Take The Marketing Cluster Exam Questions Trivia Quiz!

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Market Research Quizzes & Trivia

Questions and Answers
  • 1. 

    Which of the following activities is the primary responsibility of the US judicial system:

    • A.

      Applies the laws

    • B.

      Controls the laws

    • C.

      Organizes the laws

    • D.

      Supplements the laws

    Correct Answer
    A. Applies the laws
  • 2. 

    John loves sports and would like to own his own sporting goods business.  He has set aside some money for investment but has very little time for the day-to-day operations of a business.  What type of business ownership would you recommend?

    • A.

      Close corporation

    • B.

      Sole proprietorship

    • C.

      Corporation

    • D.

      General partnership

    Correct Answer
    C. Corporation
  • 3. 

    Which of the following products would likely use an exclusive distribution pattern:

    • A.

      A gallon of milk

    • B.

      A large piece of farm machinery

    • C.

      A home-decorating magazine

    • D.

      A silk necktie

    Correct Answer
    B. A large piece of farm machinery
  • 4. 

    Which of the following is the most common channel of distribution for consumer goods:

    • A.

      Manufacturer, wholesaler, relatiler, consumer

    • B.

      Manufacturer, retailer, consumer

    • C.

      Manufacturer, agent, retailer, consumer

    • D.

      Manufacturer, consumer

    Correct Answer
    A. Manufacturer, wholesaler, relatiler, consumer
  • 5. 

    Using coercive power in distribution channel relationships is illegal in the United States if it

    • A.

      Creates exclusive territories

    • B.

      Restricts competition

    • C.

      Controls arbitration

    • D.

      Establishes contracts

    Correct Answer
    B. Restricts competition
  • 6. 

    When coordinating marketing activities, it is important for all distribution channel members to understand their roles in the supply chain and to

    • A.

      Develop sanctions

    • B.

      Conduct audits

    • C.

      Have an independent mindset

    • D.

      Communicate clearly

    Correct Answer
    D. Communicate clearly
  • 7. 

    What is an effective technique for employees to use to exract relevant information from written materials?

    • A.

      Skim through chapter titles

    • B.

      Ask frequent questions

    • C.

      Develop a rough outline

    • D.

      Take notes while reading

    Correct Answer
    D. Take notes while reading
  • 8. 

    Which of the following is a communication technique that supports and encourages a speaker

    • A.

      Active listening

    • B.

      Taking notes

    • C.

      Speed reading

    • D.

      Making comments

    Correct Answer
    A. Active listening
  • 9. 

    In order for an employee to follow directions s/he is being given about how to do a new job properly, the employee must

    • A.

      Focus on the message's content

    • B.

      Evaluate what is being said

    • C.

      Prepare to give feedback

    • D.

      Avoid asking questions

    Correct Answer
    A. Focus on the message's content
  • 10. 

    To enunciate when speaking to customers means to

    • A.

      Talk fast

    • B.

      Talk slowly

    • C.

      Run words together

    • D.

      Pronounce words clearly

    Correct Answer
    D. Pronounce words clearly
  • 11. 

    Paul is responding to an inquiry he received in the mail.  His response includes some good news and some bad news.  How should he structure his response in light of the bad news?

    • A.

      Place the good news at the beginning and the bad news in secondary position(s).

    • B.

      Place the bad news at hte beginning and the good news in secondary position(s).

    • C.

      Place the bad news in the post script (P.S.) section of the response.

    • D.

      Give more space to bad news than good news to clearly explain it.

    Correct Answer
    A. Place the good news at the beginning and the bad news in secondary position(s).
  • 12. 

    When you ask questions in an open-minded way, you avoid

    • A.

      Mentioning the truth

    • B.

      Stating your own opinion

    • C.

      Suggesting a better way to do something

    • D.

      Attacking someone else's idea

    Correct Answer
    D. Attacking someone else's idea
  • 13. 

    When writing e-mail messages to businesspeople, it is best to avoid using

    • A.

      Initialisms

    • B.

      Conjunctions

    • C.

      Modifiers

    • D.

      Antonyms

    Correct Answer
    A. Initialisms
  • 14. 

    Employees often use simple written reports to provide managers with ________________ information.

    • A.

      Extensive

    • B.

      Analytical

    • C.

      In-depth

    • D.

      Routine

    Correct Answer
    D. Routine
  • 15. 

    What might a business lose if an advertisement attracted new customers, but they were greeted by a discourteous employee?

    • A.

      Frequent comlaints

    • B.

      Repeat business

    • C.

      Service problems

    • D.

      Negative impression

    Correct Answer
    B. Repeat business
  • 16. 

    What kind of customer would make the following statement:  "Why are you always moving everything around?  You really make it hard for met o find what I want."

    • A.

      Disagreeable

    • B.

      Suspicious

    • C.

      Slow-Methodical

    • D.

      Domineering/Superior

    Correct Answer
    A. Disagreeable
  • 17. 

