Google Certification Quiz #1 (Sections 1.1 & 1.2)
15 Questions
| Total Attempts: 1168
This is a quiz based on the study guides for the Google Certification program. It covers questions from the material you read in sections 1. 1 (Overview of AdWords) and 1. 2 (Getting Started with AdWords). Good Luck!
Questions and Answers
- 1.Most search engines provide two types of results listings in response to the same user query that are called _________________ and ______________.
- A.
Basic listings and premium listings
- B.
White hat listings and black hat listings
- C.
Organic listings and paid listings
- D.
Scam listings and safe listings
- 2.On Google, although both organic and paid results appear in response to the same user query, the results are independent of each other.
- A.
True
- B.
False
- 3.__________________ is the measure of importance of a page based on the incoming links from other pages.
- A.
Page Rank
- B.
Keyword
- C.
Backlinks
- D.
Alexa Rank
- 4._______ is the process of promoting and marketing a website through paid listings (advertisements) on search engines.
- A.
SMM (Social Media Marketing)
- B.
SEM (Search Engine Marketing)
- 5.In order to create an ad for a given search engine, you need to create an account with the advertising product or branch of that search engine. For Google, this product is ____________.
- A.
AdSense
- B.
Business Portal
- C.
AdWords
- D.
AdPlus
- 6.Google does not operate on a pay-per-click model so instead of paying when a user clicks on your ad, you only pay a monthly fee.
- A.
True
- B.
False
- 7.Check all that apply. Ads on the Google Display Network can be in a number of formats such as ____________
- A.
Basic text ads
- B.
Graphical image ads
- C.
Audio streams
- D.
Video ads
- E.
Tv and radio ads
- 8.Direct Response is when you'd like a user to perform an action after clicking through your ad to your website such as: make a purchase, sign up for a newsletter, or request a quote.
- A.
True
- B.
False
- 9.If your main reason for advertising online to raise awareness and visibility of your product, service or cause; your advertising goal is most likely ________________.
- A.
Direct Response
- B.
Branding
- C.
Strategic Planning
- D.
Market Research
- 10.What does ROI mean?
- A.
Ranking On Internet
- B.
Return On Investment
- C.
Real Online Image
- D.
Rankings Online Immediately
- 11.You don't have to set up an account in order to utilize Google AdWords.
- A.
True
- B.
False
- 12.How many Google AdWords accounts are you allowed to have for advertising the same website?
- A.
5
- B.
3
- C.
1
- D.
2
- 13.Only client managers (such as third parties or search engine marketers) who use a My Client Center can have multiple AdWords accounts.
- A.
True
- B.
False
- 14.In order to manage an advertisers AdWords account, you must be Google Certified.
- A.
True
- B.
False
- 15.It is important to be a Google Certified Partner, not only because you will have extensive knowledge of internet marketing and it will increase client confidence, but because Google matches advertisers with Google Certified Partners through a special search tool called _________________. Google will help match you to advertisers that are looking for Google Certified Technicians, which will increase your profitablity and number of accounts you will earn to manage.
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