Marketing And Sales evaluation Quiz: Trivia!

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| By Harriet Vilane
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Harriet Vilane
Community Contributor
Quizzes Created: 1 | Total Attempts: 257
| Attempts: 257
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  • 1/20 Questions

    A SWOT analysis examines the strengths, weaknesses, opportunities, and threats to your company.

    • True
    • False
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About This Quiz

This Marketing and Sales Evaluation Quiz assesses understanding of core marketing concepts, including market research, mission statements, and pricing strategies. It's designed to test practical knowledge and aligns with real-world business applications.

Marketing And Sales evaluation Quiz: Trivia! - Quiz

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  • 2. 

    Your guarantee should be made upfront and you should mean it.

    • A. True

    • B. False

    Correct Answer
    A. A. True
    Explanation
    Breaking a promise is one of the worst things a business can do.

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  • 3. 

    Entering your company in a fundraising event is a positive thing to do.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    It will help your employees bond, give your business a public face, and help a worthy cause.

    Rate this question:

  • 4. 

    Which of the following items should not be used in a brochure?

    • Colour

    • Lots of words

    • Good quality paper

    • Professional photos

    Correct Answer
    A. Lots of words
    Explanation
    Brochures that are too wordy are difficult to read. You will lose yourself in your own advertising.

    Rate this question:

  • 5. 

    Which of the following techniques can be used to conduct research with your customers?

    • A. Focus groups

    • B. Courtesy calls

    • C. One-on-one interviews

    • D. All of the above

    Correct Answer
    A. D. All of the above
    Explanation
    These are the ways you can interact with your customers and find out their wants and needs.

    Rate this question:

  • 6. 

    Which of the following is a simple definition of marketing?

    • Analysing customer’s wants/needs

    • Analysing customer’s wants/needs and directing efforts to meet expectations

    • Establishing a positive relationship with your customers

    Correct Answer
    A. Analysing customer’s wants/needs and directing efforts to meet expectations
    Explanation
    Marketing means finding out what the wants/needs of customers are and making sure your business efforts meet expectations.

    Rate this question:

  • 7. 

    Developing the right price for your product is one of the easiest things to do.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Sometimes you may get lucky, but it takes trial, error, and patience to develop pricing.

    Rate this question:

  • 8. 

    You have to talk to your customers in order to be successful with a marketing plan.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    You can only provide effective solutions if you know what the real issues are.

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  • 9. 

    Which of the following is a way to increase your business?

    • Increase the number of clients you have

    • Increase the average size of sale per client

    • Increase the number of times clients return and buy again

    • All of the above

    Correct Answer
    A. All of the above
    Explanation
    These are ultimately the only three ways to increase your business.

    Rate this question:

  • 10. 

    Satisfied customers should not be included in a marketing campaign.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Satisfied customer testimonials are a powerful sales tool.

    Rate this question:

  • 11. 

    Which of the following are a statement of the philosophy and fundamental nature of your business?

    • Plan of action

    • Mission statement

    • Market segment

    • Business objectives

    Correct Answer
    A. Mission statement
    Explanation
    A mission statement answers, "What business are you in?" and, "Who do we serve?"

    Rate this question:

  • 12. 

    Which of the following is not a type of secondary market research?

    • Statistics organisations (like the Census Bureau)

    • Courtesy calls

    • Trade journals and periodicals

    • Competitor Publication

    Correct Answer
    A. Courtesy calls
    Explanation
    A courtesy call is considered a primary research because you are dealing directly with the customer.

    Rate this question:

  • 13. 

    The term networking, in respect to sales and marketing, refers to:

    • Exchanging business cards, finding common ground, and meeting new people

    • Installing a new computer system to better support your customers

    • Both of the above

    Correct Answer
    A. Exchanging business cards, finding common ground, and meeting new people
    Explanation
    Networking enables you to meet people to help one another in business.

    Rate this question:

  • 14. 

    Advertising is a one-shot deal.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Repetition and consistency makes an advertisement memorable.

    Rate this question:

  • 15. 

    Which of the following is not a level of human need as defined by Abraham Maslow?

    • Esteem needs

    • Safety needs

    • Technology needs

    • Physiological needs

    Correct Answer
    A. Technology needs
    Explanation
    Technology is not defined as a human need.

    Rate this question:

  • 16. 

    A concrete, measurable target you want to achieve is called:

    • A tactic

    • A strategy

    • An objective

    • A mission statement

    Correct Answer
    A. An objective
    Explanation
    This is a definition of an objective.

    Rate this question:

  • 17. 

    You have to advertise to get business.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Can you think of a small café that never advertises but always seems busy?

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  • 18. 

    If you have the opportunity to take advantage of some free advertising, make sure to put as much information in your message as you can.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Too many words are hard to absorb and you will quickly lose your audience.

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  • 19. 

    The specific actions, decisions, and resources required to implement your marketing plan are examples of:

    • A tactic

    • A strategy

    • An objective

    • A mission statement

    Correct Answer
    A. A tactic
    Explanation
    This is the definition of a tactic.

    Rate this question:

  • 20. 

    Good marketing is all about emphasizing the advantages you have over other companies.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Good marketing is all about what you offer your customers and how it will change their lives for the better.

    Rate this question:

Quiz Review Timeline (Updated): Mar 14, 2023 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Mar 14, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Apr 30, 2014
    Quiz Created by
    Harriet Vilane
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