      Data Mining

    • B. 

      Market Research

    • C. 

      Media outlets

    • D. 

      Promotional Programs

    • E. 

      All of these

  • 12. 
    Promotion in Marketing means____
    • A. 

      Passing an examination

    • B. 

      Elevation from one grade to another

    • C. 

      Selling the products through various means

    • D. 

      Selling the product in specific area

    • E. 

      All of these

  • 13. 
    A Call in Marketing means:
    • A. 

      To phone the customers

    • B. 

      To visit the customers

    • C. 

      To visit the Marketing site

    • D. 

      To call on prospective customers

    • E. 

      None of these

  • 14. 
    Rural Marketing can be more effective if it is arranged through:  
    • A. 

      Melas

    • B. 

      Village fairs

    • C. 

      Door to door campaigns

    • D. 

      All of these

    • E. 

      None of these

  • 15. 
    Innovation means:
    • A. 

      Product designing

    • B. 

      New ideas

    • C. 

      Motivation

    • D. 

      Only 1 and 2

    • E. 

      Only 2 and 3

  • 16. 
    Successful marketing aims at:  
    • A. 

      Increasing the sales volume

    • B. 

      Increasing the profits

    • C. 

      Increasing the output of the sales persons

    • D. 

      All of these

    • E. 

      None of these

  • 17. 
    Rural Marketing need not be resorted to because:  
    • A. 

      Rural persons do not understand marketing

    • B. 

      It is not cost variable

    • C. 

      It is a waste of time

    • D. 

      All the statements are false

    • E. 

      All the statements are true

  • 18. 
    Networking makes Marketing:
    • A. 

      Very difficult

    • B. 

      Very cumbersome

    • C. 

      Easy to handle

    • D. 

      Has no role in marketing

    • E. 

      None of these

  • 19. 
    The target Group of marketing of Internet Banking is:
    • A. 

      All customers

    • B. 

      All literate customers

    • C. 

      All computer literate customers

    • D. 

      Only borrowers

    • E. 

      All of these

  • 20. 
    Market Segmentation means  
    • A. 

      Dividing the market into various groups

    • B. 

      Segmenting by age

    • C. 

      Segmenting by tastes

    • D. 

      Segmenting by tastes

    • E. 

      All of the above

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