Google AdWords Trivia Quiz

10 Questions | Total Attempts: 2607

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Google AdWords Trivia Quiz - Quiz

Do you think you know enough about Google AdWords to pass this trivia quiz that we have brought for you? It's a simple test based on Adwords. Google Ads is known as an online advertising platform which is developed by Google for advertisers to bid to display brief advertisements, service offerings, product listings, or videos to users. There is more to know about it that you will get to know as you attempt these questions.


Questions and Answers
  • 1. 
    You should group your client's Adwords campaigns by:
    • A. 

      Keyword length

    • B. 

      Number of Ad Groups per campaign

    • C. 

      Type of product or service

    • D. 

      Number of keywords

  • 2. 
    The Google Search Network shows your ad when someone searches for terms that are similar to your:
    • A. 

      Ad Text

    • B. 

      Website

    • C. 

      Placements

    • D. 

      Keywords

  • 3. 
    Your client wants to increase the number of people visiting their website. When analyzing the data for their Search campaign, which metric do you most want to improve?
    • A. 

      Converted Clicks

    • B. 

      Impressions

    • C. 

      Conversion Rate

    • D. 

      Click Through Rate (CTR)

  • 4. 
    Which item is not a component of the Quality Score?
    • A. 

      Ad relevance

    • B. 

      Maximum cost-per-click (max. CPC) bid

    • C. 

      Both

    • D. 

      None

  • 5. 
    If I want my ads to show on certain sites across the internet, then I should add these websites as:
    • A. 

      Keywords

    • B. 

      Placements

    • C. 

      Topics

    • D. 

      Audiences

  • 6. 
    When choosing a Max, CPC bid, you should be serious about the amount that you make from a purchase because you have to set a bid amount that's:
    • A. 

      50% of what your product is worth

    • B. 

      The same amount as the profit generated by your product

    • C. 

      25% of what your product is worth

    • D. 

      Based on how much your product is worth

  • 7. 
    When looking at the results of a campaign that aimed to drive traffic to your client's website, the client wants to look at the performance of a couple of ads that ran. The ad you chose (Ad 1) was shown 546,000 times and was clicked 560, and the other ad (Ad 2) was shown 1,420,000 and received 850 clicks. The client wants to know why Ad 2 performed better than Ad 1. Is the client correct in their assumption?
    • A. 

      Yes, because it got more clicks than Ad 1

    • B. 

      Yes, because it generated a higher number of impressions than Ad 1

    • C. 

      Yes, because it had a higher CTR than Ad 1

    • D. 

      No

  • 8. 
    The metric Conversion Rate indicates how often a click led to a conversion. 
    • A. 

      True

    • B. 

      False

  • 9. 
    For a branding campaign which of these metrics is especially important?
    • A. 

      Clicks

    • B. 

      Impressions

    • C. 

      Average Cost per Click (CPC)

    • D. 

      Click Through Rate (CTR)

  • 10. 
    A campaign is getting a lot of clicks, but the conversion rate is low. Which approach would you suggest to help improve that advertiser's conversion rate?
    • A. 

      Increase the average daily budget for the campaign.

    • B. 

      Add new keywords to get even more clicks.

    • C. 

      Make sure the landing page is closely related to the ad.

    • D. 

      Increase the cost-per-click bid for low-performing keywords.

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