Marketing And Sales evaluation Quiz: Trivia!

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| By Harriet Vilane
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Harriet Vilane
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Quizzes Created: 1 | Total Attempts: 257
| Attempts: 257 | Questions: 20 | Updated: Mar 14, 2025
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Question 1 / 20
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1. A SWOT analysis examines the strengths, weaknesses, opportunities, and threats to your company.

Explanation

SWOT analysis should be conducted on a regular schedule. Being aware of your surroundings will help you flourish.

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About This Quiz
Marketing And Salesevaluation Quiz: Trivia! - Quiz

This Marketing and Sales Evaluation Quiz assesses understanding of core marketing concepts, including market research, mission statements, and pricing strategies. It's designed to test practical knowledge and aligns with real-world business applications.

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2. Your guarantee should be made upfront and you should mean it.

Explanation

Breaking a promise is one of the worst things a business can do.

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3. Entering your company in a fundraising event is a positive thing to do.

Explanation

It will help your employees bond, give your business a public face, and help a worthy cause.

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4. Which of the following items should not be used in a brochure?

Explanation

Brochures that are too wordy are difficult to read. You will lose yourself in your own advertising.

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5. Which of the following techniques can be used to conduct research with your customers?

Explanation

These are the ways you can interact with your customers and find out their wants and needs.

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6. Which of the following is a simple definition of marketing?

Explanation

Marketing means finding out what the wants/needs of customers are and making sure your business efforts meet expectations.

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7. Developing the right price for your product is one of the easiest things to do.

Explanation

Sometimes you may get lucky, but it takes trial, error, and patience to develop pricing.

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8. You have to talk to your customers in order to be successful with a marketing plan.

Explanation

You can only provide effective solutions if you know what the real issues are.

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9. Which of the following is a way to increase your business?

Explanation

These are ultimately the only three ways to increase your business.

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10. Satisfied customers should not be included in a marketing campaign.

Explanation

Satisfied customer testimonials are a powerful sales tool.

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11. Which of the following are a statement of the philosophy and fundamental nature of your business?

Explanation

A mission statement answers, "What business are you in?" and, "Who do we serve?"

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12. Which of the following is not a type of secondary market research?

Explanation

A courtesy call is considered a primary research because you are dealing directly with the customer.

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13. The term networking, in respect to sales and marketing, refers to:

Explanation

Networking enables you to meet people to help one another in business.

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14. Advertising is a one-shot deal.

Explanation

Repetition and consistency makes an advertisement memorable.

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15. Which of the following is not a level of human need as defined by Abraham Maslow?

Explanation

Technology is not defined as a human need.

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16. A concrete, measurable target you want to achieve is called:

Explanation

This is a definition of an objective.

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17. You have to advertise to get business.

Explanation

Can you think of a small café that never advertises but always seems busy?

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18. If you have the opportunity to take advantage of some free advertising, make sure to put as much information in your message as you can.

Explanation

Too many words are hard to absorb and you will quickly lose your audience.

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19. The specific actions, decisions, and resources required to implement your marketing plan are examples of:

Explanation

This is the definition of a tactic.

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20. Good marketing is all about emphasizing the advantages you have over other companies.

Explanation

Good marketing is all about what you offer your customers and how it will change their lives for the better.

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A SWOT analysis examines the strengths, weaknesses, opportunities, and...
Your guarantee should be made upfront and you should mean it.
Entering your company in a fundraising event is a positive thing to...
Which of the following items should not be used in a brochure?
Which of the following techniques can be used to conduct research with...
Which of the following is a simple definition of marketing?
Developing the right price for your product is one of the easiest...
You have to talk to your customers in order to be successful with a...
Which of the following is a way to increase your business?
Satisfied customers should not be included in a marketing campaign.
Which of the following are a statement of the philosophy and...
Which of the following is not a type of secondary market research?
The term networking, in respect to sales and marketing, refers to:
Advertising is a one-shot deal.
Which of the following is not a level of human need as defined by...
A concrete, measurable target you want to achieve is called:
You have to advertise to get business.
If you have the opportunity to take advantage of some free...
The specific actions, decisions, and resources required to implement...
Good marketing is all about emphasizing the advantages you have over...
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