Advertising
Promotions
Commercial
Sell products or services
Be famous and well-known
Be promoted by celibrities
Mass communications
Promotions
Marketing
Newspaper
Magazine
Tv
Radio
Inform
Influence
Persuade
Mislead
Attract
Interest
Intact
Desire
Act
Action
Active
Unique features of the product
The benefits the product offers
The price of the product against competitors
Biological
Emotional
Rational
Social
Outstanding features
Positive consumer perception
Features that are better, different or missing from competitor’s brands
Color, shape and package of the product
Perceptions of consumers that other products are better
Negative consumer comments
Color, shape and packaging of the product
What is missing in the product
What are the newest trends that have not been addressed
What are the latest developments in technology
Features of competitor’s brand that are better
Negative consumer perceptions
A successful headline leads a person into reading the rest of the ad.
It does not create interest and emotion.
A headline that creates new trend
Biological
Emotional
Rational
Social
Biological
Emotional
Rational
Social
Biological
Emotional
Rational
Social
Slogan
Poster
Billboard
Testimonial
Celebrity
Actors
None of the above
Easy to remember and stick in people’s minds
It gets the attention and attract someone to read
It needs to be of high quality and cost
It needs to be creative
True
False
Product Characters
Fictional Advertising
Cartoon Advertising.
Testimonials
Comparison of Products
Product Characters
Repetition
Testimonials
Publicity
Option 4
Out-door advertising
Media advertising
Repetition advertising
TV Commercial
Radio Commercial
Billboards
Mobile Advertising
Radio Advertising
Cellular Advertising
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