Google Certification Quiz #1 (Sections 1.1 & 1.2)
15 Questions
| Total Attempts: 1509
This is a quiz based on the study guides for the Google Certification program. It covers questions from the material you read in sections 1. 1 (Overview of AdWords) and 1. 2 (Getting Started with AdWords). Good Luck!
Questions and Answers
- 1.Most search engines provide two types of results listings in response to the same user query that are called _________________ and ______________.
- A.
Basic listings and premium listings
- B.
White hat listings and black hat listings
- C.
Organic listings and paid listings
- D.
Scam listings and safe listings
- 2.On Google, although both organic and paid results appear in response to the same user query, the results are independent of each other.
- A.
True
- B.
False
- 3.__________________ is the measure of importance of a page based on the incoming links from other pages.
- A.
Page Rank
- B.
Keyword
- C.
Backlinks
- D.
Alexa Rank
- 4._______ is the process of promoting and marketing a website through paid listings (advertisements) on search engines.
- A.
SMM (Social Media Marketing)
- B.
SEM (Search Engine Marketing)
- 5.In order to create an ad for a given search engine, you need to create an account with the advertising product or branch of that search engine. For Google, this product is ____________.
- A.
AdSense
- B.
Business Portal
- C.
AdWords
- D.
AdPlus
- 6.Google does not operate on a pay-per-click model so instead of paying when a user clicks on your ad, you only pay a monthly fee.
- A.
True
- B.
False
- 7.Check all that apply. Ads on the Google Display Network can be in a number of formats such as ____________
- A.
Basic text ads
- B.
Graphical image ads
- C.
Audio streams
- D.
Video ads
- E.
Tv and radio ads
- 8.Direct Response is when you'd like a user to perform an action after clicking through your ad to your website such as: make a purchase, sign up for a newsletter, or request a quote.
- A.
True
- B.
False
- 9.If your main reason for advertising online to raise awareness and visibility of your product, service or cause; your advertising goal is most likely ________________.
- A.
Direct Response
- B.
Branding
- C.
Strategic Planning
- D.
Market Research
- 10.What does ROI mean?
- A.
Ranking On Internet
- B.
Return On Investment
- C.
Real Online Image
- D.
Rankings Online Immediately
- 11.You don't have to set up an account in order to utilize Google AdWords.
- A.
True
- B.
False
- 12.How many Google AdWords accounts are you allowed to have for advertising the same website?
- A.
5
- B.
3
- C.
1
- D.
2
- 13.Only client managers (such as third parties or search engine marketers) who use a My Client Center can have multiple AdWords accounts.
- A.
True
- B.
False
- 14.In order to manage an advertisers AdWords account, you must be Google Certified.
- A.
True
- B.
False
- 15.It is important to be a Google Certified Partner, not only because you will have extensive knowledge of internet marketing and it will increase client confidence, but because Google matches advertisers with Google Certified Partners through a special search tool called _________________. Google will help match you to advertisers that are looking for Google Certified Technicians, which will increase your profitablity and number of accounts you will earn to manage.
How well do you really know AdWords Extensions?Find out with this 20-question quiz!Note: If you're having problems taking the quiz on your Mac, iPhone or iPad, check out our tips.
Questions: 20 | Attempts: 2636 | Last updated: Mar 19, 2022
-
Sample QuestionWhat AdWords extensions are appearing in the ad displayed here? (Select all that apply.)
Do you think you know enough about Google AdWords to pass this Google AdWords quiz that we have brought for you? It's a trivia test that we have prepared. Google Ads is known as an online advertising platform which is...
Questions: 10 | Attempts: 2495 | Last updated: Aug 29, 2022
-
Sample QuestionYou should group your client's Adwords campaigns by:
One of the ways through which businesses expand their brand is through the use of advertisement materials and there are different ways you can do so. The practice exam below is designed to test out your knowledge on business...
Questions: 55 | Attempts: 798 | Last updated: Mar 19, 2022
-
Sample QuestionYou can change the location targeting of an ad at the:
Back to top