Take The Basic Marketing Quiz Questions!

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  • 1/40 Questions

    _________ is a message designed to promote a product, a service, or an idea.

    • Advertising
    • Promotions
    • Commercial
Please wait...
Take The Basic Marketing Quiz Questions! - Quiz
About This Quiz

Explore the basics of marketing with this engaging quiz! Learn about advertising, its purpose, the media involved, and key concepts like AIDA. This quiz is perfect for those new to marketing or looking to refresh their knowledge.

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  • 2. 

    The main purpose of advertising is  to ____________.

    • Sell products or services

    • Be famous and well-known

    • Be promoted by celibrities

    Correct Answer
    A. Sell products or services
    Explanation
    The main purpose of advertising is to sell products or services. Advertising is a strategic communication tool used by businesses to promote their offerings and persuade consumers to purchase them. Through various mediums such as TV, radio, print, and digital platforms, advertising aims to create awareness, generate interest, and ultimately drive sales. The goal is to effectively communicate the value and benefits of the product or service to the target audience, convincing them to make a purchase. By reaching potential customers and influencing their buying decisions, advertising plays a crucial role in driving business growth and profitability.

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  • 3. 

    Advertising reaches people through various forms of ______________.

    • Mass communications

    • Promotions

    • Marketing

    Correct Answer
    A. Mass communications
    Explanation
    Advertising reaches people through various forms of mass communications, such as television, radio, newspapers, magazines, billboards, and online platforms. These channels allow advertisers to reach a large audience and convey their messages effectively. Mass communications play a crucial role in disseminating advertising messages to a wide range of individuals, helping businesses promote their products or services to potential customers.

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  • 4. 

    Which of the following are examples of Media in advertising?

    • Newspaper

    • Magazine

    • Tv

    • Radio

    Correct Answer(s)
    A. Newspaper
    A. Magazine
    A. Tv
    A. Radio
    Explanation
    The examples provided in the answer (newspaper, magazine, TV, radio) are all forms of media commonly used in advertising. Newspapers and magazines are print media, while TV and radio are broadcast media. These mediums are widely utilized by advertisers to reach a large audience and promote their products or services effectively.

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  • 5. 

    Advertising is designed to ________, ________, or ________ people.

    • Inform

    • Influence

    • Persuade

    • Mislead

    Correct Answer(s)
    A. Inform
    A. Influence
    A. Persuade
    Explanation
    Advertising is a strategic communication tool that aims to convey information, shape opinions, and ultimately convince individuals to take a desired action. By informing consumers about the features, benefits, and availability of a product or service, advertising helps them make informed decisions. Additionally, advertising seeks to influence people's perceptions and attitudes towards a brand or product, shaping their opinions and preferences. Ultimately, the goal of advertising is to persuade individuals to purchase a product or service, by appealing to their needs, desires, and emotions.

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  • 6. 

    What does AIDA mean?

    • Attract

    • Interest

    • Intact

    • Desire

    • Act

    • Action

    • Active

    Correct Answer(s)
    A. Attract
    A. Interest
    A. Desire
    A. Action
    Explanation
    AIDA is an acronym that stands for Attract, Interest, Desire, and Action. This model is commonly used in marketing and advertising to outline the stages a consumer goes through when making a purchasing decision. First, the consumer is attracted to a product or service, then their interest is piqued. Next, they develop a desire or a need for the product, and finally, they take action by making a purchase. This model helps businesses understand and strategize how to effectively engage and convert consumers.

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  • 7. 

    Which of the following should advertisers research in order to create a unique selling proposition?

    • Unique features of the product

    • The benefits the product offers

    • The price of the product against competitors

    Correct Answer
    A. Unique features of the product
    Explanation
    Advertisers should research the unique features of the product in order to create a unique selling proposition. By understanding the distinctive qualities and characteristics of the product, advertisers can highlight these aspects to differentiate it from competitors and attract potential customers. This research allows advertisers to effectively communicate the unique value and advantages that the product offers, ultimately helping to create a compelling and persuasive selling proposition.

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  • 8. 

    Focus on consumer's basic needs for health and security.

