Beauty Salon Management Professional - Qp3

12 Questions | Total Attempts: 45

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Beauty Salon Management Quizzes & Trivia

Questions and Answers
  • 1. 
    There are           concepts that help to understand what brands are and why they are worth having.
    • A. 

      One

    • B. 

      Two

    • C. 

      Three

    • D. 

      Four

  • 2. 
    Brand values are a combination of functional and commercial values.
    • A. 

      True

    • B. 

      False

  • 3. 
    Retail sales account for an average         of salon sales revenue according to industry estimates.
    • A. 

      20%

    • B. 

      25%

    • C. 

      30%

    • D. 

      35%

  • 4. 
    The delivery of good customer service is important to business success and reputation.
    • A. 

      True

    • B. 

      False

  • 5. 
    A key principle of customer marketing is the ______ rule? This refers to the likelihood that a certain percentage of your business comes from certain percentage of customers. 
    • A. 

      60:40

    • B. 

      70:30

    • C. 

      80:20

    • D. 

      90:10

  • 6. 
    To help take a consistent approach to pricing there are some steps to follow. (Select three)
    • A. 

      Find out what competitors are charging in the local area.

    • B. 

      Plan price promotion activity and always make sure you have a product on sale.

    • C. 

      Establish what your costs are. Be sure to include any related costs.

    • D. 

      Define who your target customers are, which may vary according to treatment type.

  • 7. 
    The two main options for a salon premise are leasing and taking a franchise.
    • A. 

      True

    • B. 

      False

  • 8. 
    DPP stands for?
    • A. 

      Direct payment plan

    • B. 

      Direct product profitability

  • 9. 
    Price is the only area of the marketing mix to deliver revenue.
    • A. 

      True

    • B. 

      False

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