Marketing Chapter 2 True/False
37 Questions
| Total Attempts: 1424
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Chapter 2 true/false quiz
Questions and Answers
- 1.The marketing management process consists of (1) planning marketing activities, (2) directing the implementation of the plans, and (3) controlling these plans.
- A.
True
- B.
False
- 2.Strategic (management) planning is a managerial process of developing and maintaining a match between the resources of the production department and its product opportunities.
- A.
True
- B.
False
- 3.Marketing strategy planning is the process of deciding how best to sell the products the firm produces.
- A.
True
- B.
False
- 4.A marketing strategy specifies a target market and a related marketing mix.
- A.
True
- B.
False
- 5.A target market consists of a group of consumers who are usually quite different.
- A.
True
- B.
False
- 6.A marketing mix consists of the uncontrollable variables which a company puts together to satisfy a target market.
- A.
True
- B.
False
- 7.Target marketing aims a marketing mix at some specific target customers.
- A.
True
- B.
False
- 8.The mass marketing approach is more production -oriented than marketing-oriented.
- A.
True
- B.
False
- 9.The term "mass marketing" and "mass marketer" mean the same thing.
- A.
True
- B.
False
- 10.The problem with target marketing is that it limits the firm to small market segments.
- A.
True
- B.
False
- 11.The four "Ps" are: Product, Promotion, Price, and Personnel.
- A.
True
- B.
False
- 12.The customer should not be considered part of the "marketing mix."
- A.
True
- B.
False
- 13.The Product area is concerned with developing the right physical good service, or blend of both for the target market.
- A.
True
- B.
False
- 14.A channel of distribution must include several kinds of intermediaries and collaborators.
- A.
True
- B.
False
- 15.Customer service is needed when a customer wants the seller to resolve a problem with a purchase.
- A.
True
- B.
False
- 16.Personal selling and advertising are both forms of sales promotion.
- A.
True
- B.
False
- 17.Price is the most important of the four "Ps."
- A.
True
- B.
False
- 18.The marketing mix should be set before the best target market is selected.
- A.
True
- B.
False
- 19.A marketing plan and a marketing strategy mean the same thing.
- A.
True
- B.
False
- 20.Implementation means putting the marketing plan into operation.
- A.
True
- B.
False
- 21.Short-run decisions that stay within the overall guidelines set during strategy planning are called implementation decisions.
- A.
True
- B.
False
- 22.A marketing program may consist of several marketing plans.
- A.
True
- B.
False
- 23.A marketing program should lower customer equity.
- A.
True
- B.
False
- 24.An extremely good marketing plan may be carried out badly and still be profitable while a poor but well-implemented plan can lose money.
- A.
True
- B.
False
- 25.The watch industry has become much more marketing-oriented.
- A.
True
- B.
False
- 26.Attractive opportunities are those that the firm has some chance of doing something about given its resources and objectives.
- A.
True
- B.
False
- 27."Breakthrough opportunities" are ones that help innovators develop hart-to-copy marketing strategies that will be very profitable for a long time.
- A.
True
- B.
False
- 28.A firm with a "competitive advantage" has a marketing mix that the target market sees as better than a competitor's mix.
- A.
True
- B.
False
- 29.It is useful to think of the marketing strategy planning process as a narrowing-down process.
- A.
True
- B.
False
- 30.Segmentation is the process a manager goes through to decide which subgroups of customers to select.
- A.
True
- B.
False
- 31.Differentiation means that a firm's marketing mix is similar to its competitor's mixes.
- A.
True
- B.
False
- 32.There are usually more different strategy possibilities than a firm can pursue.
- A.
True
- B.
False
- 33.A S.W.O.T. analysis is one way to zero in on a marketing strategy that is well-suited to the firm.
- A.
True
- B.
False
- 34.Marketing opportunities involving present markets and present products are called "market penetration" opportunities.
- A.
True
- B.
False
- 35.A "market development" opportunity would involve a firm offering new or improved products to its present markets.
- A.
True
- B.
False
- 36.Often, attractive opportunities are fairly close to markets the firm already knows.
- A.
True
- B.
False
- 37.When it comes to choosing among different types of opportunities, most firms tend to be production-oriented and usually think first of diversification.
- A.
True
- B.
False
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