Marketing And Sales evaluation Quiz: Trivia!
(192).jpg "Marketing And Sales evaluation Quiz: Trivia!")
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- 1.Which of the following is a simple definition of marketing?
- A.
Analysing customer’s wants/needs
- B.
Analysing customer’s wants/needs and directing efforts to meet expectations
- C.
Establishing a positive relationship with your customers
- 2.Which of the following are a statement of the philosophy and fundamental nature of your business?
- A.
Plan of action
- B.
Mission statement
- C.
Market segment
- D.
Business objectives
- 3.Which of the following is not a type of secondary market research?
- A.
Statistics organisations (like the Census Bureau)
- B.
Courtesy calls
- C.
Trade journals and periodicals
- D.
Competitor Publication
- 4.You have to advertise to get business.
- A.
True
- B.
False
- 5.Entering your company in a fundraising event is a positive thing to do.
- A.
True
- B.
False
- 6.Developing the right price for your product is one of the easiest things to do.
- A.
True
- B.
False
- 7.A SWOT analysis examines the strengths, weaknesses, opportunities, and threats to your company.
- A.
True
- B.
False
- 8.Advertising is a one-shot deal.
- A.
True
- B.
False
- 9.Which of the following is a way to increase your business?
- A.
Increase the number of clients you have
- B.
Increase the average size of sale per client
- C.
Increase the number of times clients return and buy again
- D.
All of the above
- 10.Which of the following is not a level of human need as defined by Abraham Maslow?
- A.
Esteem needs
- B.
Safety needs
- C.
Technology needs
- D.
Physiological needs
- 11.The specific actions, decisions, and resources required to implement your marketing plan are examples of:
- A.
A tactic
- B.
A strategy
- C.
An objective
- D.
A mission statement
- 12.If you have the opportunity to take advantage of some free advertising, make sure to put as much information in your message as you can.
- A.
True
- B.
False
- 13.A concrete, measurable target you want to achieve is called:
- A.
A tactic
- B.
A strategy
- C.
An objective
- D.
A mission statement
- 14.The term networking, in respect to sales and marketing, refers to:
- A.
Exchanging business cards, finding common ground, and meeting new people
- B.
Installing a new computer system to better support your customers
- C.
Both of the above
- 15.Which of the following techniques can be used to conduct research with your customers?
- A.
A. Focus groups
- B.
B. Courtesy calls
- C.
C. One-on-one interviews
- D.
D. All of the above
- 16.Which of the following items should not be used in a brochure?
- A.
Colour
- B.
Lots of words
- C.
Good quality paper
- D.
Professional photos
- 17.Satisfied customers should not be included in a marketing campaign.
- A.
True
- B.
False
- 18.Your guarantee should be made upfront and you should mean it.
- A.
A. True
- B.
B. False
- 19.Good marketing is all about emphasizing the advantages you have over other companies.
- A.
True
- B.
False
- 20.You have to talk to your customers in order to be successful with a marketing plan.
- A.
True
- B.
False
Questions: 14 | Attempts: 4348 | Last updated: Sep 15, 2020
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