Analytical CRM Trivia Quiz

17 Questions | Attempts: 1759

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Analytical CRM Trivia Quiz - Quiz

Do you know about analytical CRM enough to pass this Analytical CRM trivia quiz? Analytical CRM, also known as "Customer Relationship Management," denotes the systematic electronic analysis of collated customer data. Customer data can be defined as contact data, customer properties as well as information derived from both online as well as offline behavior. These questions that are based on some trivia facts will give you more knowledge. Best of luck!.


Questions and Answers
  • 1. 
    P.F. Chang's China Bistro relies on ___ to follow its customers
    • A. 

      LinkedIn

    • B. 

      Twitter

    • C. 

      Facebook

    • D. 

      Wikipedia

  • 2. 
    Customer-____ applications involve customers interacting with computers rather than customer service representatives.
    • A. 

      Directing

    • B. 

      Facing

    • C. 

      Interacting

    • D. 

      Touching

  • 3. 
    ____ is the marketing of additional related products to customers based on previous purchases.
    • A. 

      Bundling

    • B. 

      Cross-selling

    • C. 

      Personalization

    • D. 

      Upselling

  • 4. 
    Analytical CRM systems ____ operational CRM systems.
    • A. 

      Receive data from

    • B. 

      Send data to

    • C. 

      Receive data from and send data to

    • D. 

      Are superior to

  • 5. 
    Which of the following is an example of an analytical CRM system?
    • A. 

      Campaign management.

    • B. 

      Business intelligence.

    • C. 

      FAQ

    • D. 

      Loyalty programs.

  • 6. 
    Which of the following is an example of an analytical CRM system?
    • A. 

      Customer service support.

    • B. 

      OLAP

    • C. 

      OLTP

    • D. 

      Automatic e-mail responses.

  • 7. 
    Utility computing is also known as a(n) ____
    • A. 

      On-demand CRM system.

    • B. 

      On-premise CRM system.

    • C. 

      Open-source CRM system.

    • D. 

      Mobile CRM system.

  • 8. 
    McKesson Specialty wanted a CRM system to perform which of the following functions?
    • A. 

      Make sales activities and customer accounts more visible to their suppliers.

    • B. 

      Standardize and automate procurement and CRM processes.

    • C. 

      Track reported problems, inconsistent processes, and resolution time.

    • D. 

      All of the above

  • 9. 
    The Hard Rock Hotel and Casino designed a(n) ____ to address common problems associated with ordering a drink.
    • A. 

      ERP system.

    • B. 

      Mobile CRM solution.

    • C. 

      Mobile SCM system.

    • D. 

      Artificial intelligence system.

  • 10. 
    A retailer is an example of a ___ component of supply chain management.
    • A. 

      Downstream

    • B. 

      Internal

    • C. 

      Instream

    • D. 

      Upstream

  • 11. 
    _____ flows involve money transfers, payments, and credit-related data.
    • A. 

      Financial

    • B. 

      Information

    • C. 

      Material

    • D. 

      Schedule

  • 12. 
    ___ is a CRM system that is hosted by an external vendor in the vendor's data center
    • A. 

      Mobile CRM

    • B. 

      Analytical CRM

    • C. 

      Operational CRM

    • D. 

      On-demand CRM

    • E. 

      Customer-facing CRM

  • 13. 
    ____ is the ability for all organizations in a supply chain to access or view relevant data on purchased materials as these materials move through their suppliers' production processes and transportation networks to their receiving docks
    • A. 

      Supply chain visibility

    • B. 

      Horizontal integration

    • C. 

      Vertical integration

    • D. 

      Supply chain intelligence

    • E. 

      Supply chain integration

  • 14. 
    ____ profiling means you receive specialized search results that conform to your pre-existing thoughts, tastes, and interests.
    • A. 

      Directed

    • B. 

      Taste

    • C. 

      Persuasion

    • D. 

      Micro-

  • 15. 
    The main reason Charles Mack and his son chose Infusionsoft was to ____
    • A. 

      Improve their supply chain efficiencies.

    • B. 

      Reduce their inventory.

    • C. 

      Get rid of one of their customer service representatives.

    • D. 

      Reduce their paperwork so they could focus on customer relationship-building.

  • 16. 
    Customer churn addresses customer ____
    • A. 

      Loyalty

    • B. 

      Purchases

    • C. 

      Profitability

    • D. 

      Size

  • 17. 
    ____ is used to provide effective and efficient interactive communication with the customer throughout the entire organization.
    • A. 

      Collaborative CRM systems

    • B. 

      Customer relationship management

    • C. 

      Data consolidation

    • D. 

      Operational CRM system

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