    • Biological

    • Emotional

    • Rational

    • Social

    Correct Answer
    A. Biological
    Explanation
    The correct answer is Biological because focusing on consumers' basic needs for health and security refers to their physiological needs, which are essential for survival. These needs include things like food, water, shelter, and safety. By addressing these basic needs, businesses can ensure that their products or services meet the fundamental requirements of consumers, creating a strong foundation for customer satisfaction and loyalty.

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  • 9. 

    Which of the following are considered strengths of a product?

    • Outstanding features

    • Positive consumer perception

    • Features that are better, different or missing from competitor’s brands

    • Color, shape and package of the product

    Correct Answer(s)
    A. Outstanding features
    A. Positive consumer perception
    A. Features that are better, different or missing from competitor’s brands
    Explanation
    The strengths of a product are typically determined by its outstanding features, positive consumer perception, and features that are better, different, or missing from competitor's brands. These factors contribute to the product's overall appeal and competitive advantage in the market. The color, shape, and package of the product may also play a role in attracting consumers, but they are not necessarily considered strengths on their own.

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  • 10. 

    Which of the following are possible weaknesses of a product?

    • Perceptions of consumers that other products are better

    • Negative consumer comments

    • Color, shape and packaging of the product

    • What is missing in the product

    Correct Answer(s)
    A. Perceptions of consumers that other products are better
    A. Negative consumer comments
    A. What is missing in the product
    Explanation
    The possible weaknesses of a product can include perceptions of consumers that other products are better, negative consumer comments, and what is missing in the product. Perceptions of consumers that other products are better can indicate that the product may not be meeting the needs or expectations of the target market. Negative consumer comments can highlight issues or dissatisfaction with the product, which can affect its reputation and sales. What is missing in the product suggests that there may be essential features or functionalities lacking, which can make it less competitive or desirable compared to other products.

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  • 11. 

    Which of the following are examples of Opportunities?

    • What are the newest trends that have not been addressed

    • What are the latest developments in technology

    • Features of competitor’s brand that are better

    • Negative consumer perceptions

    Correct Answer(s)
    A. What are the newest trends that have not been addressed
    A. What are the latest developments in technology
    Explanation
    The correct answer includes two options: "What are the newest trends that have not been addressed" and "What are the latest developments in technology." These options are examples of opportunities because they refer to potential areas for growth and improvement. By identifying new trends that have not been addressed or the latest developments in technology, a business can capitalize on these opportunities to gain a competitive advantage and increase its market share.

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  • 12. 

    Which of the following is true about Attention Getting Headlines?

    • A successful headline leads a person into reading the rest of the ad.

    • It does not create interest and emotion.

    • A headline that creates new trend

    Correct Answer
    A. A successful headline leads a person into reading the rest of the ad.
    Explanation
    A successful headline is crucial in capturing the attention of the reader and enticing them to continue reading the rest of the advertisement. It serves as a hook that sparks curiosity and interest in the reader, compelling them to delve deeper into the content. By effectively grabbing the reader's attention, the headline increases the chances of the advertisement being successful in conveying its message and ultimately achieving its intended goal.

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  • 13. 

    Focus on the consumers’ feelings (love, romance, pride)

    • Biological

    • Emotional

    • Rational

    • Social

    Correct Answer
    A. Emotional
    Explanation
    The correct answer is "Emotional" because when focusing on consumers' feelings, emotions such as love, romance, and pride play a significant role. Emotions heavily influence consumer behavior and decision-making processes. Understanding and appealing to these emotions can help businesses create strong emotional connections with their target audience, leading to increased brand loyalty and customer satisfaction.

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  • 14. 

    Focus on the consumer’s reasoning abilities (cost, safety, convenience)

    • Biological

    • Emotional

    • Rational

    • Social

    Correct Answer
    A. Rational
    Explanation
    The correct answer is "Rational." The consumer's reasoning abilities refer to their ability to make logical and practical decisions based on factors such as cost, safety, and convenience. When consumers make rational choices, they consider these factors and make decisions that are in their best interest. This means they weigh the costs and benefits, evaluate the safety of the product or service, and consider how convenient it is for them. Making rational choices helps consumers make informed decisions and maximize their satisfaction.

