Marketing And Sales evaluation Quiz: Trivia!

20 Questions | By MhariV | Updated: Mar 14, 2022 | Attempts: 256

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Marketing And Sales�evaluation Quiz: Trivia! - Quiz

Questions and Answers

1.

Which of the following is a simple definition of marketing?
- A.
  
  Analysing customer’s wants/needs
- B.
  
  Analysing customer’s wants/needs and directing efforts to meet expectations
- C.
  
  Establishing a positive relationship with your customers
2.

Which of the following are a statement of the philosophy and fundamental nature of your business?
- A.
  
  Plan of action
- B.
  
  Mission statement
- C.
  
  Market segment
- D.
  
  Business objectives
3.

Which of the following is not a type of secondary market research?
- A.
  
  Statistics organisations (like the Census Bureau)
- B.
  
  Courtesy calls
- C.
  
  Trade journals and periodicals
- D.
  
  Competitor Publication
4.

You have to advertise to get business.
- A.
  
  True
- B.
  
  False
5.

Entering your company in a fundraising event is a positive thing to do.
- A.
  
  True
- B.
  
  False
6.

Developing the right price for your product is one of the easiest things to do.
- A.
  
  True
- B.
  
  False
7.

A SWOT analysis examines the strengths, weaknesses, opportunities, and threats to your company.
- A.
  
  True
- B.
  
  False
8.

Advertising is a one-shot deal.
- A.
  
  True
- B.
  
  False
9.

Which of the following is a way to increase your business?
- A.
  
  Increase the number of clients you have
- B.
  
  Increase the average size of sale per client
- C.
  
  Increase the number of times clients return and buy again
- D.
  
  All of the above
10.

Which of the following is not a level of human need as defined by Abraham Maslow?
- A.
  
  Esteem needs
- B.
  
  Safety needs
- C.
  
  Technology needs
- D.
  
  Physiological needs
11.

The specific actions, decisions, and resources required to implement your marketing plan are examples of:
- A.
  
  A tactic
- B.
  
  A strategy
- C.
  
  An objective
- D.
  
  A mission statement
12.

If you have the opportunity to take advantage of some free advertising, make sure to put as much information in your message as you can.
- A.
  
  True
- B.
  
  False
13.

A concrete, measurable target you want to achieve is called:
- A.
  
  A tactic
- B.
  
  A strategy
- C.
  
  An objective
- D.
  
  A mission statement
14.

The term networking, in respect to sales and marketing, refers to:
- A.
  
  Exchanging business cards, finding common ground, and meeting new people
- B.
  
  Installing a new computer system to better support your customers
- C.
  
  Both of the above
15.

Which of the following techniques can be used to conduct research with your customers?
- A.
  
  A. Focus groups
- B.
  
  B. Courtesy calls
- C.
  
  C. One-on-one interviews
- D.
  
  D. All of the above
16.

Which of the following items should not be used in a brochure?
- A.
  
  Colour
- B.
  
  Lots of words
- C.
  
  Good quality paper
- D.
  
  Professional photos
17.

Satisfied customers should not be included in a marketing campaign.
- A.
  
  True
- B.
  
  False
18.

Your guarantee should be made upfront and you should mean it.
- A.
  
  A. True
- B.
  
  B. False
19.

Good marketing is all about emphasizing the advantages you have over other companies.
- A.
  
  True
- B.
  
  False
20.

You have to talk to your customers in order to be successful with a marketing plan.
- A.
  
  True
- B.
  
  False