Quiz: Take The Basic Marketing Quiz Questions!

40 Questions | By Anthzila | Last updated: Oct 15, 2020 | Total Attempts: 184

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Quiz: Take The Basic Marketing Quiz Questions!

Questions and Answers

1.

_________ is a message designed to promote a product, a service, or an idea.
- A.
  
  Advertising
- B.
  
  Promotions
- C.
  
  Commercial
2.

The main purpose of advertising is to ____________.
- A.
  
  Sell products or services
- B.
  
  Be famous and well-known
- C.
  
  Be promoted by celibrities
3.

Advertising reaches people through various forms of ______________.
- A.
  
  Mass communications
- B.
  
  Promotions
- C.
  
  Marketing
4.

Which of the following are examples of Media in advertising?
- A.
  
  Newspaper
- B.
  
  Magazine
- C.
  
  Tv
- D.
  
  Radio
5.

Advertising is designed to ________, ________, or ________ people.
- A.
  
  Inform
- B.
  
  Influence
- C.
  
  Persuade
- D.
  
  Mislead
6.

What does AIDA mean?
- A.
  
  Attract
- B.
  
  Interest
- C.
  
  Intact
- D.
  
  Desire
- E.
  
  Act
- F.
  
  Action
- G.
  
  Active
7.

Which of the following should advertisers research in order to create a unique selling proposition?
- A.
  
  Unique features of the product
- B.
  
  The benefits the product offers
- C.
  
  The price of the product against competitors
8.

Focus on consumer's basic needs for health and security.
- A.
  
  Biological
- B.
  
  Emotional
- C.
  
  Rational
- D.
  
  Social
9.

Which of the following are considered strengths of a product?
- A.
  
  Outstanding features
- B.
  
  Positive consumer perception
- C.
  
  Features that are better, different or missing from competitor’s brands
- D.
  
  Color, shape and package of the product
10.

Which of the following are possible weaknesses of a product?
- A.
  
  Perceptions of consumers that other products are better
- B.
  
  Negative consumer comments
- C.
  
  Color, shape and packaging of the product
- D.
  
  What is missing in the product
11.

Which of the following are examples of Opportunities?
- A.
  
  What are the newest trends that have not been addressed
- B.
  
  What are the latest developments in technology
- C.
  
  Features of competitor’s brand that are better
- D.
  
  Negative consumer perceptions
12.

Which of the following is true about Attention Getting Headlines?
- A.
  
  A successful headline leads a person into reading the rest of the ad.
- B.
  
  It does not create interest and emotion.
- C.
  
  A headline that creates new trend
13.

Focus on the consumers’ feelings (love, romance, pride)
- A.
  
  Biological
- B.
  
  Emotional
- C.
  
  Rational
- D.
  
  Social
14.

Focus on the consumer’s reasoning abilities (cost, safety, convenience)
- A.
  
  Biological
- B.
  
  Emotional
- C.
  
  Rational
- D.
  
  Social
15.

Focus on the way that social pressures influence consumer behaviour (odour, weight, acne, fashion)
- A.
  
  Biological
- B.
  
  Emotional
- C.
  
  Rational
- D.
  
  Social
16.

Short phrases that a company uses over and over in its ads.
- A.
  
  Slogan
- B.
  
  Poster
- C.
  
  Billboard
17.

Advertisements in which a person endorses a product.
- A.
  
  Testimonial
- B.
  
  Celebrity
- C.
  
  Actors
- D.
  
  None of the above
18.

Which of the following are true about Good Slogan?
- A.
  
  Easy to remember and stick in people’s minds
- B.
  
  It gets the attention and attract someone to read
- C.
  
  It needs to be of high quality and cost
- D.
  
  It needs to be creative
19.

In Testimonial Advertising, the model should always be a celebrity.
- A.
  
  True
- B.
  
  False
20.

Jollibee, Ronald Mcdonald and Mr. Muscle are models of their respective products and is regularly used as their endorser. What type of advertising technique is this?
- A.
  
  Product Characters
- B.
  
  Fictional Advertising
- C.
  
  Cartoon Advertising.
21.

Used most frequently to sell products that compete heavily with other brands
- A.
  
  Testimonials
- B.
  
  Comparison of Products
- C.
  
  Product Characters
22.

One of the most basic techniques advertisers use to get their message across, whether it is a commercial broadcast several times a day or an ad published frequently
- A.
  
  Repetition
- B.
  
  Testimonials
- C.
  
  Publicity
- D.
  
  Option 4
23.

Bill-board and message painted on the side of buildings are common forms of _________.
- A.
  
  Out-door advertising
- B.
  
  Media advertising
- C.
  
  Repetition advertising
24.

Is a generally considered the most effective mass-marketing advertising format as is reflected by its high cost.
- A.
  
  TV Commercial
- B.
  
  Radio Commercial
- C.
  
  Billboards
25.

Is a form of advertising via cell (wireless) phones or other handheld devices.
- A.
  
  Mobile Advertising
- B.
  
  Radio Advertising
- C.
  
  Cellular Advertising