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  • 15. 

    Focus on the way that social pressures influence consumer behaviour (odour, weight, acne, fashion)

    • Biological

    • Emotional

    • Rational

    • Social

    Correct Answer
    A. Social
    Explanation
    Social pressures refer to the influence that society and the people around us have on our behavior and choices. In the context of consumer behavior, social pressures can play a significant role in influencing what products or services individuals choose to purchase. Factors such as the perception of odor, weight, acne, and fashion can be influenced by societal norms and expectations. For example, individuals may feel pressured to buy certain beauty products or clothing items to fit in or adhere to societal standards. Therefore, the answer "Social" is the most appropriate in explaining how social pressures influence consumer behavior.

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  • 16. 

    Short phrases that a company uses over and over in its ads.

    • Slogan

    • Poster

    • Billboard

    Correct Answer
    A. Slogan
    Explanation
    A slogan is a short phrase that a company uses repeatedly in its advertisements to create brand recognition and promote its products or services. It is a memorable and catchy phrase that encapsulates the company's values, mission, or unique selling proposition. Slogans are designed to leave a lasting impression on consumers and differentiate the company from its competitors. They are often used in various marketing channels such as TV commercials, print ads, and social media campaigns to reinforce the brand message and establish a strong brand identity.

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  • 17. 

    Advertisements in which a person endorses a product.

    • Testimonial

    • Celebrity

    • Actors

    • None of the above

    Correct Answer
    A. Testimonial
    Explanation
    Testimonial is the correct answer because it refers to advertisements where a person, usually a customer or user of a product, endorses or recommends it based on their personal experience. This can be a powerful marketing technique as it adds credibility and trust to the product. The other options, celebrity and actors, may also endorse products, but they specifically refer to endorsements by famous individuals, whereas testimonials can be from anyone.

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  • 18. 

    Which of the following are true about Good Slogan?

    • Easy to remember and stick in people’s minds

    • It gets the attention and attract someone to read

    • It needs to be of high quality and cost

    • It needs to be creative

    Correct Answer(s)
    A. Easy to remember and stick in people’s minds
    A. It gets the attention and attract someone to read
    Explanation
    A good slogan should be easy to remember and stick in people's minds, as this helps in creating brand recognition and recall. Additionally, a good slogan should also grab attention and attract someone to read further, as it serves as a hook to engage the audience. The other options mentioned, such as being of high quality and cost or being creative, are not necessarily true about a good slogan. A slogan can be effective even if it is simple and inexpensive, and creativity is subjective and may vary depending on the target audience and brand message.

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  • 19. 

    In Testimonial Advertising, the model should always be a celebrity.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Testimonial advertising does not always require the use of a celebrity as the model. Testimonials can be given by regular people who have used the product or service and are satisfied with it. The use of celebrities can add credibility and appeal to the advertisement, but it is not a requirement for testimonial advertising.

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  • 20. 

    Jollibee, Ronald Mcdonald and Mr. Muscle are models of their respective products and is regularly used as their endorser. What type of advertising technique is this? 

    • Product Characters

    • Fictional Advertising

    • Cartoon Advertising.

    Correct Answer
    A. Product Characters
    Explanation
    The given advertising technique is Product Characters. Jollibee, Ronald Mcdonald, and Mr. Muscle are all models who represent their respective products and are regularly used as endorsers. This technique involves creating characters that embody the brand and using them in advertising campaigns to promote the products.

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  • 21. 

    Used most frequently to sell products that compete heavily with other brands

    • Testimonials

    • Comparison of Products

    • Product Characters

    Correct Answer
    A. Comparison of Products
    Explanation
    The correct answer is "Comparison of Products." This option is the most frequently used method to sell products that have strong competition with other brands. By comparing the features, benefits, and advantages of their product against their competitors, companies can persuade consumers to choose their product over others. This strategy aims to highlight the superiority of their product and convince potential customers that it is the best choice among the available options.

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  • 22. 

