Mkt1003 E-learning Week: Mini Quiz (B4)

11 Questions | Total Attempts: 95

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E Learning Quizzes & Trivia

Please complete this quiz as part of participation in the lesson. Non-participation will equal to zero.


Questions and Answers
  • 1. 
    When SellEverythingUnderTheSun  Co. sells through catalogs to its consumer segment, via dealers to one business segment, and via its sales force for another business segment; we say that it adopts a _________________.
    • A. 

      Horizontal marketing system

    • B. 

      Administered vertical marketing system

    • C. 

      Corporate vertical marketing system

    • D. 

      Contractual vertical marketing system

    • E. 

      Multichannel distribution system

  • 2. 
    Distribution channel decisions often involve ______ 
    • A. 

      Short-term commitments

    • B. 

      Long-term commitments

    • C. 

      Major problems

    • D. 

      Financial losses

    • E. 

      Disagreements

  • 3. 
    Which group of consumer products and services below would use exclusive distribution?
    • A. 

      Shopping products

    • B. 

      Convenience products

    • C. 

      Specialty products

    • D. 

      Industrial products

    • E. 

      Line extensions

  • 4. 
    The major reason that producers benefit from using intermediaries is because they_______ 
    • A. 

      Offer greater efficiency in making goods available to target markets

    • B. 

      Operate less expensively

    • C. 

      Save a lot of work

    • D. 

      Are generally backlogged with orders

    • E. 

      Refuse to store products for longer than a couple of days

  • 5. 
    Schwan's Sales  Enterprises of Marshall, Minnesota, markets  a full line of frozen  foods  in 49 states and  parts  of  Canada   using  door-to-door salespeople  who  sell  from  refrigerated  trucks.   This particular method of distribution is called:
    • A. 

      Direct Channel

    • B. 

      Indirect Channel

    • C. 

      Facilitated Channel

    • D. 

      Customer Service Channel

    • E. 

      Truck Jobber Channel

  • 6. 
    Franchising is a type of: 
    • A. 

      Administered system

    • B. 

      Contractual system

    • C. 

      Global channel system

    • D. 

      Retail-sponsored cooperative

    • E. 

      Corporate system

  • 7. 
    When producers bypass intermediaries and go directly to final buyers, or radically new types of channel intermediaries emerge to displace traditional ones, this is referred to as ___________.
    • A. 

      The vertical integration system

    • B. 

      The corporate marketing system

    • C. 

      Disintermediation

    • D. 

      The corporate merger

    • E. 

      A hostile takeover

  • 8. 
    When  marketers   set   their   channel   objectives,   they   need to   take   into  account ______.
    • A. 

      The level of service desired by their target customers

    • B. 

      The level of expertise that the middlemen have

    • C. 

      Whether they want to be near to or far from their competitors

    • D. 

      (a) and (b) only

    • E. 

      All of the above

  • 9. 
    Which of the following distributors usually sell direct to consumers?
    • A. 

      Agents

    • B. 

      Brokers

    • C. 

      Manufacturer’s representatives

    • D. 

      Drop shippers

    • E. 

      Retailers

  • 10. 
    Two of the concerns that a producer of goods would face with a greater number of channel levels are _________ and greater channel complexity.
    • A. 

      Less profit

    • B. 

      Less control

    • C. 

      More potential ideas

    • D. 

      Higher taxes

    • E. 

      All of the above

  • 11. 
    Merchant  wholesalers  are  independently  owned  firms  that                the  merchandise they handle.
    • A. 

      Take title to

    • B. 

      Take consignment of

    • C. 

      Act as agent for

    • D. 

      Carries out processing for

    • E. 

      Do not deliver

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