Google AdWords Quiz: Trivia! Test
.
- 1.If I add a keyword phrase '+cricket +bats' then my ad may show on searches for?
- A.
"cricket bats" and "english willow cricket bats"
- B.
"english willow cricket bats" and "english willow bats"
- C.
"cricket bats" and "baseball bats"
- 2.The Google Search Network shows your ad when someone searches for terms that are similar to your:
- A.
Ad Text
- B.
Website
- C.
Placements
- D.
Keywords
- 3.Sara manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
- A.
Add a call to action like "Sign up for a free trial"
- B.
A call to action like "Visit our gym now"
- C.
A prominent headline like "FREE TRIAL MEMBERSHIPS AVAILABLE"
- 4.The metric Conversion Rate indicates how often a click led to a conversion.
- A.
True
- B.
False
- 5.Which bidding strategy should Ajay use to increase phone calls to her local catering business?
- A.
Cost per view (CPV)
- B.
Cost per thousand (CPM)
- C.
Cost per Acquisition (CPA)
- D.
Cost per Click (CPC)
- 6.Adam owns a car dealership and is creating an ad group for car rentals. What would be the most appropriate landing page for his ad?
- A.
A page with general information on cars and contact form
- B.
A page with information on car rentals and a contact form
- C.
Homepage, with links to car sales, rentals and accessories
- D.
A page with a wide selection of cars for sale
- 7.An advertiser has decided that they want to spend £1216 per month for their campaign. What would you recommend the budget should be set at in their Adwords account?
- A.
Set a daily budget of £40 for the advertiser's account
- B.
Set a bid of £40 per ad group
- C.
Set a daily budget of £20 for the advertiser's campaign
- D.
Set a daily budget of £40 for the advertiser's campaign
- 8.You can use audience targeting to show your ads to:
- A.
Specific websites, based on specific interests
- B.
Specific groups of people, based on their interests
- C.
Specific groups of people, based on their location
- D.
Groups of websites, based on specific interests
- 9.When choosing a Max. CPC bid, you should consider the amount that you make from a purchase because you want to set a bid amount that's:
- A.
50% of what your product is worth
- B.
The same amount as the profit generated by your product
- C.
25% of what your product is worth
- D.
Based on how much your product is worth
- 10.Using Duplicate Keywords across different ad groups and campaigns is recommended by Google?
- A.
True
- B.
False
- 11.For a branding campaign which of these metrics is especially important?
- A.
Clicks
- B.
Impressions
- C.
Average Cost per Click (CPC)
- D.
Click Through Rate (CTR)
- 12.John performs a Google search from his desktop computer using the query "Inverness flats on rent." What ads will he be shown?
- A.
Targeted to his actual location only
- B.
Targeted to Inverness city irrespective of his actual location because the city name was used in the search phrase / query
- C.
Based on his Google history
- D.
None of the above
- 13.You should group your client's Adwords campaigns by:
- A.
Keyword length
- B.
Number of Ad Groups per campaign
- C.
Type of product or service
- D.
Number of keywords
- 14.Which of the following items is not a component of Quality Score?
- A.
Ad relevance
- B.
Maximum cost-per-click (max. CPC) bid
- C.
Landing page experience
- D.
Expected clickthrough rate (CTR)
- 15.Conversion Tracking helps you to improve the return on investment (ROI) from your online advertising because it:
- A.
Automatically gives you personal details about the people who convert
- B.
Shows you which ads lead to customer actions that have value for your business
- C.
Focuses on getting customers to complete an online purchase
- D.
All of these
- 16.What is a Search Query?
- A.
It is a sentence with a minimum of 3 words
- B.
A word or phrase that a user types into the search engine
- C.
It is a question with one answer
- 17.A potential client asks you "We already rank well in organic listings, why should we go for Adwords and get listed in both." What would you tell them?
- A.
If you are listed in both you will generate more traffic
- B.
Your organic ranking will rank you Ads in top positions
- C.
Organic ranking is not good you should always go for Adwords Ads
- D.
Your organic rankings will further improve if you are using Adwords Ads
- 18.A campaign is getting a lot of clicks, but the conversion rate is low. Which approach would you suggest to help improve that advertiser's conversion rate?
- A.
Increase average daily budget for the campaign
- B.
Add new keywords to get even more clicks
- C.
Make sure the landing page is closely related to the ad
- D.
Increase the cost-per-click bid for low performing keywords
- 19.Among the below mentioned scenarios, which client should advertise on the Google Search Network?
- A.
Jim, who wants to reach people looking for plumbing services
- B.
Tony, who wants to reach people browsing personal development websites about business success
- C.
Bill, who wants to reach people watching Youtube Videos
- 20.When creating text ads to advertise a small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?
- A.
Information about Italian food in the description
- B.
Include call-to-actions, such as "Find the nearest location"
- C.
Use the same headline and description as other advertisers
- 21.Your client wants to increase the number of people visiting their website. When analyzing the data for their Search campaign, which metric do you most want to improve?
- A.
Converted Clicks
- B.
Impressions
- C.
Conversion Rate
- D.
Click Through Rate (CTR)
- 22.If I want my ads to show on certain sites across the internet, then I should add these websites as:
- A.
Keywords
- B.
Placements
- C.
Topics
- D.
Audiences
- 23.In order to better serve or attract customers who are using mobile devices, it's important to:
- A.
Include your mobile number as your display URL
- B.
Send users to the best and most attractive page of your website
- C.
Send users to a page full of Attractive Images & Videos
- D.
Send users to a mobile-friendly landing page
- 24.You’re going to spend £10,000 on an online campaign from the 14th of April to the 16th of June. Your client asks you how much you’re going to spend each month. Assuming you’re going to spend the amount evenly, how much will you spend each month?
- A.
£3333.33 in each month
- B.
£2539.7 in April, £4290.6 in May and £2539.7 in June
- C.
£2652.25 in April, £4843.75 in May and £2500 in June
- 25.When looking at the results of a campaign that aimed to drive traffic to your client's website the client wants to look at the performance of a couple of ads that ran. The ad you chose (Ad 1) was shown 546,000 times and was clicked 560 and the other ad (Ad 2) was shown 1,420,000 and received 850 clicks. The client wants to know why Ad 2 performed better than Ad 1. Is the client correct in their assumption?
- A.
Yes, because it got more clicks than Ad 1
- B.
Yes, because it generated a higher number of impressions than Ad 1
- C.
Yes, because it had a higher CTR than Ad 1
- D.
No
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