Chapter 1: Marketing Is All Around US! Trivia Quiz

36 Questions | Total Attempts: 184

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Chapter 1: Marketing Is All Around US! Trivia Quiz - Quiz

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Questions and Answers
  • 1. 
    The ____________ ____________ level is the marketing path that involves somewhat more education and training than entry level.
  • 2. 
    Obtainig the money needed to start and operate a business is a marketing function known as __________
  • 3. 
    D. On a separate sheet of paper, write one or more paragraphs to respond to a or b A. Explain how marketing helps to lower the prices of products.(OR)B. Imagine that you are a career counslor. On a separate occasions, two people seek your advice. Each wants to enter a specific markeing occupational area. One plans to begin her career at the career-sustaining level; the other wants to begin at the marketing specialist level. Outline the advice you would give each client about preparing for the career level he or she wants to enter.
  • 4. 
    What term is used to describe the process of selling a product in the marketplace?
    • A. 

      Marketing

    • B. 

      Pricing

    • C. 

      Utility

    • D. 

      Exchange

  • 5. 
    ______________ is the process  of developing, promoting, and  distributing rducts to satidfy customers' neeeds and wants.
  • 6. 
    _____________ are the kinds of things you cantouch or hold in your hand, such as hammers, clothing, and computers.
  • 7. 
    ________________ are the kinds of things you cant physically touch, yet they have monetary value and meet the needs and wants of consumers.
  • 8. 
    Buisness, management, and entreneurship; communication and interpersonal skills; economics; and professional development are the for marketing __________________.
  • 9. 
    The marketing function that involves decisions about whether to offer credit to customers is ____________________.
  • 10. 
    _________________ decisions take competition into consideration, as well as how much customers are willig to pay.
  • 11. 
    Communicating with potential customers to inform, persuade, or remind them aboout a business's product is the marketing fuction called ___________________.
  • 12. 
    The five economic utilites are __________________, __________________, ________________, _______________, and _________________.
  • 13. 
    Besides added value, the two other consumer benefits of marketing are _____________ ________________ and ___________ ________ ________________.
  • 14. 
    Job opportunities in marketing are ______________, while thosein production are ______________.
  • 15. 
    What term  is used to describe the process of selling a product in the marketplace?
    • A. 

      Marketing

    • B. 

      Utility

    • C. 

      Pricing

    • D. 

      Exchange

  • 16. 
    Which economic utility increased when Big Ed's 24-Hour Diner began accepting VISA and MasterCard?
    • A. 

      Information utility

    • B. 

      Time utility

    • C. 

      Form utility

    • D. 

      Possession utility

  • 17. 
    What does the owner of a miniature golf business provide her customers with?
    • A. 

      A service

    • B. 

      A promotion

    • C. 

      A good

    • D. 

      An exchange

  • 18. 
    The owners of the Totally Outrageous Shoe Store decided to rent store space next to a music store where teenagers frequently shop. What did the owners' decision add to their product?
    • A. 

      Promotion

    • B. 

      Place utility

    • C. 

      Time utility

    • D. 

      Improved distribution

  • 19. 
    End of her one-week stay at luxury hotel, Elena completed a form rating the hotel's service, food, and accommodations. What is this an example of?
    • A. 

      Information utility

    • B. 

      Promotion

    • C. 

      Product planning

    • D. 

      Marketing research

  • 20. 
    During the last three months of the year, a grocery store stocks its shelves with plenty of canned pumpkin in order to increase the pumpkin's _______________ utility.
  • 21. 
    Monique directs the special tours department for a large amusement park. She trains and evaluates the park's tour guides. In the hierarchy of skill levels, Monique is at the marketing _________________ level.
  • 22. 
    The employees of a home-improvement warehouse are expert craftspeople who enjoy giving customers advice about do-it-yourself projects. The employees' advice increases the ______________ utility of their goods.
  • 23. 
    Changing old glass bottles into beautiful new sculpture is an example of _____________ utility.
  • 24. 
    Success in a  marketing career, two essential skills are communication and _____________ ______________.
  • 25. 
    Retailers offer their customers installment or layaway plans in order to increase the _____________ utility of their products.
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