.
Are onshored and offshored.
Flow across national borders.
Are intergraded through IMF facilitation.
Form joint ventures.
Can be purchased or paid with foreign currency.
Globalization of production.
Trading bloc outside agreements.
Human development potential production.
Cultural imperialism.
Purchasing production parity.
World Bank
European Union
GATT
WTO
IMF
More stable; the better
More diverse; the better
More established and older; the worse
More equal; the better
Greater; the better
Surplus
Deficit
Culture
Bonus
Balance
The value of a country's exports minus its imports.
Great Domestic Product.
The market value of goods and services produced in a country in a year.
National income minus national taxes.
The gross purchasing power of domestic goods and services plus international income.
Economic foundations.
Financial situations.
Government core competencies.
Socio-economic and cultural developments.
Infrastructure conditions.
Transportation
Communication
Distribution
Commerce
Population
Countertrade.
Reciprocal pricing.
Quota dodging.
Dumping.
Unprincipled market penetration.
Exchange control.
Countertrade.
Tariff trading.
Quota trade.
Global bargaining.
Which have established a formal agreement to manage trade activities.
Using the same currency.
Which have similar cultural shopping patterns.
Located near each other.
Which have similar political views.
NAFTA
EU
GNI
ASEAN
CAFTA
How consumers decide to make their purchase.
What consumers decide to purchase.
When consumers decide to make their purchases.
Where consumers decide to make their purchases.
Every aspect of a consumers purchase decision.
Less risky strategies first.
Direct investment.
Importing.
Decentralized production.
Cultural output.
Consumers may view their role differently in different countries.
There are fewer franchising opportunities in global markets.
Consumer markets are almost totally homogenous in global markets, making segmentation difficult.
Most governments have rules against targeting consumers.
Positioning is limited to only locally-based businesses.
Segmentation and targeting were of little use compared to developing appealing special advertising.
The word "diet" was not used in promotion because the targeted segment of men did not react favorably to the "girly" connotations.
A special fantasy football game was created to help promote the product to the targeted segment.
Although Coke has more than 400 products, sales to carefully targeted segment could greatly increase total sales.
Although the market for cola is mature, Coke plans to adapt the current productions and services to meet the needs of changing market climate using the segmentation ideas developed in the launch of Coke Zero.
Develop an advertising plan to promote the upcoming sales.
Find marketing interns or hire new staff to help with implementation.
Create pro forma financial statements to complete the package.
Identify and evaluate opportunities by creating a segmentation, targeting and positioning analysis.
Use the internet, catalogs and vendor information to draw up a list of new products.
Processing
Perceptualizing
Positioning
Proportioning
Prospecting
Mass marketing analysis
VALS summary
Perceptual map
Loyalty timeline
Globe
Lifestyle symbolization utilization
Strategic target concentration
Self-value determination
Ideal point perception planning
Repositioning
Concentrated segmentation.
Micromarketing segmentation.
Benefit segmentation.
Differentiated segmentation.
Undifferentiated segmentation.
Concentrated
Micromarketing
Benefit
Differentiated
Undifferentiated
Concentrated segmentation strategy.
Lifestyle segmentation strategy.
Benefit segmentation strategy.
Undifferentiated segmentation strategy.
Concentrated segmentation strategy.
Ideal.
Synthetic.
Cheap.
Expensive.
Invaluable.
Macromarketing
Micromarketing
Benefit marketing
Differentiated segmentation
Undifferentiated segmentation