Marketing And Sales evaluation Quiz: Trivia!

20 Questions | Total Attempts: 180

SettingsSettingsSettings
Please wait...
Marketing And Sales evaluation Quiz: Trivia!

.


Questions and Answers
  • 1. 
    Which of the following is a simple definition of marketing?
    • A. 

      Analysing customer’s wants/needs

    • B. 

      Analysing customer’s wants/needs and directing efforts to meet expectations

    • C. 

      Establishing a positive relationship with your customers

  • 2. 
    Which of the following are a statement of the philosophy and fundamental nature of your business?
    • A. 

      Plan of action

    • B. 

      Mission statement

    • C. 

      Market segment

    • D. 

      Business objectives

  • 3. 
    Which of the following is not a type of secondary market research?
    • A. 

      Statistics organisations (like the Census Bureau)

    • B. 

      Courtesy calls

    • C. 

      Trade journals and periodicals

    • D. 

      Competitor Publication

  • 4. 
    You have to advertise to get business.
    • A. 

      True

    • B. 

      False

  • 5. 
    Entering your company in a fundraising event is a positive thing to do.
    • A. 

      True

    • B. 

      False

  • 6. 
    Developing the right price for your product is one of the easiest things to do.
    • A. 

      True

    • B. 

      False

  • 7. 
    A SWOT analysis examines the strengths, weaknesses, opportunities, and threats to your company.
    • A. 

      True

    • B. 

      False

  • 8. 
    Advertising is a one-shot deal.
    • A. 

      True

    • B. 

      False

  • 9. 
    Which of the following is a way to increase your business?
    • A. 

      Increase the number of clients you have

    • B. 

      Increase the average size of sale per client

    • C. 

      Increase the number of times clients return and buy again

    • D. 

      All of the above

  • 10. 
    Which of the following is not a level of human need as defined by Abraham Maslow?
    • A. 

      Esteem needs

    • B. 

      Safety needs

    • C. 

      Technology needs

    • D. 

      Physiological needs

  • 11. 
    The specific actions, decisions, and resources required to implement your marketing plan are examples of:
    • A. 

      A tactic

    • B. 

      A strategy

    • C. 

      An objective

    • D. 

      A mission statement

  • 12. 
    If you have the opportunity to take advantage of some free advertising, make sure to put as much information in your message as you can.
    • A. 

      True

    • B. 

      False

  • 13. 
    A concrete, measurable target you want to achieve is called:
    • A. 

      A tactic

    • B. 

      A strategy

    • C. 

      An objective

    • D. 

      A mission statement

  • 14. 
    The term networking, in respect to sales and marketing, refers to:
    • A. 

      Exchanging business cards, finding common ground, and meeting new people

    • B. 

      Installing a new computer system to better support your customers

    • C. 

      Both of the above

  • 15. 
    Which of the following techniques can be used to conduct research with your customers?
    • A. 

      A. Focus groups

    • B. 

      B. Courtesy calls

    • C. 

      C. One-on-one interviews

    • D. 

      D. All of the above

  • 16. 
    Which of the following items should not be used in a brochure?
    • A. 

      Colour

    • B. 

      Lots of words

    • C. 

      Good quality paper

    • D. 

      Professional photos

  • 17. 
    Satisfied customers should not be included in a marketing campaign.
    • A. 

      True

    • B. 

      False

  • 18. 
    Your guarantee should be made upfront and you should mean it.
    • A. 

      A. True

    • B. 

      B. False

  • 19. 
    Good marketing is all about emphasizing the advantages you have over other companies.
    • A. 

      True

    • B. 

      False

  • 20. 
    You have to talk to your customers in order to be successful with a marketing plan.
    • A. 

      True

    • B. 

      False

Back to Top Back to top