Google AdWords Quiz: Trivia! Test

27 Questions | Total Attempts: 928

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Google AdWords Quiz: Trivia! Test

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Questions and Answers
  • 1. 
    The Google Search Network shows your ad when someone searches for terms that are similar to your:
    • A. 

      Ad Text

    • B. 

      Website

    • C. 

      Placements

    • D. 

      Keywords

  • 2. 
    What is a Search Query?
    • A. 

      It is a sentence with a minimum of 3 words

    • B. 

      A word or phrase that a user types into the search engine

    • C. 

      It is a question with one answer

  • 3. 
    Sara manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
    • A. 

      Add a call to action like "Sign up for a free trial"

    • B. 

      A call to action like "Visit our gym now"

    • C. 

      A prominent headline like "FREE TRIAL MEMBERSHIPS AVAILABLE"

  • 4. 
    For a branding campaign which of these metrics is especially important?
    • A. 

      Clicks

    • B. 

      Impressions

    • C. 

      Average Cost per Click (CPC)

    • D. 

      Click Through Rate (CTR)

  • 5. 
    If I add a keyword phrase '+cricket +bats' then my ad may show on searches for?
    • A. 

      "cricket bats" and "english willow cricket bats"

    • B. 

      "english willow cricket bats" and "english willow bats"

    • C. 

      "cricket bats" and "baseball bats"

  • 6. 
    If I want my ads to show on certain sites across the internet, then I should add these websites as:
    • A. 

      Keywords

    • B. 

      Placements

    • C. 

      Topics

    • D. 

      Audiences

  • 7. 
    You can use audience targeting to show your ads to:
    • A. 

      Specific websites, based on specific interests

    • B. 

      Specific groups of people, based on their interests

    • C. 

      Specific groups of people, based on their location

    • D. 

      Groups of websites, based on specific interests

  • 8. 
    • A. 

      If you are listed in both you will generate more traffic

    • B. 

      Your organic ranking will rank you Ads in top positions

    • C. 

      Organic ranking is not good you should always go for Adwords Ads

    • D. 

      Your organic rankings will further improve if you are using Adwords Ads

  • 9. 
    The metric Conversion Rate indicates how often a click led to a conversion. 
    • A. 

      True

    • B. 

      False

  • 10. 
    Which bidding strategy should Ajay use to increase phone calls to her local catering business?
    • A. 

      Cost per view (CPV)

    • B. 

      Cost per thousand (CPM)

    • C. 

      Cost per Acquisition (CPA)

    • D. 

      Cost per Click (CPC)

  • 11. 
    Adam owns a car dealership and is creating an ad group for car rentals. What would be the most appropriate landing page for his ad?
    • A. 

      A page with general information on cars and contact form

    • B. 

      A page with information on car rentals and a contact form

    • C. 

      Homepage, with links to car sales, rentals and accessories

    • D. 

      A page with a wide selection of cars for sale

  • 12. 
    An advertiser has decided that they want to spend £1216 per month for their campaign.  What would you recommend the budget should be set at in their Adwords account?
    • A. 

      Set a daily budget of £40 for the advertiser's account

    • B. 

      Set a bid of £40 per ad group

    • C. 

      Set a daily budget of £20 for the advertiser's campaign

    • D. 

      Set a daily budget of £40 for the advertiser's campaign

  • 13. 
    • A. 

      50% of what your product is worth

    • B. 

      The same amount as the profit generated by your product

    • C. 

      25% of what your product is worth

    • D. 

      Based on how much your product is worth

  • 14. 
    Using Duplicate Keywords across different ad groups and campaigns is recommended by Google?
    • A. 

      True

    • B. 

      False

  • 15. 
    John performs a Google search from his desktop computer using the query "Inverness flats on rent." What ads will he be shown?
    • A. 

      Targeted to his actual location only

    • B. 

      Targeted to Inverness city irrespective of his actual location because the city name was used in the search phrase / query

    • C. 

      Based on his Google history

    • D. 

      None of the above

  • 16. 
    Conversion Tracking helps you to improve the return on investment (ROI) from your online advertising because it:
    • A. 

      Automatically gives you personal details about the people who convert

    • B. 

      Shows you which ads lead to customer actions that have value for your business

    • C. 

      Focuses on getting customers to complete an online purchase

    • D. 

      All of these

  • 17. 
    You should group your client's Adwords campaigns by:
    • A. 

      Keyword length

    • B. 

      Number of Ad Groups per campaign

    • C. 

      Type of product or service

    • D. 

      Number of keywords

  • 18. 
    An advertiser who is selling computer monitors is writing new ad text for an existing ad group. Which line of ad text is written according to Google AdWords advertising policies?
    • A. 

      Cheap, cheap, cheap monitors

    • B. 

      BUY affordable LCDs

    • C. 

      **Free** shipping on LCDs

    • D. 

      20-70% off LCD monitors

  • 19. 
    Which of the following items is not a component of Quality Score?
    • A. 

      Ad relevance

    • B. 

      Maximum cost-per-click (max. CPC) bid

    • C. 

      Landing page experience

    • D. 

      Expected clickthrough rate (CTR)

  • 20. 
    A campaign is getting a lot of clicks, but the conversion rate is low. Which approach would you suggest to help improve that advertiser's conversion rate?
    • A. 

      Increase average daily budget for the campaign

    • B. 

      Add new keywords to get even more clicks

    • C. 

      Make sure the landing page is closely related to the ad

    • D. 

      Increase the cost-per-click bid for low performing keywords

  • 21. 
    Among the below mentioned scenarios, which client should advertise on the Google Search Network?
    • A. 

      Jim, who wants to reach people looking for plumbing services

    • B. 

      Tony, who wants to reach people browsing personal development websites about business success

    • C. 

      Bill, who wants to reach people watching Youtube Videos

  • 22. 
    When creating text ads to advertise a small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?
    • A. 

      Information about Italian food in the description

    • B. 

      Include call-to-actions, such as "Find the nearest location"

    • C. 

      Use the same headline and description as other advertisers

  • 23. 
    Your client wants to increase the number of people visiting their website. When analyzing the data for their Search campaign, which metric do you most want to improve?
    • A. 

      Converted Clicks

    • B. 

      Impressions

    • C. 

      Conversion Rate

    • D. 

      Click Through Rate (CTR)

  • 24. 
    A client who owns an online running shoe store wants to drive sales of a particular model of women's running shoes. What keywords should you include in this client's keyword list to help achieve their goal? 
    • A. 

      Specific terms about the benefits of running

    • B. 

      Specific terms about the shoe brand and model your client is selling

    • C. 

      Generic terms about running and running shoes

    • D. 

      Generic terms about different types of women's shoes

  • 25. 
    In order to better serve or attract customers who are using mobile devices, it's important to:
    • A. 

      Include your mobile number as your display URL

    • B. 

      Send users to the best and most attractive page of your website

    • C. 

      Send users to a page full of Attractive Images & Videos

    • D. 

      Send users to a mobile-friendly landing page