Please complete this quiz as part of participation in the lesson. Non-participation will equal to zero.
Horizontal marketing system
Administered vertical marketing system
Corporate vertical marketing system
Contractual vertical marketing system
Multichannel distribution system
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Offer greater efficiency in making goods available to target markets
Operate less expensively
Save a lot of work
Are generally backlogged with orders
Refuse to store products for longer than a couple of days
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The vertical integration system
The corporate marketing system
Disintermediation
The corporate merger
A hostile takeover
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Administered system
Contractual system
Global channel system
Retail-sponsored cooperative
Corporate system
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Less profit
Less control
More potential ideas
Higher taxes
All of the above
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Short-term commitments
Long-term commitments
Major problems
Financial losses
Disagreements
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Direct Channel
Indirect Channel
Facilitated Channel
Customer Service Channel
Truck Jobber Channel
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The level of service desired by their target customers
The level of expertise that the middlemen have
Whether they want to be near to or far from their competitors
(a) and (b) only
All of the above
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Take title to
Take consignment of
Act as agent for
Carries out processing for
Do not deliver
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Agents
Brokers
Manufacturer’s representatives
Drop shippers
Retailers
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