What Do You Know About CRM Software?

10 Questions | Total Attempts: 544

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What Do You Know About CRM Software?

CRM also known as Customer Relationship Management is described as an approach to management, where a company is led to effectively interact with its current and potential customers. It counts a number of software providing companies with techniques that help improve their sales and create loyalty amongst its customers. Take our quiz now and see what you know about this software.


Questions and Answers
  • 1. 
    What does CRM uses in order to help a company improve business relationships with customers?
    • A. 

      It uses real-time market data

    • B. 

      It uses market projections

    • C. 

      It uses data analysis

    • D. 

      It uses customer's reviews

  • 2. 
    What's the purpose of using CRM?
    • A. 

      To retain customers

    • B. 

      To entertain customers

    • C. 

      To give great deals to customers

    • D. 

      To market directly to customers

  • 3. 
    When did the concept of CRM begin?
    • A. 

      In the late 1970s

    • B. 

      In the early 1970s

    • C. 

      In the early 2000s

    • D. 

      In the late 2000s

  • 4. 
    Who were the first ones to introduce the concept of database marketing?
    • A. 

      Judy and Bob Marx

    • B. 

      Mary Olsen

    • C. 

      Kate and Robert Kestnbaum

    • D. 

      Students from the UCLA.

  • 5. 
    When was database marketing first introduced?
    • A. 

      1982

    • B. 

      1980

    • C. 

      1989

    • D. 

      1990

  • 6. 
    When was the customer evaluation system ACT introduced?
    • A. 

      In 1982

    • B. 

      In 1984

    • C. 

      In 1986

    • D. 

      In 1990

  • 7. 
    Who are responsible for introducing the ACT system?
    • A. 

      Alicia stone and Mary Carey

    • B. 

      Pat Crowley

    • C. 

      Pat Sullivan and Mike Muhney

    • D. 

      Don carne and Pat holly

  • 8. 
    When was the first open-source CRM system developed?
    • A. 

      In 2004

    • B. 

      In 2006

    • C. 

      In 2008

    • D. 

      In 2002

  • 9. 
    Who introduced the first open-source CRM system?
    • A. 

      Top Connection

    • B. 

      TopCRM

    • C. 

      SugarCRM

    • D. 

      Shock advance

  • 10. 
    What's the purpose of strategic CRM?
    • A. 

      To develop a quality-centric business culture.

    • B. 

      To develop a product-centric business culture.

    • C. 

      To develop a market-centric business culture.

    • D. 

      To develop a customer-centric business culture.

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