Take The Marketing Cluster Exam Questions Trivia Quiz!

1. To enunciate when speaking to customers means to

Talk fast

Talk slowly

Run words together

Pronounce words clearly

2. Business risks that are caused by changes in the market are called _____________________ risks.

Environmental

Economic

Human

Natural

3. Shari finally finished the major project she'd been working on for months, so she takes the day off and heads to the spa. Which step in developiong an achievement orientation does this illustrate?

Rewarding yourself for your accomlishments

Being a leader

Being patient and persistent

Asking for feedback

4. Employees who are able to deal wtih new situations and changes in the workplace are demonstrating

Responsibility

Leadership

Adaptability

Enthusiasm

5. When coordinating marketing activities, it is important for all distribution channel members to understand their roles in the supply chain and to

Develop sanctions

Conduct audits

Have an independent mindset

Communicate clearly

6. One of the characteristics of a positive attitude that is easy to observe is

A number of interests

The ability to fix blame

The willingness to change

A friendly smile

7. What is an effective technique for employees to use to exract relevant information from written materials?

Skim through chapter titles

Ask frequent questions

Develop a rough outline

Take notes while reading

8. Dry cleaning is an example of a(n)

Tangible object

Economic good

Economic service

Natural resource

9. Which of the following is a communication technique that supports and encourages a speaker

Active listening

Taking notes

Speed reading

Making comments

10. Because the Engel Company takes raw materials and makes products that are useful for consumers, it is an example of a

Manufacturer

Trade industry

Wholesaler

Mining business

11. Katrina is a long-time employee who routinely finishes her assignments ahead of schedule. John, a new emloyee, often stays late to complete his work. As a responsible employee, Katrina should

Ignore the problem and let the managers solve it.

Suggest that John be reassigned.

Offer to assist John if she can.

Inform the manager that John needs special training.

12. An effective way to create a desire for others to agree wtih your ideas is by

Identifying concerns

Stating your case

Explaning benefits

Gathering information

13. Which of the following is a basic belief that you must have so you can start to be assertive:

You should always respond to the needs of others.

You have ther ight to try to force your ideas on others.

Your thoughts, feelings, ideas, and opinions are important.

Your needs come first in all situations.

14. Which of the following is the most common channel of distribution for consumer goods:

Manufacturer, wholesaler, relatiler, consumer

Manufacturer, retailer, consumer

Manufacturer, agent, retailer, consumer

Manufacturer, consumer

15. Which of the following situations would involve direct competition:

All of the workers employed by a large automobile manufacturer go out on strike.

A manufacturer installs a conveyor belt to speed up production.

A department store conducts a "Back-to-School" sale during July and August.

A new bank opens in a community already served by three banks.

16. When you ask questions in an open-minded way, you avoid

Mentioning the truth

Stating your own opinion

Suggesting a better way to do something

Attacking someone else's idea

17. What is a common method of collecting research data that often involves the use of questionnaires?

Message board

Case study

Mail survey

Behavior chart

18. Carpeting had been installed in Karl's living room and den on Friday afternoon. The next day, he noticed that along one wall, the carpeting was not laid properly. Karl called the installer to have the problem corrected. The carpet installer should first

Listen to Karl and see the problem through his eyes

Provide alternative solutions to the problem

State the company's policy about carpet installation

Ask Karl to please hold while he gets the store manager

19. Jennifer's manager pointed out some areas for improvement in her last performance review. Now she thinks she is a poor employee. This is an example of:

Comparing yourself to others

Being modest

False generalization

Recognizing your strengths

20. Which of the following presents the steps in the accounting process in the correct order

Summarize, record, organize

Record, summarize, organize

Record, organize, summarize

Summarize, organize, record

21. Which of the following activities is the primary responsibility of the US judicial system:

Applies the laws

Controls the laws

Organizes the laws

Supplements the laws

22. When Matthew receives a check four times a year for income he has earned on his stock investments, he is receiving

Deposits

Credit

Dividends

Cash

23. Which of the following is one way that businesses use marketing information

To prepare sales invoices

To determine credit scores

To change economic trends

To develop new products

24. Human relations can best be described as the study of the ways people

Develop personal styles.

Form and express opinions.

Handle communication.

Form and conduct relationships.

