Quiz: Take The Basic Marketing Quiz Questions!

40 Questions | Total Attempts: 184

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Quiz: Take The Basic Marketing Quiz Questions!

Questions and Answers
  • 1. 
    _________ is a message designed to promote a product, a service, or an idea.
    • A. 

      Advertising

    • B. 

      Promotions

    • C. 

      Commercial

  • 2. 
    The main purpose of advertising is  to ____________.
    • A. 

      Sell products or services

    • B. 

      Be famous and well-known

    • C. 

      Be promoted by celibrities

  • 3. 
    Advertising reaches people through various forms of ______________.
    • A. 

      Mass communications

    • B. 

      Promotions

    • C. 

      Marketing

  • 4. 
    Which of the following are examples of Media in advertising?
    • A. 

      Newspaper

    • B. 

      Magazine

    • C. 

      Tv

    • D. 

      Radio

  • 5. 
    Advertising is designed to ________, ________, or ________ people.
    • A. 

      Inform

    • B. 

      Influence

    • C. 

      Persuade

    • D. 

      Mislead

  • 6. 
    What does AIDA mean?
    • A. 

      Attract

    • B. 

      Interest

    • C. 

      Intact

    • D. 

      Desire

    • E. 

      Act

    • F. 

      Action

    • G. 

      Active

  • 7. 
    Which of the following should advertisers research in order to create a unique selling proposition?
    • A. 

      Unique features of the product

    • B. 

      The benefits the product offers

    • C. 

      The price of the product against competitors

  • 8. 
    Focus on consumer's basic needs for health and security.
    • A. 

      Biological

    • B. 

      Emotional

    • C. 

      Rational

    • D. 

      Social

  • 9. 
    Which of the following are considered strengths of a product?
    • A. 

      Outstanding features

    • B. 

      Positive consumer perception

    • C. 

      Features that are better, different or missing from competitor’s brands

    • D. 

      Color, shape and package of the product

  • 10. 
    Which of the following are possible weaknesses of a product?
    • A. 

      Perceptions of consumers that other products are better

    • B. 

      Negative consumer comments

    • C. 

      Color, shape and packaging of the product

    • D. 

      What is missing in the product

  • 11. 
    Which of the following are examples of Opportunities?
    • A. 

      What are the newest trends that have not been addressed

    • B. 

      What are the latest developments in technology

    • C. 

      Features of competitor’s brand that are better

    • D. 

      Negative consumer perceptions

  • 12. 
    Which of the following is true about Attention Getting Headlines?
    • A. 

      A successful headline leads a person into reading the rest of the ad.

    • B. 

      It does not create interest and emotion.

    • C. 

      A headline that creates new trend

  • 13. 
    Focus on the consumers’ feelings (love, romance, pride)
    • A. 

      Biological

    • B. 

      Emotional

    • C. 

      Rational

    • D. 

      Social

  • 14. 
    Focus on the consumer’s reasoning abilities (cost, safety, convenience)
    • A. 

      Biological

    • B. 

      Emotional

    • C. 

      Rational

    • D. 

      Social

  • 15. 
    Focus on the way that social pressures influence consumer behaviour (odour, weight, acne, fashion)
    • A. 

      Biological

    • B. 

      Emotional

    • C. 

      Rational

    • D. 

      Social

  • 16. 
    Short phrases that a company uses over and over in its ads.
    • A. 

      Slogan

    • B. 

      Poster

    • C. 

      Billboard

  • 17. 
    Advertisements in which a person endorses a product.
    • A. 

      Testimonial

    • B. 

      Celebrity

    • C. 

      Actors

    • D. 

      None of the above

  • 18. 
    Which of the following are true about Good Slogan?
    • A. 

      Easy to remember and stick in people’s minds

    • B. 

      It gets the attention and attract someone to read

    • C. 

      It needs to be of high quality and cost

    • D. 

      It needs to be creative

  • 19. 
    In Testimonial Advertising, the model should always be a celebrity.
    • A. 

      True

    • B. 

      False

  • 20. 
    Jollibee, Ronald Mcdonald and Mr. Muscle are models of their respective products and is regularly used as their endorser. What type of advertising technique is this? 
    • A. 

      Product Characters

    • B. 

      Fictional Advertising

    • C. 

      Cartoon Advertising.

  • 21. 
    Used most frequently to sell products that compete heavily with other brands
    • A. 

      Testimonials

    • B. 

      Comparison of Products

    • C. 

      Product Characters

  • 22. 
    One of the most basic techniques advertisers use to get their message across, whether it is a commercial broadcast several times a day or an ad published frequently
    • A. 

      Repetition

    • B. 

      Testimonials

    • C. 

      Publicity

    • D. 

      Option 4

  • 23. 
    Bill-board and message painted on the side of buildings are common forms of _________.
    • A. 

      Out-door advertising

    • B. 

      Media advertising

    • C. 

      Repetition advertising

  • 24. 
    Is a generally considered the most effective mass-marketing advertising format as is reflected by its high cost.
    • A. 

      TV Commercial

    • B. 

      Radio Commercial

    • C. 

      Billboards

  • 25. 
    Is a form of advertising via cell (wireless) phones or other handheld devices.
    • A. 

      Mobile Advertising

    • B. 

      Radio Advertising

    • C. 

      Cellular Advertising

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