MKT243_Online Quiz
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This quiz consist of 45 questions covering 3 chapters which account for 5% of your assessment.
- 1.Which of the following is NOT a typical supply chain member?
- A.
resellers
- B.
Customers
- C.
intermediaries
- D.
Government agencies
- E.
Raw materials supplier
- 2.________ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service.
- A.
Downstream from
- B.
Upstream from
- C.
Separated from
- D.
Congruous to
- E.
Parallel with
- 3.Another term for the supply chain that suggests a sense and respond view of the market is ________.
- A.
Supply and demand chainsupply and demand chain
- B.
Demand chain
- C.
Channel of distribution
- D.
Distribution channel
- E.
Physical distribution
- 4.When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________.
- A.
Value delivery network
- B.
Channel of distribution
- C.
Supply chain
- D.
Demand chain
- E.
All of the above
- 5.Most producers today sell their goods to ________.
- A.
Final users
- B.
Final users and marketing members
- C.
Intermediaries
- D.
The government at various levels
- E.
Competitors
- 6.A company's channel decisions directly affect every ________.
- A.
Channel member
- B.
Marketing decision
- C.
Customer's choices
- D.
Employee in the channel
- E.
Competitor's actions
- 7.Distribution channel decisions often involve ________ with other firms, particularly those that involve contracts or relationships with channel partners.
- A.
Short-term commitments
- B.
Long-term commitments
- C.
Major problems
- D.
Financial losses
- E.
Disagreements
- 8.Joe Blanco, like other producers, has discovered that his intermediaries usually offer his firm more than it can achieve on its own. Which of the following is most likely an advantage that Joe creates by working with intermediaries?
- A.
Financial support
- B.
Fast service
- C.
Scale of operation
- D.
Working relationships with foreign distributors
- E.
Promotional assistance
- 9.From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.
- A.
Channel members
- B.
Distributors
- C.
Consumers
- D.
Manufacturers
- E.
Marketers
- 10.Producers benefit from using intermediaries because they ________.
- A.
Offer greater efficiency in making goods available to target markets
- B.
Bring a fresh point of view to strategy development
- C.
Eliminate risk
- D.
Are generally backlogged with orders
- E.
Refuse to store products for longer than a few days
- 11.Intermediaries play an important role in matching ________.
- A.
Dealer with customer
- B.
Supply and demand
- C.
Product to region
- D.
Manufacturer to product
- E.
Information and promotion
- 12.Channel members add value by bridging the major gaps of ________ that separate goods and services from those who would use them.
- A.
Time, place, and form
- B.
Place, possession, and form
- C.
Time, place, and possession
- D.
Place, time, and need
- E.
Place, need, and distribution
- 13.Which of the following is NOT a key function that intermediaries play in completing transactions?
- A.
Promotion
- B.
Information
- C.
Matching
- D.
Financing
- E.
Negotiation
- 14.Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction?
- A.
Physical distribution
- B.
Promotion
- C.
Financing
- D.
Risk taking
- E.
Storing goods
- 15.In marketing terms, we say that the number of intermediary levels indicates the ________ of a channel.
- A.
Depth
- B.
Complexity
- C.
involvement
- D.
Length
- E.
Width
- 16.________ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.
- A.
Franchising
- B.
Retailing
- C.
Brokering
- D.
Wholesaling
- E.
Disintermediation
- 17.In recent years, ________ has/have been growing fast. This includes selling to final consumers through direct mail, catalogs, telephone, and the Internet.
- A.
Specialty stores
- B.
Shopping centers
- C.
Superstores
- D.
Nonstore retailing
- E.
E-commerce
- 18.________ is the basis of all discount operations and is typically used by sellers of convenience goods. Retailers offering this level of service require customers to perform their own "locate-compare-select" process in order to save money.
- A.
Limited-service
- B.
Self-service
- C.
Full-service
- D.
Specialty-service
- E.
Wholesaling
- 19.________, such as Sears, provide more sales assistance because they carry more shopping goods about which customers need information. Their increased operating costs result in higher prices.
- A.
Self-service retailers
- B.
Full-service retailers
- C.
Off-price retailers
- D.
Limited-service retailers
- E.
________, such as Sears, provide more sales assistance because they carry more shopping goods about which customers need information. Their increased operating costs result in higher prices. A) Self-service retailers B) Full-service retailers C) Off-price retailers D) Limited-service retailers Specialty-service retailers
- 20.Which type of stores usually carry more specialty goods for which customers like to be "waited on" and have much higher operating costs, which are passed along to the customer?
- A.
Self-service stores
- B.
Category killer stores
- C.
Full-service stores
- D.
Independent stores
- E.
Specialty-service retailers
- 21.Which of the following retailers likely require the most emphasis on salespeople to assist customers?
- A.
Self-service retailers
- B.
Full-service retailers
- C.
Off-price retailers
- D.
Limited-service retailers
- E.
Megaretailers
- 22.________ carry narrow product lines with deep assortments within those lines.
- A.
Chain stores
- B.
Specialty stores
- C.
Convenience stores
- D.
Discount stores
- E.
Off-price stores
- 23.Specialty stores carry ________ with ________ within them.
- A.
Convenience items; mostly staples
- B.
Narrow product lines; deep assortments
- C.
Narrow product lines; shallow assortments
- D.
Wide product lines; shallow assortments
- E.
