Marketing Practice Test!

35 Questions | By Brentito | Updated: Jun 7, 2022 | Attempts: 5057

Questions

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Do you want to learn about marketing as well as test your current knowledge of it? If yes, then here is a marketing practice test that we have made for you. There are several marketing questions in a true-false format that will give you more understanding and in-depth conceptual understanding of marketing management and strategies. You have to read a statement or information given in the question, and you will need to tell whether that's true or not. Let's see how well you do.

Questions and Answers

1.

The marketing management process consists of (1) planning marketing activities, (2) directing the implementation of the plans, and (3) controlling these plans.
- A.
  
  True
- B.
  
  False
2.

Strategic (management) planning is a managerial process of developing and maintaining a match between the resources of the production department and its product opportunities.
- A.
  
  True
- B.
  
  False
3.

Marketing strategy planning is the process of deciding how best to sell the products the firm produces.
- A.
  
  True
- B.
  
  False
4.

A marketing strategy specifies a target market and a related marketing mix.
- A.
  
  True
- B.
  
  False
5.

A target market consists of a group of consumers who are usually quite different.
- A.
  
  True
- B.
  
  False
6.

A marketing mix consists of the uncontrollable variables which a company puts together to satisfy a target market.
- A.
  
  True
- B.
  
  False
7.

Target marketing aims at a marketing mix at some specific target customers.
- A.
  
  True
- B.
  
  False
8.

The mass marketing approach is more production-oriented than marketing-oriented.
- A.
  
  True
- B.
  
  False
9.

The term "mass marketing" and "mass marketer" mean the same thing.
- A.
  
  True
- B.
  
  False
10.

The problem with target marketing is that it limits the firm to small market segments.
- A.
  
  True
- B.
  
  False
11.

The four "Ps" are Product, Promotion, Price, and Personnel.
- A.
  
  True
- B.
  
  False
12.

The customer should not be considered part of the "marketing mix."
- A.
  
  True
- B.
  
  False
13.

The Product area is concerned with developing the right physical good service or blend of both for the target market.
- A.
  
  True
- B.
  
  False
14.

A channel of distribution must include several kinds of intermediaries and collaborators.
- A.
  
  True
- B.
  
  False
15.

Customer service is needed when a customer wants the seller to resolve a problem with a purchase.
- A.
  
  True
- B.
  
  False
16.

Personal selling and advertising are both forms of sales promotion.
- A.
  
  True
- B.
  
  False
17.

Price is the most important of the four "Ps."
- A.
  
  True
- B.
  
  False
18.

The marketing mix should be set before the best target market is selected.
- A.
  
  True
- B.
  
  False
19.

A marketing plan and a marketing strategy mean the same thing.
- A.
  
  True
- B.
  
  False
20.

Implementation means putting the marketing plan into operation.
- A.
  
  True
- B.
  
  False
21.

Short-run decisions that stay within the overall guidelines set during strategy planning are called implementation decisions.
- A.
  
  True
- B.
  
  False
22.

A marketing program may consist of several marketing plans.
- A.
  
  True
- B.
  
  False
23.

A marketing program should lower customer equity.
- A.
  
  True
- B.
  
  False
24.

An extremely good marketing plan may be carried out badly and still be profitable, while a poor but well-implemented plan can lose money.
- A.
  
  True
- B.
  
  False
25.

The watch industry has become much more marketing-oriented.
- A.
  
  True
- B.
  
  False