Global Segmentation Marketing Quiz Questions

25 Questions | Total Attempts: 204

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Global Segmentation Marketing Quiz Questions

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Questions and Answers
  • 1. 
    Globalization refers to the process by which goods, services, capital, and ideas:
    • A. 

      Are onshored and offshored.

    • B. 

      Flow across national borders.

    • C. 

      Are intergraded through IMF facilitation.

    • D. 

      Form joint ventures.

    • E. 

      Can be purchased or paid with foreign currency.

  • 2. 
    Offshoring refers to:
    • A. 

      Globalization of production.

    • B. 

      Trading bloc outside agreements.

    • C. 

      Human development potential production.

    • D. 

      Cultural imperialism.

    • E. 

      Purchasing production parity.

  • 3. 
    The ________, agreed upon in 1948, was designed to lower trade barriers.
    • A. 

      World Bank

    • B. 

      European Union

    • C. 

      GATT

    • D. 

      WTO

    • E. 

      IMF

  • 4. 
    In general, the _______ the wealth of people in a country, _______ the opportunity a firm will have in that particular country.
    • A. 

      More stable; the better

    • B. 

      More diverse; the better

    • C. 

      More established and older; the worse

    • D. 

      More equal; the better

    • E. 

      Greater; the better

  • 5. 
    Manufacturers would prefer to produce in a country with a trade__________, because it signals a greater opportunity to export products to more markets.
    • A. 

      Surplus

    • B. 

      Deficit

    • C. 

      Culture

    • D. 

      Bonus

    • E. 

      Balance

  • 6. 
    GDP is defined as:
    • A. 

      The value of a country's exports minus its imports.

    • B. 

      Great Domestic Product.

    • C. 

      The market value of goods and services produced in a country in a year.

    • D. 

      National income minus national taxes.

    • E. 

      The gross purchasing power of domestic goods and services plus international income.

  • 7. 
    When Darren assessed ___________ in Paraguay, he assessed the country's transportation, commerce, distribution channels, and communications capabilities.
    • A. 

      Economic foundations.

    • B. 

      Financial situations.

    • C. 

      Government core competencies.

    • D. 

      Socio-economic and cultural developments.

    • E. 

      Infrastructure conditions.

  • 8. 
    As part of their efforts to stimulate economic development in Africa, the Gates Foundation recently announced it would provide cellular phones to farmer cooperatives. The Gates Foundation recognized problems in ____________ exist in many African markets.
    • A. 

      Transportation

    • B. 

      Communication

    • C. 

      Distribution

    • D. 

      Commerce

    • E. 

      Population

  • 9. 
    If foreign companies try to gain market share in the U.S. by selling goods below what it costs to make them, the U.S. government can fine the companies and distribute the collected fines to affected U.S. companies. This foreign company's practice is known as:
    • A. 

      Countertrade.

    • B. 

      Reciprocal pricing.

    • C. 

      Quota dodging.

    • D. 

      Dumping.

    • E. 

      Unprincipled market penetration.

  • 10. 
    When Coca-Cola traded their soft drink for wine in Slovenia, the company was engaged in:
    • A. 

      Exchange control.

    • B. 

      Countertrade.

    • C. 

      Tariff trading.

    • D. 

      Quota trade.

    • E. 

      Global bargaining.

  • 11. 
    Marketers considering operations and trade with a specific country must consider whether the country is a trading bloc. A trading bloc is a group of countries:
    • A. 

      Which have established a formal agreement to manage trade activities.

    • B. 

      Using the same currency.

    • C. 

      Which have similar cultural shopping patterns.

    • D. 

      Located near each other.

    • E. 

      Which have similar political views.

  • 12. 
    The __________ represents the highest level of integration among participating nations, involving both economic and monetary agreements. 
    • A. 

      NAFTA

    • B. 

      EU

    • C. 

      GNI

    • D. 

      ASEAN

    • E. 

      CAFTA

  • 13. 
    Culture affects:
    • A. 

      How consumers decide to make their purchase.

    • B. 

      What consumers decide to purchase.

    • C. 

      When consumers decide to make their purchases.

    • D. 

      Where consumers decide to make their purchases.

    • E. 

      Every aspect of a consumers purchase decision.

  • 14. 
    Generally, firms entering foreign markets begin with:
    • A. 

      Less risky strategies first.

    • B. 

      Direct investment.

    • C. 

      Importing.

    • D. 

      Decentralized production.

