Quiz: Marketing Automation And Demand Generation Questions!

10 Questions | Total Attempts: 115

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Marketing Quizzes & Trivia

Do you know anything about marketing automation and demand generation? Marketing Automation describes software platforms and technologies intended for marketing departments and organizations to market multiple media, websites and program repetitive tasks more efficiently. Demand generation focuses on targeted marketing programs to drive awareness and the internet in a company’s products and services; if you want to learn more, complete this quiz.


Questions and Answers
  • 1. 
    MQL and SQL are common acronyms in the world of Demand Generation.  What do they stand for?
    • A. 

      Mid-Quality Lead and Super-Quality Lead

    • B. 

      Marketing Qualified Lead and Sales Qualified Lead

    • C. 

      Marketing Quality Lead and Sales Quality Lead

    • D. 

      None of the Above

  • 2. 
    Which of the following more strongly makes the case for purchasing a marketing automation solution to the C-level?
    • A. 

      Competitor Comparison

    • B. 

      Impact on Revenue and Sales Funnel

    • C. 

      Ease of Use and Convenience

    • D. 

      All of the Above

  • 3. 
    ____________ is the process of assigning numerical scores to your leads for purposes of ranking and qualification.  
    • A. 

      Lead Nurturing

    • B. 

      Lead Scoring

    • C. 

      Lead Value Determination (LVD)

    • D. 

      Lead Qualifying

  • 4. 
    Lead nurturing is the process of sending a series of _______________ emails to the prospect to move the prospect closer to becoming a sale.
    • A. 

      Automated

    • B. 

      Action-specific triggered

    • C. 

      Personalized

    • D. 

      All of the Above

  • 5. 
    Names to know.  Which of the following is NOT one of the leading marketing automation vendors?
    • A. 

      Marketo

    • B. 

      Eloqua

    • C. 

      Silverpop

    • D. 

      Magenta

  • 6. 
    Demand Generation planning and measurement.  Work backward or forward?
    • A. 

      Forward. Once you gather a number of leads, track what percentage of those leads turn into qualified leads, and what percentage of qualified leads turn into sales. Then, try to beat those percentages in the future. Success means progressively getting better.

    • B. 

      Backward. Determine your sales goals first, then figure out how many leads and/or qualified leads you will need to meet those goals. Success means hitting these goals.

    • C. 

      Either way is a reasonable way to plan and measure.

    • D. 

      Neither way is a reasonable way to plan and measure.

  • 7. 
    Lead Scoring is the process of assigning numerical scores to your leads for purposes of ranking and qualification.  When using marketing automation, the lead score is derived by combining demographic data (e.g. job title, company size, etc..) with ______________________.
    • A. 

      Online behavior data

    • B. 

      Data detailing recency of last contact

    • C. 

      Lead source data

    • D. 

      Subjective data (e.g. personal relationship with lead, prior knowledge, etc...)

  • 8. 
    Free Consultations are often not very effective at trying to acquire new leads.
    • A. 

      True

    • B. 

      False

  • 9. 
    Where typical analytics programs such as Google Analytics give you ____________ data, marketing automation systems can provide you with __________ data about the visitors to your website.
    • A. 

      Aggregate....Individual

    • B. 

      Interesting....Actionable

    • C. 

      Lots of duplicate....exact

    • D. 

      All of the above

  • 10. 
    At this point, most marketers are aware that integrating and automating their online efforts through their CRM (e.g. Salesforce) leads to increased ROI.  According to a survey of “best in class” companies, lead management is the most integrated with the CRM.  What’s the next most integrated and automated function?
    • A. 

      Email Marketing

    • B. 

      Web Analytics

    • C. 

      Search / Ad Serve

    • D. 

      Campaign Management

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