    One of the most basic techniques advertisers use to get their message across, whether it is a commercial broadcast several times a day or an ad published frequently

    • Repetition

    • Testimonials

    • Publicity

    • Option 4

    Correct Answer
    A. Repetition
    Explanation
    Repetition is a common technique used in advertising to reinforce the message and make it more memorable. By repeating the advertisement or publishing it frequently, advertisers aim to increase brand awareness and ensure that the message is ingrained in the minds of the target audience. This constant exposure to the advertisement helps to create familiarity and may influence consumer behavior. Therefore, repetition is an effective method for advertisers to get their message across.

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  • 23. 

    Bill-board and message painted on the side of buildings are common forms of _________.

    • Out-door advertising

    • Media advertising

    • Repetition advertising

    Correct Answer
    A. Out-door advertising
    Explanation
    Bill-boards and messages painted on the side of buildings are commonly seen in outdoor spaces, such as along highways or in city centers. This form of advertising is known as outdoor advertising because it is displayed outside, targeting a wide audience. It is an effective way to reach a large number of people and create brand awareness. Outdoor advertising is a popular choice for businesses to promote their products or services in a visually impactful and easily visible manner.

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  • 24. 

    Is a generally considered the most effective mass-marketing advertising format as is reflected by its high cost.

    • TV Commercial

    • Radio Commercial

    • Billboards

    Correct Answer
    A. TV Commercial
    Explanation
    TV commercials are generally considered the most effective mass-marketing advertising format due to their wide reach and impact. Television has a massive audience, allowing commercials to reach a large number of people at once. Additionally, TV commercials can incorporate visuals, sound, and storytelling, making them more engaging and memorable. The high cost of TV commercials is a reflection of their effectiveness and the potential return on investment for advertisers.

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  • 25. 

    Is a form of advertising via cell (wireless) phones or other handheld devices.

    • Mobile Advertising

    • Radio Advertising

    • Cellular Advertising

    Correct Answer
    A. Mobile Advertising
    Explanation
    Mobile advertising refers to the practice of promoting products or services through cell phones or other handheld devices. This form of advertising utilizes the capabilities of mobile technology to reach a wide audience and deliver targeted advertisements directly to users' mobile devices. Mobile advertising can take various forms, including display ads, in-app ads, SMS marketing, and mobile video ads. It has become increasingly popular due to the widespread use of smartphones and the ability to reach consumers anytime and anywhere.

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  • 26. 

    Promotion that seeks to develop initial demand for a good, service, organization, person, place, idea, or cause.

    • Informative Advertising

    • Persuasive Advertising

    • Reminder Advertising

    Correct Answer
    A. Informative Advertising
    Explanation
    Informative advertising is a type of promotion that aims to create awareness and educate consumers about a product, service, organization, person, place, idea, or cause. It focuses on providing factual information and details about the features, benefits, and uses of the offering. The goal of informative advertising is to generate initial demand by informing potential customers and helping them make informed decisions. Unlike persuasive advertising, which aims to influence and persuade consumers, and reminder advertising, which aims to reinforce previous messages, informative advertising primarily focuses on providing information and creating awareness.

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  • 27. 

    Promotion that attempts to increase demand for an existing good, service, organization, person, place, idea, or cause.

    • Informative Advertising

    • Persuasive Advertising

    • Reminder Advertising

    Correct Answer
    A. Persuasive Advertising
    Explanation
    Persuasive advertising is the correct answer because it refers to promotion that aims to persuade or convince the audience to take a specific action, such as purchasing a product, supporting a cause, or adopting a particular viewpoint. Unlike informative advertising, which focuses on providing information about the product or service, persuasive advertising uses emotional appeals, storytelling, and other persuasive techniques to influence consumer behavior. Reminder advertising, on the other hand, is used to reinforce previous messages and maintain brand awareness among consumers who are already familiar with the product or service.

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  • 28. 

    Advertising that reinforces previous promotional activity by keeping the name of a good, service, organization, person, place, idea, or cause before the public.

