How Much Do You Know About the Fundamentals Of Marketing? A business with a weak marketing plan does not have much promise when it comes to growth because the business will have a harder time selling its goods or customers to new customers. Are you a good marketer? Take the quiz and get to see how much more you may learn.
Product
Competitor
Price
Place
Promotion
Direct marketing
Sales promotions
Personal selling
Public relations
Publicity
Public relations
Direct marketing
The Internet and other technologies
Mass market media
Informative advertising
Chain stores
Specialty stores
Convenience stores
Discount stores
Off-price stores
Direct marketing
Integrated marketing
The promotion mix
Competitive marketing
Target marketing
Franchising
Retailing
Brokering
Wholesaling
Disintermediation
Sales promotion
Strategic positioning
Direct marketing
Public relations
Advertising
Mass marketing
Advertising
Direct marketing
Pull strategies
Push strategies
Convenience
Chain
Department
Supermarket
Hypermarket
resellers
Customers
intermediaries
Government agencies
Raw materials supplier
Short-term commitments
Long-term commitments
Major problems
Financial losses
Disagreements
Convenience items; mostly staples
Narrow product lines; deep assortments
Narrow product lines; shallow assortments
Wide product lines; shallow assortments
Wide product lines; deep assortments
Channel members
Distributors
Consumers
Manufacturers
Marketers
Dealer with customer
Supply and demand
Product to region
Manufacturer to product
Information and promotion
Sales promotion
Advertising
Direct marketing
Personal selling
Public relations
Hotels and motels
Airlines
Movie theaters
Bowling alleys
Convenience stores
Financial support
Fast service
Scale of operation
Working relationships with foreign distributors
Promotional assistance
Self-service retailers
Full-service retailers
Off-price retailers
Limited-service retailers
Megaretailers
Time, place, and form
Place, possession, and form
Time, place, and possession
Place, time, and need
Place, need, and distribution
Final users
Final users and marketing members
Intermediaries
The government at various levels
Competitors
Sales promotion
Personal selling
Direct marketing
Public relations
Advertising
Sales promotion
Direct marketing
Publicity
Public relations
Advertising
Chain
Department
Factory outlet
Merchant wholesaler
Independents
Downstream from
Upstream from
Separated from
Congruous to
Parallel with
Category killer
Chain
Factory outlet
Superstore
Off-price
Billions
Thousands
Millions
Hundreds
Tens
Value delivery network
Channel of distribution
Supply chain
Demand chain
All of the above
Category killer
chain
Factory outlet
Shopping center
independent
Mass markets have fragmented, and marketers are shifting away from mass marketing.
Improvements in communication technologies are changing how companies and customers communicate with each other.
Companies routinely invest millions of dollars in the mass media.
Mass media no longer capture the majority of promotional budgets.
Today's consumers are better informed about products and services.
Depth
Complexity
involvement
Length
Width
Limited-service
Self-service
Full-service
Specialty-service
Wholesaling
Self-service stores
Category killer stores
Full-service stores
Independent stores
Specialty-service retailers
Marketing; media
Media; sales
Narrowcasting; broadcasting
Broadcasting; narrowcasting
Advertising; word-of-mouth
Public relations
Direct marketing
Push and pull strategies
The possibilities of new digital technologies
buzz marketing
Channel member
Marketing decision
Customer's choices
Employee in the channel
Competitor's actions
Convenience stores
Department stores
Superstores
Supermarkets
Off-price retailers
Sales promotion
Direct marketing
Publicity
Public relations
Advertising
Supply and demand chainsupply and demand chain
Demand chain
Channel of distribution
Distribution channel
Physical distribution
Cable television channels
Podcasts
Network television
Online social networks
Physical distribution
Promotion
Financing
Risk taking
Storing goods
Self-service retailers
Full-service retailers
Off-price retailers
Limited-service retailers
________, such as Sears, provide more sales assistance because they carry more shopping goods about which customers need information. Their increased operating costs result in higher prices. A) Self-service retailers B) Full-service retailers C) Off-price retailers D) Limited-service retailers Specialty-service retailers
Promotion
Information
Matching
Financing
Negotiation
Convenience stores
Department stores
Chain stores
Supermarkets
Hypermarkets
Specialty stores
Shopping centers
Superstores
Nonstore retailing
E-commerce
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