Mkt1003 E-learning Week: Mini Quiz (B4)

11 Questions | By Janetliau | Updated: Mar 20, 2022 | Attempts: 202

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1.

When SellEverythingUnderTheSun Co. sells through catalogs to its consumer segment, via dealers to one business segment, and via its sales force for another business segment; we say that it adopts a _________________.
- A.
  
  Horizontal marketing system
- B.
  
  Administered vertical marketing system
- C.
  
  Corporate vertical marketing system
- D.
  
  Contractual vertical marketing system
- E.
  
  Multichannel distribution system
2.

Distribution channel decisions often involve ______
- A.
  
  Short-term commitments
- B.
  
  Long-term commitments
- C.
  
  Major problems
- D.
  
  Financial losses
- E.
  
  Disagreements
3.

Which group of consumer products and services below would use exclusive distribution?
- A.
  
  Shopping products
- B.
  
  Convenience products
- C.
  
  Specialty products
- D.
  
  Industrial products
- E.
  
  Line extensions
4.

The major reason that producers benefit from using intermediaries is because they_______
- A.
  
  Offer greater efficiency in making goods available to target markets
- B.
  
  Operate less expensively
- C.
  
  Save a lot of work
- D.
  
  Are generally backlogged with orders
- E.
  
  Refuse to store products for longer than a couple of days
5.

Schwan's Sales Enterprises of Marshall, Minnesota, markets a full line of frozen foods in 49 states and parts of Canada using door-to-door salespeople who sell from refrigerated trucks. This particular method of distribution is called:
- A.
  
  Direct Channel
- B.
  
  Indirect Channel
- C.
  
  Facilitated Channel
- D.
  
  Customer Service Channel
- E.
  
  Truck Jobber Channel
6.

Franchising is a type of:
- A.
  
  Administered system
- B.
  
  Contractual system
- C.
  
  Global channel system
- D.
  
  Retail-sponsored cooperative
- E.
  
  Corporate system
7.

When producers bypass intermediaries and go directly to final buyers, or radically new types of channel intermediaries emerge to displace traditional ones, this is referred to as ___________.
- A.
  
  The vertical integration system
- B.
  
  The corporate marketing system
- C.
  
  Disintermediation
- D.
  
  The corporate merger
- E.
  
  A hostile takeover
8.

When marketers set their channel objectives, they need to take into account ______.
- A.
  
  The level of service desired by their target customers
- B.
  
  The level of expertise that the middlemen have
- C.
  
  Whether they want to be near to or far from their competitors
- D.
  
  (a) and (b) only
- E.
  
  All of the above
9.

Which of the following distributors usually sell direct to consumers?
- A.
  
  Agents
- B.
  
  Brokers
- C.
  
  Manufacturer’s representatives
- D.
  
  Drop shippers
- E.
  
  Retailers
10.

Two of the concerns that a producer of goods would face with a greater number of channel levels are _________ and greater channel complexity.
- A.
  
  Less profit
- B.
  
  Less control
- C.
  
  More potential ideas
- D.
  
  Higher taxes
- E.
  
  All of the above
11.

Merchant wholesalers are independently owned firms that the merchandise they handle.
- A.
  
  Take title to
- B.
  
  Take consignment of
- C.
  
  Act as agent for
- D.
  
  Carries out processing for
- E.
  
  Do not deliver