Trivia Questions Quiz: How Much Do You Know About Fundamentals Of Marketing?
How Much Do You Know About the Fundamentals Of Marketing? A business with a weak marketing plan does not have much promise when it comes to growth because the business will have a harder time selling its goods or customers to new customers. Are you a good marketer? Take the quiz and get to see how much more you may learn.
- 1.Which of the following is NOT a typical supply chain member?
- A.
resellers
- B.
Customers
- C.
intermediaries
- D.
Government agencies
- E.
Raw materials supplier
- 2.________ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service.
- A.
Downstream from
- B.
Upstream from
- C.
Separated from
- D.
Congruous to
- E.
Parallel with
- 3.Another term for the supply chain that suggests a sense and responds view of the market is ________.
- A.
Supply and demand chainsupply and demand chain
- B.
Demand chain
- C.
Channel of distribution
- D.
Distribution channel
- E.
Physical distribution
- 4.When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________.
- A.
Value delivery network
- B.
Channel of distribution
- C.
Supply chain
- D.
Demand chain
- E.
All of the above
- 5.Most producers today sell their goods to ________.
- A.
Final users
- B.
Final users and marketing members
- C.
Intermediaries
- D.
The government at various levels
- E.
Competitors
- 6.A company's channel decisions directly affect every ________.
- A.
Channel member
- B.
Marketing decision
- C.
Customer's choices
- D.
Employee in the channel
- E.
Competitor's actions
- 7.Distribution channel decisions often involve ________ with other firms, particularly those that involve contracts or relationships with channel partners.
- A.
Short-term commitments
- B.
Long-term commitments
- C.
Major problems
- D.
Financial losses
- E.
Disagreements
- 8.Joe Blanco, like other producers, has discovered that his intermediaries usually offer his firm more than it can achieve on its own. Which of the following is most likely an advantage that Joe creates by working with intermediaries?
- A.
Financial support
- B.
Fast service
- C.
Scale of operation
- D.
Working relationships with foreign distributors
- E.
Promotional assistance
- 9.From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.
- A.
Channel members
- B.
Distributors
- C.
Consumers
- D.
Manufacturers
- E.
Marketers
- 10.Producers benefit from using intermediaries because they ________.
- A.
Offer greater efficiency in making goods available to target markets
- B.
Bring a fresh point of view to strategy development
- C.
Eliminate risk
- D.
Are generally backlogged with orders
- E.
Refuse to store products for longer than a few days
- 11.Intermediaries play an important role in matching ________.
- A.
Dealer with customer
- B.
Supply and demand
- C.
Product to region
- D.
Manufacturer to product
- E.
Information and promotion
- 12.Channel members add value by bridging the major gaps of ________ that separate goods and services from those who would use them.
- A.
Time, place, and form
- B.
Place, possession, and form
- C.
Time, place, and possession
- D.
Place, time, and need
- E.
Place, need, and distribution
- 13.Which of the following is NOT a key function that intermediaries play in completing transactions?
- A.
Promotion
- B.
Information
- C.
Matching
- D.
Financing
- E.
Negotiation
- 14.Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction?
- A.
Physical distribution
- B.
Promotion
- C.
Financing
- D.
Risk taking
- E.
Storing goods
- 15.In marketing terms, we say that the number of intermediary levels indicates the ________ of a channel.
- A.
Depth
- B.
Complexity
- C.
involvement
- D.
Length
- E.
Width
- 16.________ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.
- A.
Franchising
- B.
Retailing
- C.
Brokering
- D.
Wholesaling
- E.
Disintermediation
- 17.In recent years, ________ has/have been growing fast. This includes selling to final consumers through direct mail, catalogs, telephone, and the Internet.
- A.
Specialty stores
- B.
Shopping centers
- C.
Superstores
- D.
Nonstore retailing
- E.
E-commerce
- 18.________ is the basis of all discount operations and is typically used by sellers of convenience goods. Retailers offering this level of service require customers to perform their own "locate-compare-select" process in order to save money.
- A.
Limited-service
- B.
Self-service
- C.
Full-service
- D.
Specialty-service
- E.
Wholesaling
- 19.________, such as Sears, provide more sales assistance because they carry more shopping goods about which customers need information. Their increased operating costs result in higher prices.
- A.
Self-service retailers
- B.
Full-service retailers
- C.
Off-price retailers
- D.
Limited-service retailers
- E.
________, such as Sears, provide more sales assistance because they carry more shopping goods about which customers need information. Their increased operating costs result in higher prices. A) Self-service retailers B) Full-service retailers C) Off-price retailers D) Limited-service retailers Specialty-service retailers
- 20.Which type of stores usually carry more specialty goods for which customers like to be "waited on" and have much higher operating costs, which are passed along to the customer?
- A.
Self-service stores
- B.
Category killer stores
- C.
Full-service stores
- D.
Independent stores
- E.
Specialty-service retailers
- 21.Which of the following retailers likely require the most emphasis on salespeople to assist customers?
- A.
Self-service retailers
- B.
Full-service retailers
- C.
Off-price retailers
- D.
Limited-service retailers
- E.
Megaretailers
- 22.________ carry narrow product lines with deep assortments within those lines.
- A.
Chain stores
- B.
Specialty stores
- C.
Convenience stores
- D.
Discount stores
- E.
Off-price stores
- 23.Specialty stores carry ________ with ________ within them.
- A.
Convenience items; mostly staples
- B.
Narrow product lines; deep assortments
- C.
Narrow product lines; shallow assortments
- D.
Wide product lines; shallow assortments
- E.
Wide product lines; deep assortments
- 24.Which type of store carries a wide variety of product lines and differentiates itself through service, but has been squeezed in recent years between more focused and flexible specialty stores on the one hand and more efficient, lower-priced discounters on the other?
- A.
Chain
- B.
Department
- C.
Factory outlet
- D.
Merchant wholesaler
- E.
Independents
- 25.________ are facing slow sales growth because of slower population growth, increased competition, and the rapid growth of out-of-home eating.
- A.
Convenience stores
- B.
Department stores
- C.
Chain stores
- D.
Supermarkets
- E.
Hypermarkets
Questions: 100 | Attempts: 14516 | Last updated: Oct 7, 2020
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