Mkt1003 E-learning Week: Mini Quiz (B4)
Please complete this quiz as part of participation in the lesson. Non-participation will equal to zero.
Questions and Answers
- 1.
When SellEverythingUnderTheSun Co. sells through catalogs to its consumer segment, via dealers to one business segment, and via its sales force for another business segment; we say that it adopts a _________________.
- A.
Horizontal marketing system
- B.
Administered vertical marketing system
- C.
Corporate vertical marketing system
- D.
Contractual vertical marketing system
- E.
Multichannel distribution system
Correct Answer
E. Multichannel distribution systemExplanation
SellEverythingUnderTheSun Co. adopts a multichannel distribution system because it sells its products through catalogs to consumers, via dealers to one business segment, and through its sales force to another business segment. This means that the company utilizes multiple channels or methods to distribute its products to different target markets.Rate this question:
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- 2.
Distribution channel decisions often involve ______
- A.
Short-term commitments
- B.
Long-term commitments
- C.
Major problems
- D.
Financial losses
- E.
Disagreements
Correct Answer
B. Long-term commitmentsExplanation
Distribution channel decisions often involve long-term commitments because companies need to establish relationships with distributors, wholesalers, or retailers that can provide consistent and reliable distribution services over an extended period of time. These commitments can include contracts, agreements, and investments in infrastructure and resources. By making long-term commitments, companies can ensure the availability and accessibility of their products to customers, maintain brand loyalty, and achieve sustainable growth in the market.Rate this question:
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- 3.
Which group of consumer products and services below would use exclusive distribution?
- A.
Shopping products
- B.
Convenience products
- C.
Specialty products
- D.
Industrial products
- E.
Line extensions
Correct Answer
C. Specialty productsExplanation
Specialty products are unique and high-end products that are not easily available in every store. These products require a specific distribution strategy to maintain their exclusivity and meet the demands of their target market. Exclusive distribution ensures that these specialty products are only available in select locations or through specific channels, limiting their availability and enhancing their perceived value. This strategy helps to maintain the brand image, control the pricing, and provide personalized customer experiences for specialty products.Rate this question:
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- 4.
The major reason that producers benefit from using intermediaries is because they_______
- A.
Offer greater efficiency in making goods available to target markets
- B.
Operate less expensively
- C.
Save a lot of work
- D.
Are generally backlogged with orders
- E.
Refuse to store products for longer than a couple of days
Correct Answer
A. Offer greater efficiency in making goods available to target marketsExplanation
Producers benefit from using intermediaries because they offer greater efficiency in making goods available to target markets. Intermediaries, such as wholesalers or retailers, have established distribution networks and relationships with customers. They can efficiently handle tasks such as warehousing, transportation, and marketing, allowing producers to focus on their core competencies. By leveraging the intermediaries' expertise and resources, producers can reach a wider customer base and ensure that their products are readily available to the intended market. This ultimately leads to increased sales and profitability for the producers.Rate this question:
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- 5.
Schwan's Sales Enterprises of Marshall, Minnesota, markets a full line of frozen foods in 49 states and parts of Canada using door-to-door salespeople who sell from refrigerated trucks. This particular method of distribution is called:
- A.
Direct Channel
- B.
Indirect Channel
- C.
Facilitated Channel
- D.
Customer Service Channel
- E.
Truck Jobber Channel
Correct Answer
A. Direct ChannelExplanation
The correct answer is Direct Channel. This is because Schwan's Sales Enterprises uses door-to-door salespeople who sell directly to customers from refrigerated trucks. This method eliminates intermediaries and allows for direct interaction between the company and the customers, making it a direct channel of distribution.Rate this question:
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- 6.
Franchising is a type of:
- A.
Administered system
- B.
Contractual system
- C.
Global channel system
- D.
Retail-sponsored cooperative
- E.
Corporate system
Correct Answer
B. Contractual systemExplanation
Franchising is a contractual system because it involves a legal agreement between two parties, the franchisor and the franchisee. The franchisor grants the franchisee the right to operate a business using their established brand, systems, and support in exchange for fees and royalties. This contractual agreement outlines the rights and obligations of both parties, including the terms of operation, quality standards, and financial arrangements.Rate this question:
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- 7.
When producers bypass intermediaries and go directly to final buyers, or radically new types of channel intermediaries emerge to displace traditional ones, this is referred to as ___________.
- A.
The vertical integration system
- B.
The corporate marketing system
- C.
Disintermediation
- D.
The corporate merger
- E.
A hostile takeover
Correct Answer
C. DisintermediationExplanation
Disintermediation refers to the process where producers bypass intermediaries and sell directly to final buyers. It can also occur when new types of channel intermediaries emerge and replace traditional ones. This eliminates the need for middlemen and allows producers to have more control over the distribution process. The concept of disintermediation is often seen as a way to increase efficiency and reduce costs in the supply chain.Rate this question:
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- 8.
When marketers set their channel objectives, they need to take into account ______.
- A.
The level of service desired by their target customers
- B.
The level of expertise that the middlemen have
- C.
Whether they want to be near to or far from their competitors
- D.
(a) and (b) only
- E.
All of the above
Correct Answer
E. All of the aboveExplanation
When marketers set their channel objectives, they need to take into account the level of service desired by their target customers, the level of expertise that the middlemen have, and whether they want to be near to or far from their competitors. All of these factors play a crucial role in determining the appropriate channel objectives that align with the overall marketing strategy and goals. By considering these factors, marketers can ensure that their channel objectives are in line with customer expectations, leverage the expertise of middlemen, and position themselves strategically in relation to their competitors.Rate this question:
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- 9.
Which of the following distributors usually sell direct to consumers?
- A.
Agents
- B.
Brokers
- C.
Manufacturer’s representatives
- D.
Drop shippers
- E.
Retailers
Correct Answer
E. RetailersExplanation
Retailers usually sell directly to consumers. They are businesses that purchase goods from distributors or manufacturers and sell them directly to the end-users or consumers. Retailers can operate in physical stores, online platforms, or both, and they play a crucial role in the distribution chain by providing a convenient and accessible way for consumers to purchase products. Unlike agents, brokers, manufacturer's representatives, and drop shippers, retailers are directly involved in the final sale to the end consumer.Rate this question:
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- 10.
Two of the concerns that a producer of goods would face with a greater number of channel levels are _________ and greater channel complexity.
- A.
Less profit
- B.
Less control
- C.
More potential ideas
- D.
Higher taxes
- E.
All of the above
Correct Answer
B. Less controlExplanation
With a greater number of channel levels, a producer of goods would face the concern of less control. This is because as the number of channel levels increases, the producer's ability to oversee and manage each level becomes more challenging. With less control, the producer may have difficulty ensuring that their goods are being distributed and marketed effectively, potentially leading to decreased sales and customer satisfaction.Rate this question:
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- 11.
Merchant wholesalers are independently owned firms that the merchandise they handle.
- A.
Take title to
- B.
Take consignment of
- C.
Act as agent for
- D.
Carries out processing for
- E.
Do not deliver
Correct Answer
A. Take title toExplanation
Merchant wholesalers take title to the merchandise they handle. This means that they legally own the goods and have the right to sell or transfer ownership of the merchandise to other parties. By taking title to the merchandise, merchant wholesalers assume the risk and responsibility associated with the goods, including any potential losses or damages. This distinguishes them from other options such as taking consignment of the goods, acting as an agent, carrying out processing, or simply not delivering the goods.Rate this question:
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Mar 20, 2023Quiz Edited by
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Mar 10, 2015Quiz Created by
Janetliau
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