    • Informative Advertising

    • Persuasive Advertising

    • Reminder Advertising

    Correct Answer
    A. Reminder Advertising
    Explanation
    Reminder advertising is a form of advertising that aims to keep the name of a good, service, organization, person, place, idea, or cause before the public. It reinforces previous promotional activity by reminding the audience about the product or brand. This type of advertising is used to maintain brand awareness and remind consumers about the existence and benefits of a product or service. It is especially effective for products or services that are already well-known or have established a strong presence in the market.

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  • 29. 

    Which of the following are the advantages and disadvantages of Celebrity testimonials?

    • Can hurt brand if celebrity is hit by scandal

    • Can boost the brand if celebrity is famous

    • Can expand new market

    • Make people believe the product contributes to superstar status

    Correct Answer(s)
    A. Can hurt brand if celebrity is hit by scandal
    A. Can boost the brand if celebrity is famous
    A. Can expand new market
    A. Make people believe the product contributes to superstar status
    Explanation
    Celebrity testimonials have both advantages and disadvantages. On one hand, they can boost a brand's image and reach a wider audience if the celebrity endorsing the product is famous. This can also help in expanding into new markets. On the other hand, if the celebrity is hit by a scandal, it can have a negative impact on the brand's reputation. Additionally, celebrity testimonials can make people believe that using the product will contribute to their own superstar status.

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  • 30. 

    Firm whose marketing specialists help advertisers plan and prepare advertisements.

    • Advertising agency

    • Advertising management

    • Advertising public relations

    Correct Answer
    A. Advertising agency
    Explanation
    An advertising agency is a firm that employs marketing specialists who assist advertisers in planning and preparing advertisements. These agencies have the expertise and resources to create effective advertising campaigns that meet the needs and objectives of their clients. They work closely with advertisers to understand their target audience, develop creative concepts, and execute the advertisements across various media channels. By providing specialized services in advertising, an advertising agency plays a crucial role in helping advertisers reach their target market and achieve their marketing goals.

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  • 31. 

    Nonpersonal stimulation of demand for a good, service, place, idea, person, or organization by unpaid placement of significant news regarding the product in a print or broadcast medium

    • Publicity

    • Public Relations

    • Testimonials

    Correct Answer
    A. Publicity
    Explanation
    Publicity refers to the nonpersonal stimulation of demand for a good, service, place, idea, person, or organization by unpaid placement of significant news regarding the product in a print or broadcast medium. It involves generating media coverage and attention through news stories, articles, or mentions in various media outlets. Unlike advertising, publicity is not paid for and is considered more credible since it is presented as news rather than a promotional message. Publicity helps to create awareness, generate interest, and enhance the reputation of the product or organization.

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  • 32. 

    Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs

    • Cross promotion

    • Testimonials

    • Publicity

    Correct Answer
    A. Cross promotion
    Explanation
    Cross promotion is a promotional technique in which marketing partners collaborate and share the cost of a promotional campaign that benefits both parties. By combining their resources, they can reach a larger audience and achieve their mutual marketing goals. This strategy allows companies to leverage each other's customer base and brand reputation, ultimately increasing brand awareness, customer engagement, and sales. Cross promotion is an effective way to maximize marketing efforts and create a win-win situation for all involved parties.

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  • 33. 

    Which of the following are tools to measuring advertising effectiveness?

    • Media Research

    • Message Research

    • Pretesting

    Correct Answer(s)
    A. Media Research
    A. Message Research
    A. Pretesting
    Explanation
    Media Research, Message Research, and Pretesting are all tools used to measure advertising effectiveness. Media Research involves analyzing data and audience metrics to determine the reach and impact of advertising campaigns. Message Research focuses on understanding how the advertising message resonates with the target audience and whether it effectively communicates the desired message. Pretesting involves conducting research before launching an advertising campaign to assess its potential effectiveness and make any necessary adjustments. These tools help advertisers evaluate the success of their advertising efforts and make informed decisions to optimize their campaigns.

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  • 34. 

    Which of the following are non-ethical advertising?

    • Advertising alcohol with children as models

    • Eating of Pork in a muslim area

    • Sexy themed advertisement in a conservative country

    • Using celebrities to promote world peace.

