Are You Ready To Take The Marketing Practice Test? Trivia Quiz

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| By Forbesk
Community Contributor
Quizzes Created: 1 | Total Attempts: 354
Questions: 9 | Attempts: 354

Marketing Quizzes & Trivia

Questions and Answers
  • 1. 

    List the first 5 Consumer Promotions.

    Correct Answer
    bonus packs, coupons, contests, cause marketing, loyalty programs, price offs, premiums, refunds, sampling
    bonus packs, contests, coupons, cause marketing, loyalty programs, price offs, premiums, refunds, sampling
    The correct answer is bonus packs, coupons, contests, cause marketing, and loyalty programs. These are the first five consumer promotions listed in the given options.

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  • 2. 

    What does IMC stand for?

    Correct Answer
    Integrated Marketing Communications
    integrated marketing communications
    IMC stands for Integrated Marketing Communications. Integrated Marketing Communications refers to the strategic coordination and integration of various marketing communication tools and channels to deliver a consistent and unified message to the target audience. It involves the seamless integration of advertising, public relations, sales promotions, direct marketing, and digital marketing to create a comprehensive and effective marketing campaign. By utilizing multiple channels and ensuring consistent messaging, IMC aims to enhance brand awareness, build customer relationships, and drive desired consumer actions.

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  • 3. 

    List 5 IMC Choices.

    Correct Answer
    advertising, sales promotions, public relations, personal selling, direct marketing
    advertising, sales promotions, personal selling, public relations, direct marketing

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  • 4. 

    List 3 reasons for IMC increase.

    Correct Answer
    advertising, technology, consumerism
    Advertising, technology, and consumerism are three factors that can contribute to an increase in Integrated Marketing Communication (IMC). Advertising plays a crucial role in promoting products or services to target audiences, increasing brand awareness and driving sales. Advancements in technology have revolutionized communication channels, allowing companies to reach a wider audience through various digital platforms. Consumerism, the culture of excessive consumption, drives the demand for products and services, leading to increased marketing efforts to attract and retain customers. These three factors combined can lead to an overall increase in IMC as companies strive to effectively communicate their messages to a larger consumer base.

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  • 5. 

    List the factors for using different Promotional tools in different province.

    Correct Answer
    consumer groups, competitive activity, market tests, product usage
    competitive activity, consumer groups, market tests, product usage
    The factors for using different promotional tools in different provinces include consumer groups, competitive activity, market tests, and product usage. Consumer groups are important to consider as different provinces may have varying demographics and preferences. Competitive activity is another factor as the level of competition may differ in each province. Market tests help determine the effectiveness of promotional tools in specific provinces. Lastly, product usage patterns can vary across provinces, influencing the choice of promotional tools.

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  • 6. 

    List the 4 Sales Promotion objectives.

    Correct Answer
    obtaining trial, repeat purchase, increase consumption, build brand equity

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  • 7. 

    List the Customer Types.

    Correct Answer
    loyal users, competitive loyal, switchers, non-users, price buyers

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  • 8. 

    What is the Product life cycle?

    Correct Answer
    introduction, growth, maturity, decline
    The product life cycle refers to the stages a product goes through from its introduction to the market until its decline. The first stage is the introduction phase, where the product is launched and promoted to create awareness among consumers. This is followed by the growth phase, where sales and market share increase rapidly as more customers adopt the product. The maturity phase comes next, where sales stabilize and competition intensifies. Finally, the decline phase occurs when sales start to decline due to market saturation or the introduction of newer and better products.

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  • 9. 

    Which is the typical time limit of the impulse buying process?

    • A.

      5 seconds

    • B.

      10 seconds

    • C.

      15 seconds

    Correct Answer
    B. 10 seconds
    The typical time limit for the impulse buying process is 10 seconds. This means that when individuals engage in impulse buying, they typically make a purchase within this time frame without much thought or deliberation. Impulse buying often occurs when individuals are influenced by factors such as sales promotions, limited availability, or emotional triggers, leading them to make spontaneous purchasing decisions. This short time limit suggests that impulse buying is a quick and impulsive behavior rather than a carefully planned decision-making process.

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  • Current Version
  • Mar 22, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Oct 01, 2010
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