Google AdWords Quiz: Trivia! Test
Settings
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- 1.The Google Search Network shows your ad when someone searches for terms that are similar to your:
- A.
Ad Text
- B.
Website
- C.
Placements
- D.
Keywords
- 2.What is a Search Query?
- A.
It is a sentence with a minimum of 3 words
- B.
A word or phrase that a user types into the search engine
- C.
It is a question with one answer
- 3.Sara manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
- A.
Add a call to action like "Sign up for a free trial"
- B.
A call to action like "Visit our gym now"
- C.
A prominent headline like "FREE TRIAL MEMBERSHIPS AVAILABLE"
- 4.For a branding campaign which of these metrics is especially important?
- A.
Clicks
- B.
Impressions
- C.
Average Cost per Click (CPC)
- D.
Click Through Rate (CTR)
- 5.If I add a keyword phrase '+cricket +bats' then my ad may show on searches for?
- A.
"cricket bats" and "english willow cricket bats"
- B.
"english willow cricket bats" and "english willow bats"
- C.
"cricket bats" and "baseball bats"
- 6.If I want my ads to show on certain sites across the internet, then I should add these websites as:
- A.
Keywords
- B.
Placements
- C.
Topics
- D.
Audiences
- 7.You can use audience targeting to show your ads to:
- A.
Specific websites, based on specific interests
- B.
Specific groups of people, based on their interests
- C.
Specific groups of people, based on their location
- D.
Groups of websites, based on specific interests
- 8.
- A.
If you are listed in both you will generate more traffic
- B.
Your organic ranking will rank you Ads in top positions
- C.
Organic ranking is not good you should always go for Adwords Ads
- D.
Your organic rankings will further improve if you are using Adwords Ads
- 9.The metric Conversion Rate indicates how often a click led to a conversion.
- A.
True
- B.
False
- 10.Which bidding strategy should Ajay use to increase phone calls to her local catering business?
- A.
Cost per view (CPV)
- B.
Cost per thousand (CPM)
- C.
Cost per Acquisition (CPA)
- D.
Cost per Click (CPC)
- 11.Adam owns a car dealership and is creating an ad group for car rentals. What would be the most appropriate landing page for his ad?
- A.
A page with general information on cars and contact form
- B.
A page with information on car rentals and a contact form
- C.
Homepage, with links to car sales, rentals and accessories
- D.
A page with a wide selection of cars for sale
- 12.An advertiser has decided that they want to spend £1216 per month for their campaign. What would you recommend the budget should be set at in their Adwords account?
- A.
Set a daily budget of £40 for the advertiser's account
- B.
Set a bid of £40 per ad group
- C.
Set a daily budget of £20 for the advertiser's campaign
- D.
Set a daily budget of £40 for the advertiser's campaign
- 13.
- A.
50% of what your product is worth
- B.
The same amount as the profit generated by your product
- C.
25% of what your product is worth
- D.
Based on how much your product is worth
- 14.Using Duplicate Keywords across different ad groups and campaigns is recommended by Google?
- A.
True
- B.
False
- 15.John performs a Google search from his desktop computer using the query "Inverness flats on rent." What ads will he be shown?
- A.
Targeted to his actual location only
- B.
Targeted to Inverness city irrespective of his actual location because the city name was used in the search phrase / query
- C.
Based on his Google history
- D.
None of the above
- 16.Conversion Tracking helps you to improve the return on investment (ROI) from your online advertising because it:
- A.
Automatically gives you personal details about the people who convert
- B.
Shows you which ads lead to customer actions that have value for your business
- C.
Focuses on getting customers to complete an online purchase
- D.
All of these
- 17.You should group your client's Adwords campaigns by:
- A.
Keyword length
- B.
Number of Ad Groups per campaign
- C.
Type of product or service
- D.
Number of keywords
- 18.An advertiser who is selling computer monitors is writing new ad text for an existing ad group. Which line of ad text is written according to Google AdWords advertising policies?
- A.
Cheap, cheap, cheap monitors
- B.
BUY affordable LCDs
- C.
**Free** shipping on LCDs
- D.
20-70% off LCD monitors
- 19.Which of the following items is not a component of Quality Score?
- A.
Ad relevance
- B.
Maximum cost-per-click (max. CPC) bid
- C.
Landing page experience
- D.
Expected clickthrough rate (CTR)
- 20.A campaign is getting a lot of clicks, but the conversion rate is low. Which approach would you suggest to help improve that advertiser's conversion rate?
- A.
Increase average daily budget for the campaign
- B.
Add new keywords to get even more clicks
- C.
Make sure the landing page is closely related to the ad
- D.
Increase the cost-per-click bid for low performing keywords
- 21.Among the below mentioned scenarios, which client should advertise on the Google Search Network?
- A.
Jim, who wants to reach people looking for plumbing services
- B.
Tony, who wants to reach people browsing personal development websites about business success
- C.
Bill, who wants to reach people watching Youtube Videos
- 22.When creating text ads to advertise a small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?
- A.
Information about Italian food in the description
- B.
Include call-to-actions, such as "Find the nearest location"
- C.
Use the same headline and description as other advertisers
- 23.Your client wants to increase the number of people visiting their website. When analyzing the data for their Search campaign, which metric do you most want to improve?
- A.
Converted Clicks
- B.
Impressions
- C.
Conversion Rate
- D.
Click Through Rate (CTR)
- 24.A client who owns an online running shoe store wants to drive sales of a particular model of women's running shoes. What keywords should you include in this client's keyword list to help achieve their goal?
- A.
Specific terms about the benefits of running
- B.
Specific terms about the shoe brand and model your client is selling
- C.
Generic terms about running and running shoes
- D.
Generic terms about different types of women's shoes
- 25.In order to better serve or attract customers who are using mobile devices, it's important to:
- A.
Include your mobile number as your display URL
- B.
Send users to the best and most attractive page of your website
- C.
Send users to a page full of Attractive Images & Videos
- D.
Send users to a mobile-friendly landing page
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