Beauty Salon Management Professional - Qp3
12 Questions
| Total Attempts: 45
Questions and Answers
- 1.There are concepts that help to understand what brands are and why they are worth having.
- A.
One
- B.
Two
- C.
Three
- D.
Four
- 2.Brand values are a combination of functional and commercial values.
- A.
True
- B.
False
- 3.Retail sales account for an average of salon sales revenue according to industry estimates.
- A.
20%
- B.
25%
- C.
30%
- D.
35%
- 4.The delivery of good customer service is important to business success and reputation.
- A.
True
- B.
False
- 5.A key principle of customer marketing is the ______ rule? This refers to the likelihood that a certain percentage of your business comes from certain percentage of customers.
- A.
60:40
- B.
70:30
- C.
80:20
- D.
90:10
- 6.To help take a consistent approach to pricing there are some steps to follow. (Select three)
- A.
Find out what competitors are charging in the local area.
- B.
Plan price promotion activity and always make sure you have a product on sale.
- C.
Establish what your costs are. Be sure to include any related costs.
- D.
Define who your target customers are, which may vary according to treatment type.
- 7.The two main options for a salon premise are leasing and taking a franchise.
- A.
True
- B.
False
- 8.DPP stands for?
- A.
Direct payment plan
- B.
Direct product profitability
- 9.Price is the only area of the marketing mix to deliver revenue.
- A.
True
- B.
False
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