Google Certification Quiz #1 (Sections 1.1 & 1.2)

15 Questions | Total Attempts: 1168

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Google Certification Quiz #1 (Sections 1.1 & 1.2)

This is a quiz based on the study guides for the Google Certification program. It covers questions from the material you read in sections 1. 1 (Overview of AdWords) and 1. 2 (Getting Started with AdWords). Good Luck!


Questions and Answers
  • 1. 
    Most search engines provide two types of results listings in response to the same user query that are called _________________ and ______________.
    • A. 

      Basic listings and premium listings

    • B. 

      White hat listings and black hat listings

    • C. 

      Organic listings and paid listings

    • D. 

      Scam listings and safe listings

  • 2. 
    On Google, although both organic and paid results appear in response to the same user query, the results are independent of each other. 
    • A. 

      True

    • B. 

      False

  • 3. 
    __________________ is the measure of importance of a page based on the incoming links from other pages. 
    • A. 

      Page Rank

    • B. 

      Keyword

    • C. 

      Backlinks

    • D. 

      Alexa Rank

  • 4. 
    _______ is the process of promoting and marketing a website through paid listings (advertisements) on search engines.
    • A. 

      SMM (Social Media Marketing)

    • B. 

      SEM (Search Engine Marketing)

  • 5. 
    In order to create an ad for a given search engine, you need to create an account with the advertising product or branch of that search engine. For Google, this product is ____________.
    • A. 

      AdSense

    • B. 

      Business Portal

    • C. 

      AdWords

    • D. 

      AdPlus

  • 6. 
    Google does not operate on a pay-per-click model so instead of paying when a user clicks on your ad, you only pay a monthly fee.
    • A. 

      True

    • B. 

      False

  • 7. 
    Check all that apply. Ads on the Google Display Network can be in a number of formats such as ____________
    • A. 

      Basic text ads

    • B. 

      Graphical image ads

    • C. 

      Audio streams

    • D. 

      Video ads

    • E. 

      Tv and radio ads

  • 8. 
    Direct Response is when you'd like a user to perform an action after clicking through your ad to your website such as: make a purchase, sign up for a newsletter, or request a quote.
    • A. 

      True

    • B. 

      False

  • 9. 
    If your main reason for advertising online to raise awareness and visibility of your product, service or cause; your advertising goal is most likely ________________.
    • A. 

      Direct Response

    • B. 

      Branding

    • C. 

      Strategic Planning

    • D. 

      Market Research

  • 10. 
    What does ROI mean?
    • A. 

      Ranking On Internet

    • B. 

      Return On Investment

    • C. 

      Real Online Image

    • D. 

      Rankings Online Immediately

  • 11. 
    You don't have to set up an account in order to utilize Google AdWords.
    • A. 

      True

    • B. 

      False

  • 12. 
    How many Google AdWords accounts are you allowed to have for advertising the same website?
    • A. 

      5

    • B. 

      3

    • C. 

      1

    • D. 

      2

  • 13. 
    Only client managers (such as third parties or search engine marketers) who use a My Client Center can have multiple AdWords accounts. 
    • A. 

      True

    • B. 

      False

  • 14. 
    In order to manage an advertisers AdWords account, you must be Google Certified.
    • A. 

      True

    • B. 

      False

  • 15. 
    It is important to be a Google Certified Partner, not only because you will have extensive knowledge of internet marketing and it will increase client confidence, but because Google matches advertisers with Google Certified Partners through a special search tool called _________________. Google will help match you to advertisers that are looking for Google Certified Technicians, which will increase your profitablity and number of accounts you will earn to manage.
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