    Carpeting had been installed in Karl's living room and den on Friday afternoon.  The next day, he noticed that along one wall, the carpeting was not laid properly.  Karl called the installer to have the problem corrected.  The carpet installer should first

    • A.

      Listen to Karl and see the problem through his eyes

    • B.

      Provide alternative solutions to the problem

    • C.

      State the company's policy about carpet installation

    • D.

      Ask Karl to please hold while he gets the store manager

    Correct Answer
    A. Listen to Karl and see the problem through his eyes
  • 18. 

    Dry cleaning is an example of a(n)

    • A.

      Tangible object

    • B.

      Economic good

    • C.

      Economic service

    • D.

      Natural resource

    Correct Answer
    C. Economic service
  • 19. 

    When goods or services are made more useful to consumers, the goods and services have added

    • A.

      Profit

    • B.

      Costs

    • C.

      Demand

    • D.

      Utility

    Correct Answer
    D. Utility
  • 20. 

    Because the Engel Company takes raw materials and makes products that are useful for consumers, it is an example of a

    • A.

      Manufacturer

    • B.

      Trade industry

    • C.

      Wholesaler

    • D.

      Mining business

    Correct Answer
    A. Manufacturer
  • 21. 

    Which of the following has a direct impact on a manager's span of control:

    • A.

      Channel of distribution

    • B.

      Popularity of products

    • C.

      Number of subordinates

    • D.

      Allocation of funds

    Correct Answer
    C. Number of subordinates
  • 22. 

    The eocnomic system in which producers are willing to use resources to create products that consumers are willing to buy is known as a _______________economic system.

    • A.

      Communist command

    • B.

      Traditional

    • C.

      Socialist command

    • D.

      Market

    Correct Answer
    D. Market
  • 23. 

    Which of the following situations would involve direct competition:

    • A.

      All of the workers employed by a large automobile manufacturer go out on strike.

    • B.

      A manufacturer installs a conveyor belt to speed up production.

    • C.

      A department store conducts a "Back-to-School" sale during July and August.

    • D.

      A new bank opens in a community already served by three banks.

    Correct Answer
    D. A new bank opens in a community already served by three banks.
  • 24. 

    Which of the following transactions would be counted in the gross domestic product:

    • A.

      A florist purchases plants from a nursery.

    • B.

      A bakery purchses 50 pounds of sugar.

    • C.

      A customer purchases a sweater.

    • D.

      A restaurant purchses meat from a wholesaler.

    Correct Answer
    C. A customer purchases a sweater.
  • 25. 

    A high rate of unemployment usually has a negative impact on a country's

    • A.

      Personal income tax

    • B.

      Equilibrium price level

    • C.

      Gross domestic product

    • D.

      Terms of trade

    Correct Answer
    C. Gross domestic product
  • 26. 

    Jennifer's manager pointed out some areas for improvement in her last performance review.  Now she thinks she is a poor employee.  This is an example of:

    • A.

      Comparing yourself to others

    • B.

      Being modest

    • C.

      False generalization

    • D.

      Recognizing your strengths

    Correct Answer
    C. False generalization
  • 27. 

    Katrina is a long-time employee who routinely finishes her assignments ahead of schedule.  John, a new emloyee, often stays late to complete his work.  As a responsible employee, Katrina should

    • A.

      Ignore the problem and let the managers solve it.

    • B.

      Suggest that John be reassigned.

    • C.

      Offer to assist John if she can.

    • D.

      Inform the manager that John needs special training.

    Correct Answer
    C. Offer to assist John if she can.
  • 28. 

    One of the characteristics of a positive attitude that is easy to observe is

    • A.

      A number of interests

    • B.

      The ability to fix blame

    • C.

      The willingness to change

    • D.

      A friendly smile

    Correct Answer
    D. A friendly smile
  • 29. 

    Which of the following causes the greatest number of cultural sensitivity issues:

    • A.

      Level of comfort with uncertainty

    • B.

      Communication

    • C.

      Globalization

    • D.

      Relationships to time and space

    Correct Answer
    B. Communication
  • 30. 

    An effective way to create a desire for others to agree wtih your ideas is by

    • A.

      Identifying concerns

    • B.

      Stating your case

    • C.

      Explaning benefits

    • D.

      Gathering information

    Correct Answer
    C. Explaning benefits
  • 31. 

    Which of the following is a basic belief that you must have so you can start to be assertive:

    • A.

      You should always respond to the needs of others.

    • B.

      You have ther ight to try to force your ideas on others.

    • C.

      Your thoughts, feelings, ideas, and opinions are important.

    • D.

      Your needs come first in all situations.

    Correct Answer
    C. Your thoughts, feelings, ideas, and opinions are important.
  • 32. 

    Employees who are able to deal wtih new situations and changes in the workplace are demonstrating

    • A.

      Responsibility

    • B.

      Leadership

    • C.

      Adaptability

    • D.

      Enthusiasm

    Correct Answer
    C. Adaptability
  • 33. 

    Shari finally finished the major project she'd been working on for months, so she takes the day off and heads to the spa.  Which step in developiong an achievement orientation does this illustrate?

    • A.

