Marketing Chapter 2 True/False

37 Questions
Marketing Quizzes & Trivia

Chapter 2 true/false quiz

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Questions and Answers
  • 1. 
    The marketing management process consists of (1) planning marketing activities, (2) directing the implementation of the plans, and (3) controlling these plans.
    • A. 

      True

    • B. 

      False

  • 2. 
    Strategic (management) planning is a managerial process of developing and maintaining a match between the resources of the production department and its product opportunities.
    • A. 

      True

    • B. 

      False

  • 3. 
    Marketing strategy planning is the process of deciding how best to sell the products the firm produces.
    • A. 

      True

    • B. 

      False

  • 4. 
    A marketing strategy specifies a target market and a related marketing mix.
    • A. 

      True

    • B. 

      False

  • 5. 
    A target market consists of a group of consumers who are usually quite different.
    • A. 

      True

    • B. 

      False

  • 6. 
    A marketing mix consists of the uncontrollable variables which a company puts together to satisfy a target market.
    • A. 

      True

    • B. 

      False

  • 7. 
    Target marketing aims a marketing mix at some specific target customers.
    • A. 

      True

    • B. 

      False

  • 8. 
    The mass marketing approach is more production -oriented than marketing-oriented.
    • A. 

      True

    • B. 

      False

  • 9. 
    The term "mass marketing" and "mass marketer" mean the same thing.
    • A. 

      True

    • B. 

      False

  • 10. 
    The problem with target marketing is that it limits the firm to small market segments.
    • A. 

      True

    • B. 

      False

  • 11. 
    The four "Ps" are: Product, Promotion, Price, and Personnel.
    • A. 

      True

    • B. 

      False

  • 12. 
    The customer should not be considered part of the "marketing mix."
    • A. 

      True

    • B. 

      False

  • 13. 
    The Product area is concerned with developing the right physical good service, or blend of both for the target market.
    • A. 

      True

    • B. 

      False

  • 14. 
    A channel of distribution must include several kinds of intermediaries and collaborators.
    • A. 

      True

    • B. 

      False

  • 15. 
    Customer service is needed when a customer wants the seller to resolve a problem with a purchase.
    • A. 

      True

    • B. 

      False

  • 16. 
    Personal selling and advertising are both forms of sales promotion.
    • A. 

      True

    • B. 

      False

  • 17. 
    Price is the most important of the four "Ps."
    • A. 

      True

    • B. 

      False

  • 18. 
    The marketing mix should be set before the best target market is selected.
    • A. 

      True

    • B. 

      False

  • 19. 
    A marketing plan and a marketing strategy mean the same thing.
    • A. 

      True

    • B. 

      False

  • 20. 
    Implementation means putting the marketing plan into operation.
    • A. 

      True

    • B. 

      False

  • 21. 
    Short-run decisions that stay within the overall guidelines set during strategy planning are called implementation decisions.
    • A. 

      True

    • B. 

      False

  • 22. 
    A marketing program may consist of several marketing plans.
    • A. 

      True

    • B. 

      False

  • 23. 
    A marketing program should lower customer equity.
    • A. 

      True

    • B. 

      False

  • 24. 
    An extremely good marketing plan may be carried out badly and still be profitable while a poor but well-implemented plan can lose money.
    • A. 

      True

    • B. 

      False

  • 25. 
    The watch industry has become much more marketing-oriented.
    • A. 

      True

    • B. 

      False

  • 26. 
    Attractive opportunities are those that the firm has some chance of doing something about given its resources and objectives.
    • A. 

      True

    • B. 

      False

  • 27. 
    "Breakthrough opportunities" are ones that help innovators develop hart-to-copy marketing strategies that will be very profitable for a long time.
    • A. 

      True

    • B. 

      False

  • 28. 
    A firm with a "competitive advantage" has a marketing mix that the target market sees as better than a competitor's mix.
    • A. 

      True

    • B. 

      False

  • 29. 
    It is useful to think of the marketing strategy planning process as a narrowing-down process.
    • A. 

      True

    • B. 

      False

  • 30. 
    Segmentation is the process a manager goes through to decide which subgroups of customers to select.
    • A. 

      True

    • B. 

      False

  • 31. 
    Differentiation means that a firm's marketing mix is similar to its competitor's mixes.
    • A. 

      True

    • B. 

      False

  • 32. 
    There are usually more different strategy possibilities than a firm can pursue.
    • A. 

      True

    • B. 

      False

  • 33. 
    A S.W.O.T. analysis is one way to zero in on a marketing strategy that is well-suited to the firm.
    • A. 

      True

    • B. 

      False

  • 34. 
    Marketing opportunities involving present markets and present products are called "market penetration" opportunities.
    • A. 

      True

    • B. 

      False

  • 35. 
    A "market development" opportunity would involve a firm offering new or improved products to its present markets.
    • A. 

      True

    • B. 

      False

  • 36. 
    Often, attractive opportunities are fairly close to markets the firm already knows.
    • A. 

      True

    • B. 

      False

  • 37. 
    When it comes to choosing among different types of opportunities, most firms tend to be production-oriented and usually think first of diversification.
    • A. 

      True

    • B. 

      False

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