Marketing And Sales evaluation Quiz: Trivia!

1. A SWOT analysis examines the strengths, weaknesses, opportunities, and threats to your company.

True

False

SWOT analysis should be conducted on a regular schedule. Being aware of your surroundings will help you flourish.

Explanation

SWOT analysis should be conducted on a regular schedule. Being aware of your surroundings will help you flourish.

2. Your guarantee should be made upfront and you should mean it.

A. True

B. False

Breaking a promise is one of the worst things a business can do.

Explanation

Breaking a promise is one of the worst things a business can do.

3. Entering your company in a fundraising event is a positive thing to do.

True

False

It will help your employees bond, give your business a public face, and help a worthy cause.

Explanation

It will help your employees bond, give your business a public face, and help a worthy cause.

4. Which of the following items should not be used in a brochure?

Colour

Lots of words

Good quality paper

Professional photos

Brochures that are too wordy are difficult to read. You will lose yourself in your own advertising.

Explanation

Brochures that are too wordy are difficult to read. You will lose yourself in your own advertising.

5. Which of the following techniques can be used to conduct research with your customers?

A. Focus groups

B. Courtesy calls

C. One-on-one interviews

D. All of the above

These are the ways you can interact with your customers and find out their wants and needs.

Explanation

These are the ways you can interact with your customers and find out their wants and needs.

6. Which of the following is a simple definition of marketing?

Analysing customer’s wants/needs

Analysing customer’s wants/needs and directing efforts to meet expectations

Establishing a positive relationship with your customers

Marketing means finding out what the wants/needs of customers are and making sure your business efforts meet expectations.

Explanation

Marketing means finding out what the wants/needs of customers are and making sure your business efforts meet expectations.

7. Developing the right price for your product is one of the easiest things to do.

True

False

Sometimes you may get lucky, but it takes trial, error, and patience to develop pricing.

Explanation

Sometimes you may get lucky, but it takes trial, error, and patience to develop pricing.

8. You have to talk to your customers in order to be successful with a marketing plan.

True

False

You can only provide effective solutions if you know what the real issues are.

Explanation

You can only provide effective solutions if you know what the real issues are.

9. Which of the following is a way to increase your business?

Increase the number of clients you have

Increase the average size of sale per client

Increase the number of times clients return and buy again

All of the above

These are ultimately the only three ways to increase your business.

Explanation

These are ultimately the only three ways to increase your business.

10. Satisfied customers should not be included in a marketing campaign.

True

False

Satisfied customer testimonials are a powerful sales tool.

Explanation

Satisfied customer testimonials are a powerful sales tool.

11. Which of the following are a statement of the philosophy and fundamental nature of your business?

Plan of action

Mission statement

Market segment

Business objectives

A mission statement answers, "What business are you in?" and, "Who do we serve?"

Explanation

A mission statement answers, "What business are you in?" and, "Who do we serve?"

12. Which of the following is not a type of secondary market research?

Statistics organisations (like the Census Bureau)

Courtesy calls

Trade journals and periodicals

Competitor Publication

A courtesy call is considered a primary research because you are dealing directly with the customer.

Explanation

A courtesy call is considered a primary research because you are dealing directly with the customer.

13. The term networking, in respect to sales and marketing, refers to:

Exchanging business cards, finding common ground, and meeting new people

Installing a new computer system to better support your customers

Both of the above

Networking enables you to meet people to help one another in business.

Explanation

Networking enables you to meet people to help one another in business.

14. Advertising is a one-shot deal.

True

False

Repetition and consistency makes an advertisement memorable.

Explanation

Repetition and consistency makes an advertisement memorable.

15. Which of the following is not a level of human need as defined by Abraham Maslow?

Esteem needs

Safety needs

Technology needs

Physiological needs

Technology is not defined as a human need.

Explanation

Technology is not defined as a human need.

16. A concrete, measurable target you want to achieve is called:

A tactic

A strategy

An objective

A mission statement

This is a definition of an objective.

Explanation

This is a definition of an objective.

17. You have to advertise to get business.

True

False

Can you think of a small café that never advertises but always seems busy?

Explanation

Can you think of a small café that never advertises but always seems busy?

18. If you have the opportunity to take advantage of some free advertising, make sure to put as much information in your message as you can.

True

False

Too many words are hard to absorb and you will quickly lose your audience.

Explanation

Too many words are hard to absorb and you will quickly lose your audience.

19. The specific actions, decisions, and resources required to implement your marketing plan are examples of:

A tactic

A strategy

An objective

A mission statement

This is the definition of a tactic.

Explanation

This is the definition of a tactic.

20. Good marketing is all about emphasizing the advantages you have over other companies.

True

False

Good marketing is all about what you offer your customers and how it will change their lives for the better.

Explanation

Good marketing is all about what you offer your customers and how it will change their lives for the better.