      Rewarding yourself for your accomlishments

    • B.

      Being a leader

    • C.

      Being patient and persistent

    • D.

      Asking for feedback

    Correct Answer
    A. Rewarding yourself for your accomlishments
  • 34. 

    Human relations can best be described as the study of the ways people

    • A.

      Develop personal styles.

    • B.

      Form and express opinions.

    • C.

      Handle communication.

    • D.

      Form and conduct relationships.

    Correct Answer
    D. Form and conduct relationships.
  • 35. 

    When Matthew receives a check four times a year for income he has earned on his stock investments, he is receiving

    • A.

      Deposits

    • B.

      Credit

    • C.

      Dividends

    • D.

      Cash

    Correct Answer
    C. Dividends
  • 36. 

    The XYZ Company has a financial organization within the business that offers small loans, installment credit, and low interest rates to its members.  This is an example of a

    • A.

      Credit union

    • B.

      Sales-finance company

    • C.

      Commercial bank

    • D.

      Savings and loan

    Correct Answer
    A. Credit union
  • 37. 

    Preparing willl and setting up guardianships are types of financial services that often are provided by

    • A.

      Executors

    • B.

      Attorneys

    • C.

      Courts

    • D.

      Beneficiaries

    Correct Answer
    B. Attorneys
  • 38. 

    Mark has decided to hire a financial-services provider to help him plan his long-term financial goals.  Which of the following should he do first:

    • A.

      Contact his bank

    • B.

      Search online

    • C.

      Interview potential candidates

    • D.

      Obtain referrals from trusted friends

    Correct Answer
    D. Obtain referrals from trusted friends
  • 39. 

    Business risks that are caused by changes in the market are called _____________________ risks.

    • A.

      Environmental

    • B.

      Economic

    • C.

      Human

    • D.

      Natural

    Correct Answer
    B. Economic
  • 40. 

    Which of the following presents the steps in the accounting process in the correct order

    • A.

      Summarize, record, organize

    • B.

      Record, summarize, organize

    • C.

      Record, organize, summarize

    • D.

      Summarize, organize, record

    Correct Answer
    C. Record, organize, summarize
  • 41. 

    A business's cash flow statement for one month indicates cash sales of $10,250, credit sales of $3,750, loans received of $525, and fixed expenses of $2800.  Calculate the total cash receipts.

    • A.

      $13,575

    • B.

      $9,985

    • C.

      $7,975

    • D.

      $10,775

    Correct Answer
    D. $10,775
  • 42. 

    A summarization of the total income and expense of a business for a period of time is called

    • A.

      The profit-and-loss statement

    • B.

      Gross profit

    • C.

      Cost of goods sold

    • D.

      Balance sheet

    Correct Answer
    A. The profit-and-loss statement
  • 43. 

    One reason why human resources management is important to the success of a business is because this process is responsible for

    • A.

      Staffing the business

    • B.

      Eliminating turnover

    • C.

      Creating jobs for the company

    • D.

      Reducing compensation

    Correct Answer
    A. Staffing the business
  • 44. 

    Which of the following is one way that businesses use marketing information

    • A.

      To prepare sales invoices

    • B.

      To determine credit scores

    • C.

      To change economic trends

    • D.

      To develop new products

    Correct Answer
    D. To develop new products
  • 45. 

    A marketing-information management system can help businesses to

    • A.

      Practice good business ethics

    • B.

      Discover employee potential

    • C.

      Motivate employees

    • D.

      To develop new products

    Correct Answer
    D. To develop new products
  • 46. 

    The internet gives marketing information managers the ability to search for data in

    • A.

      Computer modems

    • B.

      Competitors' sales records

    • C.

      CD-ROM catalogs

    • D.

      Remote locations

    Correct Answer
    D. Remote locations
  • 47. 

    Kelli accesses a professional association's web site to review information about employment trends in a specific industry.  What type of research iis Kelli obtaining?

    • A.

      Secondary

    • B.

      Internal

    • C.

      Primary

    • D.

      Intermediate

    Correct Answer
    A. Secondary
  • 48. 

    Which of the following is an example of a method that marketers use to conduct causal research

    • A.

      Telemarketing

    • B.

      Experiments

    • C.

      Surveys

    • D.

      Interviews

    Correct Answer
    B. Experiments
  • 49. 

    Marketing businesses use the information from sales representatives to make decisions.  One type of report that details a sales representative's planned sales calls and routes for an upcoming week or month is a(n) _______________ report.

    • A.

      Activity

    • B.

      Territory

    • C.

      Call

    • D.

      Quota

    Correct Answer
    A. Activity
  • 50. 

    What is a common method of collecting research data that often involves the use of questionnaires?

    • A.

      Message board

    • B.

      Case study

    • C.

      Mail survey

    • D.

      Behavior chart

    Correct Answer
    C. Mail survey

Quiz Review Timeline +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Mar 22, 2022
    Quiz Edited by
    ProProfs Editorial Team
  • Oct 02, 2012
    Quiz Created by
    SnohomishDECA
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