    • E. 

      Cultural output.

  • 15. 
    Global segmentation, targeting, and positioning (STP) is more complicated than local STP because:
    • A. 

      Consumers may view their role differently in different countries.

    • B. 

      There are fewer franchising opportunities in global markets.

    • C. 

      Consumer markets are almost totally homogenous in global markets, making segmentation difficult.

    • D. 

      Most governments have rules against targeting consumers.

    • E. 

      Positioning is limited to only locally-based businesses.

  • 16. 
    Coca-Cola introduced Coke Zero to increase sales without taking away from its existing product sales. Which of the following is not true about this effort?
    • A. 

      Segmentation and targeting were of little use compared to developing appealing special advertising.

    • B. 

      The word "diet" was not used in promotion because the targeted segment of men did not react favorably to the "girly" connotations.

    • C. 

      A special fantasy football game was created to help promote the product to the targeted segment.

    • D. 

      Although Coke has more than 400 products, sales to carefully targeted segment could greatly increase total sales.

    • E. 

      Although the market for cola is mature, Coke plans to adapt the current productions and services to meet the needs of changing market climate using the segmentation ideas developed in the launch of Coke Zero.

  • 17. 
    Sally is in the new marketing department of a mid-sized lawn and garden company. She is working on the first marketing plan the firm has ever used. She has defined the mission and objectives, and she just finished a situation analysis for the firm. The next step is to:
    • A. 

      Develop an advertising plan to promote the upcoming sales.

    • B. 

      Find marketing interns or hire new staff to help with implementation.

    • C. 

      Create pro forma financial statements to complete the package.

    • D. 

      Identify and evaluate opportunities by creating a segmentation, targeting and positioning analysis.

    • E. 

      Use the internet, catalogs and vendor information to draw up a list of new products.

  • 18. 
    ____________ involves defining the firms marketing mix variables so that target consumers have a clear, distinctive, and desirable understanding of the firms offerings relative to competitors offerings.
    • A. 

      Processing

    • B. 

      Perceptualizing

    • C. 

      Positioning

    • D. 

      Proportioning

    • E. 

      Prospecting

  • 19. 
    A ___________ is often used to illustrate the position of a firm's products or brands in consumers minds.
    • A. 

      Mass marketing analysis

    • B. 

      VALS summary

    • C. 

      Perceptual map

    • D. 

      Loyalty timeline

    • E. 

      Globe

  • 20. 
    If a marketer feels the need to abandon the current configuration of the marketing mix for any number of reasons to revitalize the product or service, one preferred option is ________________.
    • A. 

      Lifestyle symbolization utilization

    • B. 

      Strategic target concentration

    • C. 

      Self-value determination

    • D. 

      Ideal point perception planning

    • E. 

      Repositioning

  • 21. 
    Adidas Group owns Reebok, Rockport, and Greg Norman brands. Adidas uses the different brands to pursue a(n)_______________ strategy.
    • A. 

      Concentrated segmentation.

    • B. 

      Micromarketing segmentation.

    • C. 

      Benefit segmentation.

    • D. 

      Differentiated segmentation.

    • E. 

      Undifferentiated segmentation.

  • 22. 
    When Penguin Catering Services first opened, the owner decided to target only events a nearby resorts. Penguin Catering was using a ______________ segmentation strategy.
    • A. 

      Concentrated

    • B. 

      Micromarketing

    • C. 

      Benefit

    • D. 

      Differentiated

    • E. 

      Undifferentiated

  • 23. 
    For products like pencils and paperclips which provide the same benefit for all consumers, marketers should probably use an:
    • A. 

      Concentrated segmentation strategy.

    • B. 

      Lifestyle segmentation strategy.

    • C. 

      Benefit segmentation strategy.

    • D. 

      Undifferentiated segmentation strategy.

    • E. 

      Concentrated segmentation strategy.

  • 24. 
    While a differentiated marketing strategy can allow a firm to obtain a bigger share of the overall market, one problem is it can also be:
    • A. 

      Ideal.

    • B. 

      Synthetic.

    • C. 

      Cheap.

    • D. 

      Expensive.

    • E. 

      Invaluable.

  • 25. 
    ______________ is an extreme form of a segmentation strategy.
    • A. 

      Macromarketing

    • B. 

      Micromarketing

    • C. 

      Benefit marketing

    • D. 

      Differentiated segmentation

    • E. 

      Undifferentiated segmentation

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