25. When goods or services are made more useful to consumers, the goods and services have added

Profit

Costs

Demand

Utility

26. Employees often use simple written reports to provide managers with ________________ information.

Extensive

Analytical

In-depth

Routine

27. Preparing willl and setting up guardianships are types of financial services that often are provided by

Executors

Attorneys

Courts

Beneficiaries

28. Which of the following products would likely use an exclusive distribution pattern:

A gallon of milk

A large piece of farm machinery

A home-decorating magazine

A silk necktie

29. Which of the following has a direct impact on a manager's span of control:

Channel of distribution

Popularity of products

Number of subordinates

Allocation of funds

30. Which of the following causes the greatest number of cultural sensitivity issues:

Level of comfort with uncertainty

Communication

Globalization

Relationships to time and space

31. A business's cash flow statement for one month indicates cash sales of $10,250, credit sales of $3,750, loans received of $525, and fixed expenses of $2800. Calculate the total cash receipts.

$13,575

$9,985

$7,975

$10,775

32. A high rate of unemployment usually has a negative impact on a country's

Personal income tax

Equilibrium price level

Gross domestic product

Terms of trade

33. The XYZ Company has a financial organization within the business that offers small loans, installment credit, and low interest rates to its members. This is an example of a

Credit union

Sales-finance company

Commercial bank

Savings and loan

34. What kind of customer would make the following statement: "Why are you always moving everything around? You really make it hard for met o find what I want."

Disagreeable

Suspicious

Slow-Methodical

Domineering/Superior

35. Using coercive power in distribution channel relationships is illegal in the United States if it

Creates exclusive territories

Restricts competition

Controls arbitration

Establishes contracts

36. Marketing businesses use the information from sales representatives to make decisions. One type of report that details a sales representative's planned sales calls and routes for an upcoming week or month is a(n) _______________ report.

Activity

Territory

Call

Quota

37. In order for an employee to follow directions s/he is being given about how to do a new job properly, the employee must

Focus on the message's content

Evaluate what is being said

Prepare to give feedback

Avoid asking questions

38. A marketing-information management system can help businesses to

Practice good business ethics

Discover employee potential

Motivate employees

To develop new products

39. Paul is responding to an inquiry he received in the mail. His response includes some good news and some bad news. How should he structure his response in light of the bad news?

Place the good news at the beginning and the bad news in secondary position(s).

Place the bad news at hte beginning and the good news in secondary position(s).

Place the bad news in the post script (P.S.) section of the response.

Give more space to bad news than good news to clearly explain it.

40. One reason why human resources management is important to the success of a business is because this process is responsible for

Staffing the business

Eliminating turnover

Creating jobs for the company

Reducing compensation

41. The eocnomic system in which producers are willing to use resources to create products that consumers are willing to buy is known as a _______________economic system.

Communist command

Traditional

Socialist command

Market

42. Which of the following transactions would be counted in the gross domestic product:

A florist purchases plants from a nursery.

A bakery purchses 50 pounds of sugar.

A customer purchases a sweater.

A restaurant purchses meat from a wholesaler.

43. John loves sports and would like to own his own sporting goods business. He has set aside some money for investment but has very little time for the day-to-day operations of a business. What type of business ownership would you recommend?

Close corporation

Sole proprietorship

Corporation

General partnership

44. Mark has decided to hire a financial-services provider to help him plan his long-term financial goals. Which of the following should he do first:

Contact his bank

Search online

Interview potential candidates

Obtain referrals from trusted friends

45. A summarization of the total income and expense of a business for a period of time is called

The profit-and-loss statement

Gross profit

Cost of goods sold

Balance sheet

46. What might a business lose if an advertisement attracted new customers, but they were greeted by a discourteous employee?

Frequent comlaints

Repeat business

Service problems

Negative impression

47. When writing e-mail messages to businesspeople, it is best to avoid using

Initialisms

Conjunctions

Modifiers

Antonyms

48. Kelli accesses a professional association's web site to review information about employment trends in a specific industry. What type of research iis Kelli obtaining?

Secondary

Internal

Primary

Intermediate

49. The internet gives marketing information managers the ability to search for data in

Computer modems

Competitors' sales records

CD-ROM catalogs

Remote locations

50. Which of the following is an example of a method that marketers use to conduct causal research

Telemarketing

Experiments

Surveys

Interviews