How Much You Know About Analytical CRM? Trivia Quiz

18 Questions | Total Attempts: 770

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How Much You Know About Analytical CRM? Trivia Quiz

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Questions and Answers
  • 1. 
    ___ is a CRM system that is hosted by an external vendor in the vendor's data center
    • A. 

      Mobile CRM

    • B. 

      Analytical CRM

    • C. 

      Operational CRM

    • D. 

      On-demand CRM

    • E. 

      Customer-facing CRM

  • 2. 
    The benefits of open-source CRM include all of the following except:
    • A. 

      It is easy to customize.

    • B. 

      It is favorably priced.

    • C. 

      It has more functionality than in-house CRM systems.

    • D. 

      Updates and error fixes occur rapidly.

    • E. 

      It has extensive support information available.

  • 3. 
    ____ is the ability for all organizations in a supply chain to access or view relevant data on purchased materials as these materials move through their suppliers' production processes and transportation networks to their receiving docks
    • A. 

      Supply chain visibility

    • B. 

      Horizontal integration

    • C. 

      Vertical integration

    • D. 

      Supply chain intelligence

    • E. 

      Supply chain integration

  • 4. 
    ____ profiling means you received specialized search results that conform to your pre-existing thoughts, tastes, and interests.
    • A. 

      Directed

    • B. 

      Taste

    • C. 

      Persuasion

    • D. 

      Micro-

  • 5. 
    The main reason Charles Mack and his son chose Infusionsoft was to ____
    • A. 

      Improve their supply chain efficiencies.

    • B. 

      Reduce their inventory.

    • C. 

      Get rid of one of their customer service representatives.

    • D. 

      Reduce their paperwork so they could focus on customer relationship-building.

  • 6. 
    Customer churn addresses customer ____
    • A. 

      Loyalty

    • B. 

      Purchases

    • C. 

      Profitability

    • D. 

      Size

  • 7. 
    ____ is used to provide effective and efficient interactive communication with the customer throughout the entire organization.
    • A. 

      Collaborative CRM systems

    • B. 

      Customer relationship management

    • C. 

      Data consolidation

    • D. 

      Operational CRM system

  • 8. 
    P.F. Chang's China Bistro relies on ___ to follow its customers
    • A. 

      LinkedIn

    • B. 

      Twitter

    • C. 

      Facebook

    • D. 

      Wikipedia

  • 9. 
    Customer-____ applications involve customers interacting with computers rather than customer service representatives.
    • A. 

      Directing

    • B. 

      Facing

    • C. 

      Interacting

    • D. 

      Touching

  • 10. 
    ____ is the marketing of additional related products to customers based on a previous purchase.
    • A. 

      Bundling

    • B. 

      Cross-selling

    • C. 

      Personalization

    • D. 

      Up selling

  • 11. 
    Analytical CRM systems ____ operational CRM systems.
    • A. 

      Receive data from

    • B. 

      Send data to

    • C. 

      Receive data from and send data to

    • D. 

      Are superior to

  • 12. 
    Which of the following is an example of an analytical CRM system?
    • A. 

      Campaign management.

    • B. 

      Business intelligence.

    • C. 

      FAQ

    • D. 

      Loyalty programs.

  • 13. 
    Which of the following is an example of an analytical CRM system?
    • A. 

      Customer service support.

    • B. 

      OLAP

    • C. 

      OLTP

    • D. 

      Automatic e-mail responses.

  • 14. 
    Utility computing is also known as a(n) ____
    • A. 

      On-demand CRM system.

    • B. 

      On-premise CRM system.

    • C. 

      Open-source CRM system.

    • D. 

      Mobile CRM system.

  • 15. 
    McKesson Specialty wanted a CRM system to perform which of the following functions?
    • A. 

      Make sales activities and customer accounts more visible to their suppliers.

    • B. 

      Standardize and automate procurement and CRM processes.

    • C. 

      Track reported problems, inconsistent processes, and resolution time.

    • D. 

      All of the above

  • 16. 
    The Hard Rock Hotel and Casino designed a(n) ____ to address common problems associated with ordering a drink.
    • A. 

      ERP system.

    • B. 

      Mobile CRM solution.

    • C. 

      Mobile SCM system.

    • D. 

      Artificial intelligence system.

  • 17. 
    A retailer is an example of a ___ component of supply chain management.
    • A. 

      Downstream

    • B. 

      Internal

    • C. 

      Instream

    • D. 

      Upstream

  • 18. 
    _____ flows involve money transfers, payments, and credit-related data.
    • A. 

      Financial

    • B. 

      Information

    • C. 

      Material

    • D. 

      Schedule

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