Internet Marketing Trivia Facts And Questions Quiz

1. Consumers apply psychic resources when Web pages are difficult to comprehend.

True

False

Consumers apply psychic resources when Web pages are difficult to comprehend. This means that when consumers encounter web pages that are hard to understand, they need to use additional mental effort and cognitive resources to make sense of the information. This can include reading the content multiple times, focusing more intently, or using external resources to clarify the meaning. Therefore, the statement "Consumers apply psychic resources when Web pages are difficult to comprehend" is true.

Explanation

Consumers apply psychic resources when Web pages are difficult to comprehend. This means that when consumers encounter web pages that are hard to understand, they need to use additional mental effort and cognitive resources to make sense of the information. This can include reading the content multiple times, focusing more intently, or using external resources to clarify the meaning. Therefore, the statement "Consumers apply psychic resources when Web pages are difficult to comprehend" is true.

2. _____ is a basic marketing concept that refers to the act of obtaining a valued object from someone by offering something in return.

Exchange

Barter

Commerce

Promotion

Exchange is a basic marketing concept that refers to the act of obtaining a valued object from someone by offering something in return. It involves the give-and-take process in which both parties involved in the transaction perceive a benefit. This concept is fundamental to marketing as it forms the basis of all transactions and economic activities. It emphasizes the importance of mutual value creation and satisfaction for both the buyer and the seller.

Explanation

Exchange is a basic marketing concept that refers to the act of obtaining a valued object from someone by offering something in return. It involves the give-and-take process in which both parties involved in the transaction perceive a benefit. This concept is fundamental to marketing as it forms the basis of all transactions and economic activities. It emphasizes the importance of mutual value creation and satisfaction for both the buyer and the seller.

3. Which of the following is not a part of the marketing information system?

Assessing information needs

Gathering information

Manipulating information to align with the company’s vision

Dissemination information to marketing decision makers

Manipulating information to align with the company's vision is not a part of the marketing information system. The marketing information system involves assessing information needs, gathering information, and disseminating information to marketing decision makers. Manipulating information to align with the company's vision falls under the realm of strategic planning and decision-making, rather than the information system itself.

Explanation

Manipulating information to align with the company's vision is not a part of the marketing information system. The marketing information system involves assessing information needs, gathering information, and disseminating information to marketing decision makers. Manipulating information to align with the company's vision falls under the realm of strategic planning and decision-making, rather than the information system itself.

4. Streaming media causes fewer consumers to have access to online entertainment.

True

False

Streaming media actually increases the access to online entertainment for consumers. With the availability of streaming services, consumers can easily access a wide range of movies, TV shows, music, and other forms of entertainment through various devices. This has led to a significant increase in the number of people who have access to online entertainment, making the statement false.

Explanation

Streaming media actually increases the access to online entertainment for consumers. With the availability of streaming services, consumers can easily access a wide range of movies, TV shows, music, and other forms of entertainment through various devices. This has led to a significant increase in the number of people who have access to online entertainment, making the statement false.

5. Internal records ________.

Focus entirely on customer characteristics and behavior

Are generally under the control of the marketing department

Can provide marketers with information about sales and inventory movements

Are of little importance to marketers

Internal records can provide marketers with information about sales and inventory movements. This means that the records kept within a company can give valuable insights to marketers regarding the sales performance of products and the movement of inventory. By analyzing this information, marketers can make informed decisions about their marketing strategies, such as adjusting pricing, targeting specific customer segments, or managing inventory levels effectively. Therefore, internal records are not of little importance but rather play a crucial role in guiding marketing decisions.

Explanation

Internal records can provide marketers with information about sales and inventory movements. This means that the records kept within a company can give valuable insights to marketers regarding the sales performance of products and the movement of inventory. By analyzing this information, marketers can make informed decisions about their marketing strategies, such as adjusting pricing, targeting specific customer segments, or managing inventory levels effectively. Therefore, internal records are not of little importance but rather play a crucial role in guiding marketing decisions.

6. According to the text, _____ percent of US consumers used the internet in 2012.

50

60

85

90

According to the text, 85 percent of US consumers used the internet in 2012.

Explanation

According to the text, 85 percent of US consumers used the internet in 2012.

7. The internet is a consistent source of high quality, reliable information.

True

False

The statement "The internet is a consistent source of high quality, reliable information" is false. While the internet provides access to a vast amount of information, it is not always reliable or of high quality. The internet contains a mix of accurate and inaccurate information, and it is important to critically evaluate the sources and information found online.

Explanation

The statement "The internet is a consistent source of high quality, reliable information" is false. While the internet provides access to a vast amount of information, it is not always reliable or of high quality. The internet contains a mix of accurate and inaccurate information, and it is important to critically evaluate the sources and information found online.

8. All of the following are true of data mining except ________.

It focuses on human-made data rather than nature

It can utilize cross-sell data

Its major task is to single out online opinion leaders

Evolutionary programming is a sophisticated form of data mining

Data mining is a process that involves extracting useful information and patterns from large datasets. It focuses on analyzing human-made data, such as customer behavior and sales data, rather than nature-related data. It can utilize cross-sell data to identify patterns and relationships between different products or services. However, its major task is not to single out online opinion leaders. Online opinion leaders are individuals who have a significant influence on others' opinions and behaviors on the internet, and identifying them is not a primary objective of data mining.

Explanation

Data mining is a process that involves extracting useful information and patterns from large datasets. It focuses on analyzing human-made data, such as customer behavior and sales data, rather than nature-related data. It can utilize cross-sell data to identify patterns and relationships between different products or services. However, its major task is not to single out online opinion leaders. Online opinion leaders are individuals who have a significant influence on others' opinions and behaviors on the internet, and identifying them is not a primary objective of data mining.

9. Computers and the internet create knowledge, but people are the enablers of learning.

True

False

The statement suggests that while computers and the internet may provide access to knowledge, it is ultimately people who facilitate the process of learning. Computers and the internet can serve as tools for acquiring information, but it is the active involvement and guidance of individuals that truly enable learning to take place. Therefore, the answer is false.

Explanation

The statement suggests that while computers and the internet may provide access to knowledge, it is ultimately people who facilitate the process of learning. Computers and the internet can serve as tools for acquiring information, but it is the active involvement and guidance of individuals that truly enable learning to take place. Therefore, the answer is false.

10. Most online shoppers have either a price or quality orientation.

True

False

The statement suggests that most online shoppers have either a price or quality orientation. However, this is not necessarily true as online shoppers can have a variety of preferences and priorities. Some may prioritize price over quality, while others may prioritize quality over price. Additionally, there may be shoppers who consider other factors such as convenience, brand reputation, or customer reviews. Therefore, the statement is false as it oversimplifies the preferences of online shoppers.

Explanation

The statement suggests that most online shoppers have either a price or quality orientation. However, this is not necessarily true as online shoppers can have a variety of preferences and priorities. Some may prioritize price over quality, while others may prioritize quality over price. Additionally, there may be shoppers who consider other factors such as convenience, brand reputation, or customer reviews. Therefore, the statement is false as it oversimplifies the preferences of online shoppers.