    • Puffery—exaggerated claims of a product’s superiority or the use of subjective or vague statements that may not be literally true

    Correct Answer(s)
    A. Advertising alcohol with children as models
    A. Eating of Pork in a muslim area
    A. Sexy themed advertisement in a conservative country
    A. Puffery—exaggerated claims of a product’s superiority or the use of subjective or vague statements that may not be literally true
    Explanation
    The given answer includes examples of non-ethical advertising practices. Advertising alcohol with children as models is unethical because it promotes the consumption of alcohol to underage individuals. Eating pork in a Muslim area can be considered non-ethical as it goes against the religious beliefs and cultural sensitivities of the community. Sexy themed advertisements in a conservative country can be seen as non-ethical because they may offend the cultural and moral values of the society. Puffery, which involves making exaggerated claims or using vague statements about a product's superiority, is also considered non-ethical as it can mislead consumers.

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  • 35. 
    Determine what type of technique is used on the following poster. - ProProfs

    Determine what type of technique is used on the following poster.

    • Emotional Appeal Technique

    • Bandwagon Technique

    • Testimonials

    • Scientific

    Correct Answer
    A. Emotional Appeal Technique
    Explanation
    The correct answer is Emotional Appeal Technique. This is because emotional appeal technique aims to evoke strong emotions in the audience in order to persuade them. In the case of the poster, it is likely that it uses emotional language, imagery, or storytelling to appeal to the emotions of the viewers and convince them of a certain message or idea.

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  • 36. 

    Which of the following is the most true about Bandwagon Advertising?

    • It tells people the benefits of the product

    • It advertises that many people are using the product

    • It creates a perception that makes the user also a celebrity

    Correct Answer
    A. It advertises that many people are using the product
    Explanation
    Bandwagon advertising is a technique that aims to create a perception that many people are already using the product. By highlighting the popularity and widespread use of the product, it tries to convince potential customers that they should also join the trend and not be left behind. This creates a sense of social proof and can influence people to purchase the product based on the idea that if so many others are using it, it must be good.

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  • 37. 
    Determine what type of technique is used on the following poster. - ProProfs

    Determine what type of technique is used on the following poster.

    • Emotional Appeal Technique

    • Bandwagon Technique

    • Testimonials

    • Scientific

    Correct Answer
    A. Bandwagon Technique
    Explanation
    The correct answer is Bandwagon Technique. This technique is used on the poster to persuade people to join or support a cause or product by making them feel like they will be left out if they don't. It creates a sense of belonging and peer pressure by suggesting that everyone else is already doing it or supporting it. This technique appeals to the human desire to fit in and be part of a group, making it an effective persuasive strategy.

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  • 38. 
    Determine what type of technique is used on the following poster. - ProProfs

    Determine what type of technique is used on the following poster.

    • Emotional Appeal Technique

    • Bandwagon Technique

    • Testimonials

    • Scientific

    Correct Answer
    A. Testimonials
    Explanation
    The correct answer is Testimonials. Testimonials are a technique used in advertising and marketing where individuals or customers provide positive feedback or personal experiences with a product or service. This technique aims to build trust and credibility by showing that others have had a positive experience. It is commonly used to persuade potential customers to believe in the effectiveness or quality of a product or service.

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  • 39. 
    Determine what type of technique is used on the following poster. - ProProfs

    Determine what type of technique is used on the following poster.

    • Emotional Appeal Technique

    • Bandwagon Technique

    • Testimonials

    • Scientific

    Correct Answer
    A. Scientific
    Explanation
    The correct answer is "Scientific." This suggests that the technique used on the poster is based on scientific evidence or research. It implies that the information presented is backed by scientific facts or studies, which can make it more persuasive and trustworthy to the audience.

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  • 40. 

    The image of the product affects the image the company who created the product.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The statement suggests that the image or perception of a product can have an impact on the reputation or image of the company that developed it. In other words, if a product is well-regarded and has a positive image, it can reflect positively on the company, enhancing its reputation. On the other hand, if the product has a negative image, it can potentially harm the company's reputation. This highlights the importance of creating products that align with the company's desired image and values.

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Quiz Review Timeline (Updated): Nov 16, 2023 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Nov 16, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Feb 04, 2014
    Quiz Created by
    Anthzila

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