Internet Marketing Trivia Facts And Questions Quiz

10 Questions | Total Attempts: 131

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Internet Marketing Trivia Facts And Questions Quiz

Below are an internet marketing trivia facts and questions quiz. This strategy of marketing focuses on using the web and emails to reach prospective clients. It is fast and helps one to get a timely response to their product or services. Take up the test below and get to learn more about it and possibly use it in your business.


Questions and Answers
  • 1. 
    Which of the following is not a part of the marketing information system?
    • A. 

      Assessing information needs

    • B. 

      Gathering information

    • C. 

      Manipulating information to align with the company’s vision

    • D. 

      Dissemination information to marketing decision makers

  • 2. 
    Internal records ________.
    • A. 

      Focus entirely on customer characteristics and behavior

    • B. 

      Are generally under the control of the marketing department

    • C. 

      Can provide marketers with information about sales and inventory movements

    • D. 

      Are of little importance to marketers

  • 3. 
    All of the following are true of data mining except ________.
    • A. 

      It focuses on human-made data rather than nature

    • B. 

      It can utilize cross-sell data

    • C. 

      Its major task is to single out online opinion leaders

    • D. 

      Evolutionary programming is a sophisticated form of data mining

  • 4. 
    Computers and the internet create knowledge, but people are the enablers of learning.          
    • A. 

      True

    • B. 

      False

  • 5. 
    The internet is a consistent source of high quality, reliable information.
    • A. 

      True

    • B. 

      False

  • 6. 
    According to the text, _____ percent of US consumers used the internet in 2012.
    • A. 

      50

    • B. 

      60

    • C. 

      85

    • D. 

      90

  • 7. 
    _____ is a basic marketing concept that refers to the act of obtaining a valued object from someone by offering something in return.
    • A. 

      Exchange

    • B. 

      Barter

    • C. 

      Commerce

    • D. 

      Promotion

  • 8. 
    Most online shoppers have either a price or quality orientation.
    • A. 

      True

    • B. 

      False

  • 9. 
    Consumers apply psychic resources when Web pages are difficult to comprehend.
    • A. 

      True

    • B. 

      False

  • 10. 
    Streaming media causes fewer consumers to have access to online entertainment.
    • A. 

      True

    • B. 

      False

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