Google AdWords Trivia Quiz

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  • 1/10 Questions

    The metric Conversion Rate indicates how often a click led to a conversion. 

    • True
    • False
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About This Quiz

Do you think you know enough about Google AdWords to pass this trivia quiz that we have brought for you? It's a simple test based on Adwords. Google Ads is known as an online advertising platform which is developed by Google for advertisers to bid to display brief advertisements, service offerings, product listings, or videos to users. There is more to know about it that you will get to know as you attempt these questions.

Google AdWords Trivia Quiz - Quiz

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  • 2. 

    The Google Search Network shows your ad when someone searches for terms that are similar to your:

    • Ad Text

    • Website

    • Placements

    • Keywords

    Correct Answer
    A. Keywords
    Explanation
    The Google Search Network shows your ad when someone searches for terms that are similar to your keywords. This means that if you have selected specific keywords for your ad campaign, Google will display your ad to users who search for similar terms. By targeting keywords, you can ensure that your ad is shown to relevant audiences who are actively searching for products or services related to your business.

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  • 3. 

    A campaign is getting a lot of clicks, but the conversion rate is low. Which approach would you suggest to help improve that advertiser's conversion rate?

    • Increase the average daily budget for the campaign.

    • Add new keywords to get even more clicks.

    • Make sure the landing page is closely related to the ad.

    • Increase the cost-per-click bid for low-performing keywords.

    Correct Answer
    A. Make sure the landing page is closely related to the ad.
    Explanation
    To improve the conversion rate, it is important to ensure that the landing page is closely related to the ad. This means that the content, messaging, and visuals on the landing page should align with the ad that users clicked on. When the landing page is relevant and provides a seamless experience, users are more likely to stay engaged and complete the desired action, resulting in a higher conversion rate. Increasing the daily budget, adding new keywords, or increasing the cost-per-click bid may increase clicks, but if the landing page is not relevant, it may not lead to improved conversion rates.

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  • 4. 

    If I want my ads to show on certain sites across the internet, then I should add these websites as:

    • Keywords

    • Placements

    • Topics

    • Audiences

    Correct Answer
    A. Placements
    Explanation
    If you want your ads to show on certain sites across the internet, you should add these websites as "Placements". Placements refer to specific websites or web pages where you want your ads to appear. By adding these websites as placements, you can ensure that your ads are displayed on the desired sites, reaching your target audience effectively.

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  • 5. 

    For a branding campaign which of these metrics is especially important?

    • Clicks

    • Impressions

    • Average Cost per Click (CPC)

    • Click Through Rate (CTR)

    Correct Answer
    A. Impressions
    Explanation
    Impressions are especially important for a branding campaign because they measure the number of times an ad is displayed to potential customers. This metric indicates the reach and visibility of the campaign, showing how many people have been exposed to the brand message. While clicks, average cost per click, and click-through rate are also important metrics, they focus more on the engagement and interaction with the ad, which may not be the primary goal of a branding campaign.

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  • 6. 

    When choosing a Max, CPC bid, you should be serious about the amount that you make from a purchase because you have to set a bid amount that's:

    • 50% of what your product is worth

    • The same amount as the profit generated by your product

    • 25% of what your product is worth

    • Based on how much your product is worth

    Correct Answer
    A. Based on how much your product is worth
    Explanation
    When choosing a Max CPC bid, it is important to consider the value of your product. The bid amount should be based on how much your product is worth. This means that you should set a bid that aligns with the perceived value of your product in the market. By doing so, you can ensure that you are not overpaying for clicks and maximizing your return on investment. Setting a bid amount based on the worth of your product allows you to make strategic decisions and optimize your advertising budget effectively.

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  • 7. 

    You should group your client's Adwords campaigns by:

    • Keyword length

    • Number of Ad Groups per campaign

    • Type of product or service

    • Number of keywords

    Correct Answer
    A. Type of product or service
    Explanation
    Grouping your client's Adwords campaigns by the type of product or service allows for better organization and targeting. By grouping campaigns based on the specific product or service being advertised, you can create more relevant ad copy, keywords, and landing pages. This helps to improve the overall performance and effectiveness of the campaigns, as you can tailor your messaging and targeting to the specific needs and interests of your target audience for each product or service.

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  • 8. 

    Your client wants to increase the number of people visiting their website. When analyzing the data for their Search campaign, which metric do you most want to improve?

    • Converted Clicks

    • Impressions

    • Conversion Rate

    • Click Through Rate (CTR)

    Correct Answer
    A. Click Through Rate (CTR)
    Explanation
    To increase the number of people visiting the website, the most important metric to improve is the Click Through Rate (CTR). CTR measures the percentage of people who click on the ad after seeing it. A higher CTR indicates that the ad is compelling and relevant to the audience, resulting in more clicks and potential website visits. By improving the CTR, the client can attract more visitors to their website and potentially increase conversions.

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  • 9. 

    Which item is not a component of the Quality Score?

    • Ad relevance

    • Maximum cost-per-click (max. CPC) bid

    • Both

    • None

    Correct Answer
    A. Maximum cost-per-click (max. CPC) bid
    Explanation
    The Quality Score is a metric used by search engines to determine the relevance and quality of an advertisement. It is based on factors such as ad relevance, expected click-through rate, and landing page experience. The maximum cost-per-click (max. CPC) bid, on the other hand, is the maximum amount that an advertiser is willing to pay for a click on their ad. While the max. CPC bid may indirectly affect the ad's position and visibility, it is not a direct component of the Quality Score calculation. Therefore, the correct answer is "Maximum cost-per-click (max. CPC) bid."

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  • 10. 

    When looking at the results of a campaign that aimed to drive traffic to your client's website, the client wants to look at the performance of a couple of ads that ran. The ad you chose (Ad 1) was shown 546,000 times and was clicked 560, and the other ad (Ad 2) was shown 1,420,000 and received 850 clicks. The client wants to know why Ad 2 performed better than Ad 1. Is the client correct in their assumption?

    • Yes, because it got more clicks than Ad 1

    • Yes, because it generated a higher number of impressions than Ad 1

    • Yes, because it had a higher CTR than Ad 1

    • No

    Correct Answer
    A. No
    Explanation
    The client is not correct in their assumption that Ad 2 performed better than Ad 1. While Ad 2 received more clicks (850) compared to Ad 1 (560), it is important to consider the number of impressions each ad received. Ad 1 was shown 546,000 times, while Ad 2 was shown 1,420,000 times. This means that Ad 1 had a higher click-through rate (CTR) compared to Ad 2, indicating that it performed better in terms of engagement and effectiveness.

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  • Current Version
  • Aug 24, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Jan 26, 2016
    Quiz Created by
    Bernhardvanwoerd
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