Please complete this quiz as part of participation in the lesson. Non-participation will equal to zero.
Horizontal marketing system
Administered vertical marketing system
Corporate vertical marketing system
Contractual vertical marketing system
Multichannel distribution system
Short-term commitments
Long-term commitments
Major problems
Financial losses
Disagreements
Shopping products
Convenience products
Specialty products
Industrial products
Line extensions
Offer greater efficiency in making goods available to target markets
Operate less expensively
Save a lot of work
Are generally backlogged with orders
Refuse to store products for longer than a couple of days
Direct Channel
Indirect Channel
Facilitated Channel
Customer Service Channel
Truck Jobber Channel
Administered system
Contractual system
Global channel system
Retail-sponsored cooperative
Corporate system
The vertical integration system
The corporate marketing system
Disintermediation
The corporate merger
A hostile takeover
The level of service desired by their target customers
The level of expertise that the middlemen have
Whether they want to be near to or far from their competitors
(a) and (b) only
All of the above
Agents
Brokers
Manufacturer’s representatives
Drop shippers
Retailers
Less profit
Less control
More potential ideas
Higher taxes
All of the above
Take title to
Take consignment of
Act as agent for
Carries out processing for
Do not deliver
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