Wide product lines; deep assortments
- 24.Which type of store carries a wide variety of product lines and differentiates itself through service, but has been squeezed in recent years between more focused and flexible specialty stores on the one hand and more efficient, lower-priced discounters on the other?
- A.
Chain
- B.
Department
- C.
Factory outlet
- D.
Merchant wholesaler
- E.
Independents
- 25.________ are facing slow sales growth because of slower population growth, increased competition, and the rapid growth of out-of-home eating.
- A.
Convenience stores
- B.
Department stores
- C.
Chain stores
- D.
Supermarkets
- E.
Hypermarkets
- 26.Which type of retailer tends to be the most frequently shopped?
- A.
Convenience stores
- B.
Department stores
- C.
Superstores
- D.
Supermarkets
- E.
Off-price retailers
- 27.Which type of small store carries a limited line of high-turnover convenience goods and makes most of its revenues from cigarette, beverage, and gasoline sales?
- A.
Convenience
- B.
Chain
- C.
Department
- D.
Supermarket
- E.
Hypermarket
- 28.Which type of store is much larger than regular supermarkets and offers a large assortment of routinely purchased food products, nonfood items, and services?
- A.
Category killer
- B.
Chain
- C.
Factory outlet
- D.
Superstore
- E.
Off-price
- 29.Which type of store carries a deep assortment, has knowledgeable staff, and might actually be viewed as a giant specialty store?
- A.
Category killer
- B.
chain
- C.
Factory outlet
- D.
Shopping center
- E.
independent
- 30.Service retailers include all of the following EXCEPT ________.
- A.
Hotels and motels
- B.
Airlines
- C.
Movie theaters
- D.
Bowling alleys
- E.
Convenience stores
- 31.A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called ________.
- A.
Direct marketing
- B.
Integrated marketing
- C.
The promotion mix
- D.
Competitive marketing
- E.
Target marketing
- 32.The use of short-term incentives to encourage the purchase or sale of a product or service is called ________.
- A.
Direct marketing
- B.
Sales promotions
- C.
Personal selling
- D.
Public relations
- E.
Publicity
- 33.Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called ________.
- A.
Sales promotion
- B.
Advertising
- C.
Direct marketing
- D.
Personal selling
- E.
Public relations
- 34.Which of the five major promotion tools includes building up a positive corporate image and handling unfavorable stories and events?
- A.
Sales promotion
- B.
Personal selling
- C.
Direct marketing
- D.
Public relations
- E.
Advertising
- 35.Which of the following is NOT a major category in a company's promotion mix?
- A.
Sales promotion
- B.
Strategic positioning
- C.
Direct marketing
- D.
Public relations
- E.
Advertising
- 36.Which major promotion category makes use of catalogs, telephone marketing, kiosks, and the Internet?
- A.
Sales promotion
- B.
Direct marketing
- C.
Publicity
- D.
Public relations
- E.
Advertising
- 37.Which major promotion category makes use of displays, discounts, coupons, and demonstrations?
- A.
Sales promotion
- B.
Direct marketing
- C.
Publicity
- D.
Public relations
- E.
Advertising
- 38.The promotion mix is the company's primary communication activity; the marketing mix must be coordinated for the greatest communication impact. What is NOT included in the entire marketing mix?
- A.
Product
- B.
Competitor
- C.
Price
- D.
Place
- E.
Promotion
- 39.Mass-media advertising routinely involves a company investing millions or even billions of dollars to reach tens of ________ of customers with a single ad.
- A.
Billions
- B.
Thousands
- C.
Millions
- D.
Hundreds
- E.
Tens
- 40.Today's consumers do not need to rely on marketer-supplied information about products and services because they can use ________ to seek out a wealth of information.
- A.
Public relations
- B.
Direct marketing
- C.
The Internet and other technologies
- D.
Mass market media
- E.
Informative advertising
- 41.Which of the following is NOT a factor in the changes occurring in today's marketing communications? A) B) C) D) E)
- A.
Mass markets have fragmented, and marketers are shifting away from mass marketing.
- B.
Improvements in communication technologies are changing how companies and customers communicate with each other.
- C.
Companies routinely invest millions of dollars in the mass media.
- D.
Mass media no longer capture the majority of promotional budgets.
- E.
Today's consumers are better informed about products and services.
- 42.Moving away from ________, marketers have been shifting toward highly focused marketing, spawning a new generation of more specialized and highly targeted communications efforts.
- A.
Mass marketing
- B.
Advertising
- C.
Direct marketing
- D.
Pull strategies
- E.
Push strategies
- 43.Which of the following is NOT an example of a specialized and highly-targeted media that an advertiser might use to reach smaller customer segments?
- A.
Cable television channels
- B.
E-mail
- C.
Podcasts
- D.
Network television
- E.
Online social networks
- 44.Companies are doing less ________ and more ________ as a result of an explosion of more focused media that better match today's targeting strategies.
- A.
Marketing; media
- B.
Media; sales
- C.
Narrowcasting; broadcasting
- D.
Broadcasting; narrowcasting
- E.
Advertising; word-of-mouth
- 45.In the "chaos scenario" predicted by some advertising industry experts, the old mass-media communications model will be abandoned in favor of ________.
- A.
Public relations
- B.
Direct marketing
- C.
Push and pull strategies
- D.
The possibilities of new digital technologies
- E.
buzz marketing
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