Marketing Chapter True/False Practice Review Quiz!

37 Questions | Total Attempts: 2224

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Marketing Chapter True/False Practice Review Quiz!

Chapter 2 true/false quiz


Questions and Answers
  • 1. 
    The marketing management process consists of (1) planning marketing activities, (2) directing the implementation of the plans, and (3) controlling these plans.
    • A. 

      True

    • B. 

      False

  • 2. 
    Strategic (management) planning is a managerial process of developing and maintaining a match between the resources of the production department and its product opportunities.
    • A. 

      True

    • B. 

      False

  • 3. 
    Marketing strategy planning is the process of deciding how best to sell the products the firm produces.
    • A. 

      True

    • B. 

      False

  • 4. 
    A marketing strategy specifies a target market and a related marketing mix.
    • A. 

      True

    • B. 

      False

  • 5. 
    A target market consists of a group of consumers who are usually quite different.
    • A. 

      True

    • B. 

      False

  • 6. 
    A marketing mix consists of the uncontrollable variables which a company puts together to satisfy a target market.
    • A. 

      True

    • B. 

      False

  • 7. 
    Target marketing aims a marketing mix at some specific target customers.
    • A. 

      True

    • B. 

      False

  • 8. 
    The mass marketing approach is more production -oriented than marketing-oriented.
    • A. 

      True

    • B. 

      False

  • 9. 
    The term "mass marketing" and "mass marketer" mean the same thing.
    • A. 

      True

    • B. 

      False

  • 10. 
    The problem with target marketing is that it limits the firm to small market segments.
    • A. 

      True

    • B. 

      False

  • 11. 
    The four "Ps" are: Product, Promotion, Price, and Personnel.
    • A. 

      True

    • B. 

      False

  • 12. 
    The customer should not be considered part of the "marketing mix."
    • A. 

      True

    • B. 

      False

  • 13. 
    The Product area is concerned with developing the right physical good service, or blend of both for the target market.
    • A. 

      True

    • B. 

      False

  • 14. 
    A channel of distribution must include several kinds of intermediaries and collaborators.
    • A. 

      True

    • B. 

      False

  • 15. 
    Customer service is needed when a customer wants the seller to resolve a problem with a purchase.
    • A. 

      True

    • B. 

      False

  • 16. 
    Personal selling and advertising are both forms of sales promotion.
    • A. 

      True

    • B. 

      False

  • 17. 
    Price is the most important of the four "Ps."
    • A. 

      True

    • B. 

      False

  • 18. 
    The marketing mix should be set before the best target market is selected.
    • A. 

      True

    • B. 

      False

  • 19. 
    A marketing plan and a marketing strategy mean the same thing.
    • A. 

      True

    • B. 

      False

  • 20. 
    Implementation means putting the marketing plan into operation.
    • A. 

      True

    • B. 

      False

  • 21. 
    Short-run decisions that stay within the overall guidelines set during strategy planning are called implementation decisions.
    • A. 

      True

    • B. 

      False

  • 22. 
    A marketing program may consist of several marketing plans.
    • A. 

      True

    • B. 

      False

  • 23. 
    A marketing program should lower customer equity.
    • A. 

      True

    • B. 

      False

  • 24. 
    An extremely good marketing plan may be carried out badly and still be profitable while a poor but well-implemented plan can lose money.
    • A. 

      True

    • B. 

      False

  • 25. 
    The watch industry has become much more marketing-oriented.
    • A. 

      True

    • B. 

      False