Marketing Quiz: Principles Of Professional Salesmanship!

50 Questions | Total Attempts: 1365

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Marketing Management Quizzes & Trivia

Questions and Answers
  • 1. 
    A salesman's knowledge of the things or services he or she is selling is known as ________.
    • A. 

      Knowing the product

    • B. 

      Knowing the prospect

    • C. 

      Knowing the company

  • 2. 
    Which of the following are the reasons why a salesman must know his product?
    • A. 

      To pass the company exam

    • B. 

      To clear out the doubts in the mind of the prospect

    • C. 

      To emphasize the features of the product that might satisfy the prospect

  • 3. 
    Knowledge of the product makes the salesman ___________.
    • A. 

      Respect.

    • B. 

      Confident.

    • C. 

      Famous.

  • 4. 
    A prospect sometimes is helpless in making buying decisions.  If the salesman knows the product very well, which of the following knowledge of the product may help the prospect?
    • A. 

      Speed up his decision in buying the product

    • B. 

      Educate the prospect about the product

    • C. 

      Help market the product

    • D. 

      All of the above

  • 5. 
    Which of the following advatages would a salesman gain if he/she knows the product very well?
    • A. 

      Knowledge of the product creates first impression

    • B. 

      A knowledgeable salesman can demonstrate effectively

    • C. 

      It makes a salesman look better and famous

    • D. 

      A salesman can answer every question the prospect might ask

  • 6. 
    An intelligent salesman who knows and can explain his product very well to the prospect will always leave a ___________.
    • A. 

      Drives away prospects

    • B. 

      Pogi points

    • C. 

      First impression

  • 7. 
    ___________ refers to its conceptualization , production an launching.
    • A. 

      Manufacturing operations related to the product

    • B. 

      Quality and performance of the product

    • C. 

      Improvements made in the product

    • D. 

      History, growth and development of the product

  • 8. 
    Customers are always curious changes done in the product.  A salesman must alwasy know the updates of the product.
    • A. 

      Manufacturing operations related to the product

    • B. 

      Quality and performance of the product

    • C. 

      Improvements made in the product

    • D. 

      History, growth and development of the product

  • 9. 
    The ingredients and materials of the product would always make prospects curious about.  They are interested in the quality of the product.
    • A. 

      Manufacturing operations related to the product

    • B. 

      Quality and performance of the product

    • C. 

      Improvements made in the product

    • D. 

      History, growth and development of the product

  • 10. 
    Why is it important for a salesman to know the quality  and performance of a product?
    • A. 

      Customers does not care about the quality

    • B. 

      It is the most important to prospects and consumers

    • C. 

      Customers just want to know the quality

  • 11. 
    Which of the folllowing is the most important on why research is done concerning the product?
    • A. 

      It reveals feedback and reviews from customers about the product

    • B. 

      It is the most important to prospects and consumers

    • C. 

      It is not important for the prospects

  • 12. 
    Does companies also give seminars and orientation about the product?
    • A. 

      True

    • B. 

      False

  • 13. 
    An activity where products are demostrated to the public.
    • A. 

      Product clinics and demonstrations

    • B. 

      Company bulletins and publications

    • C. 

      Company advertising

  • 14. 
    Which of the following is the main reason why a product clinic and demonstration are done?
    • A. 

      It gathers prospects to know about the product

    • B. 

      It shows prospects how to use the product and demonstrate its quality and durability

    • C. 

      It launches new products to the market

  • 15. 
    How important is feedback from customers and prospects about the product?
    • A. 

      It gives the company publicity and marketability

    • B. 

      It creates a salable product

    • C. 

      It give companies the chance to improve their product

  • 16. 
    How important for a salesman to know the company of the product he/she is selling?
    • A. 

      He can answer any question about the manufacturer of the product he is selling

    • B. 

      He establishes loyalty to the company

    • C. 

      He is just doing his job in knowing the company

    • D. 

      It increases his sales and commission

  • 17. 
    How important for a salesman's knowledge of the company of the product he is selling when a prospect is thorn between two competing brands?
    • A. 

      The salesman can give the prospect with accurate information needed about the product

    • B. 

      The salesman can explain accurately the marketing programs created by the company for the product

    • C. 

      The salesman can accurate explain the company's manufacturing strategies and its maintenance to quality on the products

  • 18. 
    The starting point that a salesman needs to know about a company is  _________.
    • A. 

      Physical structure and modern features of the company

    • B. 

      Production methods employed by the company

    • C. 

      The history and development of the company

    • D. 

      The industry itself where the company belong

  • 19. 
    Jose Dela Cruz is selling sports shoe over the years.  He always tell prospects about how the company was founded, the people working in the company and how the company has developed over the years.  What information that Jose is telling his prospects?
    • A. 

      Physical structure and modern features of the company

    • B. 

      Production methods employed by the company

    • C. 

      The history and development of the company

    • D. 

      The industry itself where the company belong

  • 20. 
    After the salesman discussed to his prospects about the history of the company, he/she then talks about the latest development of the company when it comes to expansions, branches and international markets.  What information did the salesman shared to the prospect?
    • A. 

      Physical structure and modern features of the company

    • B. 

      Production methods employed by the company

    • C. 

      The history and development of the company

    • D. 

      The industry itself where the company belong

  • 21. 
    The prospect asked Jose, the salesman why the product he is selling is pricey.  Jose then overcame the prospect's worry about it by explaining the manufacturing process done on the product.  Jose then discussed about the matrials used, how it was made and its durability and quality that would satisfy the customer who buys it.  What information tha Jose is telling the prospect?
    • A. 

      Physical structure and modern features of the company

    • B. 

      Production methods employed by the company

    • C. 

      The history and development of the company

    • D. 

      The industry itself where the company belong

  • 22. 
    A good salesman must always know about the price, discount and promotions that this company offers.
    • A. 

      True

    • B. 

      False

  • 23. 
    A meticulous prospect does not care about how a product is manufactured as long as it is branded.
    • A. 

      True

    • B. 

      False

  • 24. 
    When a salesman tells a prospect about the year the company started, he talks about the company's history.
    • A. 

      True

    • B. 

      False

  • 25. 
    A prospect also cares about the reputation and background about the company who he buys a product.
    • A. 

      True

